Bluefin Labs analyzes social media comments related to TV shows and ads to provide insights to networks and advertisers. It tracks over 10 million social media comments daily related to TV. Bluefin ingests TV feeds which include over 210,000 episodes of 7,100 shows plus ads, and uses metadata and closed captions to identify keywords to match social comments. This allows Bluefin to correlate programming, including ads, with viewer responses online in real time, providing a new tool for networks and advertisers to understand audiences.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
This white paper by Paul Kennedy, Head of Consulting at Callcredit Marketing Solutions demonstrates that social media is no longer 'new' and has evolved in many different ways, therefore challenging businesses who, going forwards, will need to embrace a variety of tactics in order to engage and measure success
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Information's role in disruption cycles and the exploitation of tipping pointsMark Albala
“The Tipping Point”, written in 2000 prior to the digital economy, described a means for forging disruptions through the exploitation of information. Having a keen understanding of the information you have at your disposal and a keen awareness of the attempted disruptions through viral social media and other means is critical for survival in the digital economy. This writing will go over what the tipping point is, how information aligns to the tipping point in the digital economy and what organizations must do now to survive disruptive attempts to dethrone their products and services in the digital economy.
This white paper by Paul Kennedy, Head of Consulting at Callcredit Marketing Solutions demonstrates that social media is no longer 'new' and has evolved in many different ways, therefore challenging businesses who, going forwards, will need to embrace a variety of tactics in order to engage and measure success
The Internet has fundamentally transformed the way people discover, share, connect and shop. It's time for marketers to transform the way they raise awareness and generate leads as well. Enjoy this eye-opening look at how search engines, social media, and mobile technology are transforming our lives—and how companies can embrace and utilize these tools to transform costly, low-yield marketing programs into finely-tuned lead-generation machines.
Video collaboration - handsets, laptops, telepresence and beyondClaude Florin
Presentation at VON Spring, San Jose, March 2008
Abstract : Designed by DreamWorks Animation in partnership with HP, Halo state-of-the-art telepresence solution brings attendees from around the globe into an environment that feels as if they are in the same room. And HP's OpenCall video conferencing suite allows road warriors who cannot be in a room share video information using 3G wireless video handsets and laptops with web cameras. We will discuss the evolution of video collaboration at these two sides of the technology.
Angel 101 - The Fundamentals of Angel Investing. Is Angel Investing right for you. This is a presentation given by Gerard Buckley to a group of Angel Investors at Maple Leaf Angels a Toronto based angel group
As part of Digital Design Career Camp, Liz Danzico discussed how to ask good questions in the face of career changes—whether those changes are in the pursuit of learning within your own company or a significant career changes. She sought out the advice of a number of digital designers and designer conspirers far and wide, to ask them to respond to one question.
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Video collaboration - handsets, laptops, telepresence and beyondClaude Florin
Presentation at VON Spring, San Jose, March 2008
Abstract : Designed by DreamWorks Animation in partnership with HP, Halo state-of-the-art telepresence solution brings attendees from around the globe into an environment that feels as if they are in the same room. And HP's OpenCall video conferencing suite allows road warriors who cannot be in a room share video information using 3G wireless video handsets and laptops with web cameras. We will discuss the evolution of video collaboration at these two sides of the technology.
Angel 101 - The Fundamentals of Angel Investing. Is Angel Investing right for you. This is a presentation given by Gerard Buckley to a group of Angel Investors at Maple Leaf Angels a Toronto based angel group
As part of Digital Design Career Camp, Liz Danzico discussed how to ask good questions in the face of career changes—whether those changes are in the pursuit of learning within your own company or a significant career changes. She sought out the advice of a number of digital designers and designer conspirers far and wide, to ask them to respond to one question.
Proximity Prague Digital Team is holding meeting every friday. This is one from presentation shown on usual friday's - we look at trends, show cases, interesting samples, studies, numbers. Last friday i took Hype Cycle for technology from Gartner, separated it into few views and added samples of some emerging technologies. Presentation ends with insight into interesting article from ZDNet - showing social media fails.
