Benefits Vs Features Selling
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The document discusses the importance of focusing on benefits rather than features when selling products or services. It emphasizes that benefits answer the question "what's in it for me" by providing value to customers, while features are simply descriptions of what a product can do. The document advises gathering information about customers by asking open-ended questions to understand their needs and priorities in order to speak to the benefits of the solution. Building long-term relationships allows sellers to become a resource for customers and solve their problems rather than just pitching features.
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This document provides guidance on developing a business plan to convert ideas into a business. It emphasizes that a business plan is important to think through your business concept and gather important facts. Developing a business plan will reveal gaps in your knowledge about the industry and help you fine-tune your product or service based on customer needs. The document then outlines key sections to include in a business plan such as value proposition, revenue model, competitive environment, marketing strategy, management team, and financial planning. Market research including creating customer profiles and surveys is also recommended to inform the business plan.
Entrepreneurship and business establishment
Presentation is detail description of how can be an entrepreneur and how a successful business can be established
How to convert your ideas to business
This document provides guidance on developing a business plan to convert ideas into a business. It recommends:
1. Creating a business plan to think through your business ideas and gather important facts. The plan will reveal your knowledge and help fine-tune your product for customers.
2. Including key elements in the plan like your value proposition, revenue model, competitive environment, competitive advantages, marketing strategy, organization details, management team, fundraising strategy, and shareholders agreement.
3. Conducting market research like creating customer profiles and surveys to deeply understand customers' needs and pain points. The research will help design a product that customers will value.
Business Planning by Bode Pedro
Learn business plan writing skills. A project of the Global Shapers, Lagos hub of the World Economic Forum.
10 Survey Question You Should Ask Your Customers
In support of this blog post: http://blog.listenloop.com/10-questions-for-your-customers
Your customers are a great source of information. They can help you improve your business and product, gain a better understanding of your market and even bring you referrals. But you're wondering, "what questions to ask in customer feedback session?"
Asking the right questions can be game-changing for your business. Here are 10 game-changing questions you should be asking your customers right now.
CDI Founder Workshop Session 4 - Lean Startup Methodologies (Fall 2016)
CDI Founder Workshop Session 4 - Lean Startup Methodologies (Fall 2016)Collaboratory for Downtown Innovation
CDI Founder Workshop Session 4 - Lean Startup Methodologies - Kayla Trautwein- EvoNexus (https://www.linkedin.com/in/kayla-trautwein-b3bbb621)
Time/ Date- Nov 8th, 6p-8p
Description- Founders often fall into a trap: building a solution for a problem they aren’t sure that their customer really has. With so many options available to consumers, it’s difficult for businesses to stay above the noise. No longer can we ask “Can we build this?” Rather, the question has become “Should we build this?” In other words, “Are we building something that customers really want/need?” After all, the customer is always right.
One of the biggest challenges for entrepreneurs is finding product-market fit, and this journey all begins with customer development. The Lean Startup Methodology will teach you best practices in customer development which will lead you to determine whether to 1) improve the solution you have built, 2) change direction (pivot) or 3) abandon your product or service and try something new. With the odds of failure so high for today’s startups, the Lean Startup Methodology offers an essential regimen for failing fast and iterating so that you have a better chance for success.
Homework-
Watch “The Lean Approach: The Lean Method” with Steve Blank by the Kauffman Founders School.
Watch “The Lean Approach: Getting Out of the Building: Customer Development” with Steve Blank by the Kauffman Founders School.
Read “Customer Development: What Questions Do You Ask Potential Customers?”
Watch “Good and Bad Examples of Customer Interview Questions.”
Engagement
From the video and blog content, you’ve learned that in order to keep driving your product/service in its current direction you should have some validation from potential customers. In the Lean Startup Methodologies Session we’re going to walk through some sample customer interview exercises to help you think about ways to get closer to product/market fit and give you tools to help determine when it’s necessary to make a pivot. If you don’t currently have a startup you’re working on, no problem. This session will still be beneficial as you think about other applications for customer interviews, whether it’s in your current job or in a networking scenario.CellularSales Training
1. The document discusses maintaining a positive attitude as a sales representative and the importance of attitude on success. It provides characteristics of successful salespeople and tips for creating and maintaining a positive outlook.
