1. CalvinBracketLinkedInProfile
Headline
Mediaand MarketingProfessional,harnessingnew andtraditional mediafornational restaurantbrands
Summary
Strategicexecutivecapitalizingonvastexperience inclient-side andadagencyinitiativestodrive
revenue growthforleadingcompanies,includingWendy’s andDomino’sPizza.Impressive trackrecord
of optimizingmediaspending formultiple QSR(quick-service restaurant) brands.Frequentconference
speaker,oftenquotedinnationalmediaforinsightsintorestaurantbranding.Educate boardmembers,
companyexecutives, andotherstakeholdersonmarketstrategiesandtrends.
Careerprogressionincludesincreasingresponsibilityin mediaplanningandbuying,account
management,clientservices,andmarketresearch,leadingteamstoincrease mediaefficiencywithan
eye towardcost containment.
Wendy’s:Optimized $300MM digital andoffline mediabudgetforU.S.and Canadianoperations,
increasingNational Advertisingfundby$20MM andgrowingcommunicationawarenessby20%.
Domino’sPizza:ServedasinterimHispanicMarketingDirectorfortwoyears,reducingfeesby65%while
increasingefficiency20%byhiringa newHispanicmarketingagency.
EmpowerMediaMarketing:doubledCompany’s largestaccount,Janusmutual funds,to$50MM in less
than three years.
Interviewedbyleadingnationalpublications,includingAdvertisingAge,AOLandthe Wall StreetJournal
for insightsintocorporate branding.
AlwaysopentonewopportunitiesinBrandStrategy,Publications, Media,andMarketing
Experience
Consultant, ABC Corp., 2016-Present
Guide national restaurantcompaniesinoptimizingtraditionalanddigital mediamarketing.
Instrumental ingainingmulti-million-dollarcontractwithleadingnational fast-foodrestaurantchain
withinfirstmonthof hire.

2. Vice President, Media,XYZCorp., 2010-2016
Directed$300MM U.S. and Canadiandigital andofflinemediabudget,leadinginternal campaignto
increase corporate National AdvertisingFund$20MM.
Piloted,withESPN andLosAngelesAthleticClub,marketingplatformtopromote JohnR.Wooden
Awardto outstandingU.S.college basketballplayer.
Hiredagencythat delivered three CannesLionAwardwinningproductionsin2014-2015.
2014 360-degree performance reviewuncoverednoareasof underperformance among28 parameters.
FeaturedSpeakerAssociation of National AdvertisersConference,2014
AdvertingAge interview,“The TV Upfront,”May 2015
AOL interview,“The Wendy’sBrand,”March2015
Director, MediaServices, DEF Corp., 2004-2010
Directed$150MM annual mediabudgetforone of U.S.’top 75 advertisers.Builtfour-agency,20-
memberagencymediateam.Representedcompanyincollege studentinternrecruitingefforts.
Frequentpresentertocorporate CEO,President,Marketing AdvisoryCouncil,andDMAC.Supervised
twodirectreportsin Print(Coupon) Marketing.Member,MarketingLeadershipTeam.
Grew2010 same store salesby14.3% (FirstQuarter) and8.8% (SecondQuarter),viaground-breaking
brand re-launchcampaign,outperformingcompetitorPizzaHutmultiple years.
CreatedMatraca (company’sHispanicMarketingAdvisoryCouncil) while servingasinterimHispanic
MarketingDirectorfor twoyears.
Appointedasinaugural memberof company’sRisingTalentprogramfortop performers;rankedbyCMO
as among top10% of 60-membermarketingdepartment.
Improvedmediaefficienciesby20% while reducingfees65% byhiringnew Hispanicmediaagency.
MaximizedmediaROIbyconductingtwomediamix modelingresearchprograms.
Drove quantifiablecreativeandmediaimprovementsbyinstitutingIAGResearch.
Strategicallydivestedunwantedbusinessinventorybyintroducingbarteradvertising.

3. Vice President,MediaDirector, GHI Corp., 2003-2004
LedU.S. mediagrowthof Toronto-basedindependentfull-service agency.
Providedmediacounsel tocompany’slargestclient.
Vice President/Partner,JKLCorp.
Co-led13-memberaccountservicesteam, contributingtocompany’srecordyearfornew client
revenue.
Ledcompany’smostprofitable account,Janus Mutual Funds,a $50MM+ business,doublingitinless
than three years
PersonallyacquiredJanus,Kmart,andHollywoodVide accounts.
Instrumental inBushBrothers’consistentannual marketingspendincreasesforfiveyearsvianew
marketingmix.
Account Supervisor,MNO Corp.
Co-Led$45MM LensCraftersAccount,the company’slargest.
Ledeffortto acquire $10MM Bush Brothersaccount.
SeniorMediaAnalyst, PQR Corp.
Supervisedlocal plandevelopmentandexecutionby30+ local agencies.
Trainedlocal agency and franchiseesinmediaplanningandbuying.
MediaPlanner/Buyer/Account Services, STUCorp.
Receivedcompany’sAchievementAwardforexcellence inclientservices (LensCraftersAccount).
Assistant MediaBuyer, VWXCorp.
NegotiatedTV andradiospotsin four DMAs forMcDonald’s.

4. Education
Indiana University
Bachelorof Arts, Telecommunications
HighestHonors
Phi Beta KappaNational HonorSociety
SkillsandExpertise
As currentlylisted