You dont have to wait for things to happen... You have the power to make things happen! The Art of Selling describes the basics of how you can persuade people more effectively, more ethically, and more often. Youll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer.
Top 10 USP's (Unique Selling Propostions)Rick Osbourne
A Unique Selling Proposition distinguishes a business apart from all others. And instead of competing you eliminate competitors with a well conceived USP.
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
The document provides tips for effectively presenting ideas and work. It emphasizes that presentation is important because poorly presented work is often rejected, which is costly and hurts client relationships. Well-presented work gets approved and builds trust. The tips include knowing your audience, distilling ideas down to the essentials, having a clear purpose, confidently revealing the big idea, defending ideas with the thinking already presented, and ending strongly. Presenting is about what the audience hears, so explanations are important.
This document provides guidance on validating business assumptions and ideas with customers. It emphasizes that the most important thing is creating value for customers and making something people want to buy. To do this, one must test assumptions, be prepared to be wrong, and consider the customer's perspective through methods like ethnography, interviews, and surveys. Ethnography involves observing customers in natural settings without interfering to interpret their behaviors and needs. Interviews require listening more than talking and asking open questions. Validating assumptions with customers is key to avoiding expensive failures and better understanding what problems customers need solved.
The document provides an overview of key marketing concepts and strategies. It discusses the importance of branding, identifying target audiences, and differentiating yourself from competitors. Tactics mentioned include direct mail, PR, advertising, social media, and creating compelling content. The document emphasizes keeping communications simple, memorable, and focused on the benefits and needs of potential customers. It also stresses the importance of measuring the effectiveness of different marketing approaches.
How i-raised-from-faulire-to-success-in-selling-frank-bettgerCorina Grigore
This book outlines principles for successful selling from Frank Bettger's experience transitioning from baseball to life insurance sales in the early 1900s. The key principles are:
1) Focus on understanding what the customer wants and helping them get it. Ask questions to uncover their needs and interests.
2) Gain confidence and trust by praising competitors, making understatements, and bringing references from existing clients.
3) Appeal to customers' desire for praise and importance by showing sincere interest in them, remembering names, smiling, and expressing how they have helped the seller in the past.
You dont have to wait for things to happen... You have the power to make things happen! The Art of Selling describes the basics of how you can persuade people more effectively, more ethically, and more often. Youll also discover that there is virtually nothing on earth that brings as much personal satisfaction as being able to save another person time, money, or frustration because of the goods, products, and services you have to offer.
Top 10 USP's (Unique Selling Propostions)Rick Osbourne
A Unique Selling Proposition distinguishes a business apart from all others. And instead of competing you eliminate competitors with a well conceived USP.
This document discusses how storytelling can be used for branding. It argues that branding tells a story about who the brand is and who the user wants to be through the brand's personality, values, and how it empowers users. Effective brand storytelling means crafting a story where the brand acts as a mentor to help users achieve their aspirations. The brand's story should be authentic and consistent across all aspects of the brand from its visual design and tone of voice to its products, customer service, and strategic decisions.
Brand Positioning and Elevator Pitch Slides Kaitlin Zhang Workshop LondonKaitlin Zhang
Kaitlin Zhang presents a workshop on "Brand Positioning and Elevator Pitch" at Kennington Park Business Centre, London. This event was hosted in conjunction with Club Workspace.
9 November 2016
Kaitlin Zhang is the CEO of Oval Branding, a cross-border branding agency between the UK, USA and China, specialising in tech, financial services, government based in London, UK.
www.ovalbranding.com
The document provides tips for effectively presenting ideas and work. It emphasizes that presentation is important because poorly presented work is often rejected, which is costly and hurts client relationships. Well-presented work gets approved and builds trust. The tips include knowing your audience, distilling ideas down to the essentials, having a clear purpose, confidently revealing the big idea, defending ideas with the thinking already presented, and ending strongly. Presenting is about what the audience hears, so explanations are important.
This document provides guidance on validating business assumptions and ideas with customers. It emphasizes that the most important thing is creating value for customers and making something people want to buy. To do this, one must test assumptions, be prepared to be wrong, and consider the customer's perspective through methods like ethnography, interviews, and surveys. Ethnography involves observing customers in natural settings without interfering to interpret their behaviors and needs. Interviews require listening more than talking and asking open questions. Validating assumptions with customers is key to avoiding expensive failures and better understanding what problems customers need solved.
The document provides an overview of key marketing concepts and strategies. It discusses the importance of branding, identifying target audiences, and differentiating yourself from competitors. Tactics mentioned include direct mail, PR, advertising, social media, and creating compelling content. The document emphasizes keeping communications simple, memorable, and focused on the benefits and needs of potential customers. It also stresses the importance of measuring the effectiveness of different marketing approaches.
How i-raised-from-faulire-to-success-in-selling-frank-bettgerCorina Grigore
This book outlines principles for successful selling from Frank Bettger's experience transitioning from baseball to life insurance sales in the early 1900s. The key principles are:
1) Focus on understanding what the customer wants and helping them get it. Ask questions to uncover their needs and interests.
2) Gain confidence and trust by praising competitors, making understatements, and bringing references from existing clients.
3) Appeal to customers' desire for praise and importance by showing sincere interest in them, remembering names, smiling, and expressing how they have helped the seller in the past.
I did this webinar in March 2018 for an international group of YPO members in the manufacturing sector.
You can get the FREE Customer Re-Discovery Playbook, which includes the entire methodology, at www.customerrediscovery.com.
THE PREMISE
- It turns out many businesses don’t fully understand their customers’ & prospects’ real problems & priorities.
