Brand Management – Marketing - Public Relations - Project Management
Work with our clients to
build their brands in the US.


Design programs that
meet needs and budgets.

Become a seamless
e...
   We have been in your shoes.
   We were executives in the spirits industry for ten years.
   We know what it takes to...
Plans and Budgets – Markets and Distributors – Sales Support
Plans and
      Budgets


Savvy can provide a            Brand positioning
wide spectrum of
planning and
                 ...
Markets and
   Distributors


With experience in all   Market selection and sequencing
50 states, Savvy can
provide advice...
Sales Support


Savvy can provide on-    Performance in other markets
going support to your
distributors and their
       ...
POS Material – Websites – Advertising – Bottle and Packaging
Point of Sale
     Material


Savvy works with its
clients to make sure
that the basic POS
material such as sell
sheets, t...
Point of Sale
     Material


We can also develop a
wide array of
additional POS.
Website


The internet is
increasingly the
primary source of
information for
distributors, retailers,
consumers and press....
Trade
    Advertising


There is a time for
everything. And Savvy
will help you decide
when the time is right
for advertis...
Consumer
    Advertising


Consumer advertising
follows after a base of
distributor support
and retail placements
have bee...
   Bottle design and packaging are critically important.
   Bottle and package design can run the gamut:
     Relabelin...
Trade and Consumer Press – Events and Sponsorships – Social Media
   Public relations is a cost-effective way to keep brands
    top-of-mind with distributors, retailers and consumers.
 ...
Trade
        Press


Savvy has close
relations with most of
the spirits journalists
who write for trade
press.

We have o...
Consumer
       Press


Savvy also has close
relations with many
spirits journalists who
write for consumer
press and has
...
Events and
   Sponsorships


Savvy has developed
the connections
necessary to have its
brands showcased at
prominent event...
Social
       Media


The internet is a very
important source of
information. Whether
it is a website,
Facebook, Twitter o...
Develop and Manage Budgets and Timelines
Develop Budgets
 and Timelines


Several of Savvy’s
clients look to us to   Developing annual Sales and Marketing
manage p...
Principals – Recommendations – Contact Information
   Roseann Sessa – President
    Co-founded Castle Brands, a public spirits supplier. Spent ten
    years helping to buil...
 The Vermont Distilling Company

 Drink Pie Liqueurs

 Cockspur Rum

 Fabulous American Beverages

 1921 Tequila

 W...
“Savvy’s knowledge of the spirits    “At MHW Ltd., we provide
industry is both broad and deep.     extremely efficient acc...
“As the developer of an emerging     “Successfully developing a spirits
new brand, I cannot overstate the    brand in the ...
Roseann Sessa
                                  President

                         Savvy Drinks LLC
                     ...
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Linked In Savvy Presentation Master Rev4 28 10

