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BOT STORE MVP
How To Boost Organic Bot Add By 10x
Agenda • Bot Development in Indonesia
• Challenge: Bot Discovery Issue
• Solution: Bot Store MVP
Competition CommunityEducation
Developer Evangelism Program
BOT DEVELOPMENT IN INDONESIA
BOT DEVELOPMENT IN INDONESIA
Average bot growth is 25% MoM in the past 2 years
Oct 16 Feb 17 Jun 17 Oct 17 Feb 18 Jun 18 Oct 18
BOT DEVELOPMENT IN INDONESIA
Bot with >1M users are dominated by multiplayer games
Tebak-Tebakan
1.9M users
in 8 months
Manusia Serigala
1.1M users
in 8 months
Ica Ica
1.2M users
In 17 months
Grand Prize Winner
CHALLENGE: HOW TO
DISCOVER BOTS ON LINE?
CURRENT SITUATION
● User must know the search ID of the bot
● Bot with no premium search ID (e.g.
@kdn3851k) even face more difficulties
to get explored
● Only Official Accounts get public highlight
● No description available before users
proceed to add
SOLUTION:
BOT STORE MVP
HOW TO ACCESS
Bot Store MVP is a feature available on LINE Ramadan (2018/5/15 - 2018/6/15)
HOW TO ACCESS
The gateway is hidden, but LINE users are keen to explore
THE RESULT
With no additional push
mechanism, daily bot add
increased 5-30x compared
from previous condition
WHAT IF THE ACCESS IS
NOT HIDDEN AT ALL?
THANK YOU

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