Bottom Of The Pyramid

Bottom of the Pyramid
The quest for the fortune at the bottom of the pyramid: potential and challenges
Dennis A. Pitta
The University of Baltimore, Baltimore, Maryland, USA, and
Rodrigo Guesalaga and Pablo Marshall
´
Pontificia Universidad Catolica de Chile, Santiago, Chile
Abstract
Purpose – The purpose of this article is to examine the bottom of the pyramid (BOP) proposition,
where private companies can both be profitable and help alleviate poverty by attending low–income
consumers.
Design/methodology/approach – The literature on BOP was reviewed and some key elements of the
BOP approach were proposed and examined.
Findings – There is no agreement in the literature about the potential benefits of the BOP approach
for both private companies and ... Show more content on Helpwriting.net ...
Those studies portray the poor as motivated by similar desires as the rich. They want quality
products and any company that can supply those products at the right price will gain their business.
Some of the case studies show the strategies for reducing the effective price of products through
packaging and developing lower cost sizes.
Prahalad and others describe the untapped potential of the
BOP, and list strategies that companies may use to tap that potential. An opposing branch of the
literature (Karnani, 2007a;
Martinez and Carbonell, 2007) analyzes the nature of the
BOP market, the applicability of the case studies that
The current issue and full text archive of this journal is available at www.emeraldinsight.com/0736–
3761.htm Journal of Consumer Marketing
25/7 (2008) 393– 401 q Emerald Group Publishing Limited [ISSN 0736–3761]
[DOI 10.1108/07363760810915608]
393
The quest for the fortune at the bottom of the pyramid
Journal of Consumer Marketing
Dennis A. Pitta, Rodrigo Guesalaga and Pablo Marshall

Volume 25 · Number 7 · 2008 · 393 –401
The "top of the pyramid"
customers, and labeled them as Platinum or Gold. In contrast, those with lower to very low LCV's
earn the value labels, Iron and Lead. They point out that a single Gold or
Platinum customer may have a Lifetime Customer Value, many times higher than that of someone in
the Iron or Lead tier. Speciﬁcally, one Platinum customer may be worth more
... Get more on HelpWriting.net ...

Project Management Proposal Essay
| Move the Pyramid Project | | MUMMYMOVERS | project proposal | | MOVE THE PYRAMID
PROJECT Table of Contents Table of Contents Executive Summary 4 Management Proposal 5
Management Approach 5 Organizational Chart 6 Scope Statement: 6 Project Justification: 6
Requirements: 6 Deliverables: 6 Project Success Criteria: 7 Project Team Members: 7 Work
Breakdown Structure (WBS) 8 MSP Activities, Sequencing & Dependencies 8 MSP Schedule,
Network & Critical Path 8 Management Risk Analysis 8 Potential threats identified: 8 Risk
analysis: 8 Risk Strategies/Strategy Options: 8 Managing risk: 9 Reviewing risk/Monitor and
control: 9 Risk Management Plan 9 Methodology 9 Roles and ... Show more content on
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Whenever possible we will recreate or reclaim original materials to maintain the integrity of the
original Pyramid. We will coat the new Great Pyramid with our patented MagicShell™ product.
This product will seal the stones protecting Khufu's Pyramid from any further damages created by
the environment. This product was invented by MummyMovers in 1990 and is a sealant that allows
natural resource material to repel elements like smog, sand storms, or acid rain from their damaging
effects while maintaining an undetectable appearance. The usual cost of the application is 10% plus
cost, but we will apply it free of charge as part of our contribution to this historical endeavor. Our
true passion is preserving history and we would like to help Egypt preserve this national treasure for
everyone to enjoy for eternity. We estimate this project will take just under 10 years to complete.
The cost of the multi–purpose facility, roadway and railway, dismantling and rebuilding of Khufu's
Pyramid, as well as other costs such as utilities, temporary housing, equipment, equipment storage
facilities, and salaries, less marketing subsidies is estimated at $758 billion USD (4,366,000
Egyptian Pounds). We are proposing a cost plus incentive fee contract with a target incentive fee of
12.1%. This brings the total GOE cost to $850 million USD (4,895,000,000 Egyptian pounds).
Please see the cost proposal for a

The Madoff Case Hickery
Investing in the market or different ventures are an opportunity for many American citizens to
acquire wealth, separate from the income earned from a salaried job. Regardless of whether an
individual has $10,000 or $1 million, there are opportunities to invest in a range of sources where
returns on investments can be either in the long–term or short–term. There is opportunity to invest in
traditional sources like Gold or recent popular stocks such as Facebook, Instagram, and Snapchat. In
those cases the returns were ten fold and the original investors believe in the success of the product
in the long–term. Individuals who chose not to invest but to sell products to make a secondary
source of income. However, there are major risks when involved ... Show more content on
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The most obvious problem with detecting is no one in a part of the scheme is willing to do due
diligence and internal reporting. The values of a company are an important indicator of the practices
which benefits all participants as a whole(shareholders, employees, public). Companies that promote
Corporate Social Responsibility believe that disclosure and transparency are just as important as
profits. "Firms that stake a claim in CSR view their responsibilities as extending to a wide variety of
disclosures and social reporting (e.g., the triple bottom line–social, environmental, and financial;
Council on Economic Priorities[...]" (Laufer, 2010). The willingness of a company in disclosing
financial information and reporting, helps shareholders as well as regulators determine whether or
not there is illegal activity within the company. There can be a growing trust of financial institutions
from shareholders, regulators and the public if more companies practice corporate social
responsibility on a consistent basis. For example, if Bernie Madoff had to disclose all of his reports
to investors and regulators, then there would have been a chance that he would have not succeeded
in duping for as long as he did. As recent as 2014, companies defined as either pyramid schemes or
multi–level marketing programs have been

Amway in China
Amway in China (A): A New Business ModelAssignment Questions1.What are Amway's core
competencies?Amway has been a successfully growing business since 1959 due to its unique
adaptation of direct marketing. The company has now expanded into over 80 countries and has been
to some, an example of the American dream. This was what caused the tremendous growth and is
what gave Amway its most valuable asset; its distributors. Amway's distributors are all Independent
Business Owners (IBOs) because they have no legal ties to Amway other than they buy the products
directly and sign a brief code of conduct agreement. This however does not mean that IBOs are not
extremely loyal to Amway.
IBOs are literally the foundation of Amway's pyramid shaped ... Show more content on
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Amway is similar to other direct marketing companies such as Dell Computers in that it reduces
product costs to consumers by bypassing retailers. Dell is also similar to Amway because by dealing
directly with consumers it can find out exactly what the consumer needs without incurring consumer
research costs that will be passed onto the consumer. Although Amway did not invent direct
marketing it has been said that it reinvented it. Therefore Amway is unlike most companies that use
direct marketing. Amway's direct marketing design resembles a pyramid but it not however a
pyramid scheme or a ponzi scheme. A ponzi scheme is a illegal operation that promises high returns
on short term investments. It continues with investors keeping their money in the investments
thinking they are making large sums of money. News spreads to others who also invest and the
amount collected continues to grow. If a few people decide to get out they are paid in order to
disguise the scheme. Unfortunately for those who keep their money invested, they will never see
any profits or perhaps their initial investment again. This is unlike a pyramid scheme because there
are no levels of entry. A person who gets involved first does not collect more money than someone
who gets in last. Pyramid schemes are characterized by costly start up costs, requirements to
purchase products with virtually no value, promises of exponential