- In this presentation I'll share a simple, “listening-first” approach that improves your ability to deliver additional value, differentiate & grow.
CHALLENGES
Customers Have More Knowledge/ Power.
Their Needs Change Over Time.
Irrelevant, Automated Marketing Creates Wall of Noise…Inhibiting Intimacy.
GOOD NEWS
Our Human Traits Can Close the Empathy Gap.
Invaluable Insights Are There for the Asking.
INTRODUCING THE CURIOSITY CODE
A new type of open-ended, unfiltered, non-sales conversation with customers & prospects solely to discover what the world looks like from their perspective.
TOP 5 REASONS TO LEARN YOUR CUSTOMERS’ 4 P’S
1. Clearer positioning & differentiation—less competition on pricing.
2. Improved marketing metrics & ROI.
3. Shorter sales cycles, increased win rates.
4. Increased customer retention rates.
5. Increased top-of-mind awareness, goodwill & trust.
BOB LONDON / WWW.CHIEFLISTENINGOFFICERS.COM
Get the FREE Customer Re-Discovery Playbook at www.customerrediscovery.com
The document provides an overview of strategies for increasing traction and understanding users. It discusses focusing on behavior to build traction rather than what can be easily copied. Specific strategies covered include understanding how chemicals in the body like endorphins, dopamine, serotonin, and oxytocin can be leveraged. It also discusses action triggers, how small things matter, and provides real life examples.
This document provides guidance on validating business assumptions and ideas with customers. It emphasizes that the fundamental problem is making something people want to buy. Various customer validation techniques are described such as interviews, surveys, and ethnography. Ethnography involves observing customers in natural settings without interfering to understand their behaviors and needs. Both ethnography and interviews require an open and listening mindset to understand the customer perspective rather than looking to confirm one's own assumptions. Proper validation helps ensure the creation of products that provide real value for customers.
This document discusses marketing in the age of digital disruption. It emphasizes the importance of focusing on people rather than just tools or money. Specifically, it recommends looking people in the eye digitally by truly engaging in conversations online, getting to know customers on a personal level, empowering employees, and building relationships through authenticity and customer experience in order to gain loyalty, advocacy and increased sales. The key is changing from just convincing people to buy products to having genuine conversations that convert people through meaningful relationships and experiences.
This document provides tips on social etiquette for professionals. It discusses the benefits of etiquette such as impressing clients, putting others at ease for business, and establishing rapport. Specific etiquette tips covered include: giving a firm handshake to convey professionalism; remembering and using names correctly in introductions; properly exchanging business cards; waiting before responding in conversations; avoiding personal questions; holding doors for others; keeping promises made; and paying for business lunches including tips as the invitee. Overall points emphasized are smiling, enthusiasm, politeness, compassion, keeping promises, apologizing when wrong, and conveying differences of opinion with respect.
The document outlines 10 essential brand strategies for sales success, including getting a system to find and engage customers, understanding customers to identify their needs and triggers, being clear on the target customer, using features and benefits to illustrate the brand experience, securing meetings, embodying the brand through communication, asking the right questions, closing early and often, keeping the sales pipeline filled, and maintaining confidence and normalcy in interactions. It also recommends books on selling and provides tips for salespeople.
The document summarizes key points from Jeffrey Gitomer's book The Sales Bible. It provides tips for salespeople, including establishing rapport with customers, asking questions to uncover needs, developing power statements, creating a 30-second personal commercial, and techniques for handling referrals and cold calls. The summary focuses on building relationships, qualifying buyers, and separating oneself from competition through preparation and a positive attitude."
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
A unique selling proposition (USP) is a one sentence statement that summarizes what makes a product or service unique and valuable. Developing an effective USP involves writing down benefits that appeal to customers and solve their problems in a way competitors cannot. Good examples include Saddleback Leather's 100-year warranty on handmade bags or Dollar Shave Club's subscription razors for regular customers.
This Branding presentation is for right-brained biz people who want to learn more about branding their business. At Creative Biz School we offer workshops, and brainstorm sessions to help creative entrepreneurs and small biz professionals with tools to grow their biz.
1) The document discusses the importance of differentiation in business as competition increases and choice becomes overwhelming for consumers.
2) It provides various strategies for differentiation, including attribute ownership, leadership, heritage, specialty, preference, how a product is made, being first or latest, and cultivating a perception of "hotness."
3) Maintaining differentiation over time requires focus, consistency, avoiding distractions from growth, and sacrifice—with the business owner ultimately responsible for defining and upholding the company's point of difference.
The document discusses the importance of focusing on benefits rather than features when selling products or services. It emphasizes that benefits answer the question "what's in it for me" by providing value to customers, while features are simply descriptions of what a product can do. The document advises gathering information about customers by asking open-ended questions to understand their needs and priorities in order to speak to the benefits of the solution. Building long-term relationships allows sellers to become a resource for customers and solve their problems rather than just pitching features.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Building a Great Business Brand and ExperienceJames Dalman
The Building a Great Business Brand and Experience was offered by FreelancingSuccess.com. This webinar discusses how to build a great brand for your freelancing business and how to create an experience that clients will love.
The document provides tips for effectively inviting people to learn about business opportunities. It recommends (1) appearing busy and not needy, giving compliments to build rapport, and using an "if I...would you?" question to get a commitment. Next, it advises confirming the commitment by getting a specific time commitment and reconfirming the details. Finally, the document instructs schedulers to schedule the next interaction and end the call promptly. An example invitation demonstrates applying the eight step approach.
