Brainstorming is a technique used to generate ideas where team members play different roles. It involves establishing ground rules such as not judging or criticizing ideas, focusing on a problem statement that is open-ended, and using techniques like random word generators or asking novel questions to stimulate creative thinking. The goal is to produce a high quantity of ideas through an interactive group process without early idea evaluation.

1. www.vsfs.cz PROFESSIONAL ENGLISH IN USE MARKETING Unit 12 - Brainstorming

2. www.vsfs.cz BRAINSTORMING BRAINSTORMING BRAINSTORMING

3. www.vsfs.cz BRAINSTORMING Brainstorming is a technique used to ________________ . BRAINSTORMING What is brainstorming used for? generate ideas BRAINSTORMING

4. www.vsfs.cz BRAINSTORMING BRAINSTORMING Suggesting and building on ideas Brainstorming session Brainstorming techniques

5. www.vsfs.cz BRAINSTORMING BRAINSTORMING team members Brainstorming session leader scribe

6. www.vsfs.cz Brainstorming ____________ participants play different roles. BRAINSTORMING team BRAINSTORMING team members leader scribe BRAINSTORMING

9. must allow innovative thinking‚How to sell more of our biscuits?‘

10. BRAINSTORMING All ideas are welcome No judgements accepted No criticisms accepted No evaluation of ideas Be open to original ideas No ownership of ideas Ground rules for brainstorming BRAINSTORMING RULES

11. a clear concise description of the issues that need to be addressed by a brainstorming team www.vsfs.cz BRAINSTORMING problem statement

12. a brainstorming team consists of www.vsfs.cz BRAINSTORMING a leader a scribe team members

13. It needs tof__________ the aim of the session, but must also be open enough to allow i_____________ thinking. www.vsfs.cz BRAINSTORMING Problem statement focus on innovative

16. www.vsfs.cz BRAINSTORMING to look at a problem from a newand different angle think out of the box think out of the box think _____ _____ _____ _____ THE BOX

17. A common technique in brainstorming is to use a r_________ w____ as a s_____ p____ for possible solutions. www.vsfs.cz BRAINSTORMING Brainstorming techniques - 1 random word starting point

18. You play with the combination of w________ until you find a promising new combination. This technique is called c_______p_____ . www.vsfs.cz BRAINSTORMING Brainstorming techniques - 2 words combinatory play

19. www.vsfs.cz BRAINSTORMING ‚Ask novel questions‘ that will stimulate creative answers. Brainstorming techniques - 3 n......... questions new questions novel questions d......... questions different questions

20. You may need ‚to get the creative juice flowing‘ and encourage people ‚to think out of the box‘. www.vsfs.cz BRAINSTORMING Brainstorming techniques uvolnit kreativitu mysletnekonvenčně

21. Brainstorming session online www.vsfs.cz BRAINSTORMING Watch the short animation ‚IDEALYST‘ http://www.ams-inc.com/video/idealyst.htm

22. www.vsfs.cz BRAINSTORMING Answer the following question based on ‚IDEALYST‘ pair work Why are brainstorming team participants anonymous? no office politics How does the ‚IDEALYST‘ reward systemwork? each creative idea = 1 point points = cash Why ‚IDEALYST‘? differentiation intentional misspelling

23. www.vsfs.cz BRAINSTORMING How to sell more of our biscuits? whole group work brainstorming

24. BRAINSTORMING Give the English equivalent 1 Rád bych vám všem připomenul základní pravidla dříve než začneme. I‘d like to remind you all of the ground rules before we start. Doufám, že jste přemýšleli o zadání problému, které jsem vám zaslal emailem. I hope you‘ve been thinking about the problem statement I emailed you. 2 Dnes potřebujeme inovativní přemýšlení/uvažování nad názvem nového výrobku. Today we need innovative thinking for a new product name. 3 4 Nebojte se podstoupit riziko – nikdo vás nebude kritizovat. Don‘t be afraid to take risks – no one will criticize you. 5 Takže, náhodné slovo je ‚máslo‘. So, the random word is ‚butter‘.

25. BRAINSTORMING Give the English equivalent 6 Děkuji za velmi produktivní schůzku, při které jsme hledali kreativní nápady. Thanks for a very productive brainstorming session. Dnes hledáme dvouslovný název pro informační zpravodaj. Today we are looking for a two-word title for the newsletter. 7 Všichni znáte pravidla – začněme! You all know the rules – let‘s get started! 8 9 Dobrý návrh! Good suggestion! 10 To se mně líbí – to mně přivání na myšlenku, že jsem doma. I like that –it makes me think about being at home.

26. BRAINSTORMING Find a suitable verb other people‘s ideas h……… o... hitchhike on build on expand on d……………. a problem statement define the aim of the discussion f…… o… focus on innovative thinking a……………. allow out of the box t……………. think random word generator u………........ use misspelling random word generator www.vsfs.cz

27. BRAINSTORMING Use these collocations in a sentence Make collocations combinatory word play thinking random word idea technique brainstorming play thinking innovative technique creative idea

28. www.vsfs.cz BRAINSTORMING misspelling random word generator What it is good for? Explain it, please. group work

29. BRAINSTORMING Brainstorming - summary whole group work Summarize what you know about brainstorming

30. BRAINSTORMING Home assignment Page 31 Exercises 12.1 – 12.4 www.vsfs.cz