The Bottom Of The Pyramid
The bottom of the pyramid represents the largest, and poorest social economical segment of the
population. Some companies are seeing great opportunity to expand to that market, which is in
reality much larger than previously though. However, some companies think that the challenges
faced to enter that market are not worth the outcome. In this essay, we will analyze the bottom of the
pyramid market, the challenges faced by companies in order to enter this market, and the
opportunities that are offered by this market. Furthermore, I will make recommendations based on
my analysis weather Bell, can and should seek her fortune at the base of the pyramid.
Since the topic of this essay has to do with the BoP market, it is relevant to understand what the
bottom of the pyramid represents. The bottom of the pyramid (BOP) is massive. It represents about
4 billion of people. Although it is the largest segment, it also represents the world's poorest citizens.
Since the term "poor" can be very vague, the bottom of the pyramid represents the population who
live with less than $2.50 a day and are excluded from the modernity of our globalised civilised
societies. Countries such as Gambia, Ethiopia, Angola, Pakistan, Afghanistan, Brazil, China,
Tanzania, and Bangladesh have a very high poverty rate.
According to our textbook, it is estimates that, by 2016, the richest "1% of the world's population
will own more wealth than the other 99%... [Research] shows that the share of the world's wealth

Cyber Security : A New Form Of Crime
Cyber Security is considered to be one of the hot topics in modern era. It is a national security
challenge that the United States and other countries face today. Cyber Security is an important factor
to be considered if one is to be able to protect oneself from malicious people and software from the
internet. While the Internet has been providing immense opportunities to individuals, organizations,
and nations in diverse areas, at the same time it has also given birth to a new form of crime –
cybercrime. This case study is about an Indian company named Pyramid Cyber Security (P) Ltd,
which specializes in digital crime, fraud and forensic solutions and services in India. This company
provides solutions for digital forensics and security projects for agencies in law enforcement, the
public sector and corporate organizations. However, with more and more organizations moving
towards cloud computing for their applications, cyber security throws up a different challenge for
Pyramid. This challenge put Pyramid into the dilemma of whether they should focus on their
existing business or explore new opportunities in cloud forensics. Additionally, they also in doubts
whether to offer pre–incident or post–incident digital network security architecture. Alok Gupta, the
founder and managing director of Pyramid Cyber Security (P) Ltd, amazes every time he sees in
newspaper that organizations lost money due to cyber–attacks. He believes that organizations are
not serious about

White Collar Crimes: The Pyramid Scheme And Ponzi Scheme
A Ponzi scheme and a pyramid scheme are white collar crimes, that have been around for about a
century. While they both differ in many ways, they also share many characteristics. They are both a
form of fraud and while most white collar workers commit fraud through Ponzi schemes and
pyramid schemes, almost anyone can commit these types of fraud. A Ponzi scheme is when the
criminal, often someone that is trusted, respected, and is already successful makes a promise to
investors to invest their money into stock but does not actually invest the money at all. Many times
these white collar criminals use the money for their lavish lifestyle or to feed their own side business
ventures. They often promise a consistent, high return on their investment, which can come off as ...
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Madoff. Madoff was highly respected and was considered a talented and successful market genius.
While it was uncovered that there were losses of $65 billion, Madoff has confessed that he made no
where near that amount. He was able to pull such a notorious Ponzi scheme because of his respected
name and his "invite–only" method for investors, making it seem as if the investments were
legitimate (Ferrell, et. al., 2017). A pyramid scheme, however, is also fraud but different in terms of
how investors actually become investors. Pyramid schemes require individuals to pay an upfront fee
to join and promises that they will gain a return depending on how many other individuals they can
get to join. This may cause some confusion to people on whether a business is legit or a pyramid
scheme. One of the main flags that a business can be a pyramid scheme, is if one must pay to join.
Another red flag, is if one is not making returns on the products they sell or if the products they sell
are of no value. Pyramid schemes usually collapse quicker than Ponzi schemes as pyramid schemes
require more and more individuals to join without any major push of a product being

Sustainability in Marketing
Role of Sustainability in Marketing
Public Relations at the retail level products that were environmentally safe, sustainable commitment
to the process of promoting the practice is known as a permanent market. Alternatively, in other
words it is a better business, better relationships, and most importantly it is a practice of making a
better life.
For example, Apple, as well as for the betterment of the world in all its goods uses recyclable
products.
Plays an important role in the marketing of the firm. It is like a bridge between corporate
responsibility and profitability.
For example, a company that produces beverages fewer pesticides, chemicals unnecessary
packaging and flavor instead uses natural ingredients that can design ... Show more content on
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In 2009, Dutch consumers energetic and innovative, such as authenticity and thus more ' active '
trusted brands with values as ' reliable ' preferred brand values.
Availability Gap: Retailers buyers play an important role in making the product available. Their
main agenda is stability, and they are interested in creating shared value. Business marketing still
works the same way it always has.
Bottom of the pyramid
Wealthy Group's consumer business usually associated with these groups to the north and the main
issue is to change the existing pattern of consumption across countries, is the main point of
discussion.
Many companies 4 billion people trying to do business with. Process and offering products at very
low margins, and selling vast quantities hope to benefit is nominal. Low price, low profit margins
and high volume for more than a decade, many trading companies like Hindustan Unilever pattern
wheel for low–income consumers is selling soap brand.
Four consumer levels

100 million affluent Tier 1 customers from around the world – the world economy at the very top of
the pyramid are 75
In the middle and upper income group people in developed countries shows. Some rich peoples of
developing countries. In the middle pyramid, levels two and three developed countries and
developing countries, poor middle class consumers.
Four Tier 4 billion people at the bottom of the pyramid and they could only $ 1,500 per year.
It would be in everyone's

The Pyramid Of Success And How It Fits The Business...
Even John Wooden definition of success is refreshing and unique: Wooden states that success is a
peace of mind which is a direct result of self– satisfaction knowing you made the effort to become
the best of which you are capable. This paper will seek to describe Wooden's Pyramid of Success
and how it fits the business environment at my work place. Also, this paper will identify similarities
and differences within the Pyramid of Success by comparing it to leadership styles of the X Theory
and the Y Theory. Throughout the Pyramid of Success John Wooden identifies different rationales
for each aspect, we will provide our understanding of all his aspects. Lastly, we will attempt to
create a new pyramid of success and develop a step by step ... Show more content on
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We gather feedback from all because everyone's opinion matter. We constantly ask for input from all
on recruiting decisions, meeting materials and any communications dealing with CLPHA members.
Value and Loyalty fall under the same umbrella here at CLPHA. Wooden states, be loyal to yourself
and those dependent upon you. If you value something you become worth of it and you're loyal to it.
It starts with you, knowing your own self–worth. Your value, reflects the value of the company you
represent this is all demonstrated through you to your co–workers, your company and your members
based on your commitment, respect and loyalty. Lastly success, Wooden states that success is a
peace of mind which is a direct result of self– satisfaction in knowing you did you best, to become
the best that you are capable of being. Here at CLPHA we strive for success. This is demonstrated in
our company goals, mission statement, business culture strategic planning and daily structure. At the
end of the day success comes from the top and trickles downward, so when everything is in place
success is not hard to find. We are here to be successful in what we do for ourselves, members and
the company. My Leadership Style
Having discussed how Wooden's Pyramid of Success fits CLPHA's business structure we would like
to focus more on my leadership style emphasizing on similarities and differences to the Pyramid of
Success. The Y Theory best describes my management style. My physical and

