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Boca Black Box Media Treatment
- 1. Media Treatment Boca Black Box Center of the Arts by Nicholas A. Benavides
- 3. Brand/Company Name BOCA BLACK BOX Center of the Arts
- 4. Black Box Description • A service to talent artist, producers, business owners that mainly target elderly retired men lifestyles in 50+ communities. Actively engage in fi tness, group activist, and speci fi c events active in the community. The service includes 275 seats maximum capacity, audio/lights technician, bar manager and usher services. A full bar experience, theatre snacks, and bottle services. Variety events include…
- 5. Black Box Values • To create memories, meet at bar for retired men ages 55- 65. • We support and strive to create economic opportunities, achieve peace and justice, and safe methods of social distancing. • Diversity, a ff ordable, and contagious energy
- 6. Target Market Retired home-owners want to socializ e Spends a lot of time at home, reads magazines, and personable spirit. Range from ages of 65+ Single Caucasian, strong family manner, religious Bene fi ts Sought : Enjoyment, Feel a purpose or emotional connection to attend a service/ event. Median Household Income : Boca Raton, FL $80,93 8 Median Age: 48. 5 Median Property Value : $433,600
- 7. 3 Words Describing The Brand’s/Company’s Personality Con fi dence Empathy Innovation 3 Words Describing What The Brand/Company Is Not Deceitful Flashy Exclusive
- 8. Color Scheme Background • R:225 G:225 B:225 • #DCDEE0 Primary • R:0 G:0 B:0 • #000000 Secondary Accent • R:178 G:34 B:34 • #B22222
- 9. Type Plan / Font Heading • Verdana • Regular • 45 Subheading • Comic Sans MS • Regular • 30pt Body • Helvetica Neue • Regular • 24pt Body Text Vardana type: ABCDEFGHIJKLMNOPQRSTUVWXYZ Comid Sans MS: ABCDEFGHIJKLMNOPQRSTUVWXYZ Helvetica Neue: ABCDEFGHIJKLMNOPQRSTUVWXYZ
- 10. Logo/ Watermark
- 12. Mood Board (Insert Mood Board)
- 13. Concept Florida is a very interesting state with beautiful beaches, hot weather, great schools and a multicultural environment. Many people seek a night to dress fancy, enjoy happy hour, and be safe. Boca Raton is the safest city yet, I believe it is more than expensive yachts, private jets, luxurious buildings, and exotic cars. Boca Raton families are educated, have transportation and consists most of single- family houses. For this reason, the commercial is to keep these families educated, discover name-known artist, and explore the boca black box website.
- 14. Treatment Sound Design (Upbeat, Jazz, Pop, Electric) Silent Partner - Hit The Switc h Locatio n Home - Boca Raton, FL Boca Black Box - Boca Raton, F L - Parking Lo t - Main Stag e - Lobb y
- 15. Treatment Wardrob e Dark Red Dress Shirt, Black Dress Pants, Black Shoes. Castin g Nicholas Benavides - Voice ove r Easy-going, Direct, high voic e
- 16. Treatment In the video, I am asking the audience a question “Looking for a night out” ? They become aware of the event, they scroll to fi nd what other events are on their phone. In the video, we make aware the location of the venue starting from the parking lot entrance and make a 360 view. I will shorten the video with effects ( POV speed up ) the experience. Once inside the theater (High Shot), we shortly talk about what kind of events, name a few artist, and availablity hours. After the box of fi ce (Medium Shot) a business card will extreme detail transition. We jump to the bar (long shot) bring your tickets to the door, see the usher, and sit down for showtime. We open the next transition to a medium shot at the bar. Show a variety about the comedy, magic, music, and rentals after the show! The venue is looking to book your next event. The venue has many features from audio/visual, artist catalog and 300 seats.
- 17. Treatment Space available for private events. The next call to action is to follow us on our Facebook Page. Subscribe to our email list and win Free Complimentary Tickets with a 25$ Bar Minimum. The fi rst drink on us # fi rsttime #askus #Bocaraton We are in this together, enjoy your night away. We support local artists, veterans, and essential workers. We value family, diversity, and kindness. We look for characters, communication, and contagious energy. The company commitment is to family care, coach employees, and be consistent to deliver 400 shows a year. The call to action is for the audience to purchase their tickets on the website.
