The document outlines a social media marketing campaign and sweepstakes for BOXED to acquire new customers in the Washington DC/Maryland/Virginia area. The campaign's strategy is to build brand awareness through mom clubs and an online sweepstakes. The sweepstakes will ask participants to provide a 2-minute time-saving tip for moms and the best tips will win prizes. The campaign will utilize owned, earned, and paid media like billboards, social media influencers, and coupon referrals. A detailed content calendar and media plan is provided outlining the campaign's messaging and timeline across various owned channels like Facebook, Instagram, YouTube, and Twitter.
Social media for nonprofits -- Partnership for FamiliesLewisGinter
This document contains advice and best practices for using social media for non-profit organizations. It recommends determining which social media platforms are best, building relationships with followers, sharing creative and engaging content regularly, and monitoring analytics to improve social media strategy over time. It also suggests collaborating with similar organizations and encouraging user-generated content while maintaining control.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Facebook can be an effective tool for businesses to interact with customers, promote their brand, and increase sales. Some key strategies include:
1. Define target customers and find them on Facebook through friends/family, current customers, and past customers.
2. Create engaging content like questions, tips, videos and pictures that provide value for customers rather than just selling. Educational content should make up about 60% of posts.
3. Measure engagement through Facebook Insights and set specific, quantified goals for metrics like page likes, reach, and website traffic to track success. Regularly post and interact with customers.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
Social media for nonprofits -- Partnership for FamiliesLewisGinter
This document contains advice and best practices for using social media for non-profit organizations. It recommends determining which social media platforms are best, building relationships with followers, sharing creative and engaging content regularly, and monitoring analytics to improve social media strategy over time. It also suggests collaborating with similar organizations and encouraging user-generated content while maintaining control.
From an Oct. 2012 talk given to the AMA at the University of Connecticut.
What social media is exactly.
How to use it for your business to generate leads & sales, build brand awareness, buzz, etc.
What most people are doing wrong.
Best practices for facebook and blogging.
This is a presentation that I've used in various iterations to present the basics of Facebook use for small businesses. Included: how to get started, why a business might want to use Facebook (or not!), how to set up goals and audiences, best practices for posting, how to deal with negative content, and basic metrics/Insights. Examples have been removed.
Social Media 105: How to Build a Community of Customer AdvocatesMichelle Hummel
The document discusses how to build a community of brand advocates using social media. It recommends identifying influential community members, thanking and rewarding brand advocates, and bringing advocates together through events and promo items to inspire positive word-of-mouth marketing. Continuing education resources are also promoted to help learn social media strategies.
Facebook can be an effective tool for businesses to interact with customers, promote their brand, and increase sales. Some key strategies include:
1. Define target customers and find them on Facebook through friends/family, current customers, and past customers.
2. Create engaging content like questions, tips, videos and pictures that provide value for customers rather than just selling. Educational content should make up about 60% of posts.
3. Measure engagement through Facebook Insights and set specific, quantified goals for metrics like page likes, reach, and website traffic to track success. Regularly post and interact with customers.
Social Media Training Workshop for Small BusinessWeb.com
Social Media Training Workshop for Network Solutions customers to train them in the basics of social media and relevant tools for small business.
Http://www.blog.networksolutions.com
http://www.growsmartbusiness.com
http://www.womengrowbusiness.com
The document provides tips for writing an effective Twitter bio. It recommends including keywords about your profession or industry and specifics about your
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
The document provides an overview of social media strategies and platforms such as Facebook, Twitter, and LinkedIn. It discusses listening to audiences, learning about their needs, and developing an engagement plan with metrics to measure success. Key points include maintaining relationships on Facebook, creating new ones on Twitter, and keeping it professional on LinkedIn. Examples are given of how companies have successfully used social media.
The document discusses how businesses can use Facebook to grow their customer base, highlighting research that found Facebook fans spent more and were more loyal to brands than non-fans. It provides tips for businesses on setting up an effective Facebook page, such as keeping posts fresh with status updates, images and videos, and using contests and incentives to engage fans. The document also presents case studies of businesses that successfully used Facebook to increase sales and brand awareness.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
USC Alumni & Associates: Marketing to OpportunitiesTom Becktold
The document provides tips and strategies for developing an effective content marketing strategy. It recommends auditing existing marketing content, identifying target audiences and their needs, establishing a content creation team and calendar, fostering two-way engagement, and measuring results to improve over time. Specific tips include collaborating with others to develop content, telling stories to engage audiences, focusing on benefits rather than just features, using visuals and interactive elements, and identifying and engaging influencers on social media. The goal is to add value for audiences and grow engagement over time.
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
The document discusses current trends in social media, including that Facebook is still dominant but Myspace and Twitter are declining, while LinkedIn is growing. It outlines new features for social media platforms like virtual currency on Facebook, improved profiles on Twitter, and subtitles and friend recommendations on YouTube. The document also provides examples of how companies are using social media for marketing, including a case study where a bakery engaged more customers through Facebook.
The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
Using Social Media Tools To Leverage Your Job SearchReinfranck
This document discusses how using social media can help leverage your job search. It outlines popular social networks like LinkedIn, Facebook, and Twitter and how to use them professionally. LinkedIn is described as the premier job networking platform where you can create a robust profile, join groups, and connect with recruiters. Twitter is presented as a microblogging tool through which you can follow companies, engage in conversations, and find job search applications. Facebook is also described as a way to reach out to your connections, become a fan of target employers, and use applications to search for jobs. The document encourages networking on these channels and keeping your social media skills up-to-date.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
The document provides an agenda and overview for a social media training session. It discusses strategies for using various social media platforms like Facebook, Twitter, and LinkedIn for nonprofit organizations. Specific tips are provided around listening to audiences, learning about their needs, and creating an engagement plan with goals and metrics for success. Examples of using Facebook for fundraising and driving engagement are also summarized.
Boxed Marketing Campaign Proposal Deck - The Fab Five TeamBrooke Ward
The Fab Five team created a marketing campaign for Boxed targeting affluent mothers in San Diego. The campaign uses the hashtag #OutoftheBox and encourages consumers to create arts and crafts using Boxed packaging for social media contests. The goal is to increase brand awareness and customer loyalty through social media promotions, referral programs, and newsletters with shopping tips. Performance will be evaluated based on website traffic, sales, social media engagement, and customer retention.
