Blurred Lines

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Today you are always in the spotlight, and so is your professional reputation. But not just you. Your team. Your friends. The friends your staff keep. Where you hang out. How all these areas are perceived is blurring the lines between your personal and professional life.

Leadership & Management

Blurred
Lines
Merging of your personal &
professional life.

Tyson E
Franklin
Nicky
Jurd
Your Presenters

Set down some
policies.
http://bit.ly/SM-policies

Are companies
the new bearers
of our moral
compass?

“The greatness
of a manager
can be judged
by the way
they behave
online.”
- Gandhi & Tyson & Nicky

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Blurred Lines

1. Blurred Lines Merging of your personal & professional life.

2. Tyson E Franklin Nicky Jurd Your Presenters

3. What’s on the menu?

4. You You’re always in the spotlight.

5. Phillip Di Bella

6. Todd Carney

7. Walter Palmer& Cecil

8. Brentwood

9. Staff They’re always being judged.

10. Starbucks

11. Business Reputation is easily wrecked.

12. United Airlines

13. Protecting your reputation.

14. Use Google Alerts

15. Set down some policies. http://bit.ly/SM-policies

16. Are companies the new bearers of our moral compass?

17. Upcoming Workshops Online Business Trends For 2016 Instagram For Business Beginners Integrating Offline & Online Marketing 101 Ways to Market Your Website Improve Google Rankings Online Brand Management

18. Questions?

19. “The greatness of a manager can be judged by the way they behave online.” - Gandhi & Tyson & Nicky

Editor's Notes

Today we're going to talk about the implications of: (N) Your professional reputation - you’re always in the spotlight. (T) Your Teams (staff) reputation - they often forget they’re in the spotlight (N) The reputation of your business (T) How all three areas are perceived ONLINE versus OFFLINE is different & it CREATES BLURRED LINES.
Intro each other (unless we know everyone in the room) Tyson Own a podiatry business in Cairns Been in business as a podiatrist for 27 years Wrote a book Nicky Makes websites for businesses Owns a web development company for 15 books and employs 20 people Company is responsible for about 10,000 websites Writing a book
(N) Your professional reputation - you’re always in the spotlight. (T) Your Teams (staff) reputation - they often forget they’re in the spotlight (N) The reputation of your business
Nicky Yourself You MUST think about all the reflections: clients & customers think, staff think, stakeholders and sponsors. Who do you keep as friends? What do you like & follow on Facebook?
(N) Phillip DiBella - he can say something at a party (offline), he posts the identical comments on Facebook (online) - equates to different OUTCOME.
Todd Carney - (Tyson)
(N) Dentist that shot Celic the lion Walter Palmer
Positive (N) Photographer who donated deposit You personally set up charity / fund raiser / raise money Seen at Relay For Life (offline)…person posts photo helping at event (online)
Tyson Your Team (Staff) Their personal lives online reflect on your business - BUT ARE THEY AWARE IF < 20 STAFF it's not unreasonable to be friends online Important Points How the staff act while wearing their (YOUR BUSINESS) uniform How they drive the WORK vehicle (NJ or lending work car to friend) What opinions they share with people they know How they represent business reflects on you Bullying with workmates (Video will autoplay next slide)
Starbucks video – 30 seconds
Nicky Your business Your OFFLINE behaviour / presentation / first impressions - CAN BE SMASHED ONLINE. Walk in your customers shoes and look at it from the customers perspective Waiting area Car park External building (Dead Bird) Managing all 5 senses what are they hearing - is music appropriate (Dreamworld Example), Boobs on TV. what can they smell - Fresh air or fumes what can they see, that you’re missing What are they tasting - Your Tea / Coffee. (Food @ Restaurant) What are they feeling - are chairs comfy, surfaces not sticky or have fingerprints, door handles etc. Managing channels - so they look up to date? NJ example of crumbs on tray on plane Example, Flynns Restaurant no kids, United Breaks Guitars, Capital Podiatry car thru building caption contest (Video will autoplay on the next slide)
United video – about 1.5 mins
How to manage Google alerts Pick your friends carefully - unfriend quickly. Uniform policy outside of work - McDonalds Social Policy - what should be in the policy (template), manifesto for themselves
Use Google Alerts
Set some policies
Upcoming workshops
Questions
“The greatness of a manager can be judged by the way they behave online.”

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