The document provides an overview of a lecture on experience marketing. It defines experience marketing as engaging customers in a meaningful way outside of traditional marketing approaches. It then discusses what makes for "good" experience marketing, noting that it is important to start by defining the goal, target audience, and what customers want. Examples of experience marketing initiatives by Expresso and Coca-Cola are then analyzed using an "Experience Scan" tool to evaluate how well they achieve their goals and meet customer wants.
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
The document provides tips for building an IT company's brand through video marketing. It recommends identifying target audiences and their interests to create relevant videos. Various video types are discussed like testimonials, explainer videos, product demos, corporate videos, animations, and live videos. The document also suggests using apps, gamification, virtual and augmented reality to engage audiences and distinguish the brand. Building relationships with employees and customers through education and empowerment is also emphasized.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across customer touchpoints to increase reach and track experience to conversion.
Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across marketing channels to increase reach and track the customer experience journey from engagement to conversion.
Bradley Communications is a full-service media agency with a creative approach to marketing backed by experience. They form strategic partnerships to provide clients with innovative marketing plans using various media like print, video, and websites. Bradley Communications is committed to serving clients' individual needs through creativity, industry experience, effective strategies, and value.
The executive master class is a part-time modular program designed to teach professionals how to create, communicate, and deliver customer value in B2B contexts. The program consists of 4 modules covering topics like assessing customer value, implementing marketing strategies, pricing, sales, and developing marketing creativity. It includes an in-company project and opportunities to learn from faculty and other participants. The goal is to help marketing and sales professionals maximize value for their customers and companies.
IT industry empowers every other industry. Think of a famous brand in the IT industry. Try to remember the times when you encountered that brand name….You may remember someone who works for the brand or uses its products…a video shared by your friend with the brand’s name on it or a campaign during Woman’s day. This is how brands get recognized and stay fresh in the minds of people.
More details : http://pixelsutra.com/blog/brand-building-for-your-it-company/
The document provides tips for building an IT company's brand through video marketing. It recommends identifying target audiences and their interests to create relevant videos. Various video types are discussed like testimonials, explainer videos, product demos, corporate videos, animations, and live videos. The document also suggests using apps, gamification, virtual and augmented reality to engage audiences and distinguish the brand. Building relationships with employees and customers through education and empowerment is also emphasized.
Top 10 lessons about brand experience marketing from Cannes LionsJack Morton Worldwide
The document provides 10 lessons learned from the 2013 Cannes Lions International Festival of Creativity. The key takeaways are that brands need to be braver in their creative ideas, focus on being makers by creating experiences rather than just ideas, design experiences with people at the center, solve consumer problems to improve lives, emotion still matters more than technology, seek innovation from outside perspectives, creativity directly impacts business performance, all marketers are storytellers, and the importance of a strong creative brief to spark new ideas.
Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across customer touchpoints to increase reach and track experience to conversion.
Maximizing ROI through Campaign Integration discusses how augmented reality can be used to create immersive brand experiences and maximize return on investment. It notes that as goods and services become commoditized, customer experience is emerging as the most important product. It then discusses how augmented reality can stage differentiated experiences for customers by integrating augmented reality campaigns across marketing channels to increase reach and track the customer experience journey from engagement to conversion.
Bradley Communications is a full-service media agency with a creative approach to marketing backed by experience. They form strategic partnerships to provide clients with innovative marketing plans using various media like print, video, and websites. Bradley Communications is committed to serving clients' individual needs through creativity, industry experience, effective strategies, and value.
The executive master class is a part-time modular program designed to teach professionals how to create, communicate, and deliver customer value in B2B contexts. The program consists of 4 modules covering topics like assessing customer value, implementing marketing strategies, pricing, sales, and developing marketing creativity. It includes an in-company project and opportunities to learn from faculty and other participants. The goal is to help marketing and sales professionals maximize value for their customers and companies.