This document discusses how to build consumer loyalty through branded communities. It explains that brand communities are groups of people interested in and discussing a brand's products and services. The document outlines key elements for building a successful brand community, including establishing a place for users to share content, connect with each other, and receive information from the brand. It provides recommendations for using existing social media platforms or building a custom community site. The document emphasizes listening to community members, providing engaging content, and focusing on their wants rather than the brand's goals.
The document provides tips for writing an effective Twitter bio. It recommends including keywords about your profession or industry and specifics about your
Beginners guide to social media (2010 ALGIM Web Symposium)Jason Dawson
A basic introduction to social media and its uses for New Zealand local government presented at the 2010 ALGIM Web Symposium in Wellington. Includes tips on rules of engagement for social media, what works, what to avoid and who is using it in the public sector.
Social Media For Small Business_By Jenni Lloyd, NixonMcInnesRuthBaker
Jenni Lloyd; Experience Designer and Consultant at NixonMcInnes' presentation on Social Media for Small Businesses at Fresh Business Thinking event.
More information on Jenni can be found here - http://www.nixonmcinnes.co.uk/people/jenni/
More information on NixonMcInnes can be found here - http://www.nixonmcinnes.co.uk/
Leveraging Social Media Marketing Trends for the Apartment Association of Gre...Erica Campbell Byrum
Erica Campbell spoke on 'Leveraging Social Media Marketing Trends' at the Apartment Association of Greater Knoxville (AAGK) on April 25, 2012 in Knoxville, TN.
Social Media Best Practices: Slides from Changing Faces of Women's Leadership...Wahine Media
Slides from Gwen Woltz of Wahine Media's workshop at the Changing Faces of Women's Leadership Seminar: Women as Innovators and Entrepreneurs on June 29, 2016.
Get to know the fundamentals of social media management from "need to have" to "nice to have" to "great to have" in this hands on workshop. Be sure to save this slideshow! It includes examples of great posts by leading businesses, and a link to a hidden gem caption muse database. Please email gwen@wahinemedia.com for questions.
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your business, no matter its size or industry, can use these low cost, virtually free, tools to increase your Internet presence and improve interactions with customers – and most importantly, look at how implementing a social media campaign can increase your sales both on and offline.
This presentation looks at social media with a focus on how it can help offline and online retail stores in the gift and resort industries.
The document provides an overview of social media strategies and platforms such as Facebook, Twitter, and LinkedIn. It discusses listening to audiences, learning about their needs, and developing an engagement plan with metrics to measure success. Key points include maintaining relationships on Facebook, creating new ones on Twitter, and keeping it professional on LinkedIn. Examples are given of how companies have successfully used social media.
The document discusses how businesses can use Facebook to grow their customer base, highlighting research that found Facebook fans spent more and were more loyal to brands than non-fans. It provides tips for businesses on setting up an effective Facebook page, such as keeping posts fresh with status updates, images and videos, and using contests and incentives to engage fans. The document also presents case studies of businesses that successfully used Facebook to increase sales and brand awareness.
The document discusses how customer evangelism, or word-of-mouth marketing, has evolved and increased in importance in the digital age. It explains how social media and online reviews have given customers a stronger voice and made their opinions more influential. The document also provides best practices for companies to ethically leverage customer evangelism, such as encouraging referrals, being transparent, and monitoring online conversations.
Welcome to Userland - A user centric web2.0 workshopTamir Berkman
The document provides guidance on developing an effective online presence and marketing strategy using a user-centric approach. It recommends focusing on engagement with current users through community building, user-generated content, and useful online experiences. Specific tactics mentioned include creating a branded web show or game for users, surveying customers, and leveraging user networks to spread ideas through word-of-mouth. The goal is to create shared experiences that generate buzz through user participation rather than traditional promotional methods.
Key Takeaways:
1. Using social media to connect and engage with your customers
2. Turning your customers into your brand advocates
3. Using social media to nurture the relationship between your brand and your advocates
Presented by digital marketer Genia Stevens.
Visit her at:
belwahmedia.com
https://www.forbes.com/sites/forbesagencycouncil/people/geniastevens1/
http://linkedin.com/in/gvstevens
Contact Genia if you need a speaker: genia@belwahmedia.com
USC Alumni & Associates: Marketing to OpportunitiesTom Becktold
The document provides tips and strategies for developing an effective content marketing strategy. It recommends auditing existing marketing content, identifying target audiences and their needs, establishing a content creation team and calendar, fostering two-way engagement, and measuring results to improve over time. Specific tips include collaborating with others to develop content, telling stories to engage audiences, focusing on benefits rather than just features, using visuals and interactive elements, and identifying and engaging influencers on social media. The goal is to add value for audiences and grow engagement over time.
Intro To Social Media for Retail EstablishmentsSand Shack
Social Media! This term is in the news, on the web, and just about everywhere you turn nowadays. But what exactly is social media, and what’s the big deal about it? Blogs, Facebook, and Twitter are just a few of the social media tools that have revolutionized the way the world communicates. In this seminar we will explore what social media is and how your retail or wholesale business can use it to increase your Internet presence and improve interactions with customers – and most importantly, look at how doing so can increase your sales both on and offline.
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
EFM Morning Brew: Social Media Update - New Tools for Branding with Social MediaE Factor Media (EFM)
The document discusses current trends in social media, including that Facebook is still dominant but Myspace and Twitter are declining, while LinkedIn is growing. It outlines new features for social media platforms like virtual currency on Facebook, improved profiles on Twitter, and subtitles and friend recommendations on YouTube. The document also provides examples of how companies are using social media for marketing, including a case study where a bakery engaged more customers through Facebook.
The document provides an overview of using social media for small businesses. It discusses the importance of listening to customers on various social media platforms like Facebook, Twitter, YouTube and Yelp. It also provides best practices for engaging on each platform, such as responding to comments quickly, posting regularly and showing your brand's personality. The document emphasizes the commitment of time and resources needed to successfully harness social media.
