The One Thing You Must Get Right When Building a Brand - Group 3

1. The One Thing You Must
Get Right When Building a
Brand
Submitted by Group 3: -
Gowtham Maddirala (PGP31025)
Aniket Sinha (PGP31013)
Kumar Saurabh (PGP31151)
Swagata Biswas (PGP31059)

16. Consumer involvement of Brands on Social Media (#PokemonGo)

20. ”if they grow, we grow.”
- Mary Ann Fitzmaurice Reilly, SVP of Partnerships &
Business Development for American Express OPEN
Source: http://www.fastcompany.com/1669407/what-american-expresss-open-can-teach-us-about-social-media
AMERICAN EXPRESS

21. P&G Does it Again with Beinggirl.com – 4x More Effective Than Traditional Media
Beinggirl.com - sponsored and produced by Tampax (a P&G brand)
About the tribulations of 11-to-14-year-old-girls:
• Embarrassing moments
• Hygiene concerns
• Boy Trouble
Source: http://contentmarketinginstitute.com/2008/02/pg-does-it-agai/

22. Social Media Marketing

23. Difficult to handle
the speed !!!
A very VOLATILE space

24. TRANSPARENT
&
RESPONSIVE

25. P&G
1 7000
Angry customer within months !!!

26. 4
Fundamental
Qualities
For best approach into social media marketing

27. 1. PROMISE TO THE CUSTOMER

28. 2.BUILDTHETRUST

29. 3.

30. 4. INNOVATE beyond the future

31. Keep your eye on the ball
• No firm can master the art of social
media in brand building
• Don’t get distracted from the many
benefits of social media
• Concentrate on enhancing the playbook
• Concentrate on the four fundamental
qualities

32. Four
Precautions

36. Go Viral,
but

37. Protect
the brand

38. , but

40. THANK YOU !!!