The document provides principles for sales success from The Little Red Book of Selling by Jeffrey Gitomer. It discusses 12 principles including preparing thoroughly, developing personal branding, focusing on value over price, networking effectively, engaging the decision maker, using questions to convince prospects, using humor, differentiating with creativity, and reducing risks to convert prospects to buyers. The overall message is that sales success comes from relationship-building and addressing customers' needs rather than just focusing on making the transaction.
Startup MBA 2.1 - Business models - prototyping and moat designFounder-Centric
Zappos survived against larger competitors like Amazon by focusing exclusively on shoes. They built shoe-specific logistics and fulfillment capabilities to provide a fast, cheap return process. Through great customer service and a positive company culture, Zappos also developed strong brand loyalty among shoe buyers in the US.
This document discusses the challenges of summarizing a long document in three sentences or less. It notes that key details must be extracted and condensed while still conveying the overall topic and most important ideas. Careful analysis is required to determine which context is essential versus supplemental. The summary should provide a high-level overview that allows readers to understand the core content without reading the full text.
This letter responds to an appeal of a FOIA request regarding communications about the 2002 U.S. Climate Action Report. It states that CEQ reviewed documents, narrowed some redactions, and is releasing some previously withheld documents. The letter argues the redactions were proper under FOIA exemptions and provides examples to rebut claims in the appeal letter. It notes some documents from 2003 will be sent next week to complete the response.
This project aims to educate youth on the proper use of condoms to prevent disease. Specifically, it seeks to raise awareness of diseases that can be prevented through condom use, apply engineering knowledge to create an artifact to demonstrate correct condom application, and investigate condom methods thoroughly to help society by addressing venereal disease. The goal is to show young people how to properly use condoms, as this is often a problem due to lack of knowledge or discomfort, and help reduce disease transmission.
The document summarizes an article about an upcoming international meeting on clean development and climate change to be hosted by Australia in Adelaide in November. The meeting will bring together ministers from six countries (Australia, China, Japan, India, South Korea, and the United States) that make up the Asia-Pacific Partnership on Clean Development and Climate. U.S. Secretary of State Condoleezza Rice will lead the American delegation. The partnership is seen as an alternative to the Kyoto Protocol and aims to reduce emissions through cooperation on low-emissions technologies rather than binding targets.
I did this webinar in March 2018 for an international group of YPO members in the manufacturing sector.
You can get the FREE Customer Re-Discovery Playbook, which includes the entire methodology, at www.customerrediscovery.com.
THE PREMISE
- It turns out many businesses don’t fully understand their customers’ & prospects’ real problems & priorities.
- In this presentation I'll share a simple, “listening-first” approach that improves your ability to deliver additional value, differentiate & grow.
CHALLENGES
Customers Have More Knowledge/ Power.
Their Needs Change Over Time.
Irrelevant, Automated Marketing Creates Wall of Noise…Inhibiting Intimacy.
GOOD NEWS
Our Human Traits Can Close the Empathy Gap.
Invaluable Insights Are There for the Asking.
INTRODUCING THE CURIOSITY CODE
A new type of open-ended, unfiltered, non-sales conversation with customers & prospects solely to discover what the world looks like from their perspective.
TOP 5 REASONS TO LEARN YOUR CUSTOMERS’ 4 P’S
1. Clearer positioning & differentiation—less competition on pricing.
2. Improved marketing metrics & ROI.
3. Shorter sales cycles, increased win rates.
4. Increased customer retention rates.
5. Increased top-of-mind awareness, goodwill & trust.
BOB LONDON / WWW.CHIEFLISTENINGOFFICERS.COM
Get the FREE Customer Re-Discovery Playbook at www.customerrediscovery.com
The document provides an overview of strategies for increasing traction and understanding users. It discusses focusing on behavior to build traction rather than what can be easily copied. Specific strategies covered include understanding how chemicals in the body like endorphins, dopamine, serotonin, and oxytocin can be leveraged. It also discusses action triggers, how small things matter, and provides real life examples.
This document provides guidance on validating business assumptions and ideas with customers. It emphasizes that the fundamental problem is making something people want to buy. Various customer validation techniques are described such as interviews, surveys, and ethnography. Ethnography involves observing customers in natural settings without interfering to understand their behaviors and needs. Both ethnography and interviews require an open and listening mindset to understand the customer perspective rather than looking to confirm one's own assumptions. Proper validation helps ensure the creation of products that provide real value for customers.
This document discusses marketing in the age of digital disruption. It emphasizes the importance of focusing on people rather than just tools or money. Specifically, it recommends looking people in the eye digitally by truly engaging in conversations online, getting to know customers on a personal level, empowering employees, and building relationships through authenticity and customer experience in order to gain loyalty, advocacy and increased sales. The key is changing from just convincing people to buy products to having genuine conversations that convert people through meaningful relationships and experiences.
This document provides tips on social etiquette for professionals. It discusses the benefits of etiquette such as impressing clients, putting others at ease for business, and establishing rapport. Specific etiquette tips covered include: giving a firm handshake to convey professionalism; remembering and using names correctly in introductions; properly exchanging business cards; waiting before responding in conversations; avoiding personal questions; holding doors for others; keeping promises made; and paying for business lunches including tips as the invitee. Overall points emphasized are smiling, enthusiasm, politeness, compassion, keeping promises, apologizing when wrong, and conveying differences of opinion with respect.
The document outlines 10 essential brand strategies for sales success, including getting a system to find and engage customers, understanding customers to identify their needs and triggers, being clear on the target customer, using features and benefits to illustrate the brand experience, securing meetings, embodying the brand through communication, asking the right questions, closing early and often, keeping the sales pipeline filled, and maintaining confidence and normalcy in interactions. It also recommends books on selling and provides tips for salespeople.