A presentation used in a f2f workshop for Extension agents on social media, including Facebook, Twitter, Flickr. This was the intro section. Most of the workshop was hands-on.
Using Social Media Tools To Leverage Your Job SearchReinfranck
This document discusses how using social media can help leverage your job search. It outlines popular social networks like LinkedIn, Facebook, and Twitter and how to use them professionally. LinkedIn is described as the premier job networking platform where you can create a robust profile, join groups, and connect with recruiters. Twitter is presented as a microblogging tool through which you can follow companies, engage in conversations, and find job search applications. Facebook is also described as a way to reach out to your connections, become a fan of target employers, and use applications to search for jobs. The document encourages networking on these channels and keeping your social media skills up-to-date.
We'll run through groups and pages, highlight the differences and show you how to set up Pages for your business. We'll help you to understand Facebook Advertising, Check-in and other business related applications that can help you engage customers.
The document provides an agenda and overview for a social media training session. It discusses strategies for using various social media platforms like Facebook, Twitter, and LinkedIn for nonprofit organizations. Specific tips are provided around listening to audiences, learning about their needs, and creating an engagement plan with goals and metrics for success. Examples of using Facebook for fundraising and driving engagement are also summarized.
Boxed Marketing Campaign Proposal Deck - The Fab Five TeamBrooke Ward
The Fab Five team created a marketing campaign for Boxed targeting affluent mothers in San Diego. The campaign uses the hashtag #OutoftheBox and encourages consumers to create arts and crafts using Boxed packaging for social media contests. The goal is to increase brand awareness and customer loyalty through social media promotions, referral programs, and newsletters with shopping tips. Performance will be evaluated based on website traffic, sales, social media engagement, and customer retention.
This document discusses how to build consumer loyalty through branded communities. It explains that brand communities are groups of people interested in and discussing a brand's products and services. The document outlines key elements for building a successful brand community, including establishing a place for users to share content, connect with each other, and receive information from the brand. It provides recommendations for using existing social media platforms or building a custom community site. The document emphasizes listening to community members, providing engaging content, and focusing on their wants rather than the brand's goals.
The document discusses using social media to build relationships with members rather than just for marketing campaigns. It emphasizes listening to members, conversing with them, and helping them in order to build trust and community. Specific social media channels like blogs, Twitter, Facebook and podcasts are examined in terms of how credit unions can use them to connect with members and share expertise on a more personal level.
The document discusses social media marketing frameworks and strategies. It begins by outlining the differences between paid, owned, and earned media. It then provides models for how consumers make purchasing decisions and engage with brands on social media. The rest of the document offers advice on objectives, channels, participants, techniques, incentives, communication strategies, follower growth tactics, and types of content brands share on social media. The overall message is that social media allows brands to build awareness, trust, and relationships through owned, earned, and paid channels.
Building Consumer Loyaty Through Branded CommunityHieu Nguyen
This document discusses how to build consumer loyalty through branded communities. It recommends establishing an online community platform where customers can share content about a brand, connect with each other, and receive information from the brand. Key elements for a successful community include giving customers a place to share, connecting customers to the brand and each other, and allowing the brand to announce news and study customer activities. The document also provides tips for planning a brand community, such as defining unique selling points and telling a story to engage customers. Overall, the goal is to create a community run by and for customers to foster their love of the brand.
Boxed is an online grocery retailer targeting busy working mothers in San Diego. Their executives are evaluating expanding into San Diego and increasing brand awareness. They currently have over 250,000 Facebook likes but lack social media interaction. Competitors include Amazon and Costco who already deliver groceries in San Diego. The proposed $250,000 marketing budget will focus on social media ads, revamping their website, and attending mother meetups to promote to influencers. The goal is to gain new customers and develop loyalty through convenience and group ordering benefits.
Social media are communication tools that facilitate highly accessible interactions. They allow organizations to listen to conversations between customers, fans, employees and more. While conversations on social media are organic and complex, social networks can be practical for tasks like market research, promotion, customer support and more. The keys to success include being authentic, contributing useful content, sharing, acting normally and embracing criticism as opportunities.
Social networking provides opportunities for businesses to engage customers, gain feedback, and strengthen relationships. It allows observing customer behaviors and collaborating on product development. Companies should participate in online conversations, address both positive and negative comments, and integrate social media with other marketing. The goal is conversational marketing to build communities and long-term customer relationships rather than one-time sales. Success can be measured by engagement metrics like referrals, site traffic, audience participation and content sharing.
Wendy's is a fast food establishment that has been franchised globally. Wendy's is also a great example for social media and marketing strategies used at it's finest! Take a look!
This document outlines a social media marketing campaign and sweepstakes called #BOXEDSavesTime to promote the BOXED wholesale shopping service to mothers in the DC, Maryland, and Virginia areas. The campaign aims to increase brand awareness and sales by 25% through social media engagement and word-of-mouth promotion. Tactics include offering free product samples to mothers' clubs for reviews, a sweepstakes for time-saving tips, and working with social media influencers. The budget is $250,000 and will be spent on website upgrades, content creation, product trials with influencers, digital billboards, and sponsoring influencers. Metrics like hashtag use, traffic, UGC, and reviews will track campaign effectiveness.
Boxed is an online bulk shopping company that ships products without membership fees. It aims to increase sales among mothers in Washington DC, Virginia, and Maryland through a social media campaign using hashtags like #BoxedOut and #MailBoxed. The campaign will encourage sharing experiences and create a #BoxedForts challenge. It will measure increased web traffic, social media responses, and new customer usage to evaluate success.
RETechTO JOLT Marketing with Ingrid MenningaGeorge O'Neill
Ingrid is heavily engaged in the social media world, from representing companies on social media sites to figuring out which updates get the most response from social media friends and followers. In her past life, Ingrid spearheaded the first ever social media campaign for Royal LePage Canada which resulted in a 400% increase in participation over previous traditional campaigns and she also worked with Invis Mortgages as a Marketing Specialist managing the CRM, prospecting and agent advertising programs.
