This document provides information about key performance indicators (KPIs) for an associate brand manager position. It discusses steps for creating KPIs, including defining objectives, identifying key result areas and tasks, and determining how to measure results. It also lists types of KPIs such as process, input, output, leading, and lagging KPIs. Mistakes to avoid when setting KPIs, such as having too many, are also covered. The document recommends KPIs be clearly linked to strategy and answer important questions.