"Its Just So 2.0 Out There" The 4Ps are DeadPaul Greenberg
This is a peek at the new world of marketing that customers are demanding. No longer a matter of corporate hype, smart marketers are the leaders of customer engagement and conversations with their customers. Social media are the tools
Filling the digital skills through cultural change or How to make your whole workforce social media-savvy and inject digital into the DNA of your business
by Patty Keegan, Director, Digital Chameleon
Social Media Entertainment!e New Intersection of Hollywood .docxmckellarhastings
Social Media Entertainment
!e New Intersection of Hollywood
and Silicon Valley
Stuart Cunningham and David Craig
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2
Creator Labor
In chapter 0, we described how the network economics of social media,
the innovation culture of Silicon Valley 1rms that own the platforms,
and the technological and commercial a2ordances of platforms have
created the structural conditions for the creator economy. In doing
that, we proposed a revisionist account of political economy, empha-
sizing the deep con3icts and creative tensions arising from the clash
of industrial cultures of the two major forces in media and tech in
the world, Hollywood and Silicon Valley. Our main revisionist e2ort
in this chapter concerns a debate equally central to media, commu-
nications, and cultural studies— creative labor. We argue, through
attention to key literature in the debate, through exploring the con-
trasts between SME and main media, as well as through the voices of
creators themselves, that creator labor is both empowered and precari-
ous. One distinguishing feature of creator labor that requires attention
is that it, by necessity, works within an algorithmic culture— which
engages another key debate in the discipline. Much of the scholarship
in these debates is designed to reveal precarity and platform control
masked by industry boosterism, rhetoric, and spin. We are animated
more by seeking to trace the elements of empowerment in comparison
to main media labor.
First, though, turning our attention to the distinctive nature and
value of creators, we outline the scale of SME and consider termino-
logical conundrums that o4en get in the way of analytical clarity. A4er
establishing the theoretical frames for the chapter, we break down the
conditions of creator labor into their component parts. 5en we exam-
ine the problematics of the business models that underpin, as well as
threaten, the sustainability of creator careers.
.. | 6789:;7 <9=;7
Defining and Mapping Creators
5e rapid emergence of social media entertainment has contributed to
a new industrial lexicon, with nomenclature almost as evanescent as a
Snapchat post and considerable opaqueness about reliable data. YouTube
used to release its revenue- sharing partner statistics every year, until it
changed its policies and permitted every user to become a partner and
thus no longer released such data. SME intermediaries, like multichan-
nel networks and talent representatives, are no more forthcoming with
their client data, emulating Hollywood’s notorious accounting practices.
As Adweek declared, the industry is “secretive and lacks transparency”
(Talavera >?0/).
5ird- party data sites, like Social Blade, o2er limited accounts of the
scale of the creator universe. It is estimated that, in mid- >[email protected], the top
1ve thousand YouTubers globally had at least one million subscribers;
more than two hundred had t.
Deliberately Disruptive: Lessons from Atlantic Media Company's Digital DirectionMalcolm Netburn
When the Atlantic Media Company began to reconstruct itself for the digital age, the commitment was made to become "disruptive, open-minded and bold." This fundamental shift in values and strategy later resulted in the creation of Quartz, its all-digital news venture. In this Forward Report, I describe 10 vital developments pointed out by Justin B. Smith, president of the Atlantic Media Company, and why these industry shifts must be leveraged for success.
Curtis Marvis, President of Digital Media, Lionsgate, reveals how film studios are getting into the business of tackling the digital space. Learn about the creation of the Weeds Social Club and the Dirty Dancing Social Game, which became the #2 fastest growing facebook game in the world within two weeks of its launch. Lionsgate produces critically acclaimed television titles Mad Men, Weeds, and Nurse Jackie, and has released numerous box office hits including THE EXPENDABLES, THE LAST EXORCISM, SAW 3D, and PRECIOUS. Lionsgate continues to lead the way as an independent producer and distributor of motion pictures and television programming as it explores new opportunities in multi-platform and digitally delivered content.
The future of entertainment & media in a hyperconnected world, india and paki...SUN&FZ Associates
Contents for interconnected platforms in a hyper-connected world need to be carefully tailored to create synergy between delivery and receiving ends.
Focus on contents instead of the carriers is need of the time.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
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Meet Dinah Mattingly – Larry Bird’s Partner in Life and Loveget joys
Get an intimate look at Dinah Mattingly’s life alongside NBA icon Larry Bird. From their humble beginnings to their life today, discover the love and partnership that have defined their relationship.
Panchayat Season 3 - Official Trailer.pdfSuleman Rana
The dearest series "Panchayat" is set to make a victorious return with its third season, and the fervor is discernible. The authority trailer, delivered on May 28, guarantees one more enamoring venture through the country heartland of India.
Jitendra Kumar keeps on sparkling as Abhishek Tripathi, the city-reared engineer who ends up functioning as the secretary of the Panchayat office in the curious town of Phulera. His nuanced depiction of a young fellow exploring the difficulties of country life while endeavoring to adjust to his new environmental factors has earned far and wide recognition.
