The document describes AT&T NetBond, a cloud networking solution that enables secure and high-performance connectivity between an organization's AT&T MPLS VPN network and multiple cloud applications and services. It discusses how NetBond provides private, redundant connections to clouds like Salesforce while avoiding the public internet, improving security, performance and simplicity over traditional internet connections. The document also outlines NetBond's advantages in security, performance and manageability compared to accessing clouds directly over the public internet.

1. Secure connectivity
to your Salesforce
applications
Amy Machi, Alliance & Offer
September 2015
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T
Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty
by AT&T and is subject to change.

2. © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
AT&T NetBond®
with Salesforce
2

3. 3 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Industry trends
Mobility
50% of companies will require employees to supply
their own devices for work purposes by 2017
(Source: Gartner)
Cloud
40% of technology influencers report that they
have adopted or plan to adopt more than one type
of cloud platform (Source: Forrester)
IoT
By 2020, there will be 50B connected machines
to the Internet (Source: AT&T)
Security
10x increase in Advanced Persistent Threats
and DDoS attacks over the last two years
(Source: AT&T)

4. 4 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Customer requirements
Enterprise Requirements
• Control
• Security
• Performance
• Agility
• Cost
• Elasticity
Benefits of Cloud
Simple ● Elastic ● Secure ● Private
Enterprises seek to combine the security and performance of private cloud with the economics
and flexibility of public cloud

5. AT&T network global reach and consistency
• Multi-protocol Label Switching
(MPLS)-based services* available to
185 countries over 4000+ nodes
• 38 Internet data centers across
the globe
• Dedicated Ethernet access
in 94 countries
• 980,287 fiber route miles globally
• Remote access over 539,000 points
in 134 countries
• Over 529,000 WiFi Hotspots in 120
countries and dial-up available
in 130 countries
The AT&T network carries more
than 56.2 Petabytes of Data Traffic
on an Average Business Day
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
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6 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Connectivity to the Cloud
Hair-pin through the data center
• Any-to-any, instant-on
connectivity
• Avoids Internet
DDoS threats
• Improved latency and
throughput
• Privacy from separation
• Better availability from
simplicity
• Bursting eliminates gaps
and gluts
• Cost model aligns with
cloud usage
“An end-to-end solution needs
to be simple. Complex to build,
but that’s not my problem.”
CTO – newspaper group
Build each redundant connection
Cloud Solution
Providers
Users
AT&T MPLS
VPN
AT&T NetBond®
Users
Corporate Data
Center
Cloud
Service
MPLS
VPN
IP Sec
Tunnels
or Private
Lines
Interconnection
Site
Cloud
Service
MPLS
VPN
Users

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AT&T NetBond®
Separated
Customer Traffic
Security
Avoids Internet/DDoS
threats, uses private IP
address space
Agility
API controlled
Elasticity
Dynamic capacity
Expanded MOW
Deployment 2015
Mobile device
Performance
Low-latency, on-net,
fully redundant
AT&T NetBond® technology overview – the cloud with confidence
Cloud Solution
Partner
AT&T MPLS
VPN
7 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

8. Is a cloud networking solution that enables customers to “bond” their AT&T MPLS Virtual Private Network
(VPN) to multiple clouds for the delivery of business applications through fast and highly secure connectivity.
AT&T NetBond® ecosystem
AT&T NetBond®AT&T MPLS
VPN
FacilitiesMobile devices &
remote workers
IoT
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
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9. 9 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Customer Experience – NetBond with Salesforce

10. 10
AT&T NetBond® with Salesforce
Provides access to the following Salesforce
applications:
• Chatter*
• Sales Cloud*
• Data.com
• Services Cloud*
• Force.com*
• Communities*
• Database
• Work.com
• AppExchange applications written on Force.com
• Wave Analytics
Locations
• Ashburn, VA
• San Jose, CA
AT&T NetBond®
End Users
Mobile/
Smart Devices
HQ
Sites
AT&T MPLS
VPN
Helping to transform enterprise and accelerating
the public clouds
Salesforce customers have access to the
AT&T MPLS VPN service avoiding the public Internet
via AT&T NetBond. NetBond helps extend
Salesforce applications to the mobile device.
*FedGov applications enabled
© 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