The TPI Group is a multidisciplinary marketing communications provider with divisions specializing in customer experience design, events, experiential marketing, graphic design, print production, and branded promotional merchandise. The company works with clients to increase revenues and creatively communicate with customers through integrated marketing solutions. TPI consists of several agencies that offer services such as branding, shopper marketing, experiential events, and innovative print and POS solutions.
How to Manage a Successful Commercial Co-Venture (ccv) CampaignGage Marketing Group
Promotional Guidance + Commercial Co-Venture (CCV) Campaigns: an overview on Best Practices, including addressing legal compliance on contest vs. sweepstakes, by Gage partner and Chief Growth Officer, Mark Kurtz.
Workshop- How to reduce marketing communication costs and deliver resultsSanjay Wandre
Hi, We are organizing a one-day workshop on \'How to reduce marketing communication costs and deliver results\' on 18th September \'09 from 9 a.m. to 6 p.m. at Pune. LIMITED SEATS . CLICK HERE http://www.seagulladvertising.com/
The document discusses how the context for brands has radically changed, with audience fragmentation, increased communication channels, and more skeptical consumers. It argues that brands must now be at the center of marketing strategy to provide differentiation, value, and confidence to products. The agency, Brand Care, is presented as focusing on long-term brand building rather than just advertising tactics. It outlines its structure and services, which include insights, planning, production, and a focus on creativity, to help clients develop their brands in this new context.
The document discusses Brenda van Ginkel's framework called "The Narrative Build" for startups to develop meaningful brand identities. It involves defining the audience, brand attributes like positioning and benefits, and brand vision. The process helps startups create marketing presence through various digital platforms by focusing on these elements. It also covers developing an appropriate language and style for the brand to authentically connect with the target audience.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
WHY US?
Our value is helping businesses connect with their people or their customers.
Our communications always have a purpose. To increase awareness. Generate enquiries. Change behaviour. Grow sales. Or win business.
We start with your message. We develop it. We test it. We refine it. Only then do we decide on the best channels to reach your audience.
Then we measure it.
Messages matter. Results count
Sponsor Biz is a Brazilian consulting firm with over 20 years of experience in customer relationship management and loyalty programs. It started in sports marketing in 1995 and has since expanded to various industries, establishing a joint venture with Ogilvy in 2007. Some of its most notable loyalty programs include Clube do Assinante Abril, Pão de Açúcar Mais, and Anhanguera Educational Referral Program. Sponsor Biz prides itself on its end-to-end strategic approach and long-term client relationships.
Setting up for Success with Measurable Goals and QBRsGainsight
This document discusses setting up for success with measurable goals and quarterly business reviews (QBRs). It includes perspectives from customer success managers at Gainsight, Workday, and Apttus. They discuss determining key performance indicators (KPIs) to measure against business objectives, what metrics to track over the customer lifecycle, and how to conduct QBRs to ensure business value is being realized.
Everything your business needs to know about video productionBakermedia
Many organisations don't use video as much as they might, with fears of over complications in productions and run away expense. Here's a beginners guide to video production from a business point of view.
The Intersection of Predictive and Account-Based MarketingPerkuto
This document discusses account-based marketing and how predictive analytics can be used for audience selection. It provides an overview of components of an ABM plan including target account lists, data preparation, personalized messaging, defining marketing plays, and measuring success. Various marketing activities across the buyer journey are outlined, and it is noted that ABM cuts across the entire funnel. The importance of proper account selection is emphasized to avoid expensive campaigns.
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
Your invitation & More materials on www.sales-am.com
Personal branding identity kit - inside trade.BerryAdrian Mazilu
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
All you have to do is presented in this material. Even more, you can download the marketing kit specially designed for trade.Berry’s leaders, customise it with your personal information and the first step to your Personal Branding campaign starts now!
More materials on www.sales-am.com
Business Guide to Branding (Is your brand identity working as hard as you are?)Andy Fuller
To build a business or organisation in today’s world you have to work hard and project an image that creates interest to potential clients and customers. Unless you have created that first positive impression, you stand nowhere in your business market.
Your brand should answer a few simple questions:
Why should people do business with you?
