Boost your Bottom Line Using the Payment Market Today

Jennifer R. Glass
CEO
Credit Cards, NJ (Teaneck, NJ)

11/19/2015
http://www.creditcardsnj.com
© 2005-2015, Credit Cards, NJ. All Rights Reserved 2
“This is by far the most complex industry I have ever
been associated with. I always tell new employees to give
themselves six to nine months to become comfortable
with the lingo and to understand how the payment
processing system works.”
– David Schwartz, Director of Marketing, Authorize.net (April 2006)

11/19/2015
Mission Statement
Provide an easy and secure way for
businesses to accept credit and debit
cards along with checks and other
electronic payment programs in their
store, at home, or on the Internet.

11/19/2015
Level I & Level II
certified platforms
Various Products Available Today
 Merchant Accounts
 ACH Programs
 Checks – Truncation, Verification, Guarantee
 ATM Machines
 Gift & Loyalty Cards
 Business/Merchant Cash Advance
 Full line of equipment including mobile
processing solutions & POS systems
CFO Approved
Solutions

11/19/2015
Merchant Accounts
No two businesses are alike, so they can't
be expected to have the same bankcard
processing needs.

11/19/2015
Merchant Accounts (cont’d)
Industry Jargon
 Qualified transaction
 Mid-Qualified transaction
 Non-Qualified transaction
 Rewards/Points-based card transaction
 Debit/Check Card transaction
 Durbin Amendment (July 2010)
 Interchange (Visa, MasterCard & Discover)
 PCI & Regulatory Fees

11/19/2015
 Types of accounts:
 Retail (swiped)
 Countertop devices
 EMV
 POS systems
 Wireless devices
 MO/TO (keyed)
 Virtual terminals
 e-Commerce (Internet sales)
 Gateways

11/19/2015
Terminals Available:
 Stand-alone terminals (dial-up,
IP based or dual-comm)
 Several models available to fit your needs
 Point-of-Sale terminals (computerized systems)
 Several options available to fit your needs
 Wireless terminals
 Several models & plans available based
on your usage and needs
 Online/Virtual terminals
 Authorize.net and others
??? FREE vs. PURCHASED vs. LEASED vs. RENTED ???

11/19/2015
POS Solutions
 Data is king!
 Gain deeper understanding
of customers, operations
and sales
 Optimize operations and
marketing
 Understand what attracts new
customers and what brings guests back
 See the products and staff members that bring in the most
revenue
 Spot red flags earlier and make decisions that impact your
bottom line

11/19/2015
ACH Programs
 An ACH (Automated Clearing
House) program is an electronic
funds transfer (EFT) service that
enables you to automatically debit
your customers from their checking
or savings account.
 Debited funds are deposited into your business account the next
business day after collection.
 Scheduled/automated debits
 Improved efficiencies
 Predictable Cash Flow!

11/19/2015
Checks
 There are three options for converting
paper-based checks into electronic
transactions:
 Check Truncation
 Check Verification
 Check Guarantee

11/19/2015
ATM
 Store sales increase between 8-12%
by having an ATM inside
 ATM cardholders spend an average
of 20-30% more then none ATM
customers.
 People use their ATM cards in
convenience store more than any other point-of-sale
cash back device by nearly 28 to 1.

11/19/2015
Gift & Loyalty Cards
 Myth: Only the large retailers and
chain stores offer gift cards to their
customers
 Fact: Not true! The expenses
to make these programs cost-effective
for small retail and even start-up merchants have been
greatly reduced.

11/19/2015
Gift & Loyalty Cards (cont’d)
 Gift and Loyalty cards:
 Generate money for merchants.
 Are great advertising pieces.
 Encourage repeat business.
 Are the fastest growing form of non-cash payment in the
country.
 Are great to hand-out for promotional events.
 Can be used for store credit in place of cash or refunds on
returned merchandise.
 Compatible with almost all existing terminals.
 Replace paper gift certificates for easier accounting.

11/19/2015
Gift & Loyalty Cards (cont’d)
What types of merchants would benefit from:
 Gift Cards: Small & large retailers,
restaurants and franchises benefit from a gift
card program. Gift cards work well to replace
traditional paper gift certificates and/or store credit slips.
 Loyalty cards: Car washes, delis, restaurants, retailers, dry
cleaners, and other merchants that depend on and reward
repeat business.

11/19/2015
Business/Merchant Cash Advance
 Allows you to receive money now in
exchange for the purchase of a small
portion of your future Visa®and
MasterCard® sales or via an ACH program.
 Deposited into your business checking account
giving you immediate access to needed funds.
 If traditional bank loans are not an option, or you
simply want to borrow against your future sales,
then a Business/Merchant Cash Advance may be
the perfect alternative for you.

11/19/2015
How can I help you:
Get setup?
Obtain better rates or service?
Make sure you have the best
programs available for your
business?

11/19/2015
Thank you for your time!
Credit Cards, NJ
Teaneck, NJ 07666
p. 201.645.0132
w. creditcardsnj.com
e. jennifer@creditcardsnj.com
Payments4Business
creditcardsnj creditcardsnj

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