This document provides a marketing plan for Valley Pharmacy in Middleburgh, NY. The plan outlines the company's mission, goals, situational analysis including SWOT and competitor analysis, target markets, and marketing program including product, price, promotion, and place strategies. The key goals are to gain majority market share in the area by bringing a convenient pharmacy experience and using strategies like competitive pricing, delivery services, and establishing strong community relationships.
Business Plan for new product Khairpur dates juice.
Uploaded, designed and prepared by;
Muhammad Ameen Ujjan
BBA (Hons) #Finance
Shah Abdul Latif Univeristy
Khairpur, Sindh, Pakistan
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
This document is a business plan for Petals etc., an established flower retail chain, to launch an online venture. It includes an executive summary, company overview, objectives for going online such as better serving customers and facilitating growth. It outlines key success factors and a vision for the future. It also details market research methods, competitive analysis, product/service offerings, marketing and promotion strategies, operational plans, and financial projections. The plan aims to analyze Petals etc.'s position and devise an effective online strategy to build on its strengths and address weaknesses.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Convenience store business plan exampleupmetrics.co
This document is a business plan for a convenience store owned by John Doe. It includes an executive summary that outlines the store's mission to provide quality products and customer service. It also lists increasing sales and introducing prepared foods as objectives. The financial summary shows projected sales increases and profitability over three years. The plan provides details on the store's ownership, products and services, target markets, competition, and marketing strategy. It includes a SWOT analysis and sales forecasts with milestones to upgrade the building and equipment.
Centaur is a partnership firm that manufactures and retails watches. It plans to open a retail store in VR Mall in Surat, Gujarat to target teens and young adults. The business will offer a variety of men's watches from ₹500 to ₹100,000 through partnerships with a manufacturing firm and jewelry shops. Centaur projects annual sales of ₹34 lakhs from selling 1700 watches on average at ₹2000 each through social media marketing, airport advertising, and contracts with jewelry stores.
This document outlines the research methodology for a study on consumer buying behavior at D-Mart stores in Jalgaon, India. The objectives of the study are to understand customer satisfaction, demand analysis, availability of offers and services, product varieties, affordable pricing, and product quality. Primary and secondary data will be collected, including through a survey of 50 D-Mart customers using a 13 question questionnaire. Primary data collection methods involve field surveys and observations. Secondary data will be collected from D-Mart records, websites, and other sources. The scope is limited to Jalgaon and random sampling will be used. The findings will provide insights into customer preferences and behaviors at D-Mart.
Business Plan for new product Khairpur dates juice.
Uploaded, designed and prepared by;
Muhammad Ameen Ujjan
BBA (Hons) #Finance
Shah Abdul Latif Univeristy
Khairpur, Sindh, Pakistan
A report on supply chain of agora in bangladeshManas Saha
Rahimafrooz Superstores Ltd. launched Agora the first ever retail chain in Bangladesh in 2001. Agora promises a valuable shopping experience that provides quality and fresh products at the right price. It aims to consistently provide a remarkably satisfying and valuable shopping experience through a business that improves the quality of life for customers and team members.
This document is a business plan for Petals etc., an established flower retail chain, to launch an online venture. It includes an executive summary, company overview, objectives for going online such as better serving customers and facilitating growth. It outlines key success factors and a vision for the future. It also details market research methods, competitive analysis, product/service offerings, marketing and promotion strategies, operational plans, and financial projections. The plan aims to analyze Petals etc.'s position and devise an effective online strategy to build on its strengths and address weaknesses.
A study on customer satisfaction and customer service at pantaloonsAniket Mishra
To demonstrate the attributes essential for the satisfaction of the customers and their degree of satisfaction from the existing services provided to them in addition to scopes of improvement.
Convenience store business plan exampleupmetrics.co
This document is a business plan for a convenience store owned by John Doe. It includes an executive summary that outlines the store's mission to provide quality products and customer service. It also lists increasing sales and introducing prepared foods as objectives. The financial summary shows projected sales increases and profitability over three years. The plan provides details on the store's ownership, products and services, target markets, competition, and marketing strategy. It includes a SWOT analysis and sales forecasts with milestones to upgrade the building and equipment.
Centaur is a partnership firm that manufactures and retails watches. It plans to open a retail store in VR Mall in Surat, Gujarat to target teens and young adults. The business will offer a variety of men's watches from ₹500 to ₹100,000 through partnerships with a manufacturing firm and jewelry shops. Centaur projects annual sales of ₹34 lakhs from selling 1700 watches on average at ₹2000 each through social media marketing, airport advertising, and contracts with jewelry stores.
This document outlines the research methodology for a study on consumer buying behavior at D-Mart stores in Jalgaon, India. The objectives of the study are to understand customer satisfaction, demand analysis, availability of offers and services, product varieties, affordable pricing, and product quality. Primary and secondary data will be collected, including through a survey of 50 D-Mart customers using a 13 question questionnaire. Primary data collection methods involve field surveys and observations. Secondary data will be collected from D-Mart records, websites, and other sources. The scope is limited to Jalgaon and random sampling will be used. The findings will provide insights into customer preferences and behaviors at D-Mart.
The document outlines 5 major business strategies for starting a new supermarket: establishing distribution systems, selecting an optimal location, targeting a specific customer demographic, pursuing business alliances, and implementing strong management principles. It explains that properly addressing these areas is crucial for the supermarket's success by attracting customers, building trust, and achieving profitability. Adopting these strategies could help the group's project by providing a framework for their own supermarket business plan.
The document provides details about an online pet shop business plan called nabanna.com. It includes sections on the company summary which outlines the brand, products, staffing, facilities, and startup expenses. It then summarizes the products and services, market analysis including segmentation and competitors, and marketing strategy which will focus on customer service and home delivery. Finally, it outlines management including roles and the financial plan with sales and expense projections over five years.
Introduction to business project 1 (business proposal)EdwinYip
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
Corrick's Stationery Store has been family owned and operated in Santa Rosa, California since 1915. Over the decades it has expanded its product offerings and services while facing challenges from changing economic, social and technological trends. Currently managed by the fourth generation of the Brown family, Corrick's strives to provide high quality customer service and a unique shopping experience through various on-site businesses. However, threats from large retailers and shifts in consumer behavior require the store to continually adapt its strategies to remain competitive.
