EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...E-Commerce Berlin EXPO
Samya Benhima
DSP Managing Director A4G
Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising.
With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.
Wicked Tuna Has Nothing on This Hook: Leveraging the Almighty Power of Remark...Lauren Sickel
Put on your boots and get ready to get knee-high in re-engagement. In this session we'll be focusing our attention on the topic of remarketing campaigns. We'll discuss the merits of remarketing and how one would setup a remarketing campaign from scratch. We'll be primarily covering Display remarketing campaigns, but be prepared to walk away with all forms of remarketing knowledge outside of the display network.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
EBE 2020 Retargeting with Programmatic Advertising: Bring back customers to y...E-Commerce Berlin EXPO
Samya Benhima
DSP Managing Director A4G
Retargeting in order to engage a customer that has already made contact with your website in some way can boost ad response by up to 400%. It’s that effective because customers are more attracted to something they’re familiar with, especially if they just recently saw it. This session gives insights on the best ways to bring back customers to your e-commerce website through programmatic advertising.
With over 10 years experience working on different projects in digital advertising, Samya developed a real passion for the AdTech industry. As the Managing Director of DSP at A4G, one of the leading AdNetworks worldwide, she helped the company build a competitive programmatic media buying platform, fully oriented towards performance.
Wicked Tuna Has Nothing on This Hook: Leveraging the Almighty Power of Remark...Lauren Sickel
Put on your boots and get ready to get knee-high in re-engagement. In this session we'll be focusing our attention on the topic of remarketing campaigns. We'll discuss the merits of remarketing and how one would setup a remarketing campaign from scratch. We'll be primarily covering Display remarketing campaigns, but be prepared to walk away with all forms of remarketing knowledge outside of the display network.
Remarketing (also known as retargeting), has become an vital part of many or most marketing portfolios, and for good reason: it’s quite logical that Web users who have previously visited your website and particularly those who match certain characteristics or who have initiated a conversion process will be more likely to convert on a return visit than new users will be to convert on a first visit.
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over search.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Display advertising is a great opportunity for brands to reach out to potential customers who are interested in products such as theirs or who are in the market browsing stuff similar to theirs. It helps increase brand visibility and also drive conversions through tightly knit keywords and audience targeting as well as managed placements.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
Google display network, it is brand-engagement campaign to build awareness of and positive associations with your company and its products and services.
Digital Marketing is usually divided into Paid Media, Owned Media and Earned Media. This presentation talks about how one should go about Paid Media. It is a brief overview of how auction method of advertising is possible on Google, Facebook, Twitter, LinkedIn etc.
Check out other informative digital marketing presentations on my channel and share it with your friends.
Profitable Tactics For Crushing Your Competition’s CampaignsWhatRunsWhere
WEBINAR: Profitable Tactics For Crushing Your Competition’s Campaigns
Ready to take advantage of your competitor’s strategy so you can build profitable campaigns?
Uncover...
- Which of your competitors’ ads are driving the most success
- How to pinpoint their most profitable traffic sources
- Where to focus your mobile advertising efforts
- How you can cut down split testing, while still optimizing
- Where to spot other top-performing advertisers targeting the same niche
- What steps to take to become more visible and crush your competitors!
Check out these slides and you’ll learn how to spy on your competitor’s campaigns in order to uncover their most profitable strategy secrets.
Find out how you can boost your campaign success using their marketing insights.
I suspect that many of you feel a bit uneasy when thinking about the new digital landscape so today I’d like to start out by looking at traditional marketing from a new perspective. In this presentation I debunk the traditional idea of a linear purchase path, and re-draw it to reflect modern consumers’ behaviors more accurately. Secondly I will inspire you to become better at measuring and quantifying the impact of your marketing efforts.
Connecting your Brand with Customers Using Digital Advertising PlatfomsCazarin Interactive
"Connecting your Brand with Customers Using Digital Advertising Platfoms" by Brad Heagle. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Display advertising is a great opportunity for brands to reach out to potential customers who are interested in products such as theirs or who are in the market browsing stuff similar to theirs. It helps increase brand visibility and also drive conversions through tightly knit keywords and audience targeting as well as managed placements.
Ipswich-based bespoke digital agency Crafted guides you through the basics of remarketing, including how it works, examples of how you can use remarketing via AdWords and real-life case studies.
How to fuel your brand with banner ads and remarketing [webinar]Promodo
Even more useful online marketing info here http://www.promodo.com/blog/
Sometimes it happens so that hardly earned visitors come to your site, stay there for a while and leave without performing any target action. How to return such visitors and turn them into buyers? That is when remarketing comes to the rescue. In the webinar we will give you detailed instruction on how to set up remarketing for your website and will tell you about the most successful techniques.
To help you maximize the profit from your banner ads and ensure they appeal to your target audience, we will talk about banner ads design best practices and how this kind of ads can increase the awareness of your brand.
