nfpSynergy's Brand Attributes tracking research is a way for charities to find out exactly how people perceive their charity and the work that charities do.
The Role of Brand Strategy in Professional Services Marketingriechesbaird
An overview of the role of brand strategy in professional services marketing from RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies.
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
This presentation looks at why branding is important, how people choose one brand over another, and the importance of segmentation in an era when one-size-fits-all branding is dead. The result must be tribal branding characterized by engagement
The Role of Brand Strategy in Professional Services Marketingriechesbaird
An overview of the role of brand strategy in professional services marketing from RiechesBaird, a brand creation and development firm that specializes in building the value of B2B companies.
This presentation provides an introduction to brand valuation and, among other things, discusses some of the more prominent methodologies and why they produce such different results. The presentation looks at the importance of brand valuation but also highlights the criticism of the current methodologies. I am retiring this presentation from my lecture series and in future will integrate brand valuation into a broader presentation on brand measurement.
As brand is considered one of the most important aspect of the company right now specially the value of brand increased day by day.
This slide will give strong view of brand & its management
Regards
Rajesh Kumar
Manager: Digital Marketing
JR Infotech.com(www.jrinfotech.com)
Visiting prof : IMT-CDL, IP university
This presentation looks at why branding is important, how people choose one brand over another, and the importance of segmentation in an era when one-size-fits-all branding is dead. The result must be tribal branding characterized by engagement
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
here is the well designed presentation with rich content about how to make brand and how to make strong brands.
I know you will like it.
Dont forgot to like it if you love this presentation.
I you are in search of a docx file of same topic then can check it from my collection
THE ACT OF DESIGNING A COMPANY’S OFFERING AND IMAGE TO OCCUPY A DISTINCTIVE PLACE IN THE MINDS OF THE TARGET MARKET.
-This was a Marketing Mangement Presentation.
Power Brands – award winning beverage industry experts who can help you develop a beverage and marketing strategy for your new or existing beverage brand. Considered by many to be the leading beverage consultant in the industry, Power Brands can help you understand your beverage development, manufacturing and marketing needs. With an expert beverage consultant at your side, you will be better equipped for success in the ever expanding beverage business. Contact us and talk to a beverage consultant now, our premier consulting services can help you grow your beverage business. The initial call is free and will help you to better understand your options.
Brand positioning the key to successful brandingWilliam Baker
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker
Brand Positioning is the most important term in the area of branding. Making position of company either leader, Challenger, Nicher, & almost at all distinctive qualities are prime part of business in any company.
Being the Marketing head of JR Infotech , a trusted company in internet solution & web based solution we strictly follow this practice at high level & it is due to this now we consider it as most innovative comapany in website & internet solution.
regards
Rajesh Kumar
Marketing Head
JR Infotech
www.jrinfotech.com
Prof: IMT-CDL(DIMS)
here is the well designed presentation with rich content about how to make brand and how to make strong brands.
I know you will like it.
Dont forgot to like it if you love this presentation.
I you are in search of a docx file of same topic then can check it from my collection
THE ACT OF DESIGNING A COMPANY’S OFFERING AND IMAGE TO OCCUPY A DISTINCTIVE PLACE IN THE MINDS OF THE TARGET MARKET.
-This was a Marketing Mangement Presentation.
Power Brands – award winning beverage industry experts who can help you develop a beverage and marketing strategy for your new or existing beverage brand. Considered by many to be the leading beverage consultant in the industry, Power Brands can help you understand your beverage development, manufacturing and marketing needs. With an expert beverage consultant at your side, you will be better equipped for success in the ever expanding beverage business. Contact us and talk to a beverage consultant now, our premier consulting services can help you grow your beverage business. The initial call is free and will help you to better understand your options.
Brand positioning the key to successful brandingWilliam Baker
Brand Positioning is the essence of successful branding. This is a companion presentation to "Brand Equity: Building the Brand from the Ground Up," also by William Baker
Dan Dufour, brand strategy director, The Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Mahlab Media's Head of Client Services, Roslyn Atkinson, shares her expertise of all things content marketing in this in-depth and thought provoking presentation.
An introduction to Listen & learn Research Jeremy Hollow
Introduction to what we do at Listen + Learn Research. Covering who we work for, what we do, why we do it and some cases studies showing social media research in action.
Cogora is an integrated media and marketing
services company that sits at the heart of a
community of highly-engaged healthcare
professionals.
For over 25 years we have produced
inspirational and incisive content via a range
of brands and channels. These, in turn, provide
the data and insight that gives us a deep
understanding of what our audiences want.
