The document discusses the role of an Avi (sales representative) and the process of customer engagement. It provides the following key points: 1. An Avi's main role is to provide customers with accurate and in-depth information about a company's products or services to convince them to buy or use them. 2. Customer engagement involves establishing trust with customers, promoting products/services in a positive light, addressing any concerns customers have, and converting non-users to users. 3. The goal of customer engagement is to promote the company's products to non-customers, convert them to customers, increase sales, gain customer feedback, and ensure customer loyalty. It is a process that starts from an individual

1. we.Avi †Uªwbs g¨vbyqvj

2. eª¨vÛ wi‡cÖ‡R‡›UwUf (we.Avi)
we.Avi Gi msÁv
‡h e¨w³ GKwU †Kv¤úvwb ev cÖwZôv‡bi cÖwZwbwa wn‡m‡e
†fv³vi mv‡_ mivmwi K›U¨v± K‡ib Ges †Kv¤úvwbi cY¨ ev †mev
Dc¯’vcb K‡i †fv³v‡K cY¨ µ‡q ev †mev MÖn‡Y cy‡ivcywi AvK…ó
K‡ib wZwbB n‡”Qb we.Avi|
we.Avi †`i `vwqZ¡ I KZ©e¨
GKRb we.Avi Gi cÖavb KvR n‡”Q Zvi AvPvi-AvPiY, K_vevZ©v, cY¨
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gva¨‡g †Kvb e¨w³‡K wbw`©ó eª¨vÛ m¤ú‡K© cwic~Y© I h_vh_
aviYv †`qv hv‡Z †mB e¨w³ eª¨vÛwU e¨env‡i AvMÖnx nq|

3. Av`k© we.Avi Gi ¸bvejx
wb‡Ri cÖwZôvb Ges eª¨vÛ m¤ú‡K© mwVK aviYv ivLv|
‡fv³v‡`i mvg‡b eª¨v‡Ûi Z_¨ my›`i, mvejxj I AvKl©Yxqfv‡e Dc¯’vcb Kiv
wb‡Ri cY¨ ev eª¨v‡Ûi cÖwZ memgq Av¯’vkxj _vKv|
BwZevPK g‡bvfve, K‡Vvi cwikªg I â‡h©¨i mv‡_ ‡fv³v K›U¨v± Kiv|
eª¨v‡Ûi g¨v‡mR, wdPvi Ges bZzb Advi wbR `ÿZvq †fv³v‡`i g‡b
†Mu‡_ †`qv|
cÖwZ‡hvMx eª¨v‡Ûi †fv³v‡K K›U¨v‡±i gva¨‡g wbR¯^ eª¨v‡Ûi †fv³vq
cwiYZ Kiv|
wi‡UBjv‡ii mv‡_ mym¤úK© eRvq †i‡L Zvi weµq e„wׇZ mvwe©K
mnvqZv Kiv|

4. ‡fv³v K›U¨v±
wbw`©ó †Kvb eª¨v‡Ûi cÿ n‡Z Uv‡M©U †fv³v‡`i Kv‡Q mivmwi eª¨v‡Ûi
wdPvi, Advi ev bZzb †Kvb ¸bv¸‡bi msev` †cuŠ‡Q †`qv B nj ‡fv³v
K›U¨v±|
‡fv³v K›U¨v‡±i D‡Ïk¨
cÖwZ‡hvMx eª¨v‡Ûi †fv³vi wbKU wbR¯^ eª¨v‡Ûi †cÖvWv± †KvqvwjwU I
†cÖvWv± wdPvi Dc¯’vcb|
cÖwZ‡hvMx †Kv¤úvbxi †fv³vi Kv‡Q cY¨ weµq K‡i Zv‡K wbR¯^ eª¨v‡Ûi
†fv³vq cwiYZ Kiv|
bZzb †fv³v m„wó K‡i eª¨vÛwUi weµq e„w× Kiv|
‡fv³v K›U¨v± Gi gva¨‡g wbR¯^ eª¨vÛ m¤ú‡K© †fv³vi ¸iæZ¡c~Y© gZvgZ
MÖnY|
‡fv³v‡K memgq wb‡Ri e¨v‡Ûi cÖwZ wek¦¯Í I Av¯’vkxj K‡i †Zvjv|
‡µZv ev †fv³v‡`i gv‡S e¨vÛwU m¤ú‡K© m‡PZbZv e„w× Kiv|
e¨v‡Ûi fveg~wZ© Av‡iv fv‡jvfv‡e Zz‡j aiv|
eª¨v‡Ûi †Kvb D‡jøL‡hvM¨ ev PgrKvi ‰ewkó _vK‡j Zv ¯§iY Kwi‡q †`qv|

