Fauzan Helmi Sudaryanto (Ujan) LINE Indonesia / Product Bot is a form of "simple application" that can generate new use cases and user engagement on LINE platform. From ordering movie tickets, matching new friends, to playing multiplayer games, it's all possible to make happen within Bot on LINE. But how can end-users discover new and useful Bots on LINE? And how can Bot developers promote their Bot on LINE platform? This talk will cover about the experiment from ID Developer Relation team to highlight exceptional Bots on "Bot Store MVP" and resulted in increasing the Bots' daily add organically by 10x.