Where is your brand positioned in the competitive landscape?
What message differentiates you?
Is what you do clear to your target market?
In other words, building a successful brand begins with a clear message. The concept must be quick to grasp and easy to understand.
Whatever your product or service is, it has to convey a point-of-difference that’s clearly explained and easily grasped. People need to understand the benefits of choosing your brand over the competition’s.
I will talk about what makes a great brand - Triumphs and disasters - Branding do’s and don’ts and show some examples of logo design and brand guidelines…
Ref: The Brand Gap. Marty Neumeier. 2004
Designing Brand Identity. Alina Wheeler. 2013
A quick intro: what PR does, how it works, how it can be measured - and a concrete example of how it could be integrated into a cost-effective, efficient 360-degrees campaign.
Business Openers Positioning & Internal Brandingguest397828
Business Openers supports organizations to achieve sustainable success through unique brand positioning strategies. They strive to create market opportunities and realize business growth using the brand as a compass. Internal branding is important as it provides direction to the internal organization to fulfill promises to customers and gives marketers a compass for strategic direction. Strong brands have a clear and relevant positioning that is authentic and consistently lived through the organization.
Business Openers supports organizations to achieve sustainable success through unique brand positioning strategies. They strive to create market opportunities and realize business growth using the brand as a compass. Internal branding is important as it provides direction to the internal organization to fulfill promises to customers and gives marketers a compass for strategic direction. Strong brands have a clear and relevant positioning that is authentic and consistently lived through the organization.
The TPI Group is a multidisciplinary marketing communications provider with divisions specializing in customer experience design, events, experiential marketing, graphic design, print production, and branded promotional merchandise. The company works with clients to increase revenues and creatively communicate with customers through integrated marketing solutions. TPI consists of several agencies that offer services such as branding, shopper marketing, experiential events, and innovative print and POS solutions.
How to Manage a Successful Commercial Co-Venture (ccv) CampaignGage Marketing Group
Promotional Guidance + Commercial Co-Venture (CCV) Campaigns: an overview on Best Practices, including addressing legal compliance on contest vs. sweepstakes, by Gage partner and Chief Growth Officer, Mark Kurtz.
Workshop- How to reduce marketing communication costs and deliver resultsSanjay Wandre
Hi, We are organizing a one-day workshop on \'How to reduce marketing communication costs and deliver results\' on 18th September \'09 from 9 a.m. to 6 p.m. at Pune. LIMITED SEATS . CLICK HERE http://www.seagulladvertising.com/
The document discusses how the context for brands has radically changed, with audience fragmentation, increased communication channels, and more skeptical consumers. It argues that brands must now be at the center of marketing strategy to provide differentiation, value, and confidence to products. The agency, Brand Care, is presented as focusing on long-term brand building rather than just advertising tactics. It outlines its structure and services, which include insights, planning, production, and a focus on creativity, to help clients develop their brands in this new context.
The document discusses Brenda van Ginkel's framework called "The Narrative Build" for startups to develop meaningful brand identities. It involves defining the audience, brand attributes like positioning and benefits, and brand vision. The process helps startups create marketing presence through various digital platforms by focusing on these elements. It also covers developing an appropriate language and style for the brand to authentically connect with the target audience.
Trade Show Sales - How Do You Stack Up? Test YourselfStacey Woods
Watch our slideshow to gauge how your trade show sales execution stacks up vs.best-in-class performers.
We assess trade show excellence in 4 dimensions, and you can rate yourself against a number of factors in each of the following:
1. Pre-show marketing
2. Booth experience
3. Sales execution
4. Post-show follow-up
WHY US?
Our value is helping businesses connect with their people or their customers.
Our communications always have a purpose. To increase awareness. Generate enquiries. Change behaviour. Grow sales. Or win business.
We start with your message. We develop it. We test it. We refine it. Only then do we decide on the best channels to reach your audience.
Then we measure it.