The document presents a study on customer satisfaction with the product range availability at Reliance Fresh stores. It discusses the retail industry overview and history. It also provides an overview of Reliance Fresh, including its history and performance. The study aims to determine if customers are satisfied with the fruits and vegetables available and examines customer perceptions of brands for rice, hair conditioners and blended spices. A survey was conducted with 150 respondents and results showed that most customers were satisfied with the product range overall and found the variety of fruits and vegetables to be good.
Forever Floral is a startup company that manufactures permanent artificial flowers out of raw materials imported from Indonesia. The company plans to target upper-middle to upper-income women by selling their unique, fragrant silk flowers through a retail shop, catalog sales, and distributors. Forever Floral projects sales of Rs. 75 million in their first year and expects 20% annual growth, reaching Rs. 100 million in sales by their third year as they expand their product line.
Samukute & Sons is a retail shop located in Ivene, Zimbabwe that provides grocery goods to students and staff of Midlands State University. The business plan seeks to improve the shop and make it grow through strategies like obtaining a loan, hiring skilled workers, and improving inventory systems. An estimated $20,000 is needed for improvements. The plan includes analyzing the political, economic, social, technological, and legal environment. It outlines the shop's vision, mission, objectives, and goals. Financial plans include current cash, expenses, and a monthly budget. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The human resources plan shows the organizational structure and employee roles and qualifications. The marketing plan targets M
The document provides details about an internship project conducted at Reliance Retail Ltd. to analyze retail store operations at their Reliance Fresh store in Hinoo, Ranchi. The research objectives were to analyze the store's catchment area, footfall, and customers' average ticket size. Footfall averaged 500-600 visitors daily. The catchment area included nearby residential neighborhoods. Data was collected from the store on footfall, sales, and customers over May 2009 and 50 customers were surveyed on store attributes. Key findings were the need for better product visibility, more promotions, and improved customer service to increase sales.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This document contains a project report submitted by Soumyajit Mukherjee for his Post Graduate Program in Business Management (PGPBM) at Bengal Institute of Business Studies (BIBS) in Kolkata, India. The project focuses on the basic floor operations of Reliance Trends store located at Avani Mall in Howrah. It includes an introduction, objectives, details about Reliance Retail Ltd. and Reliance Trends, acknowledgements and various chapters on store operations, methodology, data analysis, job assignments and conclusions. The report provides insights into the functioning and management of apparel retail operations at Reliance Trends.
Business Plan for Laundromat in Bangladesh - "Friends Launderette".SK Nasif Hasan
This is business plan for self service laundromat for Bangladesh. Name of the Laundromat is "Friends Launderette". Though Bangladesh has many laundry service, but it will be the first self service launderette.
The document discusses Future Lifestyle Fashion Ltd., which operates Central department stores in India. Some key points:
- Central has 29 stores across large and small cities, with floor space ranging from 60,000-230,000 square feet and offering over 500 brands.
- Future Lifestyle Fashion saw its brand business grow 34% in 2014-15, with brands contributing 41% of total sales that year.
- A case study on Patna Central discusses customer surveys, loyalty programs like Payback cards, CRM, and competition from stores like Pantaloons.
A STUDY ON CUSTOMER SATISFACTION AND CUSTOMER SERVICE PROVIDED AT PANTALOONS,...Shekhar Jyoti Das
Pantaloons provides a wide variety of apparel and accessories from over 220 brands at its stores across India. A study was conducted of 80 customers at Pantaloons' Gariahat, Kolkata store to understand customer satisfaction with products and services. Most customers were students under 25 years old who visited monthly. While the variety of products was the biggest attracting factor, customers noted issues like lack of certain sizes, limited footwear and jewelry options, and need for faster service. The report provides recommendations on improving these areas to enhance the customer experience at Pantaloons.
Spencer's Retail Limited is a large multi-format Indian retailer operating 220 stores across 45 cities. It offers a broad range of 35,000 food, grocery, consumer goods and services items. The company has recently focused on expanding its large format stores and gourmet product offerings. While it benefits from a wide presence and product selection, Spencer's faces challenges from intense competition and changing consumer preferences in India's growing retail market.
The document summarizes a retail management project submitted to a professor on D-Mart, a large discount retailer in India. It provides details on D-Mart's mission to be the lowest priced retailer, target middle-income customers, and continuously expand its product categories. It describes the store layout and categories carried, including issues like poor parking. It also discusses the store's pricing, promotions, and suggestions for improvements.
The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.
Cement industry has to play important role in the structural changes of the country. It helps welfare activities in HEMADRI CEMENTS (VEDADRI) LTD. JAGGAYYAPET, in order to motivating employees of the form through the study.
Reliance Fresh was established in 2006 as a subsidiary of Reliance Industries Limited. It operates over 560 convenience stores across India selling fresh produce, staples, groceries and dairy. Its vision is to generate prosperity for farmers, vendors and customers. Key marketing strategies include promotions, signage, customer feedback, and integrated marketing communications. It targets housemakers, older customers and Generation X who value convenience. Positioning focuses on merchandise, image, personnel, design and promotion. Strengths include financial backing and farm contracts, while weaknesses include inventory and poor parking.
The document provides information about the FMCG sector and Godrej Consumer Products Ltd. It discusses that the FMCG sector in India was worth $29.4 billion in 2016-17 and is the 4th largest sector. It also summarizes details about Godrej Consumer Products Ltd, including that it is India's largest domestic company in home and personal care with over 600 million consumers globally using its products daily. Finally, it analyzes the company's Cinthol soap brand using frameworks like the marketing mix, segmentation, targeting, positioning and product life cycle.
CareNSave is an online pharmacy and healthcare provider based in Hyderabad, India that was launched in April 2019. In addition to online ordering and delivery of medicines and products, CareNSave connects customers to diagnostic labs and doctors to provide affordable healthcare access. CareNSave aims to redefine healthcare accessibility and affordability in India through its e-pharmacy platform and additional services like labs, online consultations, and potential offerings like telemedicine and medical tourism. The company is seeking an initial investment to expand its technology, hiring, and marketing as it works to achieve its vision of becoming a one-stop healthcare solution across India.