Neena Gupta and Raghubir Yadav return as Manju Devi and Brij Bhushan Dubey, separately. Their dynamic science and immaculate acting rejuvenate the hardships of town administration. Gupta's depiction of the town Pradhan with an ever-evolving outlook, matched with Yadav's carefully prepared exhibition, adds profundity and credibility to the story.
New Difficulties and Experiences
The trailer indicates new difficulties anticipating the characters, as Abhishek keeps on wrestling with his part in the town and his yearnings for a superior future. The series has reliably offset humor with social editorial, and Season 3 looks ready to dig much more profound into the intricacies of rustic organization and self-awareness.
Watchers can hope to see a greater amount of the enchanting and particular residents who have become fan top picks. Their connections and the one of a kind cut of-life situations give a reviving and interesting portrayal of provincial India, featuring the two its appeal and its difficulties.
A Mix of Humor and Heart
One of the signs of "Panchayat" is its capacity to mix humor with sincere narrating. The trailer features minutes that guarantee to convey giggles, as well as scenes that pull at the heartstrings. This equilibrium has been a critical calculate the show's prosperity, resounding with crowds across different socioeconomics.
Creation Greatness
The creation quality remaining parts first rate, with the beautiful setting of Phulera town filling in as a scenery that upgrades the narrating. The meticulousness in portraying provincial life, joined with sharp composition and solid exhibitions, guarantees that "Panchayat" keeps on hanging out in the packed web series scene.
Expectation and Delivery
As the delivery date draws near, expectation for "Panchayat" Season 3 is at a record-breaking high. The authority trailer has previously created critical buzz, with fans enthusiastically anticipating the continuation of Abhishek Tripathi's excursion and the new undertakings that lie ahead in Phulera.
All in all, the authority trailer for "Panchayat" Season 3 recommends that watchers are in for another drawing in and engaging ride. Yet again with its charming characters, convincing story, and ideal mix of humor and show, the new season is set to enamor crowds. Write in your schedules and prepare to get back to the endearing universe of "Panchayat."
From Slave to Scourge: The Existential Choice of Django Unchained. The Philos...Rodney Thomas Jr
#SSAPhilosophy #DjangoUnchained #DjangoFreeman #ExistentialPhilosophy #Freedom #Identity #Justice #Courage #Rebellion #Transformation
Welcome to SSA Philosophy, your ultimate destination for diving deep into the profound philosophies of iconic characters from video games, movies, and TV shows. In this episode, we explore the powerful journey and existential philosophy of Django Freeman from Quentin Tarantino’s masterful film, "Django Unchained," in our video titled, "From Slave to Scourge: The Existential Choice of Django Unchained. The Philosophy of Django Freeman!"
From Slave to Scourge: The Existential Choice of Django Unchained – The Philosophy of Django Freeman!
Join me as we delve into the existential philosophy of Django Freeman, uncovering the profound lessons and timeless wisdom his character offers. Through his story, we find inspiration in the power of choice, the quest for justice, and the courage to defy oppression. Django Freeman’s philosophy is a testament to the human spirit’s unyielding drive for freedom and justice.
Don’t forget to like, comment, and subscribe to SSA Philosophy for more in-depth explorations of the philosophies behind your favorite characters. Hit the notification bell to stay updated on our latest videos. Let’s discover the principles that shape these icons and the profound lessons they offer.
Django Freeman’s story is one of the most compelling narratives of transformation and empowerment in cinema. A former slave turned relentless bounty hunter, Django’s journey is not just a physical liberation but an existential quest for identity, justice, and retribution. This video delves into the core philosophical elements that define Django’s character and the profound choices he makes throughout his journey.
Link to video: https://youtu.be/GszqrXk38qk
From the Editor's Desk: 115th Father's day Celebration - When we see Father's day in Hindu context, Nanda Baba is the most vivid figure which comes to the mind. Nanda Baba who was the foster father of Lord Krishna is known to provide love, care and affection to Lord Krishna and Balarama along with his wife Yashoda; Letter’s to the Editor: Mother's Day - Mother is a precious life for their children. Mother is life breath for her children. Mother's lap is the world happiness whose debt can never be paid.