11. Customer Profile: National provider of employee benefits,
payroll, HR and employer services to more than 200,000
small and medium-sized businesses.
Customer Story: BenefitMall required a secure connection
to their Salesforce CRM cloud application. They wanted to
utilize their existing network connection to provide a private
and predictable performance and simplify firewall endpoint
management.
AT&T Solution: Benefitmall is using AT&T NetBond® to access
their Salesforce applications from different locations through
AT&T VPN. Future plan includes expanding their cloud
footprint with additional collaboration tools using AT&T
NetBond.
11 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property
and/or AT&T affiliated companies. The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Secure connectivity to CRM
Cloud tools

12. Leading innovation: Solutions roadmap
Dynamic orchestration • advanced features • effortless experience • expanded reach
• Power additional use cases
• Advance infrastructure
virtualization
• Extend APIs for added
real-time management
and control
• Enhance portfolio with
complementary offers
• Expand global footprint
12 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks
of AT&T Intellectual Property and/or AT&T affiliated companies. The information contained herein is not an offer, commitment,
representation or warranty by AT&T and is subject to change.

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13 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
IoT Capabilities from Salesforce and AT&T
capture transmit ingest filter store react analyze enrich
analyze
Platform Capabilities & Value
IoT
solution
Flow
value
employees
customers partners
engage
manage
AT&T Control Center
Deep Network Integration
Automation Lifecycle
Management
Diagnostics Billing/Rating
Real-time
Controls
M2X
AT&T

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14 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
IoT’s Value Chain Enablement by AT&T
Use Cases Enabled within Salesforce:
• Support tickets opened based on network
event triggers, sensor data triggers +
automated troubleshooting scripts
• Device provisioning
• Rate plan management
• Connection management
• Device/network diagnostics
• Real-time data usage
• SMS functionality
• Time series data management built for IoT
• Broad set of supported devices
IoT Applications built on Salesforce using
Heroku or Force.com and integrated with
AT&T Control Center and M2X
Cellular Network
AT&T
Systems

15. 15 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Learn More
Visit our booth in the DevZone for more info
Drop by our CUSTOMER ROOM for discussions
with our product specialist
Thursday, 9/17 @ 11:00am-12:00n
Marriott Marques, Foothill I, Level 2 [8]
Check us out at att.com/netbond

16. 16 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.

17. 17 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Appendix
NetBond advantages
• Security
• Performance
• Simplicity

18. MPLS
VPN
Internet
18 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Security advantage
Cloud services over the internet
Less secure, subject to Internet DDOS attacks
Routing via Internet creates need for hairpin and VPN
tunnel adding expense & lowering performance
Fragmented security policy & controls
Cloud services over AT&T NetBond®
Cloud
service
provider
Customer
data center
Mobile
user
Ddos
attacks
Customer
site
$$$
Provider
data
centerMPLS
VPN
Customer
data center
Mobile
user
Customer
site
$ Internet
MPLS segregates traffic from Internet threats
MPLS VPN any-any routing increases performance
& efficiency
End-to-end security policy & controls minimizes risk and cost
Threat susceptible Inherent security

19. Provider
data
centerMPLS
VPN
Customer
data center
Mobile
user
Customer
site
MPLS
VPN
Internet
19 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Performance advantage
Cloud services over the internet
Inefficient; hair-pinning occurs when traffic is routed
through additional locations to adhere to traffic security
policies
Cloud services over AT&T NetBond®
Direct routing of traffic to cloud: lower latency
Unpredictable Predictable
Consistent end-to-end performance via CoS
High performance guarantees: on packet loss, jitter,
latency & availability: 99.9%Public Internet relies on Best Effort data transmission based
on congestion factors; critical data delivery is unpredictable
Data not prioritized via CoS
Internet
Customer
data center
Mobile
user
Customer
site
Cloud
service
provider

20. 20 © 2015 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
The information contained herein is not an offer, commitment, representation or warranty by AT&T and is subject to change.
Simplicity advantage
Private redundant connectivity
Buy/manage multiple elements: routers, diverse access,
WAN ports, space & power
AT&T NetBond® connectivity
Pre-integrated, deployed & managed by AT&T; just choose
bandwidth
High Complexity Simple
Elastic: scales with demand; leverages cloud provider’s
infrastructure; pre-provisioned
Pre-configured redundancy built-in for highest availability
& performance
Redundancy difficult to deploy & manage; need to
design/price two separate connections
No flexibility; must provision for peak loads; lengthy
planning/provisioning
POP
diversity
Cloud
provider
MPLS
VPN
POP
diversity
Cloud
provider
MPLS
VPN
Network
enabled