This document discusses LINE's plans to introduce a token economy using its own cryptocurrency called LINK. It proposes that LINK can help evolve the relationship between users and services by creating a global platform not restricted by national borders. The three key aspects of the LINK ecosystem are that it will use a single token for all dApps and services, LINK tokens will be issued as rewards for contributions to the ecosystem, and LINE will offer a blockchain platform called LINK Chain to make dApp development and use more user-friendly. The goal is for LINK to facilitate a connected digital economy across LINE's various services and applications.

2. LINE
TOKEN
ECONOMY

3. Network
Ownership
Effect
Global
Platform
Relationship
between
Users and Service
LINE NEEDS BLOCKCHAIN AND
CRYPTOCURRENCY

4. RELATIONSHIP BETWEEN USERS AND
SERVICES EVOLVES
Next
Contributor
User-contributed
Token Economy

5. NETWORK OWNERSHIP EFFECT
Network Effects
New users joins
Utility of service
increases
Network Ownership Effects
New users joins
Utility of service
increases
Values of users
ownership stake

6. GLOBAL PLATFORM
LINE has over 164M active users all over the world.
Token economy is alleviating the barriers among nations and global services.
Cryptocurrency is accepted worldwide and not subject to countries or financial institutions.
Japan
Taiwan
Korea
USA
Europe
China
Singapore
UK
Japan
Taiwan
Korea
USA
Europe
China
Singapore
UK

7. LINK
LINE TOKEN ECONOMY

8. LINK - LINE’S CRYPTOCURRENCY
Reward
Utility Payment
LINK
(LN)
• Platform coin of the LINK Chain
• Digital currency in LINK ecosystem
• Service coin for LINK dApps

9. A digital token that’s natural
and easy for regular people to
use within the LINK ecosystem.
Contribution
is the new Mining
Rewarding those who participate
and help build value within the LINK
ecosystem.
Connected
Economy
with a single coin
Creating a thriving ecosystem
and a token economy joined
together by a single digital token.
Design for
dApps and users
3 PRINCIPLES OF THE LINK ECOSYSTEM

10. LINK TOKEN ECONOMY

11. SINGLE TOKEN IN LINK ECOSYSTEM
[ Other Blockchain Platforms ] [ LINK Blockchain Platform ]
dApp
Other Blockchains LINK Network
Node Node Node Node Node Node
dApp dApp dApp dApp dApp
Users Users
Utility token
Platform coin
Payment coin
Payment Payment

12. ISSUANCE & ALLOCATION
80%
20%
Reward Pool
0.8B LINK
Reserve
0.2B LINK
Issuance
• Total amount: 1 billion LINK
• Free of charge as rewards for service contributors
• No Private Sale, No ICO
Allocation
• Reward Pool: Rewarded by dApp developers in accordance with
their respective user compensation policies
• Reserves: For the purpose of operating the LINK ecosystem
(dApp accelerating, mainnet maintenance, marketing, etc.)

13. LINK CHAIN

14. Private Key
No useful
dApp
Crypto Wallet
USERS BOTTLENECKS

15. Smart Contract and Blockchain Technology
Scalable blockchain platform
Cost & Transaction fee
DAPP DEVELOPERS HEADACHE

16. LINE OFFERS
SERVICE-ORIENTED
BLOCKCHAIN PLATFORM

17. LINK CHAIN
Improve
User Experience
Easy Integration
To Blockchain
Flexible &
Scalable
Architecture

18. LINK CHAIN
LINE’S BLOCKCHAIN PLATFORM
LINK Network
LINK Framework
dApps

19. LINK CHAIN ARCHITECTURE
LINK Framework
LINK Network
Identity MgmtToken Mgmt
LINK Admin LINK ScanLINK API
Smart Contract Mgmt Chain Mgmt
LINK Wallet
C-
Node
C-
Node
C-
Node
C-
Node
C-
Node
C-
Node
C-Node
Leader
S-Node
(Sync Node)
S-Node
(Sync Node)
LINK SCAN
*C-Node(Consensus Node)

20. LINK ECOSYSTEM

21. CLOSING THE DISTANCE
BETWEEN CRYPTO WORLD
AND REAL WORLD

22. LINK’S REAL WORLD PENETRATION
Lifestyl
e
Entertai
n
Content
s
Local
Shoppi
ng
Jobs
Food

23. DAPPS
2018.7 2018.9 2018.12 ~ 2019.1Q
Crypto Exchange Prediction Q&A Gourmet ReviewProduct Review Location Review

24. LINK ROADMAP
~ 2018 4Q
LINE Platform
OPEN for
3rd Party dApps
2019 1Q~2Q 2019 3Q~
LINK dApps
DAPPS
COMMERCE
GAME
LEISURE
SOCIAL
FINTECH

25. GIVEAWAY
LINK AIRDROP
TW TechPulse 2018

26. THANK YOU