Tom Selleck Net Worth: A Comprehensive Analysisgreendigital
Over several decades, Tom Selleck, a name synonymous with charisma. From his iconic role as Thomas Magnum in the television series "Magnum, P.I." to his enduring presence in "Blue Bloods," Selleck has captivated audiences with his versatility and charm. As a result, "Tom Selleck net worth" has become a topic of great interest among fans. and financial enthusiasts alike. This article delves deep into Tom Selleck's wealth, exploring his career, assets, endorsements. and business ventures that contribute to his impressive economic standing.
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Early Life and Career Beginnings
The Foundation of Tom Selleck's Wealth
Born on January 29, 1945, in Detroit, Michigan, Tom Selleck grew up in Sherman Oaks, California. His journey towards building a large net worth began with humble origins. , Selleck pursued a business administration degree at the University of Southern California (USC) on a basketball scholarship. But, his interest shifted towards acting. leading him to study at the Hills Playhouse under Milton Katselas.
Minor roles in television and films marked Selleck's early career. He appeared in commercials and took on small parts in T.V. series such as "The Dating Game" and "Lancer." These initial steps, although modest. laid the groundwork for his future success and the growth of Tom Selleck net worth. Breakthrough with "Magnum, P.I."
The Role that Defined Tom Selleck's Career
Tom Selleck's breakthrough came with the role of Thomas Magnum in the CBS television series "Magnum, P.I." (1980-1988). This role made him a household name and boosted his net worth. The series' popularity resulted in Selleck earning large salaries. leading to financial stability and increased recognition in Hollywood.
"Magnum P.I." garnered high ratings and critical acclaim during its run. Selleck's portrayal of the charming and resourceful private investigator resonated with audiences. making him one of the most beloved television actors of the 1980s. The success of "Magnum P.I." played a pivotal role in shaping Tom Selleck net worth, establishing him as a major star.
Film Career and Diversification
Expanding Tom Selleck's Financial Portfolio
While "Magnum, P.I." was a cornerstone of Selleck's career, he did not limit himself to television. He ventured into films, further enhancing Tom Selleck net worth. His filmography includes notable movies such as "Three Men and a Baby" (1987). which became the highest-grossing film of the year, and its sequel, "Three Men and a Little Lady" (1990). These box office successes contributed to his wealth.
Selleck's versatility allowed him to transition between genres. from comedies like "Mr. Baseball" (1992) to westerns such as "Quigley Down Under" (1990). This diversification showcased his acting range. and provided many income streams, reinforcing Tom Selleck net worth.
Television Resurgence with "Blue Bloods"
Sustaining Wealth through Consistent Success
In 2010, Tom Selleck began starring as Frank Reagan i
In the vast landscape of cinema, stories have been told, retold, and reimagined in countless ways. At the heart of this narrative evolution lies the concept of a "remake". A successful remake allows us to revisit cherished tales through a fresh lens, often reflecting a different era's perspective or harnessing the power of advanced technology. Yet, the question remains, what makes a remake successful? Today, we will delve deeper into this subject, identifying the key ingredients that contribute to the success of a remake.
Skeem Saam in June 2024 available on ForumIsaac More
Monday, June 3, 2024 - Episode 241: Sergeant Rathebe nabs a top scammer in Turfloop. Meikie is furious at her uncle's reaction to the truth about Ntswaki.
Tuesday, June 4, 2024 - Episode 242: Babeile uncovers the truth behind Rathebe’s latest actions. Leeto's announcement shocks his employees, and Ntswaki’s ordeal haunts her family.
Wednesday, June 5, 2024 - Episode 243: Rathebe blocks Babeile from investigating further. Melita warns Eunice to stay clear of Mr. Kgomo.
Thursday, June 6, 2024 - Episode 244: Tbose surrenders to the police while an intruder meddles in his affairs. Rathebe's secret mission faces a setback.
Friday, June 7, 2024 - Episode 245: Rathebe’s antics reach Kganyago. Tbose dodges a bullet, but a nightmare looms. Mr. Kgomo accuses Melita of witchcraft.
Monday, June 10, 2024 - Episode 246: Ntswaki struggles on her first day back at school. Babeile is stunned by Rathebe’s romance with Bullet Mabuza.
Tuesday, June 11, 2024 - Episode 247: An unexpected turn halts Rathebe’s investigation. The press discovers Mr. Kgomo’s affair with a young employee.
Wednesday, June 12, 2024 - Episode 248: Rathebe chases a criminal, resorting to gunfire. Turf High is rife with tension and transfer threats.
Thursday, June 13, 2024 - Episode 249: Rathebe traps Kganyago. John warns Toby to stop harassing Ntswaki.