2. The steps of the sales process are outlined, including establishing rapport, mirroring body language, qualifying customers, and presenting product benefits. Techniques for greeting customers, asking questions, and overcoming objections are also examined.
3. Effective closing techniques are defined, such as the assumptive close, trial close, and "I recommend" close, which assume the customer will buy or emphasize the salesperson as a problem-solving expert.
Customers For Life
In creating customers for life we must fist develop the skills of asking questions and then learn to listen.
Most of us - Know what we do, How we do what we do but how many know the Why we do what we do?
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Providing good customer service is core for any business. This is a guide for how and why we provide the best customer service for our customers and clients.
Access Trng Retail Sales
The document outlines an ACCESS sales program designed to inspire and train retail sales forces. It discusses setting personal goals aligned with organizational goals. It also covers understanding buyer motivations and designing sales processes around the buyer's journey. Key aspects of the sales process include qualifying needs, educating on benefits, using catalysts to generate leads, handling objections, and closing deals.
ENTREPRENEURSHIP week 5-PPT.pptx
The document discusses how to determine the viability of a business idea through market research, identifying customers and their needs, evaluating costs, and obtaining feedback. It provides tips for ensuring success such as starting with a clear target customer in mind, exchanging ideas with customers to understand what they want, pre-selling the product to validate demand, and letting customers help develop the minimum viable product. Overall, the key to viability is thoroughly understanding customer needs through research before launching a business.
A to Z of Customer Experience
I would define ‘Customer Experience’as:
‘How customers or prospective customers perceive their interactions with your organisation’
Customer experience encompasses every aspect of an organisation’s offering - the quality of customer care, of course, but also advertising, packaging, product and service features, ease of use, and reliability.
How can you drive a consistently good and improving Customer Experience for your customers or prospects?
In this A to Z I’ll give you some of the answers and some tips from Oak Consult
Selling the Solution, Not the Product
Original article from the Flevy business blog can be found here:
http://flevy.com/blog/selling-the-solution-not-the-product/
Selling can be sleazy when it’s manipulative. “Let me convince you to do something, so I’ll get what I want.”
If you want to grow your business, and feel good about yourself at the same time, it’s necessary to change the way you think about “selling.”
Everyone buys things. If you provide a product or service that has real value and helps people solve real problems, there is someone who will want to buy it. That someone is struggling with the problem you’re prepared to solve. They wouldn’t want a solution if solving the problem wasn’t important to them. So if you can help them solve their problem and do a good job of it, you have become their new best friend. They not only will want to buy what you have to sell, they will want to buy from you again and again because now they have begun to trust that you are someone who can help them solve their problems.
When you are able to shift your thinking from “I’m selling something” to “I’m serving someone by helping them solve a problem that they care about,” you’ll find yourself feeling great when that someone buys your stuff.
I have developed 5 ways to make that shift.
Step #1 – Be Clear on the Value You Offer
It all begins with you understanding; what are the problems you are uniquely qualified to help your clients or customers solve?
But you can’t stop there. What problems does your product or service address? What resources do you bring to help your customer/client solve those problems? Why should people believe that your proposed solution really works?
Make a list of the problems and then list how your product or service solves each problem. Make a list of the resources your customer or client will have at their disposal when they purchase your product or service. Then gather testimonials, endorsements, case studies and anything else that will demonstrate your solution really works.
Best Practices for Sales Success
Best Practices for Sales Success by a 23 year veteran of the sales training industry. Get tips on the good, the bad and the ugly.
Candidate Interview Guidebook
The candidate is provided a document outlining steps to prepare for a successful job interview. It recommends researching the company and industry, understanding the job responsibilities, knowing one's experiences and strengths, preparing questions for the interviewer, and following up after the interview. The document includes examples of questions to consider and topics to discuss to demonstrate qualifications and make a strong impression during the interview process.
The 7 ps of marketing
1) The document discusses the "Seven P Formula" for evaluating marketing activities which includes the 7 Ps: product, price, promotion, place, packaging, positioning, and people.
2) For each P, the document provides examples of questions to consider and ways to continually reevaluate and improve upon each element of the marketing mix.
3) The key is to regularly reassess each P using an outside perspective to ensure the marketing strategy still fits the current market realities and is achieving maximum results.
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The Five Things You Need to Know About Your Customers
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Benefits Vs Features Selling
- 1. Benefits vs. Features Selling