The document provides a business plan for a proposed sweet shop called "The Sweet Shop" in Maharagama, Sri Lanka. It will be run as a sole proprietorship by the owner, Sujan Himasha. The plan includes details on the owner's qualifications and experience, the shop's vision/mission/goals, market analysis of competitors and target customers, financial projections including startup costs and break-even analysis, and regulatory requirements. A marketing plan is also proposed which focuses on the 4 P's of marketing - product, price, place, and promotion.
The document outlines 5 major business strategies for starting a new supermarket: establishing distribution systems, selecting an optimal location, targeting a specific customer demographic, pursuing business alliances, and implementing strong management principles. It explains that properly addressing these areas is crucial for the supermarket's success by attracting customers, building trust, and achieving profitability. Adopting these strategies could help the group's project by providing a framework for their own supermarket business plan.
The document provides details about an online pet shop business plan called nabanna.com. It includes sections on the company summary which outlines the brand, products, staffing, facilities, and startup expenses. It then summarizes the products and services, market analysis including segmentation and competitors, and marketing strategy which will focus on customer service and home delivery. Finally, it outlines management including roles and the financial plan with sales and expense projections over five years.
Introduction to business project 1 (business proposal)EdwinYip
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
Corrick's Stationery Store has been family owned and operated in Santa Rosa, California since 1915. Over the decades it has expanded its product offerings and services while facing challenges from changing economic, social and technological trends. Currently managed by the fourth generation of the Brown family, Corrick's strives to provide high quality customer service and a unique shopping experience through various on-site businesses. However, threats from large retailers and shifts in consumer behavior require the store to continually adapt its strategies to remain competitive.
The document presents a study on customer satisfaction with the product range availability at Reliance Fresh stores. It discusses the retail industry overview and history. It also provides an overview of Reliance Fresh, including its history and performance. The study aims to determine if customers are satisfied with the fruits and vegetables available and examines customer perceptions of brands for rice, hair conditioners and blended spices. A survey was conducted with 150 respondents and results showed that most customers were satisfied with the product range overall and found the variety of fruits and vegetables to be good.
Forever Floral is a startup company that manufactures permanent artificial flowers out of raw materials imported from Indonesia. The company plans to target upper-middle to upper-income women by selling their unique, fragrant silk flowers through a retail shop, catalog sales, and distributors. Forever Floral projects sales of Rs. 75 million in their first year and expects 20% annual growth, reaching Rs. 100 million in sales by their third year as they expand their product line.
Samukute & Sons is a retail shop located in Ivene, Zimbabwe that provides grocery goods to students and staff of Midlands State University. The business plan seeks to improve the shop and make it grow through strategies like obtaining a loan, hiring skilled workers, and improving inventory systems. An estimated $20,000 is needed for improvements. The plan includes analyzing the political, economic, social, technological, and legal environment. It outlines the shop's vision, mission, objectives, and goals. Financial plans include current cash, expenses, and a monthly budget. A SWOT analysis identifies strengths, weaknesses, opportunities, and threats. The human resources plan shows the organizational structure and employee roles and qualifications. The marketing plan targets M
The document provides details about an internship project conducted at Reliance Retail Ltd. to analyze retail store operations at their Reliance Fresh store in Hinoo, Ranchi. The research objectives were to analyze the store's catchment area, footfall, and customers' average ticket size. Footfall averaged 500-600 visitors daily. The catchment area included nearby residential neighborhoods. Data was collected from the store on footfall, sales, and customers over May 2009 and 50 customers were surveyed on store attributes. Key findings were the need for better product visibility, more promotions, and improved customer service to increase sales.
Project Report- A study of floor operations(Reliance Trends) at Avani Mall, h...SOUMYAJIT MUKHERJEE
This document contains a project report submitted by Soumyajit Mukherjee for his Post Graduate Program in Business Management (PGPBM) at Bengal Institute of Business Studies (BIBS) in Kolkata, India. The project focuses on the basic floor operations of Reliance Trends store located at Avani Mall in Howrah. It includes an introduction, objectives, details about Reliance Retail Ltd. and Reliance Trends, acknowledgements and various chapters on store operations, methodology, data analysis, job assignments and conclusions. The report provides insights into the functioning and management of apparel retail operations at Reliance Trends.
Business Plan for Laundromat in Bangladesh - "Friends Launderette".SK Nasif Hasan
This is business plan for self service laundromat for Bangladesh. Name of the Laundromat is "Friends Launderette". Though Bangladesh has many laundry service, but it will be the first self service launderette.
The document discusses Future Lifestyle Fashion Ltd., which operates Central department stores in India. Some key points:
- Central has 29 stores across large and small cities, with floor space ranging from 60,000-230,000 square feet and offering over 500 brands.
- Future Lifestyle Fashion saw its brand business grow 34% in 2014-15, with brands contributing 41% of total sales that year.
- A case study on Patna Central discusses customer surveys, loyalty programs like Payback cards, CRM, and competition from stores like Pantaloons.
A STUDY ON CUSTOMER SATISFACTION AND CUSTOMER SERVICE PROVIDED AT PANTALOONS,...Shekhar Jyoti Das
Pantaloons provides a wide variety of apparel and accessories from over 220 brands at its stores across India. A study was conducted of 80 customers at Pantaloons' Gariahat, Kolkata store to understand customer satisfaction with products and services. Most customers were students under 25 years old who visited monthly. While the variety of products was the biggest attracting factor, customers noted issues like lack of certain sizes, limited footwear and jewelry options, and need for faster service. The report provides recommendations on improving these areas to enhance the customer experience at Pantaloons.
Spencer's Retail Limited is a large multi-format Indian retailer operating 220 stores across 45 cities. It offers a broad range of 35,000 food, grocery, consumer goods and services items. The company has recently focused on expanding its large format stores and gourmet product offerings. While it benefits from a wide presence and product selection, Spencer's faces challenges from intense competition and changing consumer preferences in India's growing retail market.