The document summarizes key points from Jeffrey Gitomer's book The Sales Bible. It provides tips for salespeople, including establishing rapport with customers, asking questions to uncover needs, developing power statements, creating a 30-second personal commercial, and techniques for handling referrals and cold calls. The summary focuses on building relationships, qualifying buyers, and separating oneself from competition through preparation and a positive attitude."
Building your brand for freelancers and consultantsMolly O'Kane
Consultants and freelancers encounter unique challenges, participants will explore the ways to build a strong personal brand and market presence, and practice communicating the value of their time and expertise. Attract the customers you love working with.
A unique selling proposition (USP) is a one sentence statement that summarizes what makes a product or service unique and valuable. Developing an effective USP involves writing down benefits that appeal to customers and solve their problems in a way competitors cannot. Good examples include Saddleback Leather's 100-year warranty on handmade bags or Dollar Shave Club's subscription razors for regular customers.
This Branding presentation is for right-brained biz people who want to learn more about branding their business. At Creative Biz School we offer workshops, and brainstorm sessions to help creative entrepreneurs and small biz professionals with tools to grow their biz.
1) The document discusses the importance of differentiation in business as competition increases and choice becomes overwhelming for consumers.
2) It provides various strategies for differentiation, including attribute ownership, leadership, heritage, specialty, preference, how a product is made, being first or latest, and cultivating a perception of "hotness."
3) Maintaining differentiation over time requires focus, consistency, avoiding distractions from growth, and sacrifice—with the business owner ultimately responsible for defining and upholding the company's point of difference.
The document discusses the importance of focusing on benefits rather than features when selling products or services. It emphasizes that benefits answer the question "what's in it for me" by providing value to customers, while features are simply descriptions of what a product can do. The document advises gathering information about customers by asking open-ended questions to understand their needs and priorities in order to speak to the benefits of the solution. Building long-term relationships allows sellers to become a resource for customers and solve their problems rather than just pitching features.
We are the First representatives of our brands, our brands are an extension of our personality and as the brand driver our decisions concerning life has to be intentional.
Building a Great Business Brand and ExperienceJames Dalman
The Building a Great Business Brand and Experience was offered by FreelancingSuccess.com. This webinar discusses how to build a great brand for your freelancing business and how to create an experience that clients will love.
The document provides tips for effectively inviting people to learn about business opportunities. It recommends (1) appearing busy and not needy, giving compliments to build rapport, and using an "if I...would you?" question to get a commitment. Next, it advises confirming the commitment by getting a specific time commitment and reconfirming the details. Finally, the document instructs schedulers to schedule the next interaction and end the call promptly. An example invitation demonstrates applying the eight step approach.
The document provides principles for sales success from The Little Red Book of Selling by Jeffrey Gitomer. It discusses 12 principles including preparing thoroughly, developing personal branding, focusing on value over price, networking effectively, engaging the decision maker, using questions to convince prospects, using humor, differentiating with creativity, and reducing risks to convert prospects to buyers. The overall message is that sales success comes from relationship-building and addressing customers' needs rather than just focusing on making the transaction.
Startup MBA 2.1 - Business models - prototyping and moat designFounder-Centric
Zappos survived against larger competitors like Amazon by focusing exclusively on shoes. They built shoe-specific logistics and fulfillment capabilities to provide a fast, cheap return process. Through great customer service and a positive company culture, Zappos also developed strong brand loyalty among shoe buyers in the US.
This document discusses the challenges of summarizing a long document in three sentences or less. It notes that key details must be extracted and condensed while still conveying the overall topic and most important ideas. Careful analysis is required to determine which context is essential versus supplemental. The summary should provide a high-level overview that allows readers to understand the core content without reading the full text.
This letter responds to an appeal of a FOIA request regarding communications about the 2002 U.S. Climate Action Report. It states that CEQ reviewed documents, narrowed some redactions, and is releasing some previously withheld documents. The letter argues the redactions were proper under FOIA exemptions and provides examples to rebut claims in the appeal letter. It notes some documents from 2003 will be sent next week to complete the response.
This project aims to educate youth on the proper use of condoms to prevent disease. Specifically, it seeks to raise awareness of diseases that can be prevented through condom use, apply engineering knowledge to create an artifact to demonstrate correct condom application, and investigate condom methods thoroughly to help society by addressing venereal disease. The goal is to show young people how to properly use condoms, as this is often a problem due to lack of knowledge or discomfort, and help reduce disease transmission.
The document summarizes an article about an upcoming international meeting on clean development and climate change to be hosted by Australia in Adelaide in November. The meeting will bring together ministers from six countries (Australia, China, Japan, India, South Korea, and the United States) that make up the Asia-Pacific Partnership on Clean Development and Climate. U.S. Secretary of State Condoleezza Rice will lead the American delegation. The partnership is seen as an alternative to the Kyoto Protocol and aims to reduce emissions through cooperation on low-emissions technologies rather than binding targets.
The document summarizes the Center for Clean Air Policy's policy leadership and activities in 2000 related to advancing emissions trading programs and addressing global climate change. Some key highlights include:
1) The Center helped negotiate the design of the Clean Development Mechanism at COP6 and launched emissions trading programs in Slovakia and Poland.
2) Domestically, the Center promoted a US domestic CO2 trading program and integrated climate policy discussions.
3) The Center also expanded its work with US states and other countries to develop regional emissions baselines and climate change strategies.
This very short document appears to contain random characters and does not convey any clear meaning or information. As such, it cannot be meaningfully summarized in 3 sentences or less.
