This document discusses key performance indicators (KPIs) for junior brand managers. It provides examples of KPIs and materials for developing a KPI system, including lists of KPIs, performance appraisal forms, and steps to create KPIs for specific job roles. The document cautions that KPI systems should have a limited number of metrics focused on key result areas and notes common mistakes in developing KPIs like having too many or ones that do not change over time.