In the presentation you will learn:
Which social media sites give you the most value for your time
How to find and engage your target market using social media
What works and what doesn’t
Where social media fits into your sales process
The 5 biggest mistakes REALTORS® make in social media
This document summarizes a Girl Geek Dinner social media workshop held in Melbourne. It includes presentations on corporate social media strategies from Kat Loughrey, grassroots social media strategies from Tamsien West, and personal social media strategies from Jess Genevieve Brown. The document provides tips and examples from brands like Oreo and the Australian Open on how to effectively use social media for businesses. It also discusses how to build an engaged community without a budget and tips for personal social media use and content creation.
Discover how strategic word-of-mouth marketing can help build your business. Statistics on the industry, concepts from thought leaders, including vIDEAn Unlimited, Ben McConnell and Jackie Huba, Seth Godin, and others.
The document discusses best practices for using social media for business branding and marketing. It recommends defining your brand, positioning it across key areas of expertise, and creating a consistent online identity and posting schedule. It also stresses measuring goals and engagement to evaluate effectiveness.
The document provides an overview of a social media workshop that covers topics like engaging audiences on social media, managing social media accounts, generating viral content, and using video. The workshop objectives are to help attendees understand how to generate interest, increase followers, manage accounts and content, and best utilize video. Exercises are included to introduce profiles, listen to online conversations, engage audiences, and schedule posts.
By Design Inc. presented an integrated public relations plan for Boomeranglife.org to increase awareness of eldercare resources for caregivers of aging parents. The plan targets baby boomers and the "sandwich generation" through content marketing, social media, and ecommerce. Key objectives include driving 100% more traffic to the website and getting positive media mentions within 6 months. The plan outlines programming, evaluation metrics, and a timeline for launch and campaigns over 6 months, with a total budget of $20,000.
Growth Hacking tips for your new product and its launch. Tips for B2C products with large public appeal. This short presentation is meant to boost your digital marketing and launch strategy.
This is a presentation given Sept.15, 2010 for BrightTalk. The subject is a basic primer for viral marketing using social media to create brand 'buzz'. The presented is Michael Crosson, a recognized expert in social media, publisher of SocialMediopolis.com, and the founder of the largest social media marketing group on LinkedIn, with over 95,000 members.
Crowdfunding: How To Run A Successful CampaignAmmar
Tips on how to run a successful crowdfunding campaign. Lessons learned from supporting hundreds of entrepreneurs fundraising on Kiva.org and Zidisha.org platforms.
Similar to #BoxedSavesTime Campaign & Sweepstakes (20)
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
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This presentation was provided by Racquel Jemison, Ph.D., Christina MacLaughlin, Ph.D., and Paulomi Majumder. Ph.D., all of the American Chemical Society, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
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2. MorWel Marketing Team
Dr Dana D Wells
Chief Social Media
Marketing Officer
Don Draper
Creative Director
Peggy Olson
Digital Copy Chief
3. Table of Contents
Problem/Opportunity
Persona
Value Proposition
#BOXEDSavesTime Campaign Strategy
#BOXEDSavesTime Campaign Media Plan
#BOXEDSavesTime Campaign Content Calendar
#BOXEDSavesTime Campaign Budget
#BOXEDSavesTime Campaign Metrics
#BOXEDSavesTime Campaign Creative Samples
BOXED Website Recommendations
BOXED Social Media Usage Statistics
4. Problem/Opportunity
BOXED is known as the ‘COSTCO for millennials’ BOXED
It provides the convenience of ordering bulk-sized goods on a mobile app, door-step
delivery, and free shipping for orders of $49
BOXED target families, primarily busy moms with careers and limited time
Washington DC/Virginia/Maryland (DC/MD/VA) is a potential new customer acquisition
area
BOXED is interested in creating a digital, non-digital, word-of-mouth, and guerrilla
marketing campaign to acquire new customers
5. Problem/Opportunity:
Save Moms Time in MD/DC/VA
Demographics
Population: 6,216,710
Female: 51%
Women18-50 Who Gave Birth Past Yr:
4.9%
Med Age: 37.1
Bachelor’s Degree or Higher: 50.8%
Married Marital Status: 51%
Family Size: 2.8
Med Household Income: $99,669
Med Owner-Occupied Home Value:
$424,600
Drive Alone to Work: 66%
Mean Commute Time: 35 Minutes
U.S. Census Bureau (2017). American Community Survey 1-year estimates page for Washington-Arlington-Alexandria, DC-VA-MD-
WV Metro Area [Census Reporter profile page]. Retrieved from https://censusreporter.org/profiles/31000US47900-washington-
arlington-alexandria-dc-va-md-wv-metro-area.
6. Evolution of the ‘Soccer Mom’ Persona:
Increased Segmentation by Age Group
Soccer Mom Persona:
Middle income mothers who balance
family, career, and have little time for
themselves.
Social Media Motive: Affinity,
Curiosity, Personal Utility
SM Jobs-To-Be-Done:
Increase their ability to quickly solve
problems.
Increase engagement with community
networks to create solutions.
Increase visibility of and share
unknown solutions
Amy Brenda Charlotte Diana
7. Why BOXED for DC/MD/VA Moms?
They spend
7 hours per week
commuting to work
They manage your
household, family, and
career
They have little time
for themselves
9. #BOXEDSavesTime Word-of-Mouth
Campaign Strategy
Build brand awareness with DC/MD/VA Moms’ Clubs by offering BOXED free samples for review
#BOXEDSavesTime Sweepstakes
Ask participants to provide a 2 minute time-saving tip for other moms (bulk-buying, healthcare, etc.)
Post to Facebook
Videos will be voted on for best tip ($10K, $5K, $2.5K)
BOXED Billboards, “Is THIS How You Want to Spend Your Saturday?”
Social Media Influencers Get Coupon Code by State
New Customers Get an Additional Coupon and Refer-A-Friend Coupon
10. #BOXEDSavesTime W-O-M Campaign &
Sweepstakes Channels
Owned Media
Website, Facebook,
Mobile App
Earned Media
Social Media
Influencer Groups
Paid Media
Coupon Referrals &
Commissions
11. Table
#BOXEDSavesTime content calendar.
Publishing Vehicle Message January February March April
Identify and staff social media marketing team Mobilize content strategies and tactics
Optimize website with: (1) referent pricing, (2) space for
customer reviews, ratings, pictures, videos. (3)Add BOXED
Saves Time blog link, Recipes link, and Cleaning Tips, on
front landing page.