Pyramid Scheme
Pyramid schemes in albania essay
1– Introduction
At the beginning of the year's 1990th, with the falling of the communism, many Albanians people
went through the foreign embassy to left Albania and go abroad for a better life. They started to
create a real income. In this time we have some mountebanks in the market which created the
pyramid schemes and offered high interest rate. People invested in this scheme their savings.
According to the data of the different official institutions, the number of the Albanian which
invested in schemes is increased time after time. Deposits of these schemes take e big part of the
GDP. This means that they have had an important role in our economy.
Through this paper we want to give a general overview ... Show more content on Helpwriting.net ...
4. Xhaferri was created by Rrapush Xhaferri spin off from Populli. At time of collapse its debt was
over $300 million. This scheme attracted over 1 million depositors. 5. Maksude Kademi the
president of Sude started its activity as a leading lottery in a shoe factory where she worked. After
that Sudeoperated as a pyramidal scheme. This was the first scheme that fell on November 1996 and
its debt ranged $40–90 million and had no assets. Other pyramidal schemes were: Kamberi, Silva,
Cenaj&Co, ect. All of dates ore taken by Chris Jarvis, 2000: p 11.
2.2–Favorable factors
As we all know Albania was a communist country for many years and has followed a centralized
economy under Dictator Enver Hoxha, who isolated the country from other countries. This made
that the process of crossing in open economy has been very difficult for Albanians. The population
was uninformed, uneducated with market structures and the way of how capitalism worked. This
fact, the lack of private property and big poverty made people easily fall prey of these deceptions.
(Jarvis, 2000: p.7)
Another factor that has favored the establishment of these schemes was the lack of formal market.
There were only 3 banks that operate in the market, taking deposits and possessed 90% of deposits,
which were not reliable intermediary (Bank of Albania, 2003).
The problem with the existing banks was not lower interest rates but the system of payments was
inadequate for a simple

The Food Guide Pyramid Is Good
The food guide pyramid plays an important role in the health education of the majority of people in
the United States. It is meant to guide the general healthy public in how to eat healthy to stay
healthy. It includes a wide variety of foods to provide a healthy range of nutrients that are needed
daily. The food guide pyramid is an excellent way to educate the public on how to eat healthy. The
new food guide pyramid also includes exercise. This is a way to universally educate people. The
food guide pyramid is not a way to cure anything or solve any immediate problems; it is guidelines
that help people to understand what they should be eating. The food guide pyramid is meant for
people without special health circumstances ages 2 and up. It ... Show more content on
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(Davis and Saltos, 1999, p37) The first edition of these guidelines came out in 1980. The Dietary
Guidelines focused on the five major food groups. They are: the bread, cereal, rice and pasta group;
the vegetable group' the fruit group; the milk, yogurt, and the cheese group; and the meat. Poultry,
fish, dry beans, eggs, and nuts group, and recommends sparing use of a sixth food group–fats, oils,
and sweets. (Davis and Saltos, 1999, p37) This is very close to what has been used since then. In
1988 the groups were formed into a picture that could show what they were trying to say. A pyramid
was chose with the smallest amount of foods in a group at the top of the pyramid and the largest
group at the bottom of the pyramid. The second editions of the dietary guidelines came out in 1985,
the third in 1990, and the fourth in 1995. After 1995 there was a mandate that required that a new
edition came out every 5 years. The guidelines have not changed drastically over the years. (Davis
and Saltos, 1999) Furthermore, scientists had found little evidence that a high intake of
carbohydrates is beneficial, since 1992 more and more research has shown that the USDA pyramid
is grossly flawed. By promoting the consumption of all complex carbohydrates and eschewing all
fats and oils, the pyramid provides misleading guidance. In short, not all fats are bad for you, and by
no means are all complex

Rule Maker Rule Breaker By James Miller Summary
Dancing out of Reality
James S. Miller, a professor at the University of Wisconsin–Whitewater, challenges, "Is what we are
shown on reality television, in fact, real?" (94). In James Miller's essay, "Rule Maker ... Rule
Breaker," he discusses the different viewpoints on reality television shows. To producers, reality
television shows are perceived as real; however, to actors and actresses, reality television shows are
perceived as fake (Miller 94–95). While James Miller introduces both perspectives of reality
television shows, the perspective of the actors and actresses is accurate because reality television
shows are an exaggeration of real life. Set in Pittsburgh, Pennsylvania, Dance Moms features the
famous Abby Lee Dance Company. The ... Show more content on Helpwriting.net ...
For the amusement of viewers, the notorious mothers fight constantly. In season 1, episode 4
"Stealing the Show," Christi Lukasiak, Chloe's mother, and Melissa Gisoni, Mackenzie and
Maddie's mother, fight about their daughters' solos. Abby Miller gives Chloe one solo and Maddie
two solos. Lukasiak believes Gisoni should pull Maddie's second solo because Maddie is given an
advantage to win. During the awards ceremony at the competition, Chloe is awarded fourth, and
Maddie is awarded first and third. Lukasiak is jealous because Gisoni 's daughter placed higher than
her daughter (Baker, "Stealing the Show"). Realistically, when a dance team attends a competition,
mothers support all of the girls. No mother would actually be as ungrateful for a solo for her
daughter as Lukasiak displays. Likewise, in season 3, episode 37 "The Big Not–So–Easy," Lukasiak
and Leslie Ackerman, Payton's mother, fight about Payton becoming a member of the Abby Lee
Dance Company outside of a bar in New Orleans, Louisiana. During their fight, Lukasiak flips
Ackerman 's drink out of her hand. The mothers start attacking each other, and Lukasiak's husband
separates them. Lukasiak believes that she is above Ackerman because her daughter is an original
member of The Abby Lee Dance Company (Baker, "The Big Not–So–Easy"). Mothers do not
actually fight because they are threatened for their daughters by the other

My Interview With A Salesperson
My interview with a salesperson
My interview was conducted over the phone with Mr. Jonathan Ménard, a sales project manager for
Machinex Industries, located in Plessisville, Québec. Through the interview process, we spoke over
the phone once for half an hour and exchanged emails over the course of a few days. He was very
kind with his time and diligently answered all the questions I had, sometimes taking a few days to
ponder over a question in order to provide me with an insightful answer.
To set the context, Machinex is a world leader in the industry of recycling. They focus on the design
of profitable and reliable material recycling facilities and produce custom–made sorting and
recycling technology for facilities all around the world. Jonathan is one of half a dozen sales project
managers for the group. He is mainly in charge of the European market as the company works under
a geographic sales structure in order to save on travel expenses and to get to know clients better.
Amongst Jonathan's responsibilities are identifying the client's needs, or as he says "listening to
what the client wants today and figuring out what he will need in two years." For the latter part, he
says he often relies on past experiences. His role in the company is mainly related to the sales
function, but he will often work closely with the engineering department to put together the best
possible solution. Once the solution is put together, he is in responsible for the presentation (sales
pitch)

