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Derek Murphy
@creativindie
7Must Have Qualities
For a Book Cover That Sells
THE
1. Color Contrast
2. Light Dark Contrast
3. Spacing and Kerning
4. Appropriate (title) fonts for the genre
5. Simple subtext
6. A scene, not a collage (including text!)
7. A humanizing element
Qualities
Seven
Common
Thinking of a scene
Specific scenes from your book usually won’t work on the
cover, and are too detailed and complex.
Trying to be different
Don’t try and stand out, or be fresh and unique. You risk
losing readers who don’t recognize your book as
something they want to read.
Trying to communicate
Your cover isn’t to tell readers what the book is about; it’s
just to get them to pick up the book!
MISTAKES
CASE STUDIES From Hugh Howey
CASE STUDIES From Hugh Howey
CASE STUDIES From Hugh Howey
Make a Promise
A great cover image makes a promise to the reader. A poor cover
image chases potential readers away. Does your cover make a promise?
If you were to strip away the title and author name, does the image tell
the reader, “this is the book you’re looking for to experience [the feeling
of first love for romance; fear for horror; edge of your seat suspense for
thrillers; knowledge for a non-fiction how-to; an inspiring story of
personal journey for a memoir, etc].”
“Is this book erotica, or pornography? No, of course it’s not, but the
reader doesn’t know. Because the image isn’t resonating with the right
promise, we’re probably chasing away readers who would otherwise be
drawn to the story.”
-Mark Coker
THE
1. Membership
2. Lust Factor
3. The Blink Test
4. Subtitles and Taglines
5. Consider your Distribution Platform
6. Hierarchy
7. Be Clear Before You’re Clever
Damien Horner (@Damienhorner)
Foolproof
Design Tips
Seven
Cover MakeoversCASE STUDIES
Cover MakeoversCASE STUDIES
Cover MakeoversCASE STUDIES
31. One Beautiful Picture
2. Foreground Character with Background Scene
3. Close up face (with some decoration indicating setting or genre).
Design Strategies
FOR EVERY GENRE
Foolproof
3 Design Strategies
FOR EVERY GENRE
Foolproof1. One Beautiful Picture
2. Foreground Character with Background Scene
3. Close up face (with some decoration indicating setting or genre).
* Yeah but how? Layers and blending.
3 Design Strategies
FOR EVERY GENRE
Foolproof1. One Beautiful Picture
2. Foreground Character with Background Scene
3. Close up face (with some decoration indicating setting or genre).
Good Enough?Is your cover
1. Getting Feedback
2. Does it SELL
3. How much resistance?
4. Try advertising without it
5. Get professional feedback
6. Is it exactly what you wanted? (Do you love it?)
7. Test out a new one (Canva, WordSwag)
Derek Murphy
derekmurphy@creativindie.com
www.creativindie.com
MAKE
THEM
feel it
T H A N K S
!!!

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7 must have qualities for a book cover design that sells

  • 1. Derek Murphy @creativindie 7Must Have Qualities For a Book Cover That Sells
  • 2. THE 1. Color Contrast 2. Light Dark Contrast 3. Spacing and Kerning 4. Appropriate (title) fonts for the genre 5. Simple subtext 6. A scene, not a collage (including text!) 7. A humanizing element Qualities Seven
  • 3.
  • 4.
  • 5. Common Thinking of a scene Specific scenes from your book usually won’t work on the cover, and are too detailed and complex. Trying to be different Don’t try and stand out, or be fresh and unique. You risk losing readers who don’t recognize your book as something they want to read. Trying to communicate Your cover isn’t to tell readers what the book is about; it’s just to get them to pick up the book! MISTAKES
  • 6. CASE STUDIES From Hugh Howey
  • 7. CASE STUDIES From Hugh Howey
  • 8. CASE STUDIES From Hugh Howey
  • 9. Make a Promise A great cover image makes a promise to the reader. A poor cover image chases potential readers away. Does your cover make a promise? If you were to strip away the title and author name, does the image tell the reader, “this is the book you’re looking for to experience [the feeling of first love for romance; fear for horror; edge of your seat suspense for thrillers; knowledge for a non-fiction how-to; an inspiring story of personal journey for a memoir, etc].” “Is this book erotica, or pornography? No, of course it’s not, but the reader doesn’t know. Because the image isn’t resonating with the right promise, we’re probably chasing away readers who would otherwise be drawn to the story.” -Mark Coker
  • 10.
  • 11. THE 1. Membership 2. Lust Factor 3. The Blink Test 4. Subtitles and Taglines 5. Consider your Distribution Platform 6. Hierarchy 7. Be Clear Before You’re Clever Damien Horner (@Damienhorner) Foolproof Design Tips Seven
  • 15. 31. One Beautiful Picture 2. Foreground Character with Background Scene 3. Close up face (with some decoration indicating setting or genre). Design Strategies FOR EVERY GENRE Foolproof
  • 16.
  • 17. 3 Design Strategies FOR EVERY GENRE Foolproof1. One Beautiful Picture 2. Foreground Character with Background Scene 3. Close up face (with some decoration indicating setting or genre).
  • 18. * Yeah but how? Layers and blending.
  • 19. 3 Design Strategies FOR EVERY GENRE Foolproof1. One Beautiful Picture 2. Foreground Character with Background Scene 3. Close up face (with some decoration indicating setting or genre).
  • 20. Good Enough?Is your cover 1. Getting Feedback 2. Does it SELL 3. How much resistance? 4. Try advertising without it 5. Get professional feedback 6. Is it exactly what you wanted? (Do you love it?) 7. Test out a new one (Canva, WordSwag)
  • 22. T H A N K S !!!