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@treypennington
the power of story
Media140 Conference | Glasgow, Scotland
Photo by geckoam. Used by permission.
why is Carolina
Manufacturing story
signi cant?
three-fold human hunger
three-fold human hunger

    to be heard

        to be understood

                   to count
three metaphors
three metaphors

    air traffic controller

         museum curator

               ght promoter
shine the spotlight on others
three key relationships
three key relationships

     storyteller to story

          storyteller to audience

               storyteller to self
“People don’t need more facts…
“People don’t need more facts…
          …they need more faith”
          (Annette Simmons in The Story Factor)
Annette Simmons and Six Types of Stories
Who I Am
  what makes you tick at
  a personal level?
Why I Am Here
  what’s in this for you?
The Vision Story
   how will the future be
   better for your hearer?
The Teaching Story
   how does this connect
   to something they care
   about already
Values in Action Story
   what hero demonstrated
   this value in real life?
I Know What You’re Thinking
    what fears do they have
    and what are they
    hoping to avoid?
Their needs; not yours
   meets the audience where
   they are and takes them to
   where you all need to be
tell your customer’s story
     listen, seek to understand,
     facilitate and share their
     quest for signi cance
the power of story

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Bootcamp for Business Wonder Women

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