We combine these resources to create
innovative, flexible solutions for clients looking
to access and influence Commissioners, Primary
and Community Care Nurses, Practice Managers,
Hospital Pharmacists and Hospital Managers
across the UK and Western Europe
An introduction to the new buzzword in the charity sector - Insight. This presentation introduces you to what information is out there and what you can do with it.
The significance of brand and how to research it, drawing on the experiences of two national charities and nfpSynergy’s experience in tracking charity brands over time.
The nfpSynergy 'Trust in Charity Report for 2017' - Trend Data and AnalysisnfpSynergy
- Trust in charities rose early in 2017 and then plateaued in the 55-60% range.
- Trust in charities rose to a high of 64% early in 2017, then dipped in the middle of the year to 55% and 57% and rose at year end to 60%
- By the end of 2017, Charities were the fifth most trusted public institution after the NHS, the Armed Forces, Police and Schools.
Two years ago, charities were in 12th place behind TV and radio stations
- Trust in the FRSB and now Fundraising Regulator has more than doubled since 2009: from 15% to 37%.
- Charity supporters' trust in charities (in November 2017) is at 70%, a lot higher than non-supporters whose trust levels are at 40%
Here is our last release of the year 2017, looking at the relationship between charities and corporate Christmas advertisements.
Key findings:
· While the public hear more about charities at Christmas, it is a harder time to give money because of all the other costs.
· The most popular way to contribute at Christmas is by purchasing charity cards, and by buying products that give to charity as well.
· The public have only the vaguest memory of which charities were associated with the big Christmas ads from the corporate sector.
· When shown the ads, the best remembered charity was the Royal British Legion (at just 4%) for the Sainsbury's ‘1914’ ad in 2014 (where only 10% of the public remembered that it was from Sainsbury's).
· Only one other ad got more than 1% of the public correctly remembering the link with a charity (in this case, Age UK) and that was the John Lewis ad the ‘Man on the Moon’ from 2015.
Our conclusion is that while Christmas ads may provide good awareness and brand recognition for the companies involved, it is far less effective for promoting awareness of the charities involved. Let’s just hope it raises more money for the chosen charities, than it does awareness.
At nfpSynergy, we've been tracking the proportion of the UK public that volunteer for over ten years. This report gives an overview of volunteering over time from as far back as 2003 up until August 2017.
Here are some of our key findings:
- Overall volunteering levels are fairly stable; however, individual waves show volatility, possibly due to a season increase over the summer.
- The most interesting changes appear to be over age group and gender.
- 16-34 year old men are now one of the most likely groups to volunteer closely followed by women in the same age group.
- Volunteering levels in both 45-54 year olds and 55-64 year olds have declined between 2012 and 2017. These age groups are those for whom no major initiatives exist to encourage volunteering.
New research - what exactly are charities trusted to do?nfpSynergy
Trust in charities is very volatile, and it can be hard to distinguish the effects that trust levels have on the sector - so we've started a programme to try and understand what exactly charities are trusted to do, and how they are trusted compared to other sectors.
Trust in charities and other public institutions - May 2017nfpSynergy
We've been tracking trust in charities and other public institutions for over 15 years. Our latest free research gives an update on the current levels of trust.
Some key findings:
- Charities are now the third most trusted public institution after NHS and Armed Forces.
- Trust in charities has risen by nearly four percentage points since last Autumn from 60% to 64%
- The under 24s now trust charities more than any other age group at 71%, with the over 65s trust dropping to 60% from 70% in October 2016
Just my Type - an archetype analysis of charity financesnfpSynergy
We are pleased to announce the launch of a new archetype analysis of the income and expenditure types in charities. Our archetype will allow charities, donors, and others to understand what the benchmark is for each type of charity, thus ensuring that judgements are made based on norms of income and expenditure for similar charities.
At present, using 'average' figures for the whole sector is like comparing apples, oranges and bananas by reference to the 'typical' fruit. Our analysis looks at the accounts of over 2500 charities with an income of over £5 million, and suggests there are six different types of income/expenditure model or archetype.
Attitudes towards charities at ChristmasnfpSynergy
Our latest research carried out with a nationally representative sample of the public in October shows how people are more aware of charities at Christmas, but no charities are gaining awareness through advertising at Christmas. Some highlights are:
• 86% of the population don’t remember any ads in which charities featured. Almost no charity ads are remembered at Christmas, and even the best remembered ads are in low single figures.. This must be a massive opportunity for a charity to dominate the charity ad market.
• 60% of the public say they hear more about charities at Christmas, and 31% are more likely to give at Christmas.