This document lists various theatrical productions and performances that Summer Lee Jack has designed costumes for, including "Bossa Nova" at Yale Repertory Theatre, "The Things Are Against Us" at Carlotta Festival 2010, "The Wild Party" performed by The Gallery Players in Brooklyn, and "The Wedding Reception" and "Vaska Vaska, Glöm" at The Yale Cabaret.
The document welcomes new members to the Bloody Empire guild and lists the names of various members. It apologizes to new members that may not have appeared and thanks people for watching a video edited by Dark Flame Aaron with music by Dragon Force.
This document provides a thesis and conceptual model for a nest-inspired dwelling. It examines how bird nests are adapted to their environments over time while retaining meaning for the occupants. The conceptual model shows how the dwelling could be organic to meet human needs while defining the place. Diagrams explore nest construction techniques, materials, structures, and how they attach to surroundings. Case studies of architectural works are presented that draw inspiration from nests in their absorption into landscapes and incorporation of natural elements.
The document provides key quotes from President Bush's 2001 speech and the 2002 U.S. Climate Action Report on climate change science:
1) The quotes acknowledge that human activity, especially emissions of greenhouse gases like CO2, have increased substantially since the industrial revolution and are likely contributing to observed global warming.
2) However, the quotes also note there is still considerable uncertainty in understanding how the climate system varies naturally and will respond to increased greenhouse gases.
3) Definitive predictions of future climate changes and their impacts are not yet possible due to uncertainties in factors like future emissions and the climate system's sensitivity.
This document discusses building a hydraulic model to educate youth about proper condom use. The model will use electrical, hydraulic and technological knowledge to create a realistic demonstration. It aims to prevent early pregnancy and transmission of STDs by showing youth how to correctly use condoms. Historically, early condoms were made from animal skins or intestines but modern condoms are typically made of latex. The model will include a wooden penis covered in a material resembling skin which demonstrates unrolling and applying a condom properly.
The Council on Environmental Quality (CEQ) has taken several steps to increase transparency and comply with new FOIA guidelines from the President and Attorney General. These steps include revising FOIA regulations, implementing new procedures for processing requests, providing staff training, and increasing proactive disclosures by improving its online reading room. However, CEQ still faces some impediments to fully utilizing technology due to lacking internal IT support.
Developing a Social Media Engagement Measurement FrameworkEdmund Wong
I presented this case study at Search Engine Strategies (SES) San Jose on August, 20, 2008, on a Social Media Analysis and Tracking panel.
This introduces a measurement framework and key learnings from a user forum engagement program I developed for a high tech client.
LinkedIn can be a powerful networking and business tool. There are a ton of tips and techniques to help you optimize your efforts - without spending a lot of extra time on the site. Review these slides if you have an established LinkedIn account and if you are looking to further expand and supercharge your profile and networking efforts.
Includes:
- Creative, powerful techniques: recommendations, endorsements, groups, and status updates
- Secrets LinkedIn won't tell you - but will help you with networking and your LinkedIn efforts
- Profile do's and don'ts - and why
This document provides instructions and questions for a geography knowledge game. Players select a category and dollar amount on the game board to see a question testing their knowledge of maps, states, oceans, and geographic locations. Correct answers earn points while incorrect answers allow the player to try again. The tally sheet can be used to track a player's total score.
Presentation about GIS (Geographic Information System) concepts, Web GIS and Python.
Palestra sobre conceitos de SIG (Sistema de Informação Geográfica), Web SIG e Python.
Este documento presenta los antecedentes y la propuesta del Programa Estratégico Nacional "Productividad y Construcción Sustentable". El programa busca mejorar la productividad en la industria de la construcción incorporando la sustentabilidad para optimizar costos y generar edificaciones de mejor estándar. Se enfoca en coordinar actores, proveer bienes públicos, fomentar innovación y mejorar regulaciones para lograr una industria más productiva y sustentable para el 2025.
My 7-Year WordPress Product Journey -- Success, Failures & TBDsCory Miller
As founder of one of the first commercial product companies in WordPress, I’ll be sharing the success and failures that we’ve had along the journey, including releasing our biggest, most collaborative, most expensive project for free (iThemes Exchange), and home runs (like BackupBuddy). I’ll also be mentioning some of our miserable failures (trying hosting and services twice) and the lessons we gleaned from it.
This document provides instructions for making cheeseburgers, including adding meat and cheese to patties, combining patties and sealing the edges, grilling the patties by cooking each side for 3 minutes over 4 cycles, and then placing the cooked patties on buns with desired condiments.
SalesTweets: How to Boost Sales via Smart Chirps
Instructor: Pattie Simone, Founder, WomenCentric.net |@PattieSimone | @BizActivist
Why SalesTweets? Twitter is an amazing promotional tool that can lead to significant brand reach and new sales. National brands and newbies alike have generated buzz and revenue streams through creative chirps, using a range of offers, But how can a time-strapped small business owner tap into Twitter as a sales vehicle? What strategies and campaigns should be pursued? How do you establish manageable processes that provide sensible ROI for your time and/or outside talent investment?
What You’ll Learn: This workshop will cover several SalesTweets success stories of national brands and small entrepreneurs, as well as how to develop winning campaigns. You’ll learn how to plan a campaign and word creative, engaging tweets, why you need to test different kinds of offers & deadlines, and the best way to connect with thought leaders and influencers. Find out why SalesTweets can also positively affect your Search Engine rankings and how to create authentic SalesTweets that resonate with your target markets. We’ll also cover some Twitter campaign management and engagement measurement tools, like Hootsuite and Twaiter.
As PR professionals you are tasked with more than just getting your clients booked. You are often the first real branding effort that client has had. Not to mention the client’s first interaction with the media. Talk about exhausting.