Friday, June 14, 2024 - Episode 250: Babeile is cleared to investigate Rathebe. Melita gains Mr. Kgomo’s trust, and Jacobeth devises a financial solution.
Monday, June 17, 2024 - Episode 251: Rathebe feels the pressure as Babeile closes in. Mr. Kgomo and Eunice clash. Jacobeth risks her safety in pursuit of Kganyago.
Tuesday, June 18, 2024 - Episode 252: Bullet Mabuza retaliates against Jacobeth. Pitsi inadvertently reveals his parents’ plans. Nkosi is shocked by Khwezi’s decision on LJ’s future.
Wednesday, June 19, 2024 - Episode 253: Jacobeth is ensnared in deceit. Evelyn is stressed over Toby’s case, and Letetswe reveals shocking academic results.
Thursday, June 20, 2024 - Episode 254: Elizabeth learns Jacobeth is in Mpumalanga. Kganyago's past is exposed, and Lehasa discovers his son is in KZN.
Friday, June 21, 2024 - Episode 255: Elizabeth confirms Jacobeth’s dubious activities in Mpumalanga. Rathebe lies about her relationship with Bullet, and Jacobeth faces theft accusations.
Monday, June 24, 2024 - Episode 256: Rathebe spies on Kganyago. Lehasa plans to retrieve his son from KZN, fearing what awaits.
Tuesday, June 25, 2024 - Episode 257: MaNtuli fears for Kwaito’s safety in Mpumalanga. Mr. Kgomo and Melita reconcile.
Wednesday, June 26, 2024 - Episode 258: Kganyago makes a bold escape. Elizabeth receives a shocking message from Kwaito. Mrs. Khoza defends her husband against scam accusations.
Thursday, June 27, 2024 - Episode 259: Babeile's skillful arrest changes the game. Tbose and Kwaito face a hostage crisis.
Friday, June 28, 2024 - Episode 260: Two women face the reality of being scammed. Turf is rocked by breaking
240529_Teleprotection Global Market Report 2024.pdfMadhura TBRC
The teleprotection market size has grown
exponentially in recent years. It will grow from
$21.92 billion in 2023 to $28.11 billion in 2024 at a
compound annual growth rate (CAGR) of 28.2%. The
teleprotection market size is expected to see
exponential growth in the next few years. It will grow
to $70.77 billion in 2028 at a compound annual
growth rate (CAGR) of 26.0%.
Meet Crazyjamjam - A TikTok Sensation | Blog EternalBlog Eternal
Crazyjamjam, the TikTok star everyone's talking about! Uncover her secrets to success, viral trends, and more in this exclusive feature on Blog Eternal.
Source: https://blogeternal.com/celebrity/crazyjamjam-leaks/
Scandal! Teasers June 2024 on etv Forum.co.zaIsaac More
Monday, 3 June 2024
Episode 47
A friend is compelled to expose a manipulative scheme to prevent another from making a grave mistake. In a frantic bid to save Jojo, Phakamile agrees to a meeting that unbeknownst to her, will seal her fate.
Tuesday, 4 June 2024
Episode 48
A mother, with her son's best interests at heart, finds him unready to heed her advice. Motshabi finds herself in an unmanageable situation, sinking fast like in quicksand.
Wednesday, 5 June 2024
Episode 49
A woman fabricates a diabolical lie to cover up an indiscretion. Overwhelmed by guilt, she makes a spontaneous confession that could be devastating to another heart.
Thursday, 6 June 2024
Episode 50
Linda unwittingly discloses damning information. Nhlamulo and Vuvu try to guide their friend towards the right decision.
Friday, 7 June 2024
Episode 51
Jojo's life continues to spiral out of control. Dintle weaves a web of lies to conceal that she is not as successful as everyone believes.
Monday, 10 June 2024
Episode 52
A heated confrontation between lovers leads to a devastating admission of guilt. Dintle's desperation takes a new turn, leaving her with dwindling options.
Tuesday, 11 June 2024
Episode 53
Unable to resort to violence, Taps issues a verbal threat, leaving Mdala unsettled. A sister must explain her life choices to regain her brother's trust.
Wednesday, 12 June 2024
Episode 54
Winnie makes a very troubling discovery. Taps follows through on his threat, leaving a woman reeling. Layla, oblivious to the truth, offers an incentive.
Thursday, 13 June 2024
Episode 55
A nosy relative arrives just in time to thwart a man's fatal decision. Dintle manipulates Khanyi to tug at Mo's heartstrings and get what she wants.