The document summarizes a retail management project submitted to a professor on D-Mart, a large discount retailer in India. It provides details on D-Mart's mission to be the lowest priced retailer, target middle-income customers, and continuously expand its product categories. It describes the store layout and categories carried, including issues like poor parking. It also discusses the store's pricing, promotions, and suggestions for improvements.
The document summarizes a study conducted at Reliance Trends stores. The objectives were to study daily floor operations, monitor compliance with standard operating procedures, analyze competitors, and understand customer satisfaction and preferences. Reliance Trends is a division of Reliance Retail Ltd, which has over 1200 stores across India. The report details the store rollout history and growth in store numbers from 2007 to the present. It also analyzes customer purchase data and feedback on aspects like product quality, pricing and need for more offers to improve the home fashion section.
Cement industry has to play important role in the structural changes of the country. It helps welfare activities in HEMADRI CEMENTS (VEDADRI) LTD. JAGGAYYAPET, in order to motivating employees of the form through the study.
Reliance Fresh was established in 2006 as a subsidiary of Reliance Industries Limited. It operates over 560 convenience stores across India selling fresh produce, staples, groceries and dairy. Its vision is to generate prosperity for farmers, vendors and customers. Key marketing strategies include promotions, signage, customer feedback, and integrated marketing communications. It targets housemakers, older customers and Generation X who value convenience. Positioning focuses on merchandise, image, personnel, design and promotion. Strengths include financial backing and farm contracts, while weaknesses include inventory and poor parking.
The document provides information about the FMCG sector and Godrej Consumer Products Ltd. It discusses that the FMCG sector in India was worth $29.4 billion in 2016-17 and is the 4th largest sector. It also summarizes details about Godrej Consumer Products Ltd, including that it is India's largest domestic company in home and personal care with over 600 million consumers globally using its products daily. Finally, it analyzes the company's Cinthol soap brand using frameworks like the marketing mix, segmentation, targeting, positioning and product life cycle.
CareNSave is an online pharmacy and healthcare provider based in Hyderabad, India that was launched in April 2019. In addition to online ordering and delivery of medicines and products, CareNSave connects customers to diagnostic labs and doctors to provide affordable healthcare access. CareNSave aims to redefine healthcare accessibility and affordability in India through its e-pharmacy platform and additional services like labs, online consultations, and potential offerings like telemedicine and medical tourism. The company is seeking an initial investment to expand its technology, hiring, and marketing as it works to achieve its vision of becoming a one-stop healthcare solution across India.
The document provides a business plan for a proposed sweet shop called "The Sweet Shop" in Maharagama, Sri Lanka. It will be run as a sole proprietorship by the owner, Sujan Himasha. The plan includes details on the owner's qualifications and experience, the shop's vision/mission/goals, market analysis of competitors and target customers, financial projections including startup costs and break-even analysis, and regulatory requirements. A marketing plan is also proposed which focuses on the 4 P's of marketing - product, price, place, and promotion.
This marketing plan summary provides an overview of a new venture called 365 that aims to launch a chain of stores solely focused on Whole Foods Market's (WFM) 365 Everyday Value Brand. The plan outlines 365's goals to successfully launch its first store in Cambridge, Massachusetts in Q4 2016 and expand in 2017. Key elements of the plan include segmenting the target market as young, health-conscious consumers; analyzing competitors and positioning 365 as offering quality products at affordable prices with excellent customer service; and establishing marketing objectives to achieve sales goals by attracting valued WFM customers and leveraging positive word of mouth. The financial plan projects initial annual sales of $36.8 million, expenses of $36.2 million, and
Relatório anual 2012 (eng) melhor resolução (site)brpharma
Brasil Pharma is a leading pharmaceutical retailer in Brazil operating over 1,000 stores across five regional chains and a franchise system. In 2012, Brasil Pharma underwent a process of integrating its regional brands under a single national Brasil Pharma identity and culture. This included launching a new corporate brand and shared services center, restructuring the commercial department, and standardizing store operations. Brasil Pharma's goal is to be the best drugstore chain in Brazil by providing health and well-being to customers, long-term partnerships with suppliers, a good working environment for employees, and profitability for shareholders.
Mountain is an online store that sells imported Asian products. It aims to target the growing Asian population in the US, including students, scholars and employees from Asia living in the US, as well as Americans interested in Asian culture. The business is organized as an LLC with two owners. It plans to establish its online storefront and operations in Vernon, California to take advantage of the large nearby Asian population and lower costs. The business goals are to build reputation, improve customer service, and expand its product and service offerings over time.
This document provides a strategic plan for Baker's Auto Body in Oelwein, Iowa. It discusses developing a new product line of plastic truck panels to address the rust issues prevalent in the local market. The plan outlines increasing marketing efforts through newspaper ads and word-of-mouth to build awareness of the new product and professionalize the customer experience. The goal is to establish the company in the local market and use it as a test market before expanding to larger surrounding areas.
Rasna International Ltd presented on their foray into the ready-to-drink fruit juice category with the launch of Rasna JU-C. Key findings from the project on distribution of Rasna JU-C in the state of Bihar included that the product needs to differentiate itself from competitors and establish a unique position. Recommendations to the company included improving packaging, reviewing the distribution channel, accounting for regional tastes, expanding the product portfolio, and continuing promotional activities. The presentation emphasized building relationships with customers and channel partners to better understand market needs.
Engage Employees to Better Serve Your CustomersOpenSpan
How can your company gain a competitive advantage?
The answer is more simple than you might think – engage your customer-facing employees. The
brand of your company is represented by each of your customer-facing employees. By engaging
and empowering front, middle and back office workers, you can successfully create loyal brand
ambassadors. It is only by leveraging and optimizing these brand ambassadors that will provide the
world-class customer experience to set you apart from competitors.
Before you start writing your pharmacy business plan, spend as much time as you can to reading through some samples of a medical and health care business plans. Not only will that give you a good idea of what it is you’re aiming for, but it will also show you the different sections that different entrepreneurs include and the language they use to write about themselves and their future plans.
We have created a sample pharmacy business plan example for you to get a good idea about how a perfect pharmacy business plan should look like and what details you should include in your business plan.