Pyramid Schemes
Scams are happening all around us, and we often don't even notice them. Pyramid schemes are very
harmful towards investors, and are hard to watch out for unless you know exactly what they are,
why they fail, the effect of the failure, common victims, how to avoid them, and how to prevent
them from spreading. More individuals are hurt than are helped when dealing with these scams.
Individuals should be more informed about pyramid schemes, because they can be easily disguised.
Participating in scams, will more than likely lead to a loss in money. "A pyramid scheme is a get–
rich–quick business fraud that usually hurts investors in the end" ("Pyramid Schemes"). "Pyramid
schemes need a constant supply of new participants in order to survive, ... Show more content on
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These schemes can also hurt the economy because of the loans taken out to pay off for the starter
kits needed to recruit new members. If the scheme collapses, individuals could fall into poverty and
lose their possessions. Relationships could also be broken if people start recruiting friends and/or
spouses into the scheme. Pyramid schemes have caused divorces and suicides because of the broken
trust between the bonds.
Select victims are usually chosen for pyramid schemes. Individuals with certain types of
personalities are more likely to get drawn into a scheme. One common target for scammers, says
Swierczynski, is the "easygoing people–pleaser". "It's the kind of person who would rather buy an
entire new sump pump system than insult a stranger" (Hobson). In this case, it pays not to be so
friendly and to stand up for yourself by saying no (Hobson). Con artists are good at figuring out
what pushes an individual off the edge, and they use that against him/her. Individuals, who are
lonely, vulnerable, or desperate, make scamming more accessible. People in dire straits are also very
vulnerable to scams (Hobson). Those who are vulnerable might have recently had a tragic death in
the family or are in uncontrollable debt (Hobson). Leaders of these schemes also look for people
who wear their heart and brain on their sleeve (Hobson). Individuals who talk about what's going on
in their lives with people they don't know

Whole Foods Corporate Social Responsibility Essay
Going above and beyond may be defined by making a profit and still following the laws expected in
management, which is exactly how Whole Foods involves itself in the corporate social
responsibility concept (Kreitner & Kinicki, 2013). Consequently, Whole Foods has made it to the
top due to great leadership, and valuable knowledge of ethical responsibility to stakeholders. As the
leadership of this great company engages daily in business meetings, just as all upper management
does, it is evident that leading with excellence is first on the management list. The evidence of such
strong leadership shows how Whole Foods has a main goal and that is to do good for all and to seek
to improve the world (Mackey, 2011). However, this cannot be accomplished without this great
knowledge which is valuable for the overall operations of the company as we all know revolves
around management. Being adequately knowledgeable about culture barriers and understanding how
to deal ... Show more content on Helpwriting.net ...
With investors, employees and all other stakeholders getting the most out of the experience due to
this excellent service, loyalty becomes valuable. Long–term loyaltys proves Whole Foods lives up to
their motto being, "Whole Foods, Whole People, Whole Planet", and that is supported globally
(Cheretis & Mujtaba, 2014). Profits alone are not this company's priority, but rather valuable ethical
behavior in which has brought them great success, by integrating Corporate social responsibility
(CSR), into Whole Foods and putting people first has made this company successful (Cheretis &
Mujtaba, 2014). Assessing the long run of the company overall, indicates Whole Foods has
continually stayed on top of goals and their philosophy by maintaining value–driven managers,
which shows within the functions, and success. Through maximizing investors and other
stakeholders Whole Foods has made it to the top of the

John Wooden On Leadership And The Wooden's Pyramid Of Success
Introduction:
Leadership is an action of leading a group of people or an organization. For the purpose of the
report, I will be looking at John Wooden on leadership and the Wooden's Pyramid of Success. I will
be reflecting on how the Wooden's philosophy of what leadership should be relates to today's
business environment. I will be discussing the pyramid of success, looking at various building
blocks and see how that holds together and how it can help anyone to achieve whatever they want to
achieve in life.
I will also be analyzing how the coaching philosophy of John Wooden and the Pyramid of Success
can be use in today's projects. John Wooden said, "Success is peace of mind which is a direct result
of self–satisfaction in knowing you ... Show more content on Helpwriting.net ...
I remember when I joined in the 90s the team was very welcoming and I could see the enthusiastic
about what they do, very cooperative and the team spirit was very high. The other thing that I saw
was how loyal the employees were in everything they did, they are always will go that extra mile for
the company.
I. Firstly, the company invested so much money on the people to improve the employees' skills and
there were lots of specialized management training courses for team leaders and managers to lead
effectively. John Wooden said in his book Wooden on leadership "Mastery of the skills you need in
your job requires learning and it is why leaders and those who are high achievers are lifelong
learners. I had this motto tacked on my office wall for many years: "It 's what you learn after you
know it all that counts." (Wooden, 2005)
II. Secondly, Loyalty was a big thing for Nokia to grow and became a leader. The company took
very good care of the employees, the benefit was so good that must people would like to work for
Nokia. They were one of the first companies to introduce profit sharing with the employees in
Europe. We all so believed in Jorma Ollila the then Nokia CEO that loyalty was a common thing
amongst the employees. Wooden mentioned is his book that "a leader who has Loyalty is the leader
whose team I wish to be a part" (Wooden, 2005).
III. Thirdly, we had great leaders and a CEO who was so confident with competitive greatness. You
can see how our

Herbalife Company Is False And Unjust
The accusations against the Herbalife Company are false and unjust. Herbalife is an International
multi–level or network marketing company that markets weight management and nutrition products.
However, our products cannot be purchased at local retail stores; instead its customers interact with
independent contractors to purchase products. As a company, we support a healthy, active lifestyle
and strive for healthy and fit. We believe in taking personal responsibility and making decisions
based on social and environmental consequences of our activities by reduce, reuse, and recycle to
protect our environment. We provide funding to improve nutrition to charitable organizations taking
care of children–at–risk around the world, support disaster

Marketing
1. Name and describe the four marketing management philosophies. * Production is the internal
capabilities of the firm * Sales describe the aggressive sales techniques and beliefs that high sales
result in high profit. * Market is satisfying the customer needs and wants while meeting objectives.
* Societal is satisfying the customers' needs and wants while enhancing the indivisual and societal
well–being.
2. Explain the marketing concept and market orientation. What three requirements are included in
the marketing concept? 3.
Marketing orientation is a philosophy that assumes sale does not depend on an aggressive sales
force, but rather on a customer's decision to purchase a product; it is synonymous ... Show more
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Since Stump's Hot Olives seeks to target the Midwest and to a few local restaurant in a small
segment of the market their product becomes unique and valuable to the buyers beyond simply
offering a lower price which would touch on the second and third competitive advantage
"Product/Service Differentiation" and "Niche".
5. List the four basic strategies used once an organization has identified its strategic business units in
terms of the portfolio matrix. Describe when each is used. 6.
The 4 strategies are product, place, promotion, and pricing. Before you touch on the other P's you
have to have a product. Figuring out your product is the first thing. The product includes packaging,
warranty, after–sale service, brand name, company image, and value. Next you want a Place which
involves the physical distribution and involving all the business activities concerned with storing,
transporting raw material or finished product. You want to make sure you products arrive in good
condition at the designated place when needed. In order to get you product into places and be
recognized you will want to promote your product which brings us the 3rd "p", "Promotion".
Promotion includes advertising, public relations, sales promotions, and personal selling. The
promotions role is to bring about mutually satisfying exchanges with target market by informing,
educating, persuading, and reminding them of the benefit of a product or organization. The most
flexible of the

Case Study Of Herbalife
The case study for this week discusses the issues Herbalife has faced regarding their business model.
To share a background regarding Herbalife, it is a well–known direct–selling and multi–level
marketing company which offers a variety of products. The success of the company in their business
model is verified by Herbalife's ranking within the top three largest direct selling companies in the
world (Ferrell, Thorne & Ferrell, 2016). Herbalife is known to focus on areas to include nutrition,
weight–management, and personal care products. Additionally, their methods for selling the
products are handled by independent contractors and not sold within retail stores (Ferrell, Thorne &
Ferrell, 2016). From the initial start of Herbalife, changes ... Show more content on Helpwriting.net
...
Based on my perception of how Herbalife operates under the current business model, their methods
are not consistent with methods implemented through the pyramid schemes. There is no indication
to me that the contractors are being influenced by the number of recruits brought into the company.
It is my understanding that the "dangling carrot" for the independent contracts through Herbalife are
presented through personal desire to use the products and access to the various available discounts.
Additionally, these contractors are not forced to remain within the company; however, they are
given a 100% buy–out

