The document summarizes an automotive head-up display (HUD) created by Dartrays to reduce driver distraction. It discusses how smartphones and built-in infotainment systems can cause up to 80% loss of visual contact with the road. Dartrays' augmented reality HUD projects information onto the windshield without requiring the driver's eyes to refocus, minimizing distraction. The global HUD market is valued at $1.1 billion currently and projected to reach $4.3 billion by 2025. Dartrays' compact aftermarket HUD takes up only 30% of the space of original equipment manufacturer HUDs but provides the same long projection distance, improving safety at high speeds.

1. EYES ON THE ROAD.

2. The Problem
Complex traffic and high speeds have become an everyday challenge for many drivers, and quick
access to driving information with the least amount of distraction is more important than ever.
Smartphones and the infotainment system, two most common navigation devices, are also very
distracting and may lead to 80% loss of visual contact with the road.
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Distraction from operating smart devices
Loss of visual contact
Loss of attention

3. The Solution
Reflective Film HUD Combiner HUD Windshield AR HUD Windshield MR HUD
The AR HUD is a significant step up from conventional types HUDs in terms of safety. All information
is projected onto the windshield in the form of a floating virtual image on the road, thereby minimizing
distraction and reaction time.

4. GLOBAL HUD MARKET SHARE BY 2018
US China Europe Japan Row
19.1%
31.4%
20.8%
Market Opportunity
4.1%
24.6%
Increasing number of traffic accidents around the world is
expected to drive the global automotive HUD market.
Rising awareness among consumers in regard to head-up
displays is expected to drive the market growth.
North America region dominated the global automotive HUD market
in 2018, accounting for 31.4% share in terms of value, followed by
Western Europe and Asia Pacific except Japan, respectively.
Source of the materials: MARKER AND MARKET

5. Market Opportunity
The automotive HUD market is estimated to be USD 1.1 billion in 2019 and is projected to reach
USD 4.3 billion by 2025, at a CAGR of 25.28% from 2019 to 2025.
USD
1.1
Billion
USD
4.3
Billion
2019-e 2025-p
CAGR
25.28%
■The automotive head-up display (HUD) market is
estimated to be USD 1.1 billion in 2019 and it is
projected to grow at a CAGR of 25.28% during the
for ecast period to reach USD 4.3 billion by 2025.
■Marketing growth can be attributed to various
factors such as increasing complexity in electronic
architecture in modern vehicles and rising trend of
ADAS and connected vehicles.
Source of the materials: MARKER AND MARKET

6. Current OEM Market Offerings
Excessive size, difficult to fit inside the vehicle
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7. ！
(OEM)
(AM)
Short projection distance: up to 25cm
Combiner HUD：reflective screen requires eyes to
constantly refocus
Heat：Usually poor heat dissipation due to form factor
Expensive：OEM option costs $1500 to $3000
Bulky：25cm+ height
Difficult installation due to its size
Difficult to upgrade; dependent on car manufacturer
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Product Comparison

8. Why
DARTRAYS?
DARTRAYS WHUD II Rendering
Turn-by-turn directionsSpeed Speed trapNavigation
Compact and lightweight
234mm
65mm
Identical in terms of performance, but takes up only 30% the space
compared to OEM HUDs.

9. Optical Path
LCD Fold Mirror Curved Mirror Windshield Imaging
Projection
(real image)
Reflection and
aberration correction
Reflection and
aberration correction
Image Enlargement
Reflection Virtual Image

10. Patented Optical Path
Thanks to Opticser’s patented optical path design,
the Dartrays HUD represents the best of both worlds.
It boasts the 2-3 meters projected image distance
akin to OEM HUDs, yet compact enough to be
installed as an aftermarket device. The user can
easily access driving information without ever shifting
focus or taking eyes off the road, which frees up extra
time for the driver to react. At high speeds or in
complicated traffic conditions, these precious
fractions of a second can often be the difference
between safety and tragedy.

11. I638190
Patented Innovation
◆ Taiwan Invention Patent
◆ China Utility Model Patent
◆ US Invention Patent
◆ Japan Invention Patent
ZL 2017 2 1439925.1
US010337882B2 6698120

12. Annual Sales Forecast
1st year 2nd year 3rd year 4th year
12000PCS
18000PCS
24000PCS
24000PCS ↑
Innovation
New Technology
Future Growth

13. Eyes on the Road ∞
Eye toward The Future
Model: Mitsubishi Motors Colt plusModel: Luxgen U5 Model: Toyota Corolla Altis
DARATRAYS WHUD II is an all-purpose Heads-Up Display.
DARATRAYS WHUD II automatically adjusts brightness to ambient light.. No matter the time of day, it will faithfully present driver
information that’s clear and comfortable to the eyes. Making your trip safer.

14. 14
• Jack
• Managing Director
• Bob
• Design Director
• Aki
• Project Director
• Jamie
• Marketing Director
• Owen
• Mechanical Engineer
Our Team
• Jeff
• R&D Director
Planning｜R&D｜Manufacturing ｜ Marketing
Dimensions and Defect Automatic Inspection System｜ Made in Taiwan

15. Thank You