This document discusses co-branding strategies. It begins by defining co-branding as when two or more existing brands are combined into a joint product or marketed together. Co-branding can leverage strong brands and achieve synergies by capitalizing on each brand's unique strengths. The document then explores the benefits of co-branding, such as reducing expenses and accessing new markets. However, it also notes the risks of co-branding, like damaged brand image if the partnership fails. The research is limited to secondary sources and does not comprehensively cover all dimensions of co-branding strategies.