Major Challenges of Organizational Management
MAJOR CHALLENGES OF ORGANIZATIONAL MANAGEMENT
There are a number of differences between FMC 's Aberdeen and Green River, the two facilities of
discussion. One may assume, therefore, that managerial styles, business practices, and other aspects
of business and the employees involved, would be very different from one another. On the other
hand, it is quite possible to use very similar styles of doing business and managing a company,
despite differences in the company, as a good style of managing, and good practices would assist
any business in succeeding. Management, employees and productivity being the main focus 's at
hand, one may first want to review these differences between the two facilities. To begin with, the
facility in ... Show more content on Helpwriting.net ...
Good communication between all management levels and employees is also necessary in keeping
any business running efficiently. Again, seeing as how the Aberdeen facility has already established
these practices, and has them running smoothly, they need only to maintain them and increase
innovation with the times.
If I were to use an analogy to describe these two types of managerial styles, I would state that the
original style of managing was like a pyramid, and this new style of managing was a linked chain.
The pyramid is dependent on all of its ' members, but there is a definite sense of superiority, as the
higher management levels shrink down in numbers, but tower over all else. This pyramid, upon
producing positive results, is viewed by others as having produced them due to the excellence of the
peak of the pyramid, with very little or no recognition at the bottom of said pyramid. The linked
chain on the other hand, though still managed with upper and lower levels, reacts more as a team,
giving those involved more recognition for their accomplishments. People who are recognized as
such, and appreciated for their individual strengths, may be more likely to utilize these strengths and
feel that they are a part of the company, rather than a pawn of the company. There is something very
positive to be said for this type of thinking, if everyone on the Earth felt

Corporate Social Responsibility Definition
This research study is about what the Corporate Social Responsibility (CSR) is, how people define
and how I understand this term? According to my research and observations, CSR does not have
only one and constant definition. I have read a lot of definitions of CSR and in fact, they are similar
but not the same. Briefly, definition and understanding of CSR depends on person to person. Thus, I
am going to talk about definitions of the CSR and I will define my own perspective about the CSR.
As I mentioned, CSR does not have one definition. There is huge amount of CSR definitions
published by business world and economists. For example, "CSR is about how companies manage
the business processes to produce an overall positive impact ... Show more content on
Helpwriting.net ...
THE PYRAMID OF CORPORATE SOCIAL RESPONSIBILITY
According to Archie Caroll, who found CSR pyramid, there are 4 aspects of Corporate Social
Responsibilities which is divided in Economic, Legal, Ethical and Philanthropic Responsibilities.
Corporate Citizens are expected to be profitable, be abiding the laws, be ethical and be charitable to
society. (Carrol, July–Aug. 1991.) This pyramid reflects what the CSR is by defining the
responsibilities of the corporations in four different stages. First level is Economic responsibilities of
the corporations which refers the corporations' main goal, making or being profitable. Second step
Legal Responsibilities, this stage explains how the corporations act when they do business, obey the
laws and follow the rules. Third part of the pyramid is about Ethical responsibilities of the
corporations. This step reflects being ethical. On the other word, what the right and wrong is. In
addition, Corporations should avoid unfair and non–ethical actions in the society. Finally, top of the
pyramid reflects being good corporate citizen. I think, it suggests corporations should follow the
laws and rules, pay the taxes, do the right and ethical, and take care of its workers and environment.
In my opinion this pyramid reflects my exact definition about the CSR.
MY CSR DEFINITION
According to my research and overall aspects about the Social responsibility as a citizen, Corporate
Social

Carroll's pyramid of Corporate social responsibility: A...
IntroductionFor the past 27 years, Carroll's corporate social responsibility pyramid (CSR) has been
widely used by top management and journals to better define and explore CSR. The different
components in the pyramid help managers see the different types of obligations that society expects
of businesses. It is easily understandable and simple. However, the new challenges faced by
corporations in the 21st century have warranted a re–examination of Carroll's pyramid. Carroll's
CSR PyramidCarroll's four part CSR pyramid depicts the economic, legal, ethical and discretionary
responsibilities that society expects of organizations. Carroll has integrated concepts of stakeholders
and corporate citizenship into his pyramid. The base of the ... Show more content on Helpwriting.net
...
(Hopkins, 2006) Multi–national companies (MNC) such as Wal–Mart have revenues which exceed
the gross domestic product of nations. MNCs dominate the global marketplace. Businesses need to
expand internationally to remain competitive. Globalization has come to encompass everything from
"factories shifting around" to "international bodies that set the rules for the global economy." It has
resulted in the outsourcing of jobs to less–developed nations. In the United States, jobs in
manufacturing are being outsourced to China and India. In a USA Today poll in 2004, 68 percent of
Americans felt outsourcing of jobs was bad for the economy. (Carroll and Buchholtz,
2006:293)Companies from banks to pharmaceuticals operate and compete in a global environment.
When MNCs start work in another country, they must fulfil their social responsibilities in order to
be perceived as legitimate. MNCs are caught in dilemmas. For example, if it were to repatriate a
large part of its profits, it would be seen as depriving the host country of wealth. If it were to invest
profits locally, it may be perceived to be tightening its control on the host country's economy. Pay is
another sensitive issue. MNCs seem to be exploiting labour with its low wages. However, if it were
to pay more to its employees, local businesses would be hurt in the long run. (Carroll and Buchholtz,
2006: 297–300)MNCs may also be assailed for not adhering to standards from their

Corporate Social Responsibilities : Carroll 's Pyramid
Model 1. Carroll's Pyramid
Carroll (1991) organized different corporate social responsibilities as a four–layered pyramid model
and called it the pyramid of responsibilities. The four different responsibilities – economical, legal,
ethical and philanthropic are the layers of the pyramid. Corporate social responsibility involves the
conduct of a business so that it is economically profitable, law abiding, ethical and socially
supportive. To be socially responsible then means that profitability and obedience to the law are
foremost conditions when discussing the firm's ethics and the extent to which it supports the society
in which it exists with contributions of money, time and talent". And the different layers in the
pyramid help managers ... Show more content on Helpwriting.net ...
This model is relating to Primark. Primark source globally, they don't have their own factories that
make their own products. They work with around 700 suppliers and all of their suppliers are from
China, India and Bangladesh to Turkey and Eastern Europe. They take worker welfare seriously and
they make sure that suppliers must follow the Code of Conduct to make products in good working
conditions. Every factory of the suppliers is carefully inspected against the code before Primark
replace and order with a supplier. If there is an any issues or problems they find in the products they
will sent their inspected team to check all the products.
Model 2. Mintzberg conceptual Horseshoe (1984) This model is relating to RBS where they said
that RBS believes every decision and action is shaped by the purpose, vision and the value of RBS.
RBS purpose is to serve their customers well and do the right things which includes, environmental,
social, and ethical risks. Building a more sustainable RBS by putting customers first. RBS strategy
based on customers trusting this bank.
Using 2 different companies as example, analyse and evaluate the ethical decision making process
within a business setting.
Ethical decision making refers to the process of evaluating and choosing among alternatives in a
manner consistent with ethical principles. In making ethical decision it is necessary to perceive and
eliminate

