1. Insight Interrupted
Who and what is disrupting
the traditional Insight
function?
www.pwc.com
Nick Coates
Lynne Bailey
Simon Lidington

2. PwC
Introduction
2

3. PwC
Interrupting Insight
3

4. PwC
Goodbye middleman
Hello Uber
4

5. PwC
The bank of crowd
Crowdfunding and crowdsourcing
£4.4bn
Huge disruptor to the finance
industry
5
In the UK in 2015 alone

6. PwC
The bank of crowd
Crowdfunding and crowdsourcing
6
“…the process of
raising money
online brings great
marketing benefits
and consumer
insights, says Luke
Lang, co-founder
and CMO of
Crowdcube…”

7. PwC
Airbnb takes over the world
7
http://graphics.wsj.com/how-airbnb-is-taking-over-paris/

8. PwC
Video killed the radio star
And is now centre stage
8

9. PwC
What does this all mean?
9

10. PwC
"I have seen a massive abuse of
data in my career …strategy and
data can be a fantastic foundation
for creativity…The problem is that
at many companies you don’t get
very talented people using data;
they use data like a sledgehammer
against creativity. And that’s
heartbreaking."
10
Airbnb CMO Jonathan Mildenhall

11. PwC
Simon’s story
11

25. PwC
The PwC story
25

26. PwC
Background
26

27. PwC
2005
Market research
27

28. PwC
2008
Market Insights
28

29. PwC
2010
Market Intelligence
29

30. PwC
2011
Market Intelligence 2.0
30

31. PwC
2012
Market Information
31

32. PwC
2013
Market Information 2.0
32

33. PwC
August 2015
Business Intelligence
33

34. PwC
Your turn
34
June 2015

35. PwC
Thank you
35
June 2015

36. Thank you...
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