The latest statistics on Canadian book buying, reading, and consumer habits. Noah will answer all the questions you didn't know you had in this chart-friendly presentation. techforum.booknetcanada.ca #TechForum

1. State of the book industry
Noah Genner
March, 2020

3. Research and Education
• Bibliographic data
• Sales data
• Library circulation data
• Canadian Book Consumer survey
– Surveying thousands of Canadians quarterly
• Canadian Leisure Time & Reading survey
– Surveying a thousand Canadians yearly
• Ad-hoc Surveys

4. Reading/Listening
(in the last year)
79%

5. SalesData analysis: House plants

6. SalesData analysis: Swearing in Titles

7. Consumer analysis: Formats
bought

8. Reading/Listening
(in the last year)
79%

9. Reading/Listening

10. Reading by Format
(in the last year)
Print book
96%
Ebook
61%
Audiobook
49%

11. Format Preference
(11% no preference)
Print book
66%
Ebook
16%
Audiobook
8%

12. Format Preference by Age
18-29 74% 13% 7%
30-44 59% 18% 11%
45-54 59% 21% 8%
55-64 72% 12% 6%
65+ 68% 15% 5%

13. Reading study:
Discovery
Word-of-mouth
Public library / Bookstore (tied)
Online book retailer
Social media
General retailer
Bestseller or award / Online media (tied)

14. Reader acquisition

15. Thinking about the books you
read...
1. Books that were made into movies/TV
2. Books by or about Canadians/locals
3. Comics or graphic novels
4. Books in a language other than English

17. $1,128,176,834*
$148,607,974*

18. Subject units

19. Subjects dollars

20. Subjects over time

24. Social Science Body, Mind & Spirit True Crime

25. Historical Horror Dystopian

26. Formats over time

27. Physical audiobook sales

28. Formats over time

29. NPD BookScan

31. (???)

33. Online vs. Physical store

34. Physical books

35. Channels over time

36. Loyalty programs
2017 2018 2019

37. Print book acquisition

38. eBooks

39. 21% of respondents read
an ebook
33% of buyers read an
ebook
In the last year...

40. Ebooks:
Discovery
Word-of-mouth
Public library
Online book retailer / Bookstore (tied)
Social media
Online media
Bestseller or award
General retailer

41. Ebook acquisition

42. Devices

43. Buying Ebooks

44. 10% of respondents
bought an ebook
23% of buyers bought an
ebook
In the last year...

45. $10.62
Avg price paid

46. Audiobooks

48. 10% of respondents
listened to an audiobook
17% of buyers listened to
an audiobook
In the last year...

49. ‘Reading’ Audiobooks

50. Reading by Format
(in the last year)
Print book
96%
Ebook
61%
Audiobook
49%

51. Audiobooks:
Discovery
Word-of-mouth
Public library
Bookstore
Online book retailer
Social media
Online media
Bestseller or award
General retailer

52. Devices

53. Audiobook acquisition

55. ‘Buying’ Audiobooks

56. 4% of respondents bought
an audiobook
10% of buyers bought an
audiobook
In the last year...

57. $14.07
Avg price paid

58. Libraries

66. https://www.booknetcanada.ca/bnc-research

67. Leisure & Reading
State of Publishing
Audiobook Listening
2020

68. https://www.booknetcanada.ca/blog/2020/1/28/the-state-of-canadian-publishing-in-2019

69. Thank you!
ngenner@booknetcanada.ca
booknetcanada.ca/newsletter-sign-up

71. All Services

72. SalesData

73. LibraryData

74. LibraryData

75. Research and Education