Pros And Cons: Network Marketing Vs. Pyramid Scheme
Let's face it, a lot of people are struggling and living paycheck to paycheck. In past post, I've
covered how to budget and manage household finances. Now it's time to cover the next way to
become debt free, bringing additional income into your home. There are several ways in which you
can make extra money, but I want to cover network marketing in this post. Now, Network Marketing
has gotten a bad rap over the years, but there are some positives to earning extra income in this
manner. Network Marketing vs. Pyramid Scheme. First, we must clarify the difference between legit
network marketing and the evil pyramid scheme. Simply put, network marketing is how a company
markets its products by using independent representatives to sell their products. The key work is
product, for a company to stay out of the pyramid scheme category, a company must ... Show more
As in any business, there are some negatives to becoming a network marketing entrepreneur. If you
are deciding to enter the network marketing field you should weigh all of the pros and cons.
Sometimes it can be difficult to distinguish between a legitimate network marketing company and
the companies that our more of an opportunity based company. You should ask yourself, can I make
money just on the sales of the products. Now, to make the "big" money you will have to build a
team and sell products. However, if you can make good money just with selling, then the company
should be a legitimate company. Failure rate is very high with network marketing. Basically, you are
self–employed and not everyone is cut out for this. It is very hard to stay motived and this increases
the chances of failure. If you do not like talking or going out of your way to meet people, you will
struggle with network marketing. This isn't an issue for outgoing people, but not everyone is
comfortable talking to strangers. This can be overcome, this is something you will have to think
about before

The First Level Of The Pyramid
The first level of the Pyramid is in regards to the economic responsibilities. The original
responsibility of companies was to provide goods and services, which consumers wanted, and make
profit from that provision. This is the primary motivation for companies to be created. All the other
responsibilities are built on the economic responsibility, as the company could not exist if it was not
making profit. Legal responsibilities are at the second level of the Pyramid in terms of the historical
development, but they are just as important as economic responsibilities. This means that the
company has to conform with the laws and regulations provided by governmental institutions, which
means that it has to pursue its economic plan as long as it operates within the framework of the law.
Ethical responsibilities involve activities and practices, which are either expected or prohibited by
key stakeholders, but the company is not obligated to follow these by law. The company finds itself
in a continuous state of development as it tries to adjust to changing ethics or values in society.
These are often proposed by NGOs who are fighting for the environment, workers' rights, consumer
movements, etc. These changing norms and ethics often precede the law and can be difficult to deal
with for companies as stakeholders often have higher standards for companies than required by the
current law, therefore making this level in constant interaction with the legal responsibilities. In
order for

Pyramid Door Case Analysis
I. Problem statement Which strategy should Pyramid Door, Inc. implement, along with increased
advertising for 100 dealers to achieve the sales goal of $12.5 million for the year of 2006? The four
strategic options are increasing the number of non–exclusive dealers by 100, developing a formal
executive franchise with 27 dealers so they would exclusively sell Pyramid Door products, reduce
the number of non–exlusive dealers by 100, and the last plan was to only do a better job with current
distribution policy and network. II. Industry Analysis A. National industry analysis: In the
residential garage door industry sales are projected to be $2.25 billion representing a 2.4% increase.
There are several large national ... Show more content on Helpwriting.net ...
Steel garage doors were preferred to wood garage door by a 9 to 1 margin. With everything being
said, it is important to be available in as many stores as possible so consumers don't have to seek out
Pyramid Door brand garage doors and they can find them just by walking around a store. In 2005
the residential garage door industry sales were expected to reach $2.2 billion with 90% of sales
being steel garage doors. Demand for replacement garage doors was driven by the continued aging
of the housing stock and the conversion of homeowners from wood doors to lighter weight, easier–
to–maintain steel doors. Also, product innovations such as insulated steel doors, new springing
systems, and residential garage doors with improved safety features have made steel doors
increasingly popular. B. Industry analysis in Pyramid's trade area: Pyramid Door's projected market
share for 2005 was 2.6%. Independent dealers typically sold 3 different brands and there was a
clearly dominant brand which accounted for 60% of total garage door sales, the second brand which
accounted for 30% of sales, and the weakest brand which accounted for 10% of sales. Since there
are 50 exclusive dealers serving 50 markets and 300 non–exclusive dealers serving 100 markets that
means that there are 3 non–exclusive dealers per market. Exclusive dealers accounted for 70% of
total

Maslow 's Theory Of Motivation Based On A Holistic Approach
Maslow dealt with the psychological growth process, considered man as a biological organism, and
began his study with the theory of motivation based on a holistic approach. The holistic approach
paints a multidimensional whole picture of a person integrating the physical, mental, and spiritual
through a growth perspective. According to Sengupta (2011), "Maslow defines growth as the
continuous development of talents, capacities, creativity, wisdom and character, the various
processes, which bring the person toward ultimate self–actualization" (p. 102). Maslow did not
ignore the spiritual dimension, but mainly focused on the biological nature of man. He believed the
entire person, not just part of him is motivated. "Maslow's motivational theory is based on the idea
that human behavior is controlled through a number of developing fundamental needs that operates
in a fixed sequence and needs are defined as a condition of deficit" (Sengupta, 2011, p. 102). Needs
are not always caused by shortfalls, however, they may be founded on an individual's understanding
of inner strength and high ethical standards in order to understand their maximum potential.
Maslow's Hierarchy of Needs pyramid consists of five basic levels of needs, progressing from
physiological, safety, social, esteem, and self–actualization. According to Robbins and Judge (2014),
physiological and safety needs are lower levels needs that are predominantly satisfied externally
whereas social, esteem, and

Example Of Pyramid System
A hierarchical system in a company does not allow for growth within that company, along with not
utilizing every employees skills. A system related to this will typically look a pyramid an owner on
top, then trickles down to vice president, CFO's, COO's, then continuing with positions along the
lines of, general manager, assistant manager, and shift manager. Towards the bottom of a pyramid
system will be your full time employees and if you have part time employees they might be even
lower. Pyramid system was used in the article "Pyramids and Pancakes" by Michael Lewis, which
Lewis seems to imply that a pyramid system is an unpleasant work environment for employees
towards the bottom. Pyramid system is a bias system for the people high up in ... Show more content
on Helpwriting.net ...
Therefore the bosses do not apply everyone's strengths, which would enable more growth. Instead a
pyramid system, bosses make the decisions on what is right and what is wrong, or what the
employees should or should not do for the company. An example of a pyramid system preventing
workers from doing good work is a journalist, named Suarez, who ultimately ended up hating his
job because of the boss and the profit hungry people in charge. In "Good Work, Well Done: A
Psychological Study" by Howard Gardner, Suarez, who was a journalist for a pyramid system was
incharge of a story about the dangers of video games. However, Suarez soon discovers that there is
little truth to this story and does not want to continue to write the story. When Suarez tried to
abandon the story, Gardner explains "Suarez had tried to get out of covering the story, but his boss
insisted that he go on and file it"(4). While Suarez was working in a pyramid system where his boss
is supposed to be the expert in the company however, he demands Suarez to cover a story about
video games being harmful to kids, because that will make the most

Whole Foods Corporate Social Responsibility
Whole Foods would be located at the top of the pyramid using Carroll's Global Corporate Social
Responsibility Pyramid (Kreitner & Kinicki, 2013 P21). Whole Foods goes above and beyond the
requirements of society and stakeholders by investing in coaching and teaching their workforce to
maintain a positive influential spirit that is contagious. Tenured employees have a more sharing and
caring attitude resulting in having many subject matter experts due to their years of experience with
the company. Therefore, any new employee is trained by an SME (subject matter expert) producing
knowledgeable and well–rounded employees that are superior to those of other grocery stores.
Whole Foods takes pride in being able to provide the community with

