This document provides an overview of how small businesses can leverage social media. It discusses key social media statistics that show the growing importance of platforms like Facebook and LinkedIn. The document then gives a quick how-to on setting up profiles and pages on these platforms, including what type of content to post and best practices for engagement. It emphasizes using social media to connect with customers, promote your business, and become more visible without directly selling. The presentation concludes by offering social media services from AKB2 Small Business Marketing for businesses that still feel overwhelmed.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
I delivered this presentation on how to use social media - LinkedIn, Facebook and Twitter - to brand yourself for greater visibility and promotion. The presentation was given to the Career BridgeBuilder group at American Martyrs Church on May 28, 2015.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Want to grow your business online?
Then you'll love these 6 action based,
internet marketing workshops.
I am working with Ben from Rather Inventiveon a series of workshops to deliver the tools and focus to improve your online lead generation and conversion.
The Rise of Social Media & the Fall of Old School PRNikki Little
This presentation includes five takeaways about the importance of social media in the PR industry and five takeaways about how the days of "old school PR" are gone.
I delivered this presentation on how to use social media - LinkedIn, Facebook and Twitter - to brand yourself for greater visibility and promotion. The presentation was given to the Career BridgeBuilder group at American Martyrs Church on May 28, 2015.
This seminar is focused on giving you the tools and confidence to implement an every-day Social Media strategy aimed to create emotion and drive engagement from your customers, colleagues and influential peers. Jargon free and brimming with actionable goodies, this seminar is your blueprint to Social Media success.
Presenter: Anthony Trollope, Director, TheWholesaleForums.co.uk
Want to grow your business online?
Then you'll love these 6 action based,
internet marketing workshops.
I am working with Ben from Rather Inventiveon a series of workshops to deliver the tools and focus to improve your online lead generation and conversion.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
The Garden Media Group represents clients in the gardening and green living sectors. GMG presented this workshop at the annual APLD Conference in Cleveland June 2011.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
Why You Need Twitter for your small business. This presentation covers the basics including why Twitter can be an essential marketing tool, setting up your profile, how to Retweet, Direct Message, and more. It also covers great ways to promote your Twitter page and easy tips and tools for updating it.
Turbocharging your Business with Social Media MarketingJeff Bullas
Learn how your business can be found online on a crowded web using social media marketing, including Facebook, Twitter, YouTube and LinkedIn and other social media networks.
10/8/09 - wow, did I enjoy meeting all the terrific folks at the Alabama Media Professionals' 2009 Professional Development Seminar! I hope you enjoyed my presentation as much as I enjoyed giving it. I am posting the presentation from my talk today - check it out!
Notes for the Batesville, AR Next Level Business Boot Camp class to download. On night 2 discussed market research assistance available to small businesses, A local lender discussed cash flow and began discussions on small business marketing tips in this presentation.
The program is conducted by the Arkansas State University Small Business and Technology Development Center to small businesses in the North-central Arkansas area. Sponsored by Batesville Area Chamber of Commerce, Independence County Economic Development, Inc., Citizens Bank, First Community Bank, Liberty Bank of Arkansas & Merchant and Planters Bank
The Garden Media Group represents clients in the gardening and green living sectors. GMG presented this workshop at the annual APLD Conference in Cleveland June 2011.
Just the basics for using a FaceBook business page. One hour - two day course offered at the local Gulf Coast State College for the WISE program.
http://www.gulfcoast.edu/CorpCollege/community_ed/WISE/WISE.htm
Powerpoint discussion for Next Level Business Boot Camp class in Batesville Arkansas for nights 3 and 4 discussing online marketing options for small businesses by the ASU Small Business and Technology Development Center
I'm presenting to the Adirondack Regional Chamber of Commerce's Leadership Adirondack Class this Wednesday. I did this same presentation last year, but this slideshow has been updated with trends predicted for 2017 (chatbots, live streaming, etc.) as well as current MAU rates for Facebook and Twitter.
The Social Media Publishing Model for PublishersJoe Pulizzi
Presentation given by Joe Pulizzi at the Minnesota Magazine and Publishing Association. Covers 5 steps to leveraging social media and process changes to expand your online footprint as a publisher. Also includes other new ideas where leveraging social media tools can create new revenue opportunities.
A presentation given to the second year marketing degree students at University of Derby on 24 February 2011, introducing them to social media and discussing how it can be used in business. Includes some interesting consumer and business to business examples and a ten step plan to creating a social media plan that will successfully support brand marketing.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Idaho Steelheads digital marketing overview - UltraClean Smokeout - Chad Conn...chadconnally
Presentation slides for the UltraClean SmokeOut Luncheon 11/16/2010. Overview of digital marketing for the Idaho Steelheads with touchpoints for small business owners.
This presentation provides an introduction to social media channels. It will examine the importance of social media and how to use platforms such as Facebook, Twitter and LinkedIn successfully. It will explore the main principles of social media, and how it can be used by organisations to transform their marketing communications. The area of social media monitoring and risk will also be examined along with some practical advice on how to successfully protect your organisation's reputation online.
Learn how to expand your community\'s presence online with social media. This presentation provides a detailed overview of several social media channels while including advice for how to monitor your brand online, manage your activities, and measure results.