Optimize website with: (1) referent pricing, (2) space for customer
reviews, ratings, pictures, videos. (3)Add BOXED Saves Time blog
link, Recipes link, and Cleaning Tips, on front landing page.
Billboards Is THIS how you want to spend your Saturday?
Social Media Influencers
Social Media Influencers 1,000 Subscribers Coupon Referral
Code by State
DC Urban Moms Blogs, DC Thrifty Moms, Red
Tricycle
Hand-written note from Chieh Huang BOXED is coming to
the DC/MD/VA very soon; product samples; review
requests on BOXED.com
Write content for Blogs
Facebook
BOXEDSavesTime Sweepstakes announcement, Amy,
Brenda, Charlotte, and Diana content
YouTube
BOXEDSavesTime Sweepstakes announcement, Amy,
Brenda, Charlotte, and Diana content
Instagram
BOXEDSavesTime Sweepstakes announcement, Amy,
Brenda, Charlotte, and Diana content
Twitter
BOXEDSavesTime Sweepstakes announcement, Amy,
Brenda, Charlotte, and Diana content
Fulfill prizes two weeks after promotion period.
Media opportunity with winners
Measure campaign results
12. Table
#BOXEDSavesTime media plan (channel plan).
Channel Purpose Editorial Plan Measurement
Owned Tactic Demographic Benefit Feature Topics When/Ideal Velocity Theme Content Type Tone/Rules of Engagement Call(s) To Action Engagement Indicators
Facebook Establish DC/MD/VA brand
presence, build relationships,
engage with new client base,
build fans
Appeal to Amy, Brenda, Charlotte, and
Diana personas
Build trust, entertain,
inform, promote, and
support
Stimulation, Safety, Traditions,
Caring
Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Research data
Tue: White paper
Wed: Example of the week
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
Instagram Establish DC/MD/VA brand
presence, build relationships,
engage with new client base,
build fans
Appeal to DC/MD/VA Amy, Brenda,
Charlotte, and Diana users of like bands,
using #BOXEDSavesTime
Build trust, entertain,
inform, promote, and
support
Stimulation, Safety, Traditions,
Caring
Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Product Photo
Tue: Meme
Wed: Behind the scenes
BOXED Fulfillment Center
Photo
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
YouTube Establish DC/MD/VA brand
presence, build relationships,
engage with new client base,
build fans
Appeal to DC/MD/VA Amy, Brenda,
Charlotte, and Diana users of like bands,
using #BOXEDSavesTime
Build trust, entertain,
inform, promote, and
support
Stimulation, Safety, Traditions,
Caring
Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Research data
Tue: White paper
Wed: Example of the week
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
Twitter Establish DC/MD/VA brand
presence, build relationships,
engage with new client base,
build fans
Appeal to DC/MD/VA Amy, Brenda,
Charlotte, and Diana users of like bands,
using #BOXEDSavesTime
Build trust, entertain,
inform, promote, and
support
Stimulation, Safety, Traditions,
Caring
Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Research data
Tue: White paper
Wed: Example of the week
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
Pinterest Establish DC/MD/VA brand
presence, build relationships,
engage with new client base,
build fans
Appeal to DC/MD/VA Amy, Brenda,
Charlotte, and Diana users of like bands,
using #BOXEDSavesTime
Build trust, entertain,
inform, promote, and
support
Stimulation, Safety, Traditions,
Caring
Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Research data
Tue: White paper
Wed: Example of the week
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
Snap Chat Establish brand engagement,
test response
Appeal to Amy persona Build trust, entertain,
inform, promote, and
support
Stimulation Post at least 2x/day, for every
company-related posting, share 3
DC/MA/VA persona posts
Mon: Research data
Tue: White paper
Wed: Example of the week
Thu: UGC videos
Fri: Meet the team
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Like Us”, “Follow Us”,
“Shop Now”, “Join our
blog”, “Share”
New followers, comments,
likes, and shares
Channel Purpose Editorial Plan Measurement
Paid Tactic Demographic Benefit Featured Topics When/Ideal Velocity Theme Content Type Tone/Rules of Engagement Call(s) To Action Engagement Indicators
Facebook Targeted Facebook ads and
sponsored posts
DC/MD/VA affluent moms with a
household income of $99k+
Clicks leading to new
followers, conversion
rates
#BOXEDSavesTime Stimulation,
Safety, Traditions, Caring
Run #BOXEDSavesTime Campaign
3 months
Use UGC, reviews,
testimonials, unboxing
Sweepstakes, videos, articles,
infographics, community
forums, events, news,
ratings, reviews, price lists,
product features, viral
Trust worthy, supportive, partner
Experienced, friendly, and
enthusiastic
Never ‘force’ our company into
other conversations unless it’s
relevant/helpful
“Subscribe to our
newsletter”, “Shop Now”,
“Share”
Time spent on website, clicks,
follows, shares, conversion
rates
13. Table
#BOXEDSavesTime go-to-market plan objectives, strategies, and tactics.
Strategic Objective Strategy Tactical Objective Tactics
Create brand awareness Increase BOXED brand awareness as #BOXEDSavesTime
moms by 25% among target audiences within six months
of the plan launch.
Build brand presence in social communities
Post interesting and interactive messages
Engage in conversations with fans and influencers
Promote links to high-value content
Use Facebook, YouTube, Twitter, and Instagram brand
profiles
Post daily in each network
Respond to comments and questions daily
Use influencer list to target conversations around
campaigns
Drive traffic to BOXED website and increase time
spent on site
Drive traffic to BOXED’s website, resulting in traffic
of 25% or more within one month of plan launch and
increase time spent on site to 5 minutes
Offer advanced content for visitors to website such as
#BOXEDSavesTime Tips, photos, recipes, reviews, product
reviews, blogs, and other high value content
Split test calls to action, imagery, and incentive offered to
optimize traffic
Generate demand/
acquire customers
Increase Maryland/DC/Virginia sales by 25% over last Send influencers for persuasion and amplification
Use group deals and crowdsourced lists to drive sales
Influencer initiatives focused on specific sales goals
Periodic flash sales announced on social networking sites
(SNS)
Retain customers/
Build loyalty
Increase social media channel interaction and
by 25% within six months of launch.