Friday, 14 June 2024
Episode 56
Tlhogi is shocked by Mdala's reaction following the revelation of their indiscretion. Jojo is in disbelief when the punishment for his crime is revealed.
Monday, 17 June 2024
Episode 57
A woman reprimands another to stay in her lane, leading to a damning revelation. A man decides to leave his broken life behind.
Tuesday, 18 June 2024
Episode 58
Nhlamulo learns that due to his actions, his worst fears have come true. Caiphus' extravagant promises to suppliers get him into trouble with Ndu.
Wednesday, 19 June 2024
Episode 59
A woman manages to kill two birds with one stone. Business doom looms over Chillax. A sobering incident makes a woman realize how far she's fallen.
Thursday, 20 June 2024
Episode 60
Taps' offer to help Nhlamulo comes with hidden motives. Caiphus' new ideas for Chillax have MaHilda excited. A blast from the past recognizes Dintle, not for her newfound fame.
Friday, 21 June 2024
Episode 61
Taps is hungry for revenge and finds a rope to hang Mdala with. Chillax's new job opportunity elicits mixed reactions from the public. Roommates' initial meeting starts off on the wrong foot.
Monday, 24 June 2024
Episode 62
Taps seizes new information and recruits someone on the inside. Mary's new job
As a film director, I have always been awestruck by the magic of animation. Animation, a medium once considered solely for the amusement of children, has undergone a significant transformation over the years. Its evolution from a rudimentary form of entertainment to a sophisticated form of storytelling has stirred my creativity and expanded my vision, offering limitless possibilities in the realm of cinematic storytelling.
Young Tom Selleck: A Journey Through His Early Years and Rise to Stardomgreendigital
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
Experience the thrill of Progressive Puzzle Adventures, like Scavenger Hunt Games and Escape Room Activities combined Solve Treasure Hunt Puzzles online.
Create a Seamless Viewing Experience with Your Own Custom OTT Player.pdfGenny Knight
As the popularity of online streaming continues to rise, the significance of providing outstanding viewing experiences cannot be emphasized enough. Tailored OTT players present a robust solution for service providers aiming to enhance their offerings and engage audiences in a competitive market. Through embracing customization, companies can craft immersive, individualized experiences that effectively hold viewers' attention, entertain them, and encourage repeat usage.
Maximizing Your Streaming Experience with XCIPTV- Tips for 2024.pdfXtreame HDTV
In today’s digital age, streaming services have become an integral part of our entertainment lives. Among the myriad of options available, XCIPTV stands out as a premier choice for those seeking seamless, high-quality streaming. This comprehensive guide will delve into the features, benefits, and user experience of XCIPTV, illustrating why it is a top contender in the IPTV industry.
1. NEW CHAPTER FOR E-BOOKS p79
BUSINESS IMPACT
CLOUD
COMPUTING
Published by MIT
Decoding
Social
Media
Discovering the
patterns in tweets
will reshape TV,
ads, and politics
Stuck With
Oil Sands
Q&A:
Google+
Creator Can Nokia
Be Saved?
The Data
Surveillance
The Authority on the
Future of Technology
Electronically reprinted from December 2011
State
www.technologyreview.com
2. A Social-
Media
Decoder
new technology deciphers—
and empowers—the millions who
talk back to their televisions
through the Web.
By david talBot
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rom his 24th-floor corner office in midtown Manhattan, what’s been working for them, and replace Andy Rooney with Ash-
the veteran CBS research chief David Poltrack can gaze ton Kutcher.”) TV executives like Poltrack must now grapple with
southward down the Avenue of the Americas, its sidewalks these spontaneous, messy, irreverent remarks.