What Is The Mission Statement Of Southwest Airlines
Introduction and Company Background Since being founded 43 years ago Southwest Airlines has
prided itself on being different from other airlines and providing the best possible customer service.
Southwest airlines employees 46,000 people and serves more than 100 million customers each year.
Southwest is also the largest domestic carrier serving 93 destinations in 40 states as well as five
international destinations. The company could not have become as big as it has without
differentiating themselves from their competitors. Southwest uses a triple bottom line approach that
takes into account "carrier's performance and productivity, the importance of its people and the
communities it serves, and its commitment to efficiency and the planet" ... Show more content on
Helpwriting.net ...
These needs such as food, water, and shelter are classified as physiological needs. Fulfilling these
needs takes place both at home and on the job. Southwest does an excellent job of satisfying
physiological needs for employees at home by giving them very competitive wages and financial
securities (Southwest 2014). Competitive wages allow employees to provide essentials such as food
and shelter to themselves and their families. They also do a great job of providing these basic needs
on the job whether it be through a clean work environment on board planes for flight crews or even
simpler things such as an adequate lunch break for employees to fulfill their need to eat takes care of
physiological needs. Once the physiological needs of an employee are accounted for then they
progress to the next level of Maslow's

Comparing Herbalife And Burnlounge
Pyramid schemes have been a problem for the federal government since 1967 and continue today
(Walsh, 2016). The right to recruit others and the right to sell products are two of the most common
and important characteristics related to illegal pyramid schemes (Walsch, 2016). In a comparison of
Herbalife and BurnLounge, both direct marketing companies accused of pyramid schemes, there are
several key differences between the two companies. These differences can be seen in both of the
areas of the right to recruit and the right to sell. While Herbalife promoted recruitment of
participants, that was not the primary source of income. Also, they had appropriate sales quotas to
support the incentives associated with the participants. There are several ... Show more content on
Helpwriting.net ...
The primary payout comes from recruiting others into the program, and not necessarily from the
sales of the products. This shell game places the burden on the participant to constantly be recruiting
new participants instead of actually selling the products. The test for demonstration of pyramid
schemes has two different primary factors that are evaluated. Is the company primarily making
money off of recruits that purchase sales packages and must those participants recruit other
participants to be able to make any money? BurnLounge was proven to be primarily based on
recruiting new members and getting them to purchase sales packages instead of the sales of the
products. Failure to disclose that most investors actually lose money was part of the downfall of the
BurnLounge system as well. The investigation into illegal activity centered on the evaluation of
sales activity and recruits. Unfortunately, it took 7 years to shut down BurnLounge, which delayed
the protection of an estimated 30,000 salespeople that were roped into the scam. Multilevel
marketing should not vow large earnings from recruiting, charge large start–up fees, or compensate
primarily from recruiting fees (Walsh,

Csr Pyramid
Corporate Social Responsibility
Dr. Anjana Hazarika
Seminar Paper
ARCHIE CARROLL'S CSR PYRAMID: A case study of Bajaj Auto Ltd.
ZAMAN ALI
20091063
B.A.LLB (2009)
Jindal Global Law School
Today, in this complex business environment where all business enterprises are surviving by
realizing maximum profits possible, there exists a mechnism called Corporate Social Responsibility
(CSR) that is providing the required edge towards success. Corporate social responsibility (CSR) is
the way a corporation achieves a balance among its economic, social, and environmental
responsibilities in its operations so as to address shareholder and other stakeholder expectations.
This is because it is ... Show more content on Helpwriting.net ...
Law lists fair operations of a business in a democratic society and hence, the economic missions of
corporations must land within the framework of law. Legal responsibilities are "codified ethics"
established by lawmakers that legitimizes the conduct of a business, when adhered to. Furthermore,
Carroll lists down few components that suffices the legal responsibilities of a business organization;
perform in consistent with expectations of government and law, compliance with all regulations, to
be a law–abiding corporate citizen, fulfilling its legal obligations leads to a firm to be successful and
meeting minimal legal requirements when providing goods and services. They are depicted as the
next layer on the pyramid as it has been seen to be coexistent with economic responsibilities (Figure
1).
* Ethical Responsibilities: Ethical Responsibilities include activities and practices that are expected
or prohibited by societal members even though they are not codified into law. Ethics or values may
be reflected in laws or regulations but ethical responsibilities enfold emerging values and norms that
society (consumers, stakeholders, employees and the community) expects of business as fair and

just. He mentions that in one way, these ethics and values become the driving force behind the very
creation of laws or regulations and in another way, such values may reflect a higher

Pyramid Scheme: A Ponzi Scheme
What is Pyramid Scheme? As it name indicates, pyramid scheme is a business model that has
structured of pyramid or "Top–Down" business model. It is based on hierarchical setup whereby; it
is initiated by an individual or a company that starts recruiting people or investors with an offer of
guaranteed high returns to attract more investors to invest. In pyramid scheme, the sale emphasizes
building up the organization and the number of participants and not selling products to consumers.
Each investor directly benefits, depending on how many new investors are recruited. Above picture
describes how pyramid scheme works. Their business focus is more on recruiting new members and
involves promises of large profits with minimal work where the vast majority of participants will
lose money. The income will stop when recruitment is stop. Pyramid schemes are illegal and very
risky 'get–rich–quick' schemes that can end up costing you a lot of money. ... What is Ponzi scheme
Ponzi schemes named after the Charles Ponzi who is the famous Ponzi fraudster in 1920s but he was
not the first who did this fraudulent investment. Since he was discovered in 1920, more than one
hundred massive Ponzi schemes have been uncovered in the US. The Ponzi schemes ... Show more
Usually they will have sealed the deal with lucrative payments at least at first. The originator or
promoter will build people's confidence through promising risk–free investment that pays off over a
very short period. The victims usually will receive the first payment or two as promised and that can
build victim's confidence and convince them of the investment's legitimacy. There will always
'initial success' for the investor so that they will reinvest and increase their size of investment. The
confidence of the victims will be used by the originator as a testimony to attract more investor to
invest in the

Leadership Styles Of The X Theory And The Y Theory
ven John Wooden definition of success is refreshing and unique: Wooden states that success is a
peace of mind which is a direct result of self– satisfaction knowing you made the effort to become
the best of which you are capable. This paper will seek to describe Wooden's Pyramid of Success
and how it fits the business environment in my work place. Also, this paper will identify similarities
and differences within the Pyramid of Success by comparing it to leadership styles of the X Theory
and the Y Theory. Throughout the Pyramid of Success John Wooden identifies different rationales
for each aspect, we will provide our understanding of all his aspects. Lastly, we will attempt to
create a new pyramid of success and develop a step by step strategy that allows members to use it
and adapt to it. John Wooden Pyramid Style Reflected in CLPHA John Wooden Pyramid of building
blocks directed toward leadership. Each example is shared through his basketball coaching
experiences, but can be applied back to everyday life and business. Working as the Director of
Operations for CLPHA our training and development is based on the philosophy of Wooden, which
focuses team work, value and success. Wooden stresses team spirit as an eagerness to sacrifice
personal interests or glory for the welfare of all. The team comes first. Here at CLPHA we work as a
team. We hold team meetings two or three times weekly. We have a database that we can collaborate
as a team and share ideas and opinions

