On January 12th, engineering students were divided into groups with architecture seniors to conceptualize companies. The document's author was placed in a group conceiving of a company producing an endless supply inspired by flooding, to see that shared experience for Thai people daily. In the afternoon, the teacher took the groups to an exhibition where companies showcased new technologies and innovations, to provide ideas for the architecture seniors' creative works. The BOI Fair 2011 featured many large companies and their new inventions, like Toshiba, Hitachi, Canon, Samsung, SCG, PTT, and LG.