Invite customers to share experiences with UGC created
during unboxing or through #BOXEDSavesTime videos
Reward reviews, ratings, and other WOM
Listen and monitor
Respond to questions and comments
Invite UGC tied to #BOXEDSavesTime campaign and SNS
Thank contributors and offer coupon or other reward
Monitor brand mentions and respond or alert internal
teams to potential crises
Acquire share of voice exceed that of direct
competitors
Increase DC/MD/VA mom organic messages, socially
published content marketing, buzz from target audience
and posts from app and website by 25% within six
of launch.
Create and publish content that demonstrates value
Invite reviews and ratings from happy customers as
credible evidence of value
Respond to DC/MD/VA mom comments
Tie content to Amy, Brenda, Charlotte, and Diana
Use app to request UGC for Facebook, Instagram,
YouTube, Twitter, Website
Use email marketing to request reviews 10 days after
purchase completion
14. #BOXEDSavesTime Campaign Budget
Line Item Amount
Website Upgrades & Data Storage $100,000
Social Media Manager & Writer Salaries for Content Creation $40,000
Product Trials to Social Media Influencer Groups: DC Thrifty Moms, DC Urban Mom’s Blog, and Red Tricycle $7,500
Digital Billboards on Interstates I-95, Beltway Outer Loop, Capital Beltway 495: $50,000
#BOXEDSavesTime Sweepstakes Administration Mobile App, Website, Facebook, YouTube, Instagram, Twitter.
Hey Mom’s: Share a 2 Min Time-Saving Tips Video, Win Up to $10K #BOXEDSavesTime
$20,000
#BOXEDSavesTime Sweepstakes PayOut $17,500
#BOXEDSavesTime additional $15 off coupon to the converted lead and $15 off a friend referral purchase $7,500
Sponsor DC/MD/VA BOXED Social Media Influencers with 1000 or more Followers $7,500
Total $250,000
15. #BOXEDSavesTime Social Media Campaign Metrics
Category Metric
Activity (Input) Hashtag Use
Post Rates
Response Rate
Average Response Time
Interaction (Responses) Followers
Traffic
Time Spent with Post/Site
UGC Contributed
Discount/Deal Redemption Rate
Reviews
Performance (Outcome) Lead Conversion Rate
Average New Revenue Per Customer
Earned Media Values
Share of Voice
Return on Investment
16. Creative Sample: W-O-M Sample Product
Offer to Moms Clubs for Review
Letter to DC Urban Mom’s Blog &
DC Thrifty Moms
BOXED is coming to the
DC/MD/VA very soon
Please enjoy this product sample
Provide us reviews
SPREAD THE WORD
BOXED.com
#BOXEDSavesTime
18. Creative Sample: SWEEPSTAKES
#BOXEDSavesTime
Hey Moms! Want to win $10,000, $5,000, or $2,500?
Share Your Wisdom!
Share a two-minute time saving video for moms!
Your two minute video should help moms save time in
one category:
Finding exciting and stimulating challenges
Keeping the family safe
Family traditions
Helping and caring for self, family, and friends
#BOXEDSavesTime
Enter video at BOXED.com
Winner announce on Facebook live, Instagram, & Twitter,
March 30
Spread the Word!
No purchase necessary.
19. Creative Sample: Social Media Influencers 1,000
Subscribers Coupon Referral Code by State
Washington, DC
Coupon Code: #BOXEDSavesTimeDC
$25 off order over $100
25% commission to SM Influencer
Additional $15 off coupon to the
converted lead and $15 off a friend
referral purchase
Maryland
Coupon Code: #BOXEDSavesTimeMD
$25 off order over $100
25% commission to SM Influencer
Additional $15 off coupon to the
converted lead and $15 off a friend
referral purchase
Virginia
Coupon Code: #BOXEDSavesTimeVA
$25 off order over $100
25% commission to SM Influencer
Additional $15 off coupon to the
converted lead and $15 off a friend
referral purchase
21. Website Customer Engagement
Recommendations
Focus on building a community on social media, not just gaining followers.
Use current pop-culture trends to pull in your audience.
Integrate your brand’s messaging and core values in your social channels.
It is crucial to provide excellent social customer care.
Partner with the mom crowdculture to build trust and set your brand apart on social media, especially the
competitive consumer packaged goods industry.
Prioritize social customer care.
Give customers a seamless shopping experience from social media all the way through to checkout.
aJackson, D. (2018 October 26). 8 standout social media marketing examples from 2018. [Blog Post]. Retrieved from https://sproutsocial.com/insights/social-media-marketing-examples/
26. Proof of Concept: Kroger Recipes with
Time Prep and Links to Ingredients
Always keep a Call To Action Purchase Button On Each Landing Page
27. PROOF OF CONCEPT: Add Links to YouTube
Videos to Website & Facebook, Twitter
Used Earned and Owned videos on Facebook site
to drive engagement through creative content
30. • OFFER LINKS TO THINGS FOR MOM: CLUBS,
SPAs, etc
• Pinterest:
https://www.pinterest.com/boxedwholesale/
• ADD RATINGS & REVIEWS TO YOUR WEBSITE
• Facebook: https://www.facebook.com/BoxedWholesale/
• Customer Reviews:
https://www.trustpilot.com/review/boxed.com
• Customer Reviews:
https://www.sitejabber.com/reviews/boxed.com
• INCREASE CUSTOMER ENGAGEMENT
• Website: https://www.boxed.com/
• Blog: https://www.boxed.com/blog
• Twitter: https://twitter.com/BoxedWholesale
• BUILD TRUST BY OFFERING TIMESAVING TIPS &
VIDEOS
•Facebook: https://www.facebook.com/BoxedWholesale/
•YouTube Social Media Influencers UNBOXING:
https://www.youtube.com/results?search_query=boxed.com+
sponsored+
•LinkedIn: https://www.facebook.com/BoxedWholesale/
Zone 1:
Social
Community
Zone 2:
Social
Publishing
Zone 3:
Social
Entertainment
Zone 4:
Social
Commerce
BOXED social media presence by zone.