  1. 1. Brand Management – Marketing - Public Relations - Project Management
  2. 2. Work with our clients to build their brands in the US. Design programs that meet needs and budgets. Become a seamless extension of each client. Be true to our name … Savvy.
  3. 3.  We have been in your shoes.  We were executives in the spirits industry for ten years.  We know what it takes to build brands without wasting money.  From POS providers to mixologists, we know who can help.  Experienced in 50 states, we can advise on markets and distributors.  Savvy is passionate about its clients and the work we do for them.  Your success is our success, and we know it. Savvy can provide: Brand Public Project Marketing Management Relations Management
  4. 4. Plans and Budgets – Markets and Distributors – Sales Support
  5. 5. Plans and Budgets Savvy can provide a Brand positioning wide spectrum of planning and Developing brand financial plans budgeting services. These include Setting brand growth targets developing and/or overseeing any or all Developing budgets for COGs of the following: Optimizing sources of supply Creating sales programs Providing sales support
  6. 6. Markets and Distributors With experience in all Market selection and sequencing 50 states, Savvy can provide advice on Routes to market markets and distributors. Appropriate distributors Distributor Presentations Sales Force meetings Follow-up with distributors Tools for sales force
  7. 7. Sales Support Savvy can provide on- Performance in other markets going support to your distributors and their Best practices sales force to enhance brand awareness and sales performance. Dissemination of relevant PR Sales promotional incentives Sales support activities Presentation for holiday shows Trade shows and competitions
  8. 8. POS Material – Websites – Advertising – Bottle and Packaging
  9. 9. Point of Sale Material Savvy works with its clients to make sure that the basic POS material such as sell sheets, table tents, shelf talkers and case cards are professional. We have the experience to get POS at best prices and to arrange logistics.
  10. 10. Point of Sale Material We can also develop a wide array of additional POS.
  11. 11. Website The internet is increasingly the primary source of information for distributors, retailers, consumers and press. Savvy has the ability to oversee website construction and enhance it as a brand grows.
  12. 12. Trade Advertising There is a time for everything. And Savvy will help you decide when the time is right for advertising. A base level of trade advertising provides brand exposure, builds distributor and retailer confidence, and often helps engender editorial coverage.
  13. 13. Consumer Advertising Consumer advertising follows after a base of distributor support and retail placements have been achieved in a given market. Savvy works with its clients on budgets that are sensible and strives to get the best results within those budgets.
  14. 14.  Bottle design and packaging are critically important.  Bottle and package design can run the gamut:  Relabeling  Redressing  New bottle  Savvy can manage any type of project by:  Creating design briefs  Advising on appropriate designers  Overseeing the design process  Advising on federal and state compliance  Coordinating production
  15. 15. Trade and Consumer Press – Events and Sponsorships – Social Media
  16. 16.  Public relations is a cost-effective way to keep brands top-of-mind with distributors, retailers and consumers.  Editorial is a knowledgeable, independent third party affirmation of the brand.  Ten years’ experience building relationships with the trade and consumer spirits press gives Savvy an edge over other public relations agencies.  The people at Savvy have obtained literally thousands of articles or mentions for brands. To buy a comparable amount of ink through advertising would cost millions of dollars.
  17. 17. Trade Press Savvy has close relations with most of the spirits journalists who write for trade press. We have obtained favorable coverage for brands in virtually all media outlets directed toward the trade.
  18. 18. Consumer Press Savvy also has close relations with many spirits journalists who write for consumer press and has obtained favorable coverage in many publications. In addition to traditional print, newsletters, blogs, and on-line journalism are increasingly important.
  19. 19. Events and Sponsorships Savvy has developed the connections necessary to have its brands showcased at prominent events. Savvy also can obtain high-profile GQ Event at sponsorship Bloomingdale’s 30th Annual opportunities for our News & Documentary clients, often at Emmy Awards surprisingly moderate cost.
  20. 20. Social Media The internet is a very important source of information. Whether it is a website, Facebook, Twitter or blogs, Savvy can help you build brand awareness through social media. Client’s Facebook page with over 1,000 fans
  21. 21. Develop and Manage Budgets and Timelines
  22. 22. Develop Budgets and Timelines Several of Savvy’s clients look to us to Developing annual Sales and Marketing manage projects from budgets based on projected sales start to finish for Negotiating with liquid and packaging them. suppliers to reduce COGS Setting timelines for repackaging projects and managing them These include: Coordinating creative and production to develop and implement ad campaigns Monitoring distributor and broker performance relative to targets Developing and staffing promotional events on time and on budget Advising on capital formation and exit strategies.
  23. 23. Principals – Recommendations – Contact Information
  24. 24.  Roseann Sessa – President Co-founded Castle Brands, a public spirits supplier. Spent ten years helping to build the company from the ground up. Involved in all aspects of brand management, marketing, public relations and project management. Has close working relationships throughout the spirits industry.  Mark Andrews – Chairman Founded and ran Castle Brands and now serves as its Chairman. Has considerable experience in brand building and corporate finance. Is active with all of Savvy’s clients focusing on brand positioning, planning and finance. Has an MBA from Harvard.
  25. 25.  The Vermont Distilling Company  Drink Pie Liqueurs  Cockspur Rum  Fabulous American Beverages  1921 Tequila  Whiskies of the World  The New York Spirits Awards  The Scotch Malt Whisky Society  YellowPin
  26. 26. “Savvy’s knowledge of the spirits “At MHW Ltd., we provide industry is both broad and deep. extremely efficient access to the Whether for sales and marketing, US market for spirits, wine and distribution, packaging or product beer suppliers. Effective public development, the firm’s principals relations and specialized provide a professional hands-on marketing are important approach, offering not only the attributes to building successful right solution, but one that is brands. Roseann Sessa is an expert tailored to my business and is at her craft and we recommend within my budget. Savvy to any brand supplier.” They have without question taken my company to a whole new level.” Steve Johnson John Beaudette President & CEO President The Vermont Distilling Co. MHW Ltd.
  27. 27. “As the developer of an emerging “Successfully developing a spirits new brand, I cannot overstate the brand in the competitive American importance of Savvy’s contribution market is extremely challenging. in getting my whiskey to market. There is an art and a science to it They provide essential practical that only a handful of and procedural knowledge, as well professionals have mastered and as insight, implementation, and amassed a lengthy track records to thorough guidance throughout prove it. Roseann Sessa is one of every aspect of the spirits those rare and extraordinarily business. Savvy’s partnership has gifted people.” helped to create a rock solid foundation for my company and will continue to be instrumental to the success of my brand.” Paul Goldman Robert Plotkin President Spirits Journalist and Judge Fabulous American Beverages Founder of Bar Media
  28. 28. Roseann Sessa President Savvy Drinks LLC ro@savvydrinks.com 212-336-2172 Office Address: Savvy Drinks LLC c/o PBWT 1133 Avenue of the Americas 22nd Floor New York, New York 10036

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