URMA Conference 2009


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University Research Magazine Association Annual Conference 2009

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URMA Conference 2009

  1. 1. University Research Magazine Association Conference 2009 College Station, TX May 26 - May 29, 2009
  2. 2. Presented to the HSC Communications Council Thursday, June 11, 2009 1:00 PM via TTVN from HSC-Baylor College of Dentistry
  3. 3. Presenter: Art Upton, Webmaster Baylor College of Dentistry aupton@bcd.tamhsc.edu
  4. 4. Conference 2009 Choosing the cover story - Frank Stephenson, Florida State Life after your magazine is killed - Conrad Storad, Arizona State Setting up and running a research blog - Emily Carlson/NIH Why it’s hard to get your institution’s name into print if the media write the story - Deborah Illman, University of Washington Editing health and medical stories - Barbara Gastel/Texas A&M Writing for print and for the Web: old skills, new skills - Dale Rice, Texas A&M Communicating research with social media - Max Malloy, Texas A&M AgriLife Program Moving the story from idea to print - Jason Smith, et al., UNC
  5. 5. Conference 2009 Not Just Web, but “Web 2.0” Web 2.0 fundamental shift on the Internet Powerful effects on H.E. Communication, Alumni and Advancement. Web 2.0: major platform for ever-more complex services, Web is no longer merely a means of presenting static pages. PUBLISHING BECOMES TRUE COMMUNICATION.
  6. 6. Web 2.0 and Communication Communication: No Longer One-Way Only More Interactivity = Better User Experience Web 2.0 More Effective as people USE it Web 2.0 applications: designed, developed and managed to exploit this strength.
  7. 7. “The Medium is the Message” Marshall McLuhan, Understanding Media,1964 Key Question: How best integrate Print/Web media -- TODAY Communicators: Must understand both To choose which Medium (Print or Web) is appropriate for the Message
  8. 8. Print -vs- Web Communications Network/Web Considerations • A Network is a vehicle for machine communication via wire/wireless connections • A Web is a vehicle for human communication via machine network connections
  9. 9. Print -vs- Web Communications Network/Web Considerations Print: Choose a press based upon needs of the publication; Web: Choose Managed Hosting of Infrastructure, Platform, Applications based upon the needs of the Web’s user/audiences. Without these choices, publishers (Print or Web) are restricted. A University network is necessarily secured and restricted, being multi-purpose and multi-user based. External Web 2.0 publishing needs must be considered differently.
  10. 10. Managed Hosting The “as a Service” Model Infrastructure Platform Software IaaS PaaS SaaS • Hardware • L-inux • CMS • Connectivity • A-pache • Blogs • Bandwidth • M-ySQL • Social Network • Security • P-latform • Other ...
  11. 11. Is it difficult, or expensive? From: University Web Developer’s Digest (cuwebd.ning.org) “It isn't very difficult to redirect a sub domain of your university domain to an external hosting account supporting (LAMP) where you can install (SaaS). It's totally transparent for the end user and can provide you flexibility for just (a very small amount) per month for the hosting account. Karine JOLY http://higheredexperts.com http://collegewebeditor.com
  12. 12. Communicators & Web Publishers always need this option.
  13. 13. The Conference Sessions Life after your magazine is killed • Conrad Storad, Arizona State University • His answer: Go write children’s books! • In spite of his cynicism, the ASU example of integration is not bad. Too bad the pub got axed. Sorry, Conrad. • http://asunews.asu.edu/
  14. 14. http://asunews.asu.edu/
  15. 15. The Conference Sessions Setting up and running a research blog • Emily Carlson, NIH Webmaster, NIGMS blog: “The Feedback Loop” • Key points: ✓ A blog is NOT a “deliverable” ✓ Management is more like opening a store than delivering a product ✓ How to manage posts & comments in a workflow -- Analog: Letters to the Editor ✓ The Feedback Loop model: 5 authors/24 hour turnaround time for responses
  16. 16. https://loop.nigms.nih.gov/
  17. 17. The Conference Sessions Writing for print & Web: Old Skills, New Skills • Dale Rice, TAMU • Teaches Political Blogging • Key points: ✓ Write for “scanning” ✓ Break text visually (paragraphs/headings, etc.) ✓ Creative use of “Flip Videos” ✓ Consider a link to an interview audio ✓ Use Links well -- make documents “meta-docs”
  18. 18. The Conference Sessions Communication Research with Social Media • Max Malloy, AgriLife Webmaster • Max is a guy who really “works the Web” • Key points: ✓ Facebook/Twitter, currently on top ✓ Others (e.g. MySpace) on the wane ✓ Need a strategy in order to insure currency of information ✓ Association) give important freedom toA&M Former Students Relative independence of AgriLife (and move with the technology
  19. 19. http://texasextension.tamu.edu/
  20. 20. The Conference Sessions Best Example: Not Part of the Conference! • Symmetry Magazine (DOD - SLAC/Fermi) • Magazine -- 6x/year • Web -- Published in alternate months ‣ Features -- fixed between issues; ‣ Includes downloadable for print; ‣ News block changes daily.
  21. 21. http://symmetrymagazine.org
  22. 22. Some Numbers:
  23. 23. What to do: 1. Don’t Panic: Get the Facts about existing publications; 2. Do some homework: Ask readers and target audiences about their preferences; CASE has survey materials 3. Learn more: Determine possible cost-saving options for mission-critical print publications; 4. Explore: Different electronic options for other print publications; 5. Decide & Share: Share it with stakeholders, target audiences, and readers.
  24. 24. Conclusion • State of the Media: ‣ Print: wane, due to costs; On the ‣ Web: rise, due to Big-Bang-for-Bucks. On the ‣ Best interests Integrate the two media for the best practice: of the institution.
  25. 25. More on my blog http://webcomm.bcd.tamhsc.edu/sphpblog/
  26. 26. Slides can be found at www.slideshare.net/artupton http://webcomm.bcd.tamhsc.edu/sphpblog/