Source: https://upmetrics.co/template/pharmacy-business-plan-example
Marketin Plan of Crystal Cola 2016 - written by Hussain HashimyHussain Hashimy
This document provides a marketing plan for Crystal Cola over 14 pages. It includes an executive summary, product overview, SWOT and PEST analyses, marketing strategy and objectives, target marketing and positioning, the marketing mix of 4Ps, marketing budget, and plans for review, evaluation, control and contingency. The goal is to develop an understanding of how Crystal Cola is marketed and distributed in the market through various analyses.
This document is a proposal from DCS Consulting to Betty Brite Cleaners. DCS Consulting was founded in 2014 to help small and medium enterprises (SMEs) and startups overcome challenges and pursue opportunities. They will help Betty Brite Cleaners, an organic laundry processing business, expand its market share and increase utilization of its main processing plant in Arlington, VA, which is currently operating below capacity. DCS Consulting will provide strategic consulting, identify Betty Brite's core competencies, and help implement recommendations to penetrate the target market and set up long-term success.
The Complete Clean Club is launching an online subscription service that delivers toiletry products to customers in Los Angeles. It will offer customizable packages of popular brands of shampoo, body wash, deodorant, dental/facial care, delivered monthly. The company is headquartered in Las Vegas and targets college students in LA for convenience. It faces competition from Amazon and Walmart but sees opportunities in its focus on timely delivery and customer value. Financial projections estimate increasing revenue over three years but an overall loss due to thin profit margins in the health/beauty industry.
advertising and concepts project for linked in pageHarris Danenza
This document outlines a marketing plan for the MLK Business District Association to revitalize the Fillmore Corridor neighborhood in Buffalo, NY. It includes a situational analysis of demographic and economic data about the area. The plan aims to increase commercial and consumer activity by attracting new businesses, promoting neighborhood pride, and establishing an identity for the corridor. Low-cost advertising strategies target vehicle traffic and make use of signage, discounts, and government assistance. The goal is economic revival through stimulating interest in the area as a place for business while strengthening community engagement.
12Business Name Fruitfit CompanyThe name of.docxdrennanmicah
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Business Name: Fruitfit Company
The name of the company has been inspired by the core objectives that the business has to the customers. As the company is committed to providing healthy drinks which will serve as an alternative to commercialized high sugar beverages on the market. The company will provide non-alcoholic beverages based on fruits, herbs, and vegetables. Fruits will, however, make up the largest part of the business raw materials. The use of quality fruits to make healthy drinks has therefore inspired the name Fruitfit as the business name.
Mission Statement
Fruitfit Company is committed to providing healthy and achieve the highest level of satisfaction from our customers and build customer confidence in our products. At Fruitfit, we believe that what you put in your body matters a lot.
This mission statement is based on the mandate that the company has to its customers. Through the providing healthy beverages, the company will ensure that its customer's health matters concerns are taken care of. The responsibilities of the business are inspired by the recognition of living a healthy life by controlling what we consume.
Industry Trends
The global non-alcoholic beverage industry is estimated to be USD 967 billion. This is according to 2016 estimates done by market research studies. The industry is also expected to grow at an estimated rate of 5.7% through 2017-2025. This makes it a desirable business to venture into. In Thailand, the non-alcoholic beverage industry can be divided into the sectors of carbonated drinks, bottled water, fruit and vegetable drinks, performance drinks, energy drinks, and smoothies. The company will primarily operate in the fruit and vegetable drinks. This is especially a good time for the business as changes in the market have indicated that customers are shifting from carbonated drinks to healthy drinks (Helms & Nixon, 2010). As a result, the categories of drinks which offer health benefits to the customers are experiencing constant growth rates over time.
Strategic Position
In the order to properly position the company effectively in the market, the company will adopt a value-based positioning strategy. The company is committed to providing healthy drinks to customers. This comes at a time when the global market is becoming more conscious of the importance of healthy living. Fruitfit Company aims to provide healthy drinks which have been produced using quality raw materials. The company sources are raw materials from the local farmers whereby they are able to get the highest quality fruits and vegetables.
Distribution channels
As the company will be operating in an industry which has stiff competition, it will be necessary to ensure that the products of the company are brought as close to the customers as possible. As a result, the company will adopt a well-networked distribution channel which will ensure coverage of a wide geographical area. The company will have a central point of.
This document is a marketing plan submitted by a group of students for a proposed health drink called C+. It includes an executive summary, introduction, company summary, marketing environment analysis, and other sections. The executive summary states that C+ will be a green coconut juice drink launched nationwide within 5 years. It will provide a natural option and compete with other drinks. The introduction explains that C+ will fulfill people's desire for a healthy yet convenient drink. The company summary outlines the proposed startup plan, mission, and goals of positioning the brand in consumers' minds. The marketing environment analysis section evaluates microenvironment factors like suppliers, customers and competitors, as well as macroenvironment factors that could impact the business.
This document provides a business plan for Fyesh General Merchandise, a retail business offering pharmaceutical products in Mindanao, Philippines. The plan outlines the company's vision, mission, objectives, and strategies. It describes target customer segments, value propositions, pricing, accessibility, and customer relationships. It also includes a SWOT analysis and discusses the competitive landscape and growth opportunities in the industry. The overall goal is to establish Fyesh GM as a trusted provider of health and wellness products and services in local communities.
Scoops Ice Cream Parlor proposes to open an ice cream shop as a sole proprietorship. The proposal outlines goals to gain 50% market share in the first year, recover 50% of the initial investment in six months, and build long-term customer relationships. It provides details on the management structure, estimated salaries, startup costs, and financial projections. The marketing plan discusses competitors and includes strategies for public relations, sales promotions, and direct marketing to create awareness and capture 60% of the target market within the first year.
Understanding of marketing for business Atta Siddiqui
THE MARKETING PLAN
IMPROVING OUR COMPETITIVE EDGE
A Marketing Plan is a written strategy for selling the products/services of a new business. It is a reflection of how serious a company is in meeting the competition head on, with strategies and plans to increase market share and attract customers. An effective Marketing Plan is backed by carefully collected market, consumer and competitor information, sometimes citing professional advice.