31. BOXED Website Demographics Target:
Women, Ages 25-54
BOXED Website Traffic Demographics
64% Female
25% Age 25-34
21% Age 35-44
16% Age 45-54
34. Note: United States; February 8 to 10, 2018; 18 years and older; 2,201 Respondents; online users; account ownership, not active usage
Further information regarding this statistic can be found on page 8.
Source(s): Morning Consult; ID 2005484
BOXED Primary Social Media Channels Recommendation:
Facebook & Instagram
2018 US Social Media Account Owners
80% ages 18-65+ use Facebook
76% age 18-29 use Instagram
73% age 18-29 use Snapchat
Share of internet users in the United States with accounts on selected social
media platforms as of February 2018, by age group
n= 2,201
35. 4
BOXED US Social Network Reach Recommendation:
Facebook & YouTube
2017 US Social Network Reach
Facebook
86% Age 18-29
81% Age 30-59
67% Age 60+
YouTube
76% age 18-29
52% Age 30-59
n= 1,446Note: United States; February 2 to 8, 2017; 18 years and older; 1,446 Respondents Further information regarding this statistic
can be found on page 8. Source(s): Statista Survey; ID 305245
Instagram
58% Age 18-29
31% Age 30-59
Twitter
47% Age 18-29
39% Age 30-59
37. References
Amazon. (2018, November 22)a. Amazon [Facebook page]. Facebook. Retrieved from https://www.facebook.com/Amazon/
Amazon. (2018, November 22)b. Amazon [Instagram page]. Instagram. Retrieved from https://www.instagram.com/amazon/
Amazon. (2018, November 22)c. Amazon [LinkedIn page]. LinkedIn. Retrieved from https://www.linkedin.com/company/amazon/
Amazon. (2018, November 22)d. Amazon [Pinterest page]. Pinterest. Retrieved from https://www.pinterest.com/amazon/
Amazon. (2018, November 22)e. Amazon [Twitter page]. Twitter. Retrieved from https://twitter.com/amazon
Amazon. (2018, November 22)f. Amazon [YouTube channel]. YouTube. Retrieved from https://www.youtube.com/user/amazon
BOXED. (2018, November 18)a. Why shop boxed [Website]. BOXED.com. Retrieved from https://www.boxed.com/why-shop-boxed/
BOXED. (2018, November 22)b. BOXED wholesale [Facebook page]. Facebook. Retrieved from https://www.facebook.com/BoxedWholesale/
BOXED. (2018, November 22)c. BOXED wholesale [Instagram page]. Instagram. Retrieved from https://www.instagram.com/boxedwholesale/
BOXED. (2018, November 22)d. BOXED wholesale [LinkedIn page]. LinkedIn. Retrieved from https://www.linkedin.com/company/boxed-com/
BOXED. (2018, November 22)e. BOXED wholesale [Pinterest page]. Pinterest. Retrieved from https://www.pinterest.com/boxedwholesale/
BOXED. (2018, November 22)f. BOXED wholesale [Twitter page]. Twitter. Retrieved from https://twitter.com/BoxedWholesale
BOXED. (2018, November 22)g. BOXED wholesale [YouTube channel]. YouTube. Retrieved from https://www.youtube.com/channel/UCoNOHWy2qb1k3JTkbzk-0sg
Costco. (2018, November 22)a. Costco wholesale [Facebook page]. Facebook. Retrieved from https://www.facebook.com/Costco/
Costco. (2018, November 22)b. Costco wholesale [Instagram page]. Instagram. Retrieved from https://www.instagram.com/costco/
Costco. (2018, November 22)c. Costco wholesale [LinkedIn page]. LinkedIn. Retrieved from https://www.linkedin.com/company/costco-wholesale/
Costco. (2018, November 22)d. Costco wholesale [Pinterest page]. Pinterest. Retrieved from https://www.pinterest.com/costco/
Costco. (2018, November 22)e. Costco wholesale [Twitter page]. Twitter. Retrieved from https://twitter.com/Costco/followers
Costco. (2018, November 22)f. Costco wholesale [YouTube channel]. YouTube. Retrieved from https://www.youtube.com/user/CostcoTV
CNBC. (2017, March 27)a. BOXED CEO: The key to value [Mad Money YouTube Video]. CNBC. Retrieved from https://www.youtube.com/watch?v=3ANAe1vLAIw
CNBC. (2017, December 28)b. How BOXED is disrupting wholesale shopping [YouTube Video]. CNBC. Retrieved from
https://www.youtube.com/watch?v=zRodFv1gVnU
Cohen, A. (2018, October). IBISWorld industry report 45291. Warehouse clubs & supercenters in the US [Report]. Retrieved from https://clients1-ibisworld-
com.manowar.tamucc.edu/search/default.aspx?st=Warehouse%20Clubs%20%26%20Supercenters%20in%20the%20US&ast=4529
38. References
DC Thrifty Moms (2018, November 28). DC thrifty moms [Facebook page]. Facebook. Retrieved from https://www.facebook.com/DCThriftyMom/
DC Area Moms Blog (2018, November 11). DC area moms blog [Facebook page]. Facebook. Retrieved from https://www.facebook.com/DCMomsBlog/
Feldman, A. (2016, October 19). Costco for millennials: How Chieh Huang built BOXED a mobile juggernaut with $100 million in revenue [Article]. Forbes.
Retrieved from https://www.forbes.com/sites/forbestreptalks/2016/10/19/costco-for-millennials-how-chieh-huang-built-boxed-a-mobile-juggernaut-with-
100m-in-revenue/#7092a6d82adb
First Research. (2018, October 22). Warehouse clubs and superstores [Report]. Retrieved from
http://subscriber.hoovers.com.manowar.tamucc.edu/H/industry360/printReport.html?industryId=1531&industryHeader=on&reportType=custom&reportCover
=on&toc=on&generalInfo=on&description=on&competitiveLandscape=on&salesMarketing=on®IntIssues=on&productsOpsTech=on&financeRegulation
=on&humanResources=on&industryCodes=on&naics=on&sic=on&companyList=on&forecastAndRatings=on&financials=on&econStatsInfo=on&forecast=
on&growthRate=on&trendsOpp=on&trends=on&opportunities=on&businessInformation=on&executiveInsights=on&ceo=on&cio=on&vpSales=on&cfo=on
&hr=on&businessChallenges=on&criticalIssues=on&otherChallenges=on&callPrepQuestions=on&conversationStarters=on®ulationRDImportExport=on
&finAnalysis=on&opsProdFacilities=on&orgManagement=on&bizTech=on&custMarketing=on&recentDevelopments=on&websites=on&indicators=on&glo
ssary=on&fastfacts=on
FOX Business. (2017, February 21). BOXED CEO on dominating wholesale online [YouTube]. FOX Business. Retrieved from
https://www.youtube.com/watch?v=_98Wwzhy56o
ispot.tv. (2018, November 24). Boxed wholesale tv commercial, 'The name brand products you love' [Video]. Ispot.tv. Retrieved from
https://www.ispot.tv/ad/AmW9/boxed-wholesale-the-name-brand-products-you-love
Konrad, A. (2018, January 12). Kroger and rivals in talks to buy wholesale startup boxed for up to $500 million [Article]. Forbes. Retrieved from
https://www.forbes.com/sites/alexkonrad/2018/01/12/big-retailers-look-to-buy-ecommerce-startup-boxed/#4fbedf931916
Kroger Co. (2018, November 22)a. Kroger Company [Facebook page]. Facebook. Retrieved https://www.facebook.com/Kroger/
Kroger Co. (2018, November 22)b. Kroger Company [Instagram page]. Instagram. Retrieved from https://www.instagram.com/krogerco/
Kroger Co. (2018, November 22)c. Kroger Company [LinkedIn page]. LinkedIn. Retrieved from https://www.linkedin.com/company/amazon/
Kroger Co. (2018, November 22)d. Kroger Company [Pinterest page]. Pinterest. Retrieved from https://www.pinterest.com/krogerco/
Kroger Co. (2018, November 22)e. Kroger Company [Twitter page]. Twitter. Retrieved from
https://twitter.com/kroger?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
Kroger Co. (2018, November 22)f. Kroger Company [YouTube channel]. YouTube. Retrieved from https://www.youtube.com/user/kroger
Low, E. (2018, January 26). Could Amazon beat Kroger’s reported $300 mil-$400 mil bid for BOXED.com? [Article]. Investor’s Business Daily. Retrieved from
https://www.investors.com/news/technology/could-amazon-beat-krogers-reported-300-mil-400-mil-bid-for-boxed-com/
39. References
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Market Line (2018)a. Amazon.com, Inc. SWOT analysis [Report]. Market Line. Retrieved from
http://search.ebscohost.com.manowar.tamucc.edu/login.aspx?direct=true&db=bth&AN=132244145&site=bsi-live
Market Line (2018)b. Costco Wholesale Corporation SWOT analysis [Report]. Market Line. Retrieved from
http://search.ebscohost.com.manowar.tamucc.edu/login.aspx?direct=true&db=bth&AN=132429240&site=bsi-live
Market Line (2018)c. The Kroger Co. SWOT analysis [Report]. Market Line. Retrieved from
http://search.ebscohost.com.manowar.tamucc.edu/login.aspx?direct=true&db=bth&AN=132423125&site=bsi-live
Marketing Edge. (2018, October 17). Collegiate ECHO marketing challenge: BOXED [Web page]. Marketing Edge. Retrieved from
http://findyouredge.marketingedge.org/students/marketing-programs/collegiate-echo
Reader, R. (2018, March 14). Exclusive: The CFO of wholesale grocery startup BOXED is out amid acquisition rumors [Article]. Fast Company. Retrieved from
https://www.fastcompany.com/40544172/the-cfo-of-wholesale-grocery-startup-boxed-is-out-amid-acquisition-rumors
Red Tricycle (2018, November 25). Red Tricycle [Facebook page]. Facebook. Retrieved from https://www.facebook.com/redtri/
Resonate. (2018, November 25). Is it time to say “good-bye” to the soccer mom? [Blog post]. Resonate. Retrieved from https://www.resonate.com/blog/is-it-time-to-
say-good-bye-to-the-soccer-mom/
Revella, A. (10 October 2018). Power to the soccer mom: How just one buyer persona revealed this winning strategy [Blog Post]. Retrieved from
https://www.buyerpersona.com/2014/06/power-to-the-soccer-mom-how-just-one-buyer-persona-revealed-this-winning-strategy.html
SimilarWeb. (2018, November 25). BOXED.com analytics [Web page]. SimilarWeb. Retrieved from https://www.similarweb.com/website/boxed.com
TechCrunch. (2017, November 6). BOXED brings automation to the shipping process [YouTube Video]. TechCrunch. Retrieved from
https://www.youtube.com/watch?v=9ePjoDI6z70
U.S. Census Bureau (2017a). American Community Survey 1-year estimates page for Charlotte, NC [Census Reporter profile page]. Retrieved from
https://censusreporter.org/profiles/16000US3712000-charlotte-nc/.
U.S. Census Bureau (2017b). American Community Survey 1-year estimates page for Washington-Arlington-Alexandria, DC-VA-MD-WV Metro Area [Census
Reporter profile page]. Retrieved from https://censusreporter.org/profiles/31000US47900-washington-arlington-alexandria-dc-va-md-wv-metro-area.
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Editor's Notes
Revella, A. (10 October 2018). Power to the soccer mom: How just one buyer persona revealed this winning strategy [Blog Post]. Retrieved from https://www.buyerpersona.com/2014/06/power-to-the-soccer-mom-how-just-one-buyer-persona-revealed-this-winning-strategy.html
https://www.resonate.com/blog/is-it-time-to-say-good-bye-to-the-soccer-mom/
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Morning Consult. (n.d.). Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group. In Statista - The Statistics Portal. Retrieved October 31, 2018, from https://www-statista-com.manowar.tamucc.edu/statistics/200548/users-with-social-site-accounts-by-age-group/.
Morning Consult. (n.d.). Share of internet users in the United States with accounts on selected social media platforms as of February 2018, by age group. In Statista - The Statistics Portal. Retrieved October 31, 2018, from https://www-statista-com.manowar.tamucc.edu/statistics/200548/users-with-social-site-accounts-by-age-group/.