Marc Berger & Raphaël Martin , HEY! The workshop aims to explore how new mobile technologies, including iBeacon, allow to enter the proximity marketing era. Become closer, more relevant and helpful to your customers or targets and create new links with them. We will focus the workshop around a presentation of iBeacon technology, we’ll study some use cases and then we’ll animate a debate to build together an approach with mobile solutions that meets your issues, from making contact with the client till data analysis.