WHY PREPARE A MARKETING PLAN? A good Marketing Plan will help us to improve our odds against more experienced competitors and newly emerging ones. The Plan enables us to recognize and take action on any trends and consumer preferences that other companies have overlooked, and to develop and expand our own select group of loyal customers now and into the future. The Plan also shows to others that we have carefully considered how to produce a product that is innovative, unique and marketable- improving our chances of stable sales and profits - reasons for investors to financially back us.
This document provides a business plan summary for an online bridal shop called "Bridal Shop". It discusses launching the business through the company "E-Bridal Shop Private Limited". The summary includes an executive summary, introduction, market analysis considering needs, customers and competitors, target market segmentation, and marketing plan strategies. The plan aims to capture the unexplored online bridal market in Bangladesh by offering various bridal products and arranging wedding ceremonies.
1. Marketing Plan
Valley Pharmacy
“A marketing plan is a written document that outlines in great detail what the organization hopes
to accomplish by following the plan. The plan should have specific strategies when implemented
and will help the organization achieve its goals.”
Mckinney, Paul (2014). What is a Marketing Plan? Education-Portal.com. Retrieved December 1,
2014.
2. pg. 1
Table of Contents
I. Executive Summary………………………………………………………………………2
II. Company Description…………………………………………………………………….3
III. Strategic Focus and Plan
1. Mission/ Vision………………………………………………………………………..3
2. Goals…………………………………………………………………………………..3
3. Core Competencies and Sustainable competitive Advantage…………………..4
IV. Situational Analysis……………………………………………………………………….4
1. SWOT Analysis……………………………………………………………………….5
2. Industry Analysis……………………………………………………………………...6
3. Competitor Analysis…………………………………………………………………..6
4. Regional Analysis……………………………………………………………………..7
5. Company Analysis…………………………………………………………………….7
6. Customer Analysis…………………………………………………………………….8
V. Market-Product Focus
1. Marketing and Product Objectives…………………………………………………..8
2. Target Markets…………………………………………………………………………9
3. Points of Difference……………………………………………………………………9
VI. Marketing Program
1. Product Strategy……………………………………………………………………….10
2. Price Strategy…………………………………………………………………………..10
3. Promotion Strategy…………………………………………………………………….11
4. Place Strategy………………………………………………………………………….11
3. pg. 2
I. Executive Summary
Gain a majority stake in the market share by bringing a convenient pharmaceutical shopping
experience to the residents and nearby population of Middleburgh. That is our primary goal at
Valley Pharmacy, and in the following sections of this marketing outline we will discuss how to
accomplish this goal. The sections will include the company’s focus and direction, mission,
vision, goals, situational analysis methods, and a detailed overview of the marketing plan. The
goal of this document is to give you, the reader an insight into the preparation, research, and
information obtained to fulfill our goal.
4. pg. 3
II. Company Description
Valley Pharmacy was created by Akrum Mourad with the assistance of Matthew Avitable in
2014 in the city of Middleburgh. Middleburgh is located in the historic and beautiful Schoharie
County in upstate New York. Mr. Mourad is looking to bring a small town feel to his pharmacy
for the entire Schoharie County.
In the past three years there hasn’t been a pharmacy in the town at all and forced residents to
drive to neighboring towns for any medical goods. Those pharmacies that did reside in
Middleburgh were successful and benefitted the town immensely. That is the main goal of
Valley pharmacy as well, to ensure that residents of Middleburgh and nearby areas can access
medical goods conveniently. Valley pharmacy go through some adjusting as far as management
and customers, however, with local government support, emphasis on customer satisfaction,
and local desire for pharmaceutical goods, Valley Pharmacy will become an essential part of the
towns economy.
Strategic Focus and Plan
Mission/Vision
Our mission: To provide services that competitors cannot compete with at prices that
competitors cannot compete with, while keeping a personal touch at a convenient location.
Our mission statement summarizes the core elements of what this business will meant to this
town. Our business is proof that this small town still has aspirations to grow and prosper. Even
though this business virtually monopolizes the pharmacies in the Schoharie County, it will still
work as the best option for people considering pharmacies in nearby counties.
Accomplishing this mission will take carefully constructed goals, analysis, and marketing, all of
which will be clarified in the following outline.
Goals
Our goal is to "gain the majority stake in the market share, attract customers in a 12 mi radius,
with products not available nearby, and gain customer loyalty with a personal touch." This will
take at the least 3 years if all goals are met. The goals for the next 3 years are:
● Providing small town exceptional customer service
● Establishing positive consumer reputation in Schoharie county
● Utilize location to increase convenience
● Achieving a growth rate of 150% in annual earnings for the first three years
● Beating the prices of competitors in Cobleskill and Albany
Goals beyond 3 years:
● Expanding inventory and services for customers
● Expanding customer territory and demographic
● Practicing environmentally friendly techniques
● Maximizing efficiency of everyday operations
● Increasing hours of operation and employees
5. pg. 4
Core Competencies and Sustainable Competitive Advantage
Valley Pharmacy has four key competencies. First, a rare asset to strengthen the business is a
delivery service for goods and flu shots. Our delivery service is unique and exclusive to Valley
Pharmacy making our business not just product oriented, but service oriented as well. We have
an advantage over our competitors because they are farther away and do not offer convenient
amenities. This is especially beneficial for the elderly population in Middleburgh and nearby
towns.
Our second advantage in many ways is the prices we offer on all store brand products. The
store brand products we sell are significantly lower than name brand, and other store brand
competitors.
Our third advantage caters to the demographic of people over 65 years old. Certain specialty
products are sold in the pharmacy which are rare and generally hard to come by. These goods
include walkers, portable toilets, and adult diapers, all of which are not common in pharmacies.
The fourth and final advantage happens to be the location of Valley Pharmacy. The pharmacy is
located on Main Street, the most popular street in town, near parking spaces, and most of all
closer to the customer demographic then competitors. The nearest competing pharmacy is a
15-20 minute drive, and for some people that live south of Middleburgh, the drive is as much as
twice as long.
Situation Analysis
Local owned Pharmacies have previously been successful in Middleburgh, especially for the
local convenience and the personal touch of a home business. Valley Pharmacy is on the rise
thanks to the detailed analysis of our situation. Analysis methods include SWOT, competitor
analysis, and demographic analysis, and were performed 9 years ago. They are highlighted in
this section.