• The most common ways of giving are through charity Christmas Cards. These tend to bought by older women (65% for women 55+ vs 48% overall) and products which contain an element of donation (40% overall).
• A minority volunteer at Xmas (18%) and a minority turn are more likely to turn to charities for help at Xmas (19%)
• For about 43% of people its harder to give simply because its Christmas, with all the other demands that brings.
nfpSynergy Trust in Charities Report December 2016nfpSynergy
Here are the slides for the latest of our research into trust in charities. This is the third wave of research this year, and for the first time we have measured trust in the Fundraising Regulator rather than the Fundraising Standards Board.
Charity Lotteries and Deregulation / Public Perceptions of Executive Pay is a...nfpSynergy
nfpSynergy's Driver of Ideas Joe Saxton looks first at how charity lotteries could raise even more for good causes and how deregulation could help this. He then looks at executive pay; what do people think charity chief executives are paid, what should they be paid and how does this compare to other jobs, from bankers to bus drivers?
What does the model grant-maker look like?nfpSynergy
Elin Lindstrom and Cian Murphy outline our research on what charities think makes the model grant-maker and how the process can be improved for all involved.
You know what the key challenges and priorities are within your own organisation – but how are contemporary economic and political challenges impacting your colleagues in the third sector? Exploring the key findings from our regular survey into what the sector is thinking and prioritising right now, drawing on data gathered in Autumn 2011.
Audience segmentation by attitude and lifestyle is just one of the ways that charities can make sure they get the right message across to the right audience. But what is the theory of segmentation and how? This presentation explores how charities can make sure they extract every ounce of value from their investment in research and marketing
1. Brand Attributes
What is it?
Your charity’s brand is one of its most important assets. The way you are viewed by the
general public affects your fundraising, your campaigning, and your service provision.
Put simply, the way people perceive your brand affects every contact your organisation
has with the outside world.
Brand Attributes is a way for you to find out exactly how people perceive your charity
and the work that you do.
How does it work?
Twice a year (in April and October), we survey a nationally representative sample of
2,000 adult members of the British general public through an online panel.
Charities can buy into the research by joining the syndicate. Practically speaking this
means that you get to view the results of all the syndicate members, with the advantage
of having something to compare your own results to. It also means that the research is
much better value for money than if you were to buy individual questions through an
omnibus, as the cost is shared between so many organisations.
What are the benefits of subscribing to Brand Attributes?
Find out the first words the public associate with your brand
Benchmark the words that people are most likely to select to describe your
brand compared to their ideal charity and other brands
Understand what the public think are the ideal attributes of a charity
working in your sector and how your charity measures up to these compared to
others
Find out about the level of trust the public have in your charity brand and
compare this with other charities
See who already supports you, who would consider it, and how this relates
back to the perception that people have of your organisation
W: www.nfpSynergy.net T: 020 7426 8888 E: insight@nfpsynergy.net
2. What topics does it cover?
The core of the survey is a list of attributes (the same for all participants) from which
respondents have to choose the ten that best describe their ‘ideal charity’, both in
general and in relation to specific sectors (e.g. health, child welfare). For example,
attributes include words such as ‘trustworthy’, ‘supportive’, ‘caring/compassionate’.
From the same list, respondents are then asked to choose ten attributes which best
reflect how they perceive specific charity brands.
This lets you see exactly how the public view your brand, and gives a blueprint against
which you can rate yourself. For example you might see your brand as reputable,
visionary and campaigning, while the public might see you as caring, and old-fashioned.
Once you know how you’re viewed, you can adapt the messages you’re
sending out as an organisation.
As part of the survey we ask the public which words or phrases spontaneously come to
mind when they think about your organisation. There is also space for each participating
charity to add in their own set of statements which reflect their brand. We also ask the
public how much they trust your organisation.
Each organisation can suggest up to two names of other organisations it wishes to
compare itself with to be added to the questionnaire. Finally, all results can be broken
down by key demographics.
How much does it cost?
We offer a discount to clients who wish to buy both waves of research. Clients who
already subscribe to the Charity Awareness Monitor also receive a discount on every
option listed below.
Basic CAM
price* clients*
One wave (general public, 18+) £3,750 £3,250
Two waves (general public, 18+) £6,500 £5,500
*Prices are exclusive of VAT
Your subscription package includes:
Detailed PowerPoint report after Invitations to our client seminars
each wave of research known as Insight events
A written summary of the results Annual networking opportunities to
Interrogation/segmentation of data meet charities working in the same
on request area as your organisation
Access to all your research via the
client area of our website
3. Who currently subscribes to the research?
Charities that subscribe to Brand Attributes include:
Sample results
One of the slides that clients find interesting and useful in Brand Attributes is when we
ask the public what word springs to mind when they think of a particular charity. We
create a graphic where the size of each word reflects how many members of the public
selected it. Below is the relevant slide for an international development charity.