teeming. For more than four decades, it has been his job to How to make sense of it all? Poltrack walked into the office of a
measure people’s television habits, preferences, and reactions. In staff member, John Butler, clutching a report from a startup called
large part, this has meant following the viewing habits of Nielsen Bluefin Labs, a social-media analytics firm that attempts to track
panels of TV viewers and parsing the results of network surveys comments on shows and ads and discern the commenters’ inter-
on their opinions. On a late September afternoon, with fall pre- ests and demographics. Some of what it had found seemed sur-
mieres under way, his desk was strewn with color-coded opinions prising. For example, the season premiere of Two and a Half Men
from 3,000 Americans who had wandered into CBS’s Las Vegas had attracted 78,347 comments compared with 82,980 for Danc-
research outpost, Television City, at the MGM Grand Hotel and ing with the Stars, on ABC, even though the latter show has lower
Casino, and agreed to fill out TV surveys for the chance to win a Nielsen ratings and an older audience that’s less likely to partici-
3-D home entertainment system. pate in social media. (It turns out that reality competition shows,
But now he’s also dealing with a growing force: the masses talk- by their nature, attract more active audience response.) Poltrack
ing back through social media. Of the approximately 300 mil- wondered how a little-watched show called Bad Girls Club—on the
lion public comments made online worldwide every day—about Oxygen network—had garnered 32,665 comments. “Get Bad Girls
two-thirds of them on Twitter—some 10 million, on average, are Club up there,” he said to Butler, motioning to Butler’s computer
related to television (though daily numbers vary quite widely). screen. “What are they saying?” Butler scrolled through the raw
“¿Que sera two and a half men si[n] Charlie?” one viewer recently comment string. “This bitch angie on #Badgirlsclub wear the same
tweeted, alluding to the replacement of Charlie Sheen by Ashton damn socks in every episode,” remarked one viewer; “BGC, shower &
Kutcher on the CBS sitcom. “The beginning of Person Of Interest bed,” announced another. It was hard to know what any of it meant.
is like Jack&Ben all over again,” remarked another. (A couple of Overall, the data was raw and, in many cases, ambiguous. But
weeks later, another added: “I assume CBS will keep going with Poltrack came away with some respect for what he was seeing. “As
Feature Story Photographs by ia n al l en
3. Power ShiFt
Deb roy, Ceo of Bluefin
Labs, says social media have
changed the relationship
between media consumers
and producers.
www.technologyreview.com Feature Story 45
4. a one-time measurement, we have better ones,” he said, referring Pringles, and Duracell). Each year the company spends $5 bil-
to CBS’s precisely constructed surveys. But whereas the surveys lion on media ads—the bulk of them on TV—and another $5 bil-
are intermittent, social-media analytics can provide “a continuous lion on in-store advertising worldwide. While Procter & Gamble
monitor of conversation about a program, episode by episode,” he carefully vets ads with consumers before airing them, it has never
said. “And that is something we can’t replicate.” What’s more, the known whether the same viewers would respond differently to an
quantity of commentary is increasing all the time, making it more ad depending on what show surrounded it.
important as an object of study and as a force network executives Craig Wynett, the company’s chief learning officer, says Bluefin
would like to harness. As Poltrack explained, real-world and online Labs is teasing out nuances in the way context affects the extent to
chatter—the “exponential movement of a conversation through which an ad generates buzz. One specific product ad (he wouldn’t
the population”—drives the success or failure of TV shows and, in say which) was placed on two shows with similar demographics
turn, the allocation of $72 billion in U.S. television ad spending. and ratings. One show produced eight times more social-media
Six hundred miles to the west, a similar assessment was under response than the other. Nobody knows why, but that’s what hap-
way at the Cincinnati headquarters of Procter & Gamble, the pened. “Historically, we have held context as a constant. Well, sur-
world’s largest advertiser (its brands include Tide, Gillette, Bounty, prise! In the real world, context plays a fundamental role,” he says.
Feature Story technology review November/December 2011
5. Mining Social SentiMent
Analyses of online comments are already influencing corporate,
financial, and governmental behavior. Certain companies, Com-
cast among them, keep an ear open for outbursts of anger to help
them detect and respond to service outages and product problems.
A London hedge fund, Derwent Capital, makes trades based on
the financial calm or anxiety it gleans, in part, from social-media
data. And while recent events have suggested that revolutionar-
ies can use social media to help them overthrow some authoritar-
ian regimes (see “Streetbook,” September/October 2011), China has
learned to manage citizen outrage through measured responses to
specific online complaints about matters such as police corruption
(see “China’s Internet Paradox,” May/June 2010).
For marketing purposes, it has become de rigueur for compa-
nies to set up Facebook pages and send out tweets, and to keep a
watchful eye on the bubbling up of blogged anger. This is true of
television networks as well as other companies. For example, Dis-
covery Communications, which runs channels including the Dis-
covery Channel, TLC, and Animal Planet, maintains 75 Facebook
PLAYING BALL As a doctoral candidate, Michael Fleischman (above) used pages with 45 million fans, and keeps 23 Twitter accounts crack-
televised Red Sox games to teach computers to recognize home runs ling with reminders like “Mythbusters starts in 5 minutes!” “It’s all
and other plays. Now the company he cofounded, Bluefin Labs, analyzes
social media to decipher mass reactions to TV shows and ads viewed in that beautiful viral effect of social media to get people to watch our
the United States. In its offices (left), a screen displays the number of com- shows,” says Gayle Weiswasser, Discovery’s vice president of social-
ments searched, minutes of TV ingested, and connections found. media communications, “and we aren’t the only ones who do it.”