In this interactive workshop, Emmy-award winning senior producer, formerly of Fox News Channel, Paula Rizzo and former Martha Stewart magazine editor and media personality Terri Trespicio share industry insights and strategies for helping create and distill their clients’ brands, and also help coach them to become go-to experts in the media.
Paula & Terri will cover:
-Find out what media gatekeepers want—and how they think. -Discover the formula for success in getting, and keeping, the attention of editors, producers, podcasters, and anyone else looking for expert talent.
-Craft your pitch. Topics are only as interesting as the person who pitches them. Learn what makes a solid pitch—and how to go from inbox to in studio.
-How to create compelling content that will keep the media intrigued
-PLUS: Bring your current and developing pitches - we’ll workshop them and help you make them media worthy.
**First presented on July 10, 2019 at New Product Events - PR Bootcamp to PR professionals**
This document provides an introduction to using Twitter to build a business. It covers setting up a Twitter profile, the basics of tweets including hashtags and mentions, finding your voice on the platform, building an audience, and tools for engagement. The goal is to help businesses connect with new and existing customers and raise their brand awareness through Twitter.
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CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.
Design thinking for social business .1Fionn Dobbin
Here are the key steps in a two week roadmap to test a business:
1. Build an MVP (minimum viable product) - Develop a basic version of your product or service with core functionality but without extra features to validate your idea quickly.
2. Identify target customers - Conduct customer interviews and market research to define your ideal early adopters and learn their needs.
3. Launch marketing campaign - Promote your MVP through paid and organic channels like social media ads, blogs, and networking to generate initial awareness and interest.
4. Track customer acquisition - Monitor website traffic and conversions to understand what is driving engagement and how people are interacting with your offering.
5. Gather customer feedback - Survey and interview
The document provides an overview of customer discovery concepts and lessons learned from testing assumptions. It discusses establishing problem and customer theories by defining target users' key needs, wants and motivations. Interviews use open-ended questions to understand problems from users' perspectives rather than leading questions. The document emphasizes starting with qualitative data to understand motivations before quantitative data, and testing assumptions through methods like user journeys and the "five whys" technique. Lessons highlight practicing soft skills, focusing interviews, and re-testing assumptions continuously.
This document provides guidance on developing an effective project description and marketing strategy with little to no budget. It discusses finding a problem and providing a solution for customers. Marketing a product's benefits rather than just features is also emphasized. The document then covers developing a brand vision and voice through an concise project description that introduces the business and why the target audience should care about the solution being provided.
Data science + design thinking a perfect blend to achieve the best user expe...Michael Radwin
As data scientists, we invest much of our time on the business problem, the data, the statistics, the algorithm, and the model. But we can’t afford to overlook one very important component: the customer. A great AI and ML model with a poorly designed user experience is ultimately is going to fail. The world’s best data products are born from a perfect blend of data science and amazing user experience. Design thinking is a methodology for creative problem solving developed at the Stanford d.school and is used by world-class design firms like IDEO and many of the world’s leading brands like Apple, Google, Samsung, and GE.
Michael Radwin prepares a recipe for applying design thinking to the development of AI/ML products. You’ll discover deep customer empathy and fall in love with the customer’s problem (not the team’s solution), and you’ll learn to go broad and narrow, focusing on what matters most to customers. Michael shows you how to get customers involved in the development process by running rapid experiments and quick prototypes. These lessons blending data science and design thinking can be applied to products that leverage supervised and unsupervised machine learning models, as well as “old-school” AI expert systems.
What you'll learn
Discover deep customer empathy for the customer’s problem (not the team’s solution)
Learn to go broad and narrow, focusing on what matters most to customers and how to get customers involved in the development process by running rapid experiments and quick prototypes
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
Vince Stanzione Millionaire Dropout Sildes From Biz Start Up Show LondonVince Stanzione
Http://www.themillionairedropout.com Packed out talk on how to start a business with £100 by Vince Stanzione Millionaire Dropout at Business Start Up Show. Fire Your Boss, Do what you love & reclaim
Holly Hoffman, cofounder of Neovia Solutions, discusses the importance of content creation in social media marketing, as well as tips for maintaining consistency, having fun, and generating leads and sales. This presentation was given at the Social Network Bootcamp with SCORE Corpus Christi at Del Mar SBDC on October 25, 2011.
Foundations of Digital Marketing - Collective Hub 101 MasterclassBluewire Media
This document summarizes a presentation on digital marketing foundations by Adam Franklin. It discusses common fears about digital marketing and provides examples to overcome them. It also outlines pivotal moments in Adam's marketing strategy, like using flagship content to position as an authority and build trust with clients. The presentation concludes by providing templates and resources for attendees to document their own digital marketing strategies.
You have a story to tell. But do you have the right people telling it?
Does it feel like it's tough to break through these days? Competition is everywhere. Content is everywhere. How does your business stand out?
That's why so many businesses are turning to industry and citizen influencers to help spread the message. But the best ways to do influencer marketing aren't well established (yet).
Let's change that.
Jay Baer is the #1 most retweeted person in the world among digital marketers.
This document provides guidance on using the question-and-answer site Quora for early-stage customer acquisition. It recommends researching questions asked by potential customers to identify opportunities to provide helpful answers that also gently point to your product solution. High-value questions tend to have more followers than answers, indicating interest. The document also outlines how to find additional relevant questions through search, related questions, topics, and influential writers on Quora.
The document provides principles for business, including focusing on building client relationships over transactions, not categorizing clients as "good" or "bad", recognizing that every interaction involves elements of sales, services and support, and prioritizing addressing the client's needs over being focused on solving problems. It also emphasizes the importance of reputation, cash flow, and saving for unexpected expenses.