- 19. A/V SCRIPT SHOT # AUDIO / TEXT VIDEO IMAGE 1 Music starts V/O “The Box… Parking Lot 30 degree 2 “… Boca Raton Florida” Open Door, Walk to Lobby, Point of view Shot 3 “Come to our Box office.” Walk in, 180 degree rule, Over-shoulder shot 4 “ See the Bar, Main Stage, Variety Back to front doors, long shot 5 “Seats, Lights, Sounds” Wide Shot 6 “Restrooms, Tickets, Bar” Cutway/ Extreme details shots 7 “ VIP’s, Middle, Rear orchestra” 360 Angle 8 Black Box, Black doors, Stage Medium Angle Title of Project: Boca Black Box - 30 second projec t Location: Boca Black Box - Boca Raton, FL Date: Monday 02/15/2021 A/V Script
- 20. Storyboards Location: Parking Lo t Props/Wardrobe: Non e Notes:Wide Sho t Music/FX: Jazz Classic Shot: #1 Production Name: Name for your 30 second project Action: Outside Parking Lot, 30’ shot, walk up the stairs. Camera Movement: Handheld - Wide POV - Medium POV - 360 ? Dialogue: Boca Raton, Fl _ are you looking for a night away? Hurry over to the Box. Shot Size: Logo_CS Video
- 21. Storyboards Location: Lobby Props/Wardrobe: None Notes: Open Door Music/FX: Jazz upbeat Shot: #2 Production Name: Name for your 30 second project Action: Walk in, Point at show, Point at Box Office Camera Movement: Handheld - Static Dialogue: Come & get your reservations at the Box. Shot Size: 360 Video
- 22. Storyboards Location: Lobby Props/Wardrobe: Dress shirt, Pants, Shoes, popcorn, soda Notes: Half hour before showtime, Theater snacks only, Full Bar and Bar cards available. Music/FX: Jazz Classic Shot: #3 Production Name: Name for your 30 second project Action: Grab a business card, Check the room, Turn Around Camera Movement: Handheld - Tilting / Static Dialogue: Walk over to the bar with your bar cards, sit on your seats and center you focus to the stage. Shot Size: 180 Shot Video
- 23. Storyboards Location: Bar Props/Wardrobe: Popcorn, Soda, Cash Notes: Casual Night out Music/FX: Jazz Classic Shot: #4 Production Name: Name for your 30 second project Action: Walk into theater , grab a popcorn, grab a soda Camera Movement: Handheld - Tilting / Static Dialogue: We have a variety of events from music, magic, comedy, and room bookings. Shot Size: High Long shot Video
- 24. Storyboards Location: Bar Props/Wardrobe: Company Uniform Notes: Walk in to bar Music/FX: Jazz Shot: #5 Production Name: Name for your 30 second project Action: In detail describe what is happening within this scene Camera Movement: Tripod/ 30 degree angle Dialogue: The clock is ticking. Shot Size: 30 degree shot Video
- 25. Storyboards Location: Floor Props/Wardrobe: Seats, Lights, Tickets, Employee (ME) Notes: Extreme to Detail Music/FX: Jazz UpBeat Shot: #6 Production Name: Name for your 30 second project Action: In detail describe what is happening within this scene Camera Movement: Tripod / Tilted Dialogue: Boca Black Box is affordable, diversify, and create a safe social distance environment. Shot Size: Extreme detail shot Video
- 26. Storyboards Location: Floor Props/Wardrobe: Seats, Stage, Tech Booth Notes: BPM with video. Music/FX: Jazz upbeat Shot: #7 Production Name: Name for your 30 second project Action: In detail describe what is happening within this scene Camera Movement: Tripod / 360 movement Dialogue: You have theater snacks, sound and lights, and over 300 seats. Shot Size: 360 POV Video
- 27. Storyboards Location: Wide shot Props/Wardrobe: Company uniform, clock Notes: Smile Music/FX: Jazz Upbeat Shot: #8 Production Name: Name for your 30 second project Action: In detail describe what is happening within this scene Camera Movement: Tripod / static Dialogue: Come check us out on the website, or call 561-483-9036 Shot Size: Medium Shot Video
- 28. Video
- 29. Final Video Video Title: Boca Black Bo x Video Description: The Boca Black Box is Back! See our virtual tour of the venue right from your home. Book your next tour, corporate event, or fundraiser. Keep in contact with us on our calendar. Call the box of fi ce - 561- 483- 9036. bocablackbox.com Follow Boca Black Box Clubhouse. Facebook Page: Instagram : Tags/Keywords: Boca Raton, #THEBOX, Tour, Comedy, Music, Theater, Private event s Link: https://youtu.be/unqvsoqiqEs
- 30. References • DataUSA.io ( February 8, 2020) Palm Beach County. Retrieved from https://datausa.io/pro fi le/geo/palm-beach- county- f • Pinging.com (February 8, 2020) USA Flag PNG. Retrieved from https://pngimg.com/image/14592 • Spectrum Retirement (February 8, 2020) Senior and Technology Photo. Retrieved from https:// spectrumretirement.com/seniors-and-technology/ • All photos and other videos are owned by Nicholas Benavides