The previous analysis of a local pharmacy and the other analyses we have done in this town
gives us a look into the future of Valley Pharmacy. Currently we face an up-hill battle changing
the routines people have been maintaining for three years. However, the demand for local
essentials is very high in Middleburgh, especially after the destruction of hurricane Irene.
6. pg. 5
SWOT Analysis (Strengths, Opportunities, Weaknesses, Threats)
Strengths
● Generic products are inexpensive
● No local competition
● Personal Touch
● Prime location
● Available equity
○ Internal Analysis
● Management
○ Excellent people skills
○ Leadership experience
○ 13 years of pharmacy experience, part of National Association of Boards
of Pharmacy, registered pharmacist in New York and New Jersey
● Facility
○ Prime location
○ Customer continence based store layout
● Service
○ Offers variety of payment options and health care providers
○ Delivery service
● Finances
○ Accurate price strategy and Profit and Loss Statement
● Logistics
○ Automatic inventory reorder
○ Next day resupply from supplier
○ Located close to supplier
● Hiring Practices
○ Part time employees only
○ Looking to hire full time when business takes off
Opportunities
● New York State grant opportunities
● Large demographic of older people
● People always get sick
Weaknesses
● Name brand products are expensive
● Small staff
● Private company; less equity than competitors
● New business take time to turn a profit
Threats
● Buying power; smaller than competitors power
● Lack of parking in front of store
● Breaking existing habits; hasn’t been a pharmacy in town for 3 years
● Cobleskill business hub
● Name brand products are not as competitive
7. pg. 6
Industry Analysis
As mentioned before, the town is being refurbished after the terrible hurricane Irene left it
severely damaged. There is a huge demand for local business of every kind to rebuild the great
town of Middleburgh. The nearby towns that did not take as much damage are benefitting from
the lack of business in Middleburgh.
Competitors in Cobleskill are rooted in there town and are functioning above expectations.
Cobleskill is a short 15 minute drive and has reliable pharmacies at a reasonable prices. Even
though several local customers have been going to towns like Cobleskill for three years, the
desire to support local business and refurbish the town is a priority for the local demographic.
Other competitors in the Schoharie County are large name brand pharmacies that don't provide
a warm home atmosphere and a personal touch with all their customers. With such larger
companies focused on turning a profit and not customer satisfaction and quality guaranteed, our
business will succeed in gaining customer loyalty for years to come.
We have also made a large effort to market our business to all potential customers in the local
area and they are south of Middleburgh where most of our customers are likely to come from.
Competitor Analysis
Our managers and researchers believe that our competitors do not have the same marketing
strategy as ours. All of our competitors are large companies with little desire to expand or
benefit the community further than provide the basic services. Valley Pharmacy is not that
linear.
We have a degree of pride that comes with our intentions on providing services to our
community that would make Middleburgh a better place. We are going to have to work harder
than the large companies, however, we are more than willing to because this business is built
by people that care about community. We hope to gain support so that we can continue to
better the beloved town of Middleburgh and all its inhabitants.
Valley Pharmacy has 5 competitors, all are geographically distant. There are 4 in Cobleskill (12
miles away) and 1 in Esperance (15 miles away). All the competitors are largely known and
popular, such as; Hannaford, Price Chopper, Wal-Mart, Rite Aid and Walgreens. All of which
have a significant reputation, larger floor space, competitive prices, and larger selection.
However, it is our hope that these amenities are not as important to the local population as a
personal touch and convenience service.
8. pg. 7
Regional Analysis
For this selection of our Marketing Plan, Valley Pharmacy conducts economic, demographic, ad
housing research related to the growth and current state of our area. The focus is on
Middleburgh only.
According to our research, a 2005 census shows that the town of Middleburgh is 17%
composed of people 65+ years old compared to 15.5% in 2000. This statistic shows a growth of
elderly people, which means a greater demand for medication. Also Middleburgh has a
population of low to moderate income of 66.9%, showing that the beneficially low costs of
medication at Valley Pharmacies generic brand of medication will cater to that demographic of
people. Many of these people are recipients of HUD assistance, SNAP, HEAP, and Medicare.
We will not go into detail of the specific demographic of our target market. That can be found
here in the Customer Analysis and also the Target Market section.
Our immediate target market are the towns of Middleburgh, Schoharie, Fulton, Blenheim, and
Broome. Altogether, this area has over 5,000 residents within reasonable driving distance. In
previous years this population sustained both competing pharmacies and each was able to have
profitable balance sheet. Both closed due to non-compete buyout offers from larger chains.
Middleburgh is a peaceful small town, nestled in the Catskill Mountains, full of history and
beautiful scenery. Majority of the population or 63.5%, falls under the Midlife Junction segment
which is a suburban urbanization group that is "Traditional Living" oriented. This segment mainly
lives in single family houses and low-density apartments. The second important segment
composed of 35% of the population falls under the Rustbelt Traditions segment. This segment is
the backbone of the manufacturing and transportation industries that sustain the local economy.
The 1.5% not mentioned is not large enough to have a significant impact of our business.
Other details about our potential customer demographic can be found in the "Target Market"
section later on.
Company Analysis
For this section, we will expand on our intended methods to complete the goals we have set for
ourselves in the goals section of this document.
Our goals section states that we intend on "gaining a majority stake in the market share." We
are implementing retail politics to gain the support of the local community. We held a local
opening ceremony and invited the whole town to come and witness the mayor of the town
endorse our business and cut the ceremonial ribbon. We have also bought local radio air time
on WSD 1190 AM, and recorded several advertisements to be played 5 times a week for 3
months.
Our business is planning on achieving our goals through a close connection with the town
mayor. Mayor Avitable has helped organize a mail letter to all the residents of Middleburgh and
9. pg. 8
the town of Schoharie. Avitable has also given added us to the online news in Middleburgh and
a town newsletter that the mayor sends out each week. Mayor Avitable has also been a strong
influence in local gossip and the "grapevine," spreading the word by any verbal means
necessary.