Social media is full of clutter and the information on how to be effective is contradictory. Too often brands focus on saying what they think they should or, worse, jump to a sales pitch. No one wants to talk to a robot. Find out how to humanize your brand on social media and really engage your audience by telling your unique story.
10 Tips for Leaders Managing Remote Teams For the First TimeCory Miller
Effective communication, trust, respect, clear expectations, and healthy boundaries are essential for successful remote work according to a 10-point leadership guide. Leaders should communicate openly with their teams, treat people with respect, set clear expectations around work hours and availability, and establish boundaries between work and personal life. Finding new routines, having good remote meeting practices, keeping an open mind, incorporating fun, and maintaining optimism that challenges can be overcome will help remote teams transition smoothly.
This document discusses tools for developing self-awareness and an authentic leadership style based on one's strengths. It recommends completing three assessments - StrengthsFinder, VIA Character Strengths, and 5 Languages of Appreciation - to understand one's talents, values, and how they give and receive recognition. Taking the assessments spread out over time and reflecting on the results helps uncover a uniquely authentic leadership approach tailored to one's strengths. The document then describes a guided course where participants complete the assessments, receive personalized feedback, and support in applying the insights to strengthen their leadership style.
Over the past 10+ years I've had the privileged to recruit, hire and work with amazing software developers as an entrepreneur.
Here are my top career tips for software developers to grow professionally.
5 Key Benefits to Investing in Your Team's Professional DevelopmentCory Miller
Based on my experience as a leader and entrepreneur over the last decade, here are 5 key benefits to invest in your team:
1. They stay longer
2. It re-energizes them
3. It bolsters their confidence
4. You become a magnet for quality talent
5. It's preparation for future needs
Entrepreneurial Resilience: Handling the Tough Times & SurvivingCory Miller
This document discusses how entrepreneurs can build resilience to handle adversity. It notes that entrepreneurship involves dealing with anger, stress, failure and other challenges. To build resilience, entrepreneurs must develop the right mindset and support system. The two biggest challenges are money problems and dealing with people, but having the right attitude, finding meaning in difficulties, and surrounding oneself with a support team can help entrepreneurs cope and rebound from hard times.
My keynote presentation for WordCamp Ann Arbor 2016 talking about how the key skills to surviving and thriving in the very near future is: Pivot and Purpose.
The document describes life as resembling an iceberg, with only positive aspects like sunshine and success appearing above the surface, while negative struggles and suffering are hidden below. It encourages acknowledging all parts of one's "iceberg" by listing underground stresses, one's support system, and things one is grateful for. Doing this exercise can help identify underground issues to work on and support to seek, bringing more health and happiness.
The 5 ALWAYS for a Great Business or CareerCory Miller
Based on his years of experience as an entrepreneur and career advisor, learn the 5 things you always should be doing to have an epic career or foundation to start a business.
The Emotional Roller Coaster of Entrepreneurship: How I Cope 7 Years InCory Miller
Entrepreneurship is one of the toughest, most lonely jobs ever. I share the ways I seek to maintain good mental health over the last 7+ years. #WCDENVER
The document outlines Cory Miller's perspective on the new rules of entrepreneurship, arguing that the traditional focus solely on profit is flawed and that entrepreneurship should have a higher purpose of making a positive impact and difference in people's lives. Miller proposes that entrepreneurship should be focused on people, purpose and profit, with the three being interconnected rather than mutually exclusive. Successful businesses will champion their customers' causes and help fulfill their hopes and dreams, which will in turn lead to customer loyalty, attract talented people, and make the world a better place while also being profitable.
Click Publish - WordCamp San Francisco Lightning TalkCory Miller
The document discusses overcoming fears of failure and perfectionism by shipping projects and creations. It encourages taking action by clicking publish rather than living with regret. It notes that failure is a learning experience, not a permanent mark, and that one should not let criticism stop them from creating.
This document provides tips for giving an effective talk at a WordCamp conference. It recommends understanding the audience and their needs or problems, having a clear goal for the talk in moving the audience from their current state to understanding a point, and practicing frequently to build confidence. It also stresses preparing extensively for any technical difficulties, being passionate about the topic, and staying true to your authentic self.
Entrepreneurship for Developers: Key for SuccessCory Miller
Cory J. Miller, CEO of iThemes, gave a presentation on the keys to entrepreneurial success. He emphasized that the top priorities must be yourself, your team, and your customers. Miller discussed the importance of self-care, building a supportive team, and addressing customer needs and problems in order to achieve profit with purpose and meaning. The overall message was that entrepreneurship involves balancing business and people to find long term success and fulfillment.
Cory Miller discusses lessons he has learned from building a team over 6 years. The key lessons are to 1) ensure new hires are a good fit, 2) nurture a sense of belonging through quality time and recognition, 3) reward contributions in meaningful ways, 4) foster continued learning, 5) protect the team from outside distractions and internal toxicity, and 6) expect full commitment from team members in working together to achieve goals. The overall message is that teams who go together by committing to these principles can accomplish great things.
Cory Miller, founder of iThemes.com, gave a presentation at WordCamp Dayton about living out dreams online. He discussed four key takeaways: having a world-changing vision; going far together by collaborating with others; ruthlessly guarding what matters most like family and customers; and continually shipping new work instead of being paralyzed by perfectionism. Miller emphasized setting ambitious goals, working with a team for support, and focusing on one's purpose and happiness above all else.
1. The document discusses the opportunity for WordPress ecommerce sites, noting that while ecommerce makes up less than 6% of total sales, it is a growing market expected to reach $262 billion in the US this year.