This presentation offers tips for small businesses, freelancers and entrepreneurs about how to get the most out of Facebook, LinkedIn, Yelp, Twitter, BizSugar and other social media voting sites.
Social media marketing is bigger discussion than just marketing - it's a business discussion. This is presentation I did for the Maine Business Technology Expo in Portland, ME - 5/12/10
Thanks to @chrisbrogan @briansolis @equalman @gapingvoid @charleneli @jowyang @julien (and others I'm sure I'm leaving off) for making me so smart. ;)
Advanced Social Media Strategies for Your Retail EstablishmentSand Shack
So you use Facebook, you blog, and maybe you even tweet, but what are some of the things you should be doing with these tools to increase business and build your brand? Join Brian Linton, founder of Sand Shack, as he dives deep into social media strategies relevant to the retail industry. Find out how and why to build a following online and authority in your space. Learn low cost, virtually free, strategies to increase traffic to your website and store without your customers feeling like they are being sold to, and learn the tricks and tips that he has used to build Sand Shack’s social media presence and increase his business.
Your Company as Publisher - 6 Ways to Get Started in Social Media and BloggingJoe Pulizzi
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.
The internet has become the critical hub for all business and personal communications. Discover the ten leading trends that will allow businesses and individuals to succeed online.
* What online innovations are driving business success?
* What are the top social media websites for business?
* What is the future for Google and who is poised to challenge their market presence?
* How can you use the internet to build your personal brand?
* How do you make money in Social Media?
* How do you Twitter? What’s a PeoplePond?
1. AKB² Small Business Marketing 202
brought to you by
The University of Purple Cow
Faculty of Entrepreneurial Studies
2. A bit What can AKB² Do For You
Corporate Identity & Branding
Website content
Social Media
Event Marketing
3. A bit Today’s Focus
Social Media for Small Businesses
101
4. WHY SHOULD I CARE???
The stats don’t lie. Here’s the trend:
More than 800 million active Facebook
users
Approx. 62% of Canadian use at least 1
social network
86% of Canadians with a Social Media
profile use Facebook
Approx. 40% access via mobile devices
5. ………if you still don’t believe
C has grown exponentially - less than 1%
in 2009
10% in 2010
19% in 2011
LinkedIn use has doubled
6% of socially networked Canadians in
2009, to 14% in 2011.
7. 3 important reasons to leverage Social
Media….……
1. Connect and engage with prospects
and clients
2. Become visible (consistency on the cheap)
3. self-promotion (not hard sell, I said)
8. A Quick HOW TO on
Strategically craft your profile (include your
keywords, products, services etc). Complete all
areas & add photo)
Give & Ask for recommendations
Build your industry network –search LinkedIn
directories & networks. Check out who is in your
network
Be active – update status, ask & answer questions
9. A Quick HOW TO on
Launch & lead a group – any topic that interests
you
Link to Twitter account (if you have one)
Repurpose content from other Social Media
channel (e.g blogs)
Spy on the competition – R&D what works for
them
Invest 10 mins a day
10. A Quick HOW TO
R&D – look at FB pages of complementary
businesses, competitors and big brands
you admire
Gather info – how often is the page
posting, what times, what are they
posting, what’s getting the most
interaction, what’s working for them
11. A Quick HOW TO
What tabs do they have?
(e.g specials, contests, photo gallery)
How does the Welcome Tab showcase
the business?
Also check out what isn’t working?
12. A Quick HOW TO
What’s the goal?
Connect, Engage & Self-promote
(Note: Don’t preach/don’t sell)
13. A Quick HOW TO
What to post?
First rule of thumb:
Post content you would want to read or share
Example:
Industry News – Hot Topics
Company News – new partners, an award etc
Upcoming events
Photos
Videos
Blog posts
Inspirational Quotes
Company Specials & Deals
14. A Quick HOW TO
Some unwritten rules to your FB updates:
1. Post everyday including weekends
B2B engagement consistently higher during the day – some say
Wednesdays at 3:00 p.m
B2C engagement consistently higher c
Sundays noticeably higher than Saturdays for B2C
15. A Quick HOW TO
Some unwritten rules to your FB updates:
2. Focus on engagement
Ask questions, post helpful tips, link to useful articles, include fun
trivia facts that your audience will Like and Share
Goal: To connect and get a response from your audience
16. A Quick HOW TO
Some unwritten rules to your FB updates:
3. Have a Call to Action
Ask people to do something – Click on the Like or Comment or
check out your video or go to your website.
17. A Quick HOW TO
Some unwritten rules to your FB updates:
4. Don’t oversell or undersell
Note to self: Not a sales pitch forum
Do highlight a service, a special, a deal and event from time to time
18. A Quick HOW TO
Some unwritten rules to your FB updates:
5. Make it Fun!!
Don’t forget – it’s a social community. Think of
ways to entertain your audience.
20. If after this….. Social Media
Still instills FEAR
Threatens to hog your time
and you are still
Clueless
Walk away. Let AKB² Small Business Marketing
take it off your
To Do List!!
21. Follow us, Like us, Visit us :
www.akbsmallbusinessmarketing.com