Featuring the latest statistics on Canadian book buying, reading, and consumer habits, BookNet Canada CEO, Noah Genner, will answer all the questions you didn't know you had in this chart-friendly presentation.

1. State of the Nation:
April, 2021
A year in charts

3. Research
• Bibliographic Data
• Sales Data
• Library Circulation Data
• Canadian Book Consumer survey
– Surveying thousands of Canadians quarterly
• Canadian Leisure Time & Reading survey
– Surveying a thousand Canadians yearly
• Ad-hoc Surveys

5. • Canadian Leisure & Reading survey
– Beginning of January every year
– ~1250 respondents surveyed to get responses from
1000 reading adults (18+)

7. Leisure Activities
(year over year)
home activities out and about

8. Video Games
The Real Canadian Gamer
https://theesa.ca/resources/essential-facts/

9. (in the last year)
I had no restrictions
Leisure Finances
I choose activities within my budget
I was limited to subsidized/discounted activities
I was limited to free activities

10. Reading/Listening
(in the last year)
80%

11. Reading/Listening

13. Reading ‘Activities’

14. Reading by Format
(in the last year)
Print book
93%
Ebook
64%
Audiobook
49%

15. Format Preference
(11% no preference)
Print book
65%
Ebook
16%
Audiobook
8%

17. Reader Acquisition

18. Reader Acquisition - Print

19. Reader Discovery

21. Canadian
Print Market

22. $1,103,276,235*
$157,564,760*

23. January 2020 to January 2021

24. The Big Dip

25. January to September 2020

26. The Recovery

27. July to September 2020

28. Gifting Season

29. September to January 2020

30. (2020 over 2019)

32. YoY Percent Change

33. Canadian Authored

34. 5,642,860
10.6%

35. 2020 Non-Fiction

36. 2020 Fiction

37. Subjects

39. 0
2,000
4,000
6,000
8,000
10,000
05
12
19
26
02
09
16
23
01
08
15
22
29
05
12
19
26
03
10
17
24
31
07
14
21
28
05
12
19
26
02
09
16
23
30
06
13
20
27
04
11
18
25
01
08
15
22
29
06
13
20
27
03
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Volume 2019 Volume 2020 Median 2020
Education

40. 0
5,000
10,000
15,000
20,000
25,000
05
12
19
26
02
09
16
23
01
08
15
22
29
05
12
19
26
03
10
17
24
31
07
14
21
28
05
12
19
26
02
09
16
23
30
06
13
20
27
04
11
18
25
01
08
15
22
29
06
13
20
27
03
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Volume 2019 Volume 2020 Median 2020
Travel

41. 0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
05
12
19
26
02
09
16
23
01
08
15
22
29
05
12
19
26
03
10
17
24
31
07
14
21
28
05
12
19
26
02
09
16
23
30
06
13
20
27
04
11
18
25
01
08
15
22
29
06
13
20
27
03
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Volume 2019 Volume 2020 Median 2020
Fiction - Women

43. Books Published by Month
0
2000
4000
6000
8000
10000
12000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ISBN #'s by PubDate Month
2 Year Ave 2020

44. Research
• Canadian Book Consumer survey
– Surveying thousands of Canadians quarterly
• In 2020
– 12,000 respondents
– 2,750 book buyers
– 6,000 purchases

45. Consumer: Formats bought

46. Consumer: Sales Channel

47. Consumer: Channel

48. Awareness

50. January to January

51. April 2020 to April 2021

54. Borrowing

55. Borrowing by Format

56. Borrowing by Format

58. January 2021 to April 2021

59. In Summary

60. • Canadian Book Market 2020
• Canadian Leisure & Reading Study 2021
• ‘Demand for Diversity 2021’
• Canada Book Consumer blog series
Research and Education

61. Education
techforum.booknetcanada.ca

62. Education
https://techforum.booknetcanada.ca/tech-forum-2020-recap-standards-metadata/

63. Research and Education

64. Thank you!
info@booknetcanada.ca
booknetcanada.ca/newsletter-sign-up