2. It recommends focusing on small businesses and non-profits as key markets for WordPress ecommerce sites, providing examples like retail stores, services, and non-profits.
3. The document encourages offering related services like membership sites, flat rate shipping, and recurring payments to help small businesses and non-profits generate online sales and stable revenue.
Cory Miller outlines a new approach to entrepreneurship focused on treating people well. He proposes six new rules: 1) Do right and follow the Golden Rule, 2) Do good by pursuing profit and purpose, 3) Care about others with kindness, compassion, concern and empathy, 4) Be genuine and authentic, 5) Be open and honest by admitting mistakes and learning from them, and 6) Serve others in a mutually beneficial way. Miller argues that following these rules not only leads to business success but also makes one a decent human being.
Cory Miller discusses how he treats his team like family at iThemes in order to achieve extraordinary results. Some key aspects of how he fosters a family culture include ensuring everyone feels like they belong, that they can contribute value, and that the team is committed to supporting each other. This involves spending time together both in and outside of work to build relationships and a shared sense of purpose on their journey together. While an unconventional business approach, Miller argues it leads to outcomes better than traditional business methods that keep work and personal lives separate.
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Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
different modules that cover all the aspects of your Garments Business. This solution supports multi-currency and multi-location
based operations. It aims at keeping track of all the activities including receiving an order from buyer, costing of order, resource
planning, procurement of raw materials, production management, inventory management, import-export process, order
reconciliation process etc. It’s also integrated with other modules of Pridesys ERP including finance, accounts, HR, supply-chain etc.
With this automated solution you can easily track your business activities and entire operations of your garments manufacturing
proces
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
2. What kind of startup
am I talking about?
#startupsofa @corymiller303
3. The Bootstrapped Startup
Bootstrapped on your time, talent and treasure
Online only
No physical location or goods
Digital Product
Software
File (i.e. Templates)
#startupsofa @corymiller303
6. What the product really does ...
Products must be solutions to people’s problems
Find the pain points and common problems
Real pain = real need
Champion a cause and compelling vision
The cause and vision is a ‘better way’
#startupsofa @corymiller303
7. It’s all about the solution ...
What do you possess that people would willingly pay
you for? (Skills, knowledge, etc.)
What is the core irritation? The deep pain?
What could be substantially improved?
What is the “secret sauce” that would be remarkable,
maybe even life changing?
What offers freedom, saves times, makes someone
more money, look better or do more?
#startupsofa @corymiller303
8. Narrowing in on THE solution ...
Build a laser beam
Aim it at a narrowly defined problem within a niche
Pick a ripe existing market w/ easily reachable
customers
Find an easy win FIRST to prove the concept
Don’t eat an elephant - Try a monkey instead
#startupsofa @corymiller303
12. Launch and improve
Dusty products are failures and suck
Shelved products are fancy narcissistic art sculputures
Perfectionism is evil poison to startups
Get something ‘good’ out
Give them the opportunity to react and respond
Let them mold it for you - and ultimately pay the bills
#startupsofa @corymiller303
14. Champion the cause
You are champion of the cause
Products champion the cause too - they are the CURE
Champions are storytellers
Need to be crystal clear and be able to communicate
Champions know the story, the characters, plot
Champions bleed the brand
#startupsofa @corymiller303
16. Guerrilla marketing
No money, no worries
Use your time, energy, skills and knowledge
aggressively
Start where you are .... start now
Build an email list for launch YESTERDAY
Blogging, Videos, Webinars, Social Media
Buy Content Rules book today - soak up & do it
#startupsofa @corymiller303
17. Email marketing
Don’t underestimate the value of email marketing
Email is still king
Email is not dead; we launched with 400 people or less
Write emails like you write personal replies
Think of a person; Build a relationship (ref. the cause)
Email news features, new launches, new tips
#startupsofa @corymiller303
18. Service is marketing
Customer service and support IS marketing
Your first customers become your raving fans
Ravings fans are the best marketing (word-of-mouth)
Underpromise and overdeliver
Be personal and human
Build and foster community
#startupsofa @corymiller303
20. On sales emails
Contact form is THE primary sales tool
Reply fast
Use questions to improve sales pages
Create a cheatsheet to copy and paste
Start a FAQ page and build it over time
#startupsofa @corymiller303
21. On sales pages
Sales pages help people make informed decisions
Give the right information most buyers would need
Better sales pages cut down on emails
Use good product images, videos, demos
SHOW them the product they are buying
Instill confidence
#startupsofa @corymiller303
22. On sales pages
Focus on benefits over features
What does the product do for them?
Use FAQs and list product specs somewhere
Test and refine - see what works
Go to your sales pages once a week (I don’t do this
enough)
#startupsofa @corymiller303
24. How do you price it?
More art than science
Review and compare what others are charging & how
Ponder what your ideal client would pay for it
What time do you have in development & supporting it?
Don’t underprice yourself!
Unless you’re iTunes, you’re not making money on $1
Build biz on higher priced items & those custmoers
#startupsofa @corymiller303
26. Taking care of customers
There is ALWAYS support - no matter how good your
widget is
People have questions - sometimes obvious ones
Passive income biz don’t exist - SORRY!
Being responsive & helpful builds fans
#startupsofa @corymiller303
27. Supporting your community
Forums are most efficient way to support
Not always liked but realistic in digital products
Answering questions for everybody’s benefit
Leveraging community - find ambassadors
Our best moderators came as customers
Repost common questions as blog posts &
documentation
#startupsofa @corymiller303
28. One last thought ...
Always be improving
and innovating
#startupsofa @corymiller303