Messages matter. Results count
Sponsor Biz is a Brazilian consulting firm with over 20 years of experience in customer relationship management and loyalty programs. It started in sports marketing in 1995 and has since expanded to various industries, establishing a joint venture with Ogilvy in 2007. Some of its most notable loyalty programs include Clube do Assinante Abril, Pão de Açúcar Mais, and Anhanguera Educational Referral Program. Sponsor Biz prides itself on its end-to-end strategic approach and long-term client relationships.
Setting up for Success with Measurable Goals and QBRsGainsight
This document discusses setting up for success with measurable goals and quarterly business reviews (QBRs). It includes perspectives from customer success managers at Gainsight, Workday, and Apttus. They discuss determining key performance indicators (KPIs) to measure against business objectives, what metrics to track over the customer lifecycle, and how to conduct QBRs to ensure business value is being realized.
Everything your business needs to know about video productionBakermedia
Many organisations don't use video as much as they might, with fears of over complications in productions and run away expense. Here's a beginners guide to video production from a business point of view.
The Intersection of Predictive and Account-Based MarketingPerkuto
This document discusses account-based marketing and how predictive analytics can be used for audience selection. It provides an overview of components of an ABM plan including target account lists, data preparation, personalized messaging, defining marketing plays, and measuring success. Various marketing activities across the buyer journey are outlined, and it is noted that ABM cuts across the entire funnel. The importance of proper account selection is emphasized to avoid expensive campaigns.
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
Your invitation & More materials on www.sales-am.com
Personal branding identity kit - inside trade.BerryAdrian Mazilu
The reason why your Personal Branding is so important as a leader inside trade.Berry, is that the image of yourself is a real, live and tangible proof of the fact that things have changed in this industry. Ethics, transparency and human interaction are the main values we have craved.
Take the lead and be the leader!
All you have to do is presented in this material. Even more, you can download the marketing kit specially designed for trade.Berry’s leaders, customise it with your personal information and the first step to your Personal Branding campaign starts now!
More materials on www.sales-am.com
Business Guide to Branding (Is your brand identity working as hard as you are?)Andy Fuller
To build a business or organisation in today’s world you have to work hard and project an image that creates interest to potential clients and customers. Unless you have created that first positive impression, you stand nowhere in your business market.
Your brand should answer a few simple questions:
Why should people do business with you?
Where is your brand positioned in the competitive landscape?
What message differentiates you?
Is what you do clear to your target market?
In other words, building a successful brand begins with a clear message. The concept must be quick to grasp and easy to understand.
Whatever your product or service is, it has to convey a point-of-difference that’s clearly explained and easily grasped. People need to understand the benefits of choosing your brand over the competition’s.
I will talk about what makes a great brand - Triumphs and disasters - Branding do’s and don’ts and show some examples of logo design and brand guidelines…
Ref: The Brand Gap. Marty Neumeier. 2004
Designing Brand Identity. Alina Wheeler. 2013
A quick intro: what PR does, how it works, how it can be measured - and a concrete example of how it could be integrated into a cost-effective, efficient 360-degrees campaign.
Business Openers Positioning & Internal Brandingguest397828
Business Openers supports organizations to achieve sustainable success through unique brand positioning strategies. They strive to create market opportunities and realize business growth using the brand as a compass. Internal branding is important as it provides direction to the internal organization to fulfill promises to customers and gives marketers a compass for strategic direction. Strong brands have a clear and relevant positioning that is authentic and consistently lived through the organization.
Business Openers supports organizations to achieve sustainable success through unique brand positioning strategies. They strive to create market opportunities and realize business growth using the brand as a compass. Internal branding is important as it provides direction to the internal organization to fulfill promises to customers and gives marketers a compass for strategic direction. Strong brands have a clear and relevant positioning that is authentic and consistently lived through the organization.
80. C note
•
Customer driven results
C·Note Consultants BV Blog
Jacob Obrechtstraat 20 I www.buildingtrustequity.com
Amsterdam
TrustEquity
www.cnote.nl
@Learw
lea@cnote.nl
Thank you and good luck.