This document summarizes the marketing internship of Lai Hieu Phuong at the Athena Center from April 11, 2014 to June 12, 2014. The internship covered various online marketing techniques including basic social network marketing on Facebook, forums and blogs; email marketing using list building and automated email tools; social bookmarking; and Facebook advertising. The goals were to promote Athena's courses, build an audience of 20 new learners, and gain 8000 new Facebook likes.

1. BÁO CÁO ĐỀ TÀI THỰC TẬP:
THỰC TRẠNG VÀ ỨNG DỤNG
MARKETING ONLINE TẠI
TRUNG TÂM ATHENA
SVTT: Lại Hiếu Phương
Khóa Thực Tập: 11/04/2014 – 12/06/2014
Ca Thực Tập: Ca Sáng Chiều T2, T4, T5, T7
Ca sáng T3, T6

2. Mục Lục
 I. Introduction of Internship Topic
 II. Internship Activities
 1. Basic Social Network Marketing
 2. Email Marketing
 3. Social Bookmarking Marketing
 4. Facebook Advertising

3. I. Topic Introduction
Online
Marketing
Email
Marketing
Social
Bookmarki
ng
SEO
Social
Network
Marketing
Video
Marketing

4. 1. Basic Social Network Marketing
Facebook Fan Page
 Create Facebook Fan Page for the
course “Building Website with
Joomla”
 Update Athena’s information and
Athena’s course on the page
 Post course information on 20 Fan
Page per day
 Link:
https://www.facebook.com/tula
mwebvoijoomla

5. Forum Posting
 Compile a copywriting for the
course “Building Website with
Joomla”
 Attach Imange + Backlink
 Post the copywriting on 15
forums and website each day.
 Link: http://chogo.vn/lap-va-quan-
ly-website-de-nhu-choi-voi-joomla-
188672/#post358485

6. BlogSpot
 Create Blogspot for Joomla
Course
 Install Applications
 Update Athena’s course
 Link:
http://taowebvoijoomla.blogsp
ot.com/

7. WordPre
ss
 Create Wordpress site for
Joomla Course
 Structure menu bar, writing
category
 Update Athena’s Courses
 Link:
http://kieuvy2402.wordpres
s.com/

10. 2. Email Marketing
 Create List of Targeted Customer
 Compile Email Content
 Sending Automatically 2000 emails/day

11. Atomic Email
Hunter
Email Verifier
Smart Serial Mail

12. Email Hunting
Hunting Result

13. Email
Verifier

14. Smart Serial Mail
Create Profile

16. Adding List of Recipient

17. Design Content

18. Sending Mail

19. Social Bookmarking Marketing
Public Link
Interconnection
Direct Web Navigation
Highly Appreciation With Search Engine

20. ASL Project

22. Facebook Advertising
Budget
Max
2,000,000
VND for Page
Post
Engagement
Max
1,000,000
VND for Page
Like
Goal
20 new
learners
8000 new
likes
Content
Promotio
n of 50%
discount
for the
course
LIKE and
SHARE
the post
Price
Whole
course:
3,600,000
VND
Sub-
course:
700,000
VND

23. Page Post Engagement
https://www.facebook.com/photo.php?fbid=768912173142472&set=a.
243349969032031.66682.100000710888816&type=1&theater

27. Page Like

29. Competitor Advert
Click

30. Click

31. Click

32. THANKS FOR WATCHING
!!!