Boundaries of mobile
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Exploring how to get an app across the barrier of the 95% that don't get used after a month. Will make more sense when audio is added!
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Boundaries of mobile
- 1. Pushing the Boundaries of Mobility Jon Collins, Inter Orbis @jonno
- 2. Why am I here? ADVISING TECHNOLOGY NETWORKIN ANALYST G/MOBILE STARTUPS AGILE SOFTWARE IT MANAGER DEVELOP- MENT
- 3. Why else am I here? “Despite the fact that every day over 50 million mobile apps are downloaded, 95 percent are abandoned within a month.” Nuance Insight report, November 2011
- 4. success (the only boundary that matters) failure
- 5. NOW
- 15. BRING YOUR OWN
- 16. NOW WHEN?
- 18. Pushing up to the boundary Once you’ve UX comes got them, from people keep them Early value, every Be reactive! time
- 19. THANK YOU
Editor's Notes
- Question I ask most mornings…
- So, what can we do to put our own apps in the 5%?
- The point of the presentation was to explore the limitations and how they can be superseded. But the more I thought about it, the more I realised they all added up to one line – whether or not an app is used consistently and over time, either by business users or consumers.
- Mobility is driving a need for convenience and immediacy, which needs to translate into apps. From business perspective:Finding stuff out – user needLogging stuff – business needCollaborating – everyone’s need
- Clock starts ticking when app opens. How long do you have? People might use an app more than once, but will tend to the easiest path.
- This remains true when the train goes into the tunnel – app needs to carry on working, even in restrictive environments
- It would be easier if the user perspective was like this.
- But it doesn’t look like this
- Or even this
- It’s more like this. People are forgetful, clutter is an issueOther options, particularly for collaboration (e.g. speaking to people!)Field sales – little black bookMention demographics of platforms – doctors want iPads, nurses want android?
- What about the business. We’ve come a long way from “data entry clerks” being slaves to the machine
- The shackles have been removed – and technology can’t afford to slow people down as it will simply be left behind.Such a thing as too much functionalityAlign with users, then business processes – people can be restricted to a point, but easier to enable themNote that mobile apps happening in parallel with flexible working
- As well as process we have data – cf Bento with data clutter. Yes thisis about presentation, but also back-end integration
- The BYO question is partially a red herring – as it is as much a symptom as a cause, adding rather than replacing. More important is that people are choosing the set of options that work best for them, cherry-picking from diversity.
- So, how to plan ahead? The difficulty is, knowing when to plan for – the window of opportunity is short, and change is a constant. Six months is already too long?
- But even more importantly, it becomes crucial to do everything possible to ensure the success of an app. The line between winning and also-ran is very tight indeed – need to think in ‘winning edge’ terms.
- Don’t forget training if possible – anything you can do, do it.Go where the people are – “that’s were the money is”Opportunities exist where they didn’t before – not simply mobilising existing apps. E.g. Textbooks. Align with users then businessRefresh apps, add gaming elementsApps are a gateway, not a destination – if people don’t cross boundary, will never get thereAnd yes to manageability, security etc – but don’t throw out the baby with the bathwater