To tap the other side of the conversation—the unscripted
Bluefin Labs is one of a growing number of analytics companies response of consumers with social-media accounts—companies
parsing the meaning of comments in social media. And its CEO, like Radian6 (now owned by Salesforce), General Sentiment, Syso-
Deb Roy, believes they are capturing a fundamental change in the mos, Converseon, and Trendrr track social-media sentiment and
relationship between creators and consumers of mass media. “What volume on a range of topics. Of course, even the best filtering efforts
I have learned by hanging out with TV executives, talent agencies, don’t eliminate all spam. And it’s not always clear what prompted
and creative types is that the assumption is built into their organiza- a post, how a slang-filled tweet should be interpreted, or how to
tions’ DNA that this is a one-way dialogue,” he says. “Audience mem- identify the author’s demographics. Yet it is “critically important”
bers speaking through social media is effectively a shift in power.” for businesses to make sense of all this, says Radha Subramanyam,
In some ways, a two-way conversation has begun. And in future senior vice president of media and advertising insights and analyt-
years a TV network could, in theory, continue the conversation by ics at Nielsen: “This is the world’s largest focus group, the world’s
revising its promotions to emphasize characters that have caught largest town hall. Companies that figure this out will thrive in the
on with audiences—or even by revising plot lines midway through next 10 to 15 years. Companies that don’t will fail.”
a season. Advertisers, meanwhile, could swap out ads—or place It’s especially important for TV networks and advertisers. Nielsen
them differently—on the basis of the social-media response they says that Americans, on average, spend 20 percent of their day
get. (Something like this already happens with online ads; increas- watching TV, and many simultaneously peck away at laptops or
ingly, algorithms use real-time metrics like page views and content mobile devices. Sites like Miso and GetGlue encourage people to dis-
changes to guide placement decisions.) In the political realm, cam- cuss favorite shows with friends and other fans. Evidence is emerg-
paigns could rapidly determine, among other things, which mes- ing that social-media buzz has some relationship to ratings: NM
sages animate people. And early feedback from the first adopters Incite, a Nielsen-McKinsey joint venture, found that among people
of analytics—network executives and advertisers—could provide aged 18 to 34, a 9 percent increase in such chatter in the weeks
clues to wider potential impacts. Wynett says he doesn’t know before a show’s premiere correlated to a 1 percent ratings increase.
if the people who commented on his advertisement bought the Recognizing these kinds of connections, sentiment-analysis
product or “if the message spread until every man, woman, and firms including Trendrr.tv (part of Trendrr) and Socialguide spe-
child heard it.” Still, he says, “It’s early days, but it shows promise.” cifically track social response to television content. But Bluefin
www.technologyreview.com Feature Story
6. is unique in also tracking most of what is on TV—including the he launched the ambitiously named “Human Speechome Project”
ads—to draw specific relationships between televised stimulus to document how children learn language. Before his son was
and social-media response. “What Bluefin is doing is technically born, he equipped his home with 11 video cameras and 14 micro-
impressive,” says Duane Varan, chief research officer at the Disney phones. Then the proud papa recorded (almost) everything that
Media and Advertising Lab in Austin, Texas. Already, it’s becoming happened in the house to figure out how different adult interac-
possible to measure TV viewership directly through cable boxes tions—as well as activities and objects in different locations of
rather than through samples such as Nielsen panels, he says, and the house—affected the boy’s speech development. In 2008, after
“Bluefin is doing a similar thing with this universe of public social- collecting 300 gigabytes of data every day, Roy stopped. Then he
media discourse.” and his graduate students performed feats like charting his son’s
gradual mastery of the word “water.” (A presentation of this pro-
the nFl and Social tV cess was the hit of the 2011 TED conference and has spread virally
Bluefin Labs’ headquarters occupy a one-story 19th-century factory throughout the Internet.)
that once made hoses, next to a boutique movie theater in the Ken- The project married linguistic analysis with video analysis, but
dall Square area of Cambridge, Massachusetts. Lego blocks strewn it was Roy’s PhD student Michael Fleischman, now 34, who made
on café tables busy the fingers of visitors or employees at informal the conceptual leap to TV. For his dissertation, Fleischman initially
meetings. