The document discusses strategies for flower shops to increase sales by targeting different consumer groups in Russia. It profiles high, middle, and low income consumers in cities like Moscow and St. Petersburg in terms of their media preferences, desires, interests, and spending habits. It also provides data on common occasions for giving flowers and average spending amounts per purchase in different Russian cities. The document recommends tailoring flower arrangements and store layouts to different consumer groups and occasions to stimulate more flower purchases.
33. Occasion to buy flowers Total Male Female 18-29 30-39 40-49 50-59 60-65 Moscou St Petersburg Funeral Gift Own use
34. Occasion to give away flowers (basis; all buyers, n = 1200) Else Hospital visit Julilea Nameday Funeral Wedding Visit to grave Thanks Valentine’s day Other occasion Visit to grave No special reason Felicitation (no birthday/nameday) Birthday Female day Total Male Female
35. Spendings per purchase (cutflower), per city (basis; all buyers, n = 1200) Total Male Female 18-29 30-39 40-49 50-59 60-65 Moscou St Petersburg 20 euro and more 15.00-19.99 10.00-14.99 5.00-9.99 Less than 5 euro
36.
Editor's Notes
We hebben de consumentgroepen behandeld. Misschien ziet u hier al duidelijk uw klantprofiel in terug, vaak is het een mengeling. Zoals … (Vanguard) al vertelde, kun je wanneer je hier van bewust bent, makkelijker keuzes maken in het soort producten en arrangementen dat je aanbied, maar ook hoe je de winkel inricht. En wanneer dit helemaal past bij de klant, zul je zien dat je meer producten zult verkopen. Laten we de foto;s even doorlopen.
Verschillende arrangementen & winkelpresentaties
