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Running a Business Process as an Interactive Multiplayers Game
This document proposes building a new type of business process management system (BPMS) using interactive game technology. It suggests mapping business processes and roles to metaphorical tales and games to help cross-functional teams better understand each other. This could help remove communication barriers by visualizing goals and problems in a shared virtual space. An example maps a sales process to a treasure hunting game, matching phases, sub-goals, roles, and tools between the two. The document argues this approach could create a collaborative platform that appeals to digital natives by evoking involvement in others' work and supporting team spirit through a shared metaphorical visualization.
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Running a Business Process as an Interactive Multiplayers Game
- 1. DSV SU +IbisSoft Running a Business Process as an Interactive Multiplayers Game 1 Ilia Bider, Amin Jalali, David Söderström BPMDS’15 Working Conference Business process modeling, development and support A BPS system as an interactive game – “crazy” idea Creating Self-Managed Cross-Professional Teams with Metaphoric Business Process Support (BPS) Systems
- 2. DSV SU +IbisSoft Plan of presentation 1. Why we need a new type of BPMS? 2. How to build it? 2
- 3. DSV SU +IbisSoft BPM & BPS systems Promise Remove silos mentality 3
- 4. DSV SU +IbisSoft BPM & BPS systems Result Conveyor belt mentality = individual silos 4 Where is initiative, creativity, innovation? These values have been lost
- 5. DSV SU +IbisSoft Why Result Promise Workflow thinking + focus on optimizing the activity/operation flow and usage of resources 5
- 6. DSV SU +IbisSoft Solution BPMS with shared spaces/construction site? 6 “Shared space” in construction industry From our presentation at BPMDS’13
- 7. DSV SU +IbisSoft Would it work? 7 Probably, yes Each member of the team is involved in all activities/ processes in the enterprise company Organizational boundary Organizational Assets Development process Sales process Support process Start-up team Case 1: Startup
- 8. DSV SU +IbisSoft Would it work? 8 Probably, yes but with silos and their negative consequences Functional structure and specialization. Each department “owns” their processes Case 2: a traditional mature organization Organizational boundary Organizational Assets Engineering department Support department Sales Department Development process Sales process Support process What about bridges between
- 9. DSV SU +IbisSoft Would it work? 9 Probably, not, the shared space will fall apart into isolated islands Specialization and structure is preserved but the ownership of the processes becomes shared through creating cross- professional teams. Case 3: cross-manning of business processes Different professions use different slangs Organizational boundary Organizational Assets Engineering department Support department Sales Department Development process Sales process Support process
- 10. DSV SU +IbisSoft Communication difficulties • Different professional slangs • Different cultures • Poor understanding of others goals and problems • Different methods and tools to do the job • In other words difficult to be understood and appreciated outside own professional group 10
- 11. DSV SU +IbisSoft Is there a solution? 11 From text-based shared space to the visual one What to visualize?
- 12. DSV SU +IbisSoft Plan of presentation 1. Why we need a new type of BPMS? 2. How to build it using interactive game technology? 12
- 13. DSV SU +IbisSoft What is common between a tale-based game and a business process instance? • Both are about finding the best path to a goal a while moving in a (state) space • Hinders active and passive that comes and goes when moving to the goal • Cooperation between different players • Presence of counter-partners that can actively influence the “game” • Getting knowledge and experience to “play” better next time • … 13 Bewitch princess, Treasure hunting, …
- 14. DSV SU +IbisSoft Main idea • Instead of visualizing what is happening in the real business process instance/case • Visualize happenings in a ferry tail that is mapped into the business process • Use interactive game technology to implement visualization Is mapping possible? Will it work in practice? 14
- 15. DSV SU +IbisSoft Example: mapping consultative sale to a treasure hunting tale 15 Mapping main phases between the process & tale
- 16. DSV SU +IbisSoft Example: mapping ... 16 Mapping sub-goals in the process & tale # Consultative sales Treasure hunting 1 Info about the customer A mystical map of the island, 2 Department/unit/person in the company who owns the problem A cross on the map 3 A document describing the needs A shaft going down to the treasure 4 A proposed solution A treasure lifted from underground 5 A signed deal A treasure safely at home 1 2 3 4 5
- 17. DSV SU +IbisSoft Example: mapping ... 17 Mapping roles between the process & tale Professions in Consultative Sales Activities in Consultative Sales Professions in Treasure Hunting Activities in Hunting Sales person Charting a map of the organization and locating business needs Surveyor, Prospector Detailing the map and locating the treasure Business analyst Understanding business needs discovering requirements Digger, Driller Digging/drilling a shaft to the treasure Solution Engineer Drafting a solution to offer Lifter Lifting the treasure Negotiator (lawyer) Negotiating a deal Captain of the ship Navigating the ship home
- 18. DSV SU +IbisSoft Example: mapping ... 18 Mapping tools in the process & tale Customer Actors Inhabitant of the treasure island CEO ⇔ King of the island Middle Manager ⇔ Local tribe chief Field employees ⇔ Inhabitants Spade – a facilitating workshop Excavator - Interviews with various stakeholders Shaft drilling machines – measurement taking Mapping counter- agents in the process & tale
- 19. DSV SU +IbisSoft Main idea (repeated) • Instead of visualizing what is happening in the real business process instance/case • Visualize happenings in a ferry tail that is mapped into the business process • Use interactive game technology to implement visualization Is mapping possible? It looks like it is possible Will it work in practice? Still an open question 19
- 20. DSV SU +IbisSoft If we succeed … We will get a new type of collaborative platform • With metaphoric visualization of goals and problems to remove obstacles in mutual understanding • Evoking a feeling of involvement in “foreign” affairs • Giving new perspective for one's own work • Supporting team spirit • Appealing to the new generation of digital natives 20
- 21. DSV SU +IbisSoft Lastly - positioning 21 Deterding, S., Dixon, D., Khaled, R., Nacke, L.: From Game Design Elements to Gamefulness: Defining “Gamification”. In : MindTrek, Tampere, Finland (2011) The nearest analogy from the world of games – ARG (Alternative Reality Games)
- 22. DSV SU +IbisSoft Q & A Thank you for your patience Questions and comments Please Contact: ilia@{dsv.su|ibissoft}.se 22