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Digital Insights - Digital Marketing Agency
Digital Insights - Digital Marketing Agency

Diploma in Online Marketing and Digital Strategy - Walkthrough of Social Media Case Studies

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Social Media Overview & Case Studies Keith Feighery: Digital Strategist
Where Social Fits in with Online Marketing Mix
Hubspot – Inbound Marketing Company view
Social Media Landscape
Social Media Landscape
Key Platforms for Customers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Salient Characteristics of Social Platforms
Marketers must understand that its not about the specific tools but the changing consumption and behaviour patterns of the customer
Brands & organisations must embrace a more social engagement because it is happening with or without them
Challenge now is to build engaging digital communications and social strategies aligned with clear business objectives
Marketers must understand the dynamic of communities
Potential Benefits of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Potential risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Relevance
Social Media Relevance ,[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
Hairybaby
Cully & Sully
Yelp – Bars & Restaurants
Groupon – CityDeal.ie
Groupon Points of Note ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Boards Deals
Living Social
The Big Switch
Murphys Icecream
Beaut.ie
GarrenDenny Interiors
Blacknight
Komplett
[object Object]
Ikea – Malmo
Orabrush
Crème Brulee Cart
Best Job In the World
Old Spice Campaign
Tippex YouTube Campaign
[object Object]
The Four Hour Working Week
Tube Worker abuses Traveller
Stuff White People Like
[object Object]
Nestle
Domino’s
United Airlines
Marks and Spencers
[object Object]
Case Studies - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Case Study
American Red Cross ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
American Red Cross
Skittles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Skittles
Intuit Business Service Co. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Intuit Business Services
Johnson & Johnson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Johnson & Johnson
Walmart ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Walmart
Ford - FiestaMovement
Starbucks
Charmin “Go” Campaign
Evian
Coca Cola “206 Expedition”
Best Buy
Starbucks – Frappucino.com
Contact Details www.linkedin.com/in/keithfeighery www.twitter.com/kfeighery www.faceboook.com/keith.feighery [email_address] 086 6070274
[object Object]

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