These strategies will also help us work towards our second goal of attracting customers within a
12 mile radius. Spreading the word through as many different possible ways is also our key way
of attracting locals and people in nearby villages. Once we get our message out to potential
customers, our personal touch and competitive prices will gain the loyalty of their business and
ensure we will meet our goals.
Customer Analysis
Unfortunately, since we have just started our business, we are not sure what our everyday
customer will be, however we can make a prediction. Our demographic research shown in the
Regional Analysis states that the elderly population is increasing heavily. It is safe to say that
there will be a demand for certain specialty goods that we can offer them conveniently. They will
also have regular medication that we can supply as well. That will probably the only everyday
customer unfortunately, however our analysis shows us other potential customers.
The majority of the population within a 12 mile radius is single family houses. The needs of any
family can stretch from over the counter pain medication, seasonal allergy medicine, flu
medication, and a large variety of health needs. Most of our sales will most likely come from this
demographic considering the fact that this is a larger percentage of the population.
Our customers can be read about in more detail in the target market section later on in this
document.
Market-Product Focus
Marketing and Product Objectives
This is an extremely important part of our business because we are a new business and most of
our customers have routinely gone to different towns for their pharmaceutical needs. Our
objectives are to inform people of the better option we offer, and gain loyal customers. This can
be achieved most effectively through the techniques we have stated in the Company Analysis
section of this document.
The overall technique is retail politics by attending local church dinners and spreading the word
and becoming a part of the community. The other marketing strategies are mailing letters to
residents, local news coverage, and a radio advertisement.
10. pg. 9
Target Markets
Earlier in the Regional Analysis section of this Marketing Outline we mentioned the different
segments that the local people fall under. In this section I will outline those segments in detail.
63.5% of our population falls under the Midlife Junction segment. Composed mostly of people
employed in the labor force, and approaching retirement with about 30% already drawing
retirement income. This market is in the "Traditional Living" Life Mode and lives mostly in homes
but, many have moved into apartment buildings. The demographic is somewhere between
urban and rural. There median age is 40 years and average household income is $43,800.
35.0% of our population falls under the Rustbelt Traditions segment. They are the mainstay of
the older, industrial cities in the states along the Great Lakes and they are also in the
"Traditional Living" Life Mode. They reside in the "Urban Outskirts." This segment, as mentioned
earlier, are the backbone of the manufacturing and transportation industries that sustain the
local economy. The majority of the segment are single family homes with a median value of
$93,000. The median age is 36 years, with a mix of family and household types, including not
only married couples, but also single-parent households and singles? The median household
income is $43,800.
The last 1.5% of the segmented population is divided into "Salt of the Earth (1.2%)" and "Rooted
Rural (0.3%)." These two groups are a small part of the economy with blue collar jobs such as
agriculture. They have a median age of 40 years with median home values of $82,800 and
median household income of $47,400.
The most important data in this section is that 98.5% of the population is under the category of
"Traditional Living." These are the people that we will be targeting the most, the people with the
value for a personal touch from a business that not only offers a product but a service based of
the convenience of the customer as well.
Points of Difference
As described directly above, our service in a product based industry, is the pinnacle of our
business strategy. We offer a delivery of flu shots and other goods at the time that best fits the
customer.
Our business is also far different from the competitors because it is a locally run business and
not a large chain company. This is a smaller detail, yet an important one. The local community
is part of a segment that values more traditional locally owned, locally managed businesses with
a warm feel.
The final point of difference from our competitors is the location. Geographically we have an
advantage over them because they are much farther away. Conveniently located on the Main
Street of Middleburgh, local residents will reach this location easily and quickly.
11. pg. 10
Marketing Program
Product Strategy
Valley Pharmacy offers:
● Vitamins and supplements
● General cleaning supplies
● bathroom supplies
● cosmetics
● geriatric products
● braces
● feminine hygiene products
● birth control
● allergy medication
● cold and cough medicine
● ointments and crèmes
● full service pharmacy
● full fax and copy service
● office supplies
● candy and drinks
Our local supplier, Kinray, stocks the store with nearly everything listed above. They stock it with
a name brand version and a Kinray version of the product at a price significantly lower than
name brand, making our prices extremely cheap and unbeatable. Kinray uses technology and
an automatic inventory tracking system that knows when our store is out of stock of any item
Kinray supplies. When the tracking system records the sale of the last piece of inventory being
sold of a certain product, they will schedule a delivery to come to the store and re-stock the
shelves.
Price Strategy
Our price strategy is only partly in our control, however the part that we do control we keep
reasonably priced compared to our competitors. The part of the store that we can control the
prices are only products that Kinray doesn't supply our store with. Unfortunately, that is the
majority of the inventory in the pharmacy. The margin on prescription drugs is very low, ranging
from zero to fifty percent. Everything that Kinray supplies is a preset price, and out of our
control. The average markup is 10% for all goods, and unfortunately we have a relatively low
amount of equity available. Our real competitive advantage are the store brand Kinray goods
compared to the name brand products and competitor price strategies.
Unfortunately again, because we are a relatively new business, information for this section is
scarce.
12. pg. 11
Promotion Strategy
Our supplier Kinray also supply’s Valley Pharmacy with some promotional goods as well. They
deliver flyers and posters in addition to the actual goods. Aside from this marketing strategy, we
have our own strategy that has been mentioned earlier. This includes our own radio
advertisement, local news coverage, church dinners, business cards, and a Facebook page
updated with store news.
Place Strategy
Externally, our geographic location is superb, as mentioned earlier. Located in the center of
Middleburgh's Main Street, our store is seen constantly by hundreds of people a day. There is
large parking behind the store and a few parking spots out front. We are also located close to
our supplier, and as I mentioned they use an inventory tracking system to re-supply our store. It
just so happens that because we are so close to them, when the system notices we are out of
stock, we are re-supplied the next day.
Concerning the store internally, the layout is simple, easy to understand, and efficient. The
pharmacy is located at the back, the checkout is closer to the front. There are isles that go the
width of the store, this allows customers to walk to the back of the store in a nice straight line.
While walking they also get a look at the other products we offer. However, our location is not
limited to the geography of our location and the layout of the store. The beauty of offering a
delivery service expands our location to anywhere you need us to be, making our location
wherever the customer needs it to be.