1. KARENSTEVENS 375 IvylawnCourt
Whitmore Lake,MI 48189
(734) 604-6710
lisa54aa@hotmail.com
www.linkedin.com/in/karenstevens
Executive Summary
 Respectedbyclients,peersandseniorleadersformycommitmenttodriving resultsandtransformingconcepts
intoreality.
 Consistentlytappedtomanage andgrow highlyvaluedrelationshipsbybecomingatrustedadvisortoclients
throughactive dialoguesand innovative solutionsmanagement.
 Seasoned business, socialmedia,andecommerce consultative professionalwithaproventrackrecord
surpassingsalesquotas,deliveringrobustterritorygrowth,capturingtargetaccounts,anddeepeningclient
relationshiptofuel sustainablepartnerships inthe C-Suite.
 Catalystforchange andcontinuousperformance improvement,withahistoryof successroutingout
inefficiencies,turningaroundunderperformingaccounts,openingnew markets,managingmultimilliondollar
booksof business,andoutpacingthe competition.
Professional Experience
Quist Law,PLLC,Grand Rapids,MI
Director of Marketing (2013 to Present)
Guidedandimplementedinteractive marketinginitiativesandstrategiestodrive revenue andprofit.
 Overseeingwebsite redesign
 Creatednewavenuesforbusinessdevelopment
 Increase SEOthroughkeywords
 Digital communicationandsocial mediamanagement
 Responsible forcontentcuration
Denison Consulting,Ann Arbor,MI
Vice PresidentBusinessDevelopment (April 2014 to August2015)
Consultative sales,of proprietarymethodology, focusedoncreatingnew businessandpartnershipwithinC-Suite. New
business closedinclude;Lenovo, Amgen, LIXIL, Jo-Ann’s, Kellogg's,WolverineWorldwide,Frito-Lay NA,NSK,Dorel
JuvenileProducts.
 Closedover$775,000 in newbusinessgrowth
 Internallydevelopednewchannelsandtoolstodrive quicker andmore complex projects,expandingcapabilities
by 22%
 Handledpricingandproposal writing,speedinguplaunch by45%
 Spearheadedprogramto increase penetrationintoprivate equityfirms,increasingthisclientbase by300%
 Createdpartnershipwithlargest consultingorganization todate,becomingtheirculture andorganizational
vendorof choice,adding300 newand vettedprospects
 Collaboratedwithprocessimprovementtointroduce new marketinginitiative thatdrove a75% increase inlead
generationandclick throughsduringprogramrun

2. ForeSee,Ann Arbor,MI
Account Manager – Multinational Accounts (2011 to 2014)
Workedwithextended ecommerce C-Suite clientbase,includingmultinationalclientstoexpandrelationships tonew
contacts and divisions. Clientsincluded:3M, Schwan’s, Marriott,Crocs,UnitedHealth, Ameriprise, BassPro Shops,and
Walgreens/Boots.
 52% overall territorygrowth and94% retentionrate
 Repeatedlywithinthe top20%, companywide,forgrowthandretention
 Responsible formaintainingandgrowingForeSee largestretail clientby420%
 Workedwithclientstofindnewwaysof usingexistingForeSee productsandservicescreating 4new
product/service offerings thatwere rolledouttoglobal clientbase
NamedAccount Manager (2010 to 2011)
Consultative salesof SaaStype productline toa specificbookof business. Maintainedandgrew definedaccountbase
including;Panasonic, CapitalOne, L’Oréal,CVS,Time WarnerCable,ESPN,and Fidelity Investments.
 32% overall territorygrowth and92% retentionrate
 Awardedtopsalesand retentionfor2 quarters in2010
 Workedwith100% of all products/servicesacross ecommerce,web,mobile,call center, socialmedia, alongwith
brickand mortar clients
 Promotedwithin1yearto newlycreatedrole
SeniorRegional Marketing Representative (Inside Sales)/AccountManager (August2007 to 2010)
Marketed, developed, and serviced online customer satisfaction measurement solutions—utilizing the University of
Michigan’sACSI—to key accounts including; Pfizer, PepsiCo, ABC, CBS, the NFL, the NHL, Citicorp, Toys R Us, Starwood,
Sprint United and MetLife.
 Captured new business and developed existing key accounts to grow territory to over $2 million within two
years
 Became departmental expert in 42% of identified target verticals (healthcare, finance and
entertainment/publishing verticals)
 Developedandadministered 57%of corporate trainingprogram, whichincluded successfulprospecting, account
management, contract and new account “onboarding” programs for regional marketing representatives,
regional managers, and directors of sales
 Mentored 40% to 50% of new hires in the inside sales program
Education
B.A., CommunicationArts, OaklandUniversity, RochesterHills,MI
Skills
Consultative Selling;SalesManagement;SolutionSelling;Enterprise Software,CloudComputing,Saas,Leadership;
BusinessIntelligence; ContractandPrice Negotiation;ProposalandContractWriting; Tag ManagementSystems;
PlatformIntegrations;NewProductDevelopment; MicrosoftOffice Suite;DenisonModel;Corporate Culture and
LeadershipDevelopment;Change Practice;CustomerExperience;Employee Experience;CustomerSatisfaction;
Employee Satisfaction;CRM-Zoho,SalesForce,SalesLogix;SEM;SEO; ACSI;WebAnalytics