What are three words that spring to mind when you
think of charity?
Source: Brand Attributes, nfpSynergy
Base: All those aware of Oxfam (1,421) among 2,037 adults 16+, Britain, May 2009
This is just one slide from the monitor – the full report consists of nearly 200 slides, plus
any extra analysis or bespoke questions.
4. How to find out more
If you would like more information about the Brand Attributes Monitor or a sample of
the results please contact Caterina Violi at caterina.violi@nfpsynergy.net or 020 7426
8868.
Our expertise in tracking public opinion and brand awareness
We’ve written reports on vision, mission, values and branding for a range of charities.
Our publications include:
Mission Impossible
We bring together over 80 vision statements from a range of organisations in
the charity and not for profit sector. We don't claim it's exhaustive or
representative, just useful (even so the full version is over 100 pages long). We added
analysis to the beginning of the collection to give you our thoughts on examples of good
practice. This publication is a must for any organisation that is determined to be driven
by a clear and powerful vision, mission and values.
Polishing the Diamond
A charity's image is crucial to the success of every part of the organisation. Unlike
companies who have products and services to sell, charities are often selling an idea or
a cause. As such, the image of the charity is crucial to its financial success. People often
buy from companies whose products they like even if they are indifferent to the
company as a whole. How many people give to a charity that they are indifferent to?
‘Polishing the Diamond’ contains invaluable rationale for charities to make more
substantial investment of resources in their brand and provides some
practical examples of organisations that have set positive examples in this
area.
Branding: the jeweller's story
Case studies from the voluntary sector plus a branding toolkit
Here we have pulled together a series of branding case studies from across the sector
and have incorporated some of the simple branding tools that we had either developed
or come across in the last two years, that we felt would help organisations develop their
own approach to branding.
5. About nfpSynergy
nfpSynergy is a research consultancy dedicated to the not for profit sector. Our aim is to provide
ideas, insights and information that helps not for profit organisations thrive. Our clients include
charities, housing associations and public bodies who use our research to inform their strategies
and planning.
From our origins in syndicated tracking research on public attitudes for non-profit clients,
nfpSynergy has now grown its portfolio of bespoke research to become one of the leaders in
non-profit sector market research.
Our size and our story
nfpSynergy was created in 2002 as a division of the Future Foundation. Two years later the
founder Joe Saxton led a management buy-out. In 2009 we had an annual turnover of £1.6
million and around 20 staff members including a variable number of interns. We own our own
premises in Spitalfields.
Tracking research
We run several tracking surveys that monitor the attitudes and opinions of key stakeholder
groups relating to the not for profit sector. The research is done for a syndicate of participating
charities who share costs and data. The aim of our tracking studies is to provide lower cost, more
frequent and more detailed research than any organisation could achieve by acting on its own.
The tracking research includes:
Charity Awareness Monitor (CAM) - the general public
Charity Parliamentary Monitor (CPM) - MPs and Lords
Youth Engagement Monitor (YEM) – young people
In addition, we have developed syndicated tracking studies on journalists, local authorities,
health professionals, the general public in Scotland and the Republic of Ireland.
Projects and consultancy
Each year we carry out around 50 projects for non-profit clients that include surveying over
100,000 people from the general public, supporters and staff. We also carry out over 50 focus
groups a year on average and interview over 100 people in more depth either face to face or
over the phone. We are a full member of the Market Research Society, on the COI list of
approved qualitative and desk research agencies and on the British Council’s fundraising agency
roster. Our projects and consultancy work covers a vast range: from helping the British Council to
develop an income-generation strategy to investigating apprenticeships in the NHS through to
researching the barriers and opportunities for young people in seeking help. In particular we
specialise in stakeholder audits and in supporters and client/user satisfaction studies. We also
have a particularly strong record of work in the health and young people sectors.
Our clients include
There are over 75 organisations we have worked with in the last two years alone. These include:
the Audit Commission, The Big Lottery Fund, Ofsted, the Scout Association, Cancer Research UK,
Macmillan Cancer Support, NSPCC, Save the Children, Oxfam, Moorfields Eye Hospital, Skills for
Health, the British Council, Drinkaware, National Housing Federation, UNICEF-UK and WWF-UK.
Our research standards and data protection:
As full members of the Market Research Society, we comply with their
code of conduct at all times, ensuring that research is carried out in a
professional and ethical manner.