The main points of the webinar:
Banner ads as a tool that raises brand/product awareness
Key elements each banner should possess to drive users to a landing page
Introduction to AdWords remarketing. How to set up remarketing for an online store
Several strategies to segment the audience for the best remarketing results
ReTargeting and the Future Of Display Advertising Arjun Dev Arora
This deck walks through the basics of display advertising including metrics, optimization levers, targeting methodologies and touches on new cutting edge technologies to help marketers reach audiences at the right time and place.
Remarketing with Google Ads is one of the most budget-friendly optimization strategies that advertisers use to boost conversion rates and generate more sales.
Inbound Lunch Bunch: Using Banner Ads to Attract CustomersHighRoad Solution
Inbound marketing is so new to the association market that it might make you feel like you're back in elementary school where everything is new. We're embracing the idea of starting fresh and learning new fundamentals by coming together with other association professionals who are interested in inbound.
We're taking a lot of the standards of elementary school---we're keeping it simple, making it fun and creating a super positive learning environment where the only dumb question is the one you don't ask.
Most effective strategy for E-commerce !Rakesh Kumar
Since provenance, Sanbrains has evolved in delivering the services from the small start-ups to the huge corporates which are helpful for organizations in their evolution.
Sanbrains provides an outright quick fix to the organizations in all primary issues in terms of Improvement in the ROI, Digital marketing, Web development E-commerce, ERP, Android, ios Apps.
As the digital marketing landscape continues to grow at a rapid pace, marketers are faced with new challenges and opportunities within this digital age.
The Digital Marketing Course is an initiative designed to educate students in the area of Digital Marketing.
One Guide to Remarketing - By One Net MarketingOne Net Inc.
The One Guide to Remarketing is a comprehensive guide on remarketing or retargeting, a form of advertising that involves serving ads to users who have visited your site and have been cookied. Through this technology you can tailor specific ad creative to your site users with specific calls to action.
Visit http://www.onenetmarketing.com for more information on remarketing and other digital marketing tactics and strategies.
Retargeting is a simple and effective way to convert casual visitors into loyal patrons. Learn how to use retargeting ads for your Restaurant's growth.
Programmatic advertising – how to make your work more effective?Adam Nankiewicz
In the light of today's landscape it's more than important for us to be more productive, especially while speaking about job. Those who once tried “run “ their campaign by “programmatic buying” know what I’m speaking about - this is a brilliant system/way to increase productivity. Let me show you some arguments in favor of validity of my theory:
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
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2. What is it?
• Retargeting increases advertising’s effectiveness by placing a
message in front of consumers who have demonstrated a
clear interest in a given brand or product – by visiting a
particular website, for example.
• It is estimated that just two percent of online shoppers make
a purchase on their first visit to an e-commerce site. Effective
retargeting offers advertisers a second chance to convert the
remaining 98 percent who have yet to be persuaded.
3. How does it work?
It is facilitated via a cookie that is stored within your browser after visiting a
particular website. The cookie acts as a “flag” to the ad server, telling it to
serve retargeting ads to you. The travel site has saved your preferences
within the cookie, which is then relayed to the ad server, so when you are
seen on the network, it knows just what ad to serve you.
4. Remarketing in Adwords
• Add the remarketing tag, a small snippet of code that you get from
AdWords, across all your site pages
• Create remarketing lists for any of your webpages. For example, you could
create a remarketing list for visitors to your homepage. The remarketing
tag tells AdWords to save visitors to your "Homepage list." When people
visit that page, their cookie id is added to the remarketing list
• As a last step, you can create an AdWords campaign with a specific
message to show only to people on your "Homepage list" while they
browse other Display Network sites.
5.
6. Creative Retargeting
• Social Media: Targeting users who interact with your social media profiles is an
oft overlooked opportunity. When used correctly, properly placed retargeting
pixels can allow you
• Link Building: One of the more creative ways to utilize retargeting and micro
targeting is reaching out to website owners just like you would for link
building, but instead of asking them to drop a link, you ask them to place a
retargeting pixel on highly relevant content. to micro-target peopl
• Videos: By utilizing both OLV and retargeting together, you increase your
chance of converting the potential customers by exposing them to your brand
via OLV and then moving them through the conversion process with targeted
display and text ads with upsell opportunities.
• A great way to increase LTV (lifetime value) of your customers is to upsell them
or have them continuously purchase new products. If you get creative with
your remarketing efforts you can target someone who recently bought a new
cricket bat with ads of other cricket related products such as a gloves or
helmets
8. Problems?
“I agree. This has happened to me a few times. And it makes
me feel like they are pushing too hard. When it does happen I
refuse to click on the ads.
It’s the equivalent to walking down the street and because a
store knows I like apple juice they are selling it to me
everywhere I walk…in the elevator…in the car…at the movies…
very annoying”
9. Solutions
• Frequency Capping – Make sure to set this at
something reasonable if you’re going to
retarget, like no more than 2-3 times a week
for a week or two, then a huge drop off, like
once or twice a month.
• Market to them strategically with fresh,
relevant messaging at different intervals
during the marketing lifecycle
10. Everything’s right!
helping brands serve targeted and relevant ads
at the right time and place, to the right
audience, on the right device, and, now, while in
the right mindset.