5. ‡fv³v K›U¨v± Kvh©µg n‡”Q †Kvb †fv³v‡K wb‡Ri eª¨vÛ ev c‡Y¨i cÖwZ
AvMÖnx K‡i Zv‡K †mB cY¨wU ev eª¨vÛwUi wbqwgZ e¨venviKvix wn‡m‡e
‰Zix Kivi Rb¨ e¨w³MZ cÖ¯‘wZ †_‡K ïiæ K‡i K›U¨v± mdjfv‡e mgvß Kivi cy‡iv
cÖK„qv| wb‡Pi 10 wU av‡c †fv³v K›U¨v± Kvh©µgwU D‡jøL Kiv n‡jv:
‡fv³v K›U¨v± Gi c~‡e© wb‡Ri c~Y© cÖ¯‘wZ m¤úbœ Kiv|
Uv‡M©U MÖæc Abymv‡i †fv³v‡`i Ae¯’vb wbY©q|
Uv‡M©U MÖæc Abymv‡i m¤¢ve¨ †fv³v wbe©vPb|
‡fv³v wbe©vwPZ n‡j Zvi mv‡_ K›U¨v± Kvh©µg ïiæ Kiv|
‡fv³vi mv‡_ nvwmgy‡L eª¨vÛ I cY¨ wb‡q Av‡jvPbv Kiv|
eª¨vÛ m¤ú‡K© we¯ÍvwiZ Rvbv‡bvi Rb¨ ¯§vU© U¨v‡ei (hw` _v‡K)gva¨‡g
wWwRUvj KwgDwb‡Kkb Kiv|
‡fv³v DØyØ n‡j Zv‡K m¨v¤úwjs c¨vK †_‡K †U÷ Kiv‡bv|
Avcbvi eª¨vÛwU e¨envi Kiv‡bvi gva¨‡g bZzb †fv³v m„wó Kiv|
bZzb †fv³vi e¨w³MZ Z_¨mg~n wjwce× Kiv|
me‡k‡l mgq †`qvi Rb¨ †fv³v‡K ab¨ev` cÖ`vb|

6. we.Avi Gi Kv‡Ri jÿYxq welq
‡Wªm †KvW
cwi®‹vi kvU©, digvj c¨v›U Ges
cvwjk Kiv RyZv cwiavb Ki‡Z n‡e|
memgq wK¬b †kfW _vK‡Z n‡e|
iægvj e¨envi Kiv evÂbxq|
Nv‡gi `yM©Ü `~i Kivi Rb¨ ewW-
‡¯úª e¨envi Kiv DwPZ|
m¨v‡Ûj cwiavb K‡i ‡fv³v K›U¨v±
Kiv wbwl×|
m‡e©vcwi, gvwR©Z Ges †kvfb
†cvkvK cwiavb K‡i †fv³v K›U¨v±
Ki‡Z n‡e|
‡fv³v K›U¨v±
K›U¨v±K…Z †fv³vi eqm Aek¨B
18 eQ‡ii D‡×© n‡Z n‡e|
‡fv³v hw` Zvovûov K‡i wKsev
K›U¨v‡± AvMÖnx bv nq Zv‡K
†Rvi K‡i AvUKv‡bv hv‡e bv|
eª¨vÛ g¨v‡mR Gi mv‡_ evowZ
†Kvb K_v †hvM Kiv hv‡e bv|
GKB mv‡_ GKB mg‡q G‡Ki
AwaK †fv³v‡K K›U¨v± Kiv hv‡e
bv|
‡fv³v K›U¨v± Gi mgq †gvevB‡j
K_v ejv wbwl×|
cÖwZ‡hvMx eª¨vÛ m¤ú‡K©
†Kvb cÖKvi †bwZevPK gšÍe¨ Kiv
†_‡K weiZ _vK‡Z n‡e|

7. we.Avi f¨vix‡qej
2 wU gvb`‡Ði Dci wfwË K‡i we Avi †`i f¨vwi‡qej wba©vwiZ nq|
Kj †m›Uvi Øviv g~j¨vhb
wdì KZ…K g~j¨vqb
Kj †m›Uvi
eª¨vÛ g¨v‡mR †`qv
mwVK †fv³v wba©viY
‡`vKvb`v‡ii AwfgZ
‡fv³v †mvqvwcs
mwVK Z_¨
Dcw¯’wZ
wdì
¯^kix‡i µm †PK
‡dv‡bi gva¨‡g µm‡PK

8. Avcbvi cÖwZwU †fv³v K›U¨v± mvdj¨gwÛZ
†nvK
ab¨ev`v‡šÍ
w``viæj Bmjvg