Marketing Policy And Strategy : Pyramid Door Case Analysis
Savannah Steigerwald
Marketing Policy and Strategy
Pyramid Door Case Analysis
Problem Statement
Should Pyramid Door Inc. change their distribution strategy in order to meet their 2006 profit goal
of 12.5 million dollars which is 3.4 million dollars more than the previous year?
Industry Analysis The residential garage door industry is has projected sales of 2.25 billion dollars
in 2006 which is a 2.4% increase from the 2.2 billion dollar projected sales in 2005. This shows that
there is growth in this industry. 90% of these sales were from steel garage doors rather than wood.
There are 3002 independent garage door dealers, who bring the market size to 348.5 million dollars.
Some of Pyramid Door's competitors in this industry are Overhead Door Corporation, Wayne Dalton
Corporation, Amarr Garage Doors, and Raynor Garage Doors. The largest manufacturer in the
United States is Clopay Corporation, which has 2,000 independent dealers and also markets through
well–known chains like Home Depot and Lowes. This is quadruple the amount of dealers that
Pyramid Door utilizes.
Richard Hawly the director of marketing and sales conducted a survey of 3000 garage door buyers
in the industry. Some of the results he found include the following. Only 10% of customers know
the garage door brand by name, which is very low and just means that customers do not shop by
brand name. Price is first when customers are looking to purchase garage doors, then quality,
reliability and aesthetic

What Proof Is There That Starbucks Has Achieved...
BUSINESS AND LEADERSHIP SUPPLEMENTAL CASE : STARBUCKS 1– What proof is there
that Starbucks has achieved competitive advantage in the industry? Starbucks is rated as the number
one World's leading coffee distributor. Customers satisfactions are always be in the center of their
business and the company works consistently to maintain it as customer look forward to a unique
experience when visiting one of Starbuck stores. With over 12,000 stores worldwide, Starbucks has
always aimed at achieving and maintaining competition in the industry. Starbucks success reside in
many factors : the company is admire and respected worldwide,employees are recognized and
respected for what they contribute to the success of the company. Open communication ... Show
more content on Helpwriting.net ...
Starbucks is committed to TQD in the quality in his standard and statements ,Be Welcoming, Be
Genuine,Be Considerate , Be Knowledgeable, and Be Involved. Also Starbucks first develop
program with coffee growing nation to select the best and good quality products ,secondly Starbucks
develop partnership training program quality for in service to boost employees performances. To
develop quality standard , Starbucks take feedback from leaders, partners,and customers and use it
for continuous improvement. The connection between contribution of employees help with the
growing value of the

The Pros And Cons Of Nutrilite
In 1945, two men, William S. Casselberry and Lee S. Mytinger set up their own company, Mytinger
& Casselberry, Inc. to become exclusive national distributors of the Nutrilite vitamins. They
published a booklet and various leaflets that claimed that Nutrilite vitamins positively affected
diseases like cancer, arthritis, asthma, heart trouble and tuberculosis as well as many other illnesses.
In 1947 the FDA (Food and Drug Administration) began a 4–year campaign to force Mytinger &
Casselberry, Inc. and their 15,000 door–to–door agents to stop making unfounded claims about
Nutrilite's vitamin products or face Court action. They claimed that the company had violated
Section 5 of the Federal Trade Commission Act by practicing "deceptive trade ... Show more content
on Helpwriting.net ...
The first product they sold was a biodegradable cleaning agent which became an immediate best
seller, and it was the start of one of the biggest lines of consumer products and services in the United
States. In 1962 Amway opened its first International office in London, Canada. This was the second
of the eventual 98 countries and territories that Amway expanded into. In 1972 they bought
controlling shares in Nutrilite, which eventually became a division of Amway and made them the
biggest seller of nutritional products in the world; in 1994 they bought Nutrilite outright.
Amway today is represented in 98 countries and manufactures over 450 products which gross over $
9 billion a year. Their brands include the Artistry brand, one of the five biggest cosmetics brands in
the world, Atmosphere, Body Blends, Bodykey, Body Works, Clear Now, eSpring, Glister, iCook,
Legacy of Clean, Nutrilite, Peter Island, Perfect Empowered Drinking Water, Personal Accents,
Ribbon, Satinique and XS.
The 1970's – A Decade of Legal Confrontation –Pyramid Selling and why MLM got a bad

Find Out How I Conquered Debt and Earned More Money in 2014
I. What is a pyramid? * A pyramid scheme is an unsustainable business model that involves
promising participants payment or services, primarily for enrolling other people into the scheme,
rather than supplying any real investment or sale of products or services to the public.[1][2] *
Various forms of pyramid schemes are illegal in many countries including Albania, Australia,[3][4]
Austria,[5] Brazil, Canada, China,[6] Colombia,[7] Denmark, the Dominican Republic,[8] Estonia,
[9] France, Germany, Hong Kong,[10] Hungary, Iceland, Iran,[11] Italy,[12] Japan,[13] Malaysia,
Mexico, Nepal, the Netherlands,[14] New Zealand,[15] Norway,[16] the Philippines,[17] Poland,
Portugal, Romania,[18] Russian Federation, South Africa,[19] Spain, Sri ... Show more content on
Helpwriting.net ...
A question you may ask yourself if looking to join a company, or you might already be with a
network marketing company and curious about the future of the industry you are in. * * In today's
uncertain financial climate more and more people are fearing for their job security, pensions,
savings, investments and house value. Everywhere you look there are cuts and streamlining.
Governments are cutting public sector staff, pensions and investment. Private sector firms are
tightening budgets throughout and making redundancies, here in the UK there are even redundancies
being made in the armed forces. So it is natural to question the future of network marketing also. * *
Some of the leading figures in the business world have talked about and sang the praises of the mlm
industry. Donald Trump and Warren Buffet are two of the biggest names in the business world to
praise the network marketing and direct selling industry. There are around 57 million people in mlm
companies worldwide and over 100,000 new people join an mlm every week. These are impressive
numbers but in comparison to all working adults worldwide the numbers are tiny. This is why the
opportunity is at its best right now, there has never been a better time to get involved in network
marketing and to build yourself a full time and residual income, and future forecasts have concluded
its only going to get bigger bigger in the next 5–10

Marketing Process Of Any Product Or Service
The marketing process of any product or service begins with potential consumers; it is a customer–
centric environment which primary function seeks to fulfil the needs and wants of each individual
customer (Sheth, Sisodia, Sharma, 2000, p.55). It is these 'wants' that marketers have to identify and
manipulate to turn them into a need and subsequently a sale, "people have narrow, basic needs but
almost unlimited wants" (Kotler, Armstrong, Wong, & Saunders, 2008, p.9). The majority of the
population may have unlimited wants however they also have limited resources so value for money
is a crucial factor in the process of turning potential customers into consumers. Understanding the
market is therefore the first step in determining whether a ... Show more content on Helpwriting.net
...
The 'Pyramids Centre', uses multiple–segmentation through use of a range of gym memberships so
they can specifically tailor a marketing strategy for each sub–group, in this example the target group
refers to their 'student membership' offer. Characteristics of this group would primarily be
highlighted as low income and the service being offered may not be a 'need' or even seen as an
important 'want', so it may seem difficult to appeal to this market. However according to Kotler
(1980, p.78) a segment must be 'sufficiently large' and with more than 20,000 students living in the
city centre it would be essential to identify the student population as potential consumers; this has
been implemented through allowing a somewhat exclusive and cheaper deal for students only which
allows for the service to appear more lucrative. A successful organisation however will not just
appeal to one segment of the market, "Marketers often use multiple segmentation bases in an effort
to identify smaller, better–defined target groups" (Kotler & Armstrong, 2011). Another form of
segmentation which a company can appeal to relates to location; geographic segmentation occurs to
attract customers in their immediate surroundings and is a technique shown by the the Pyramids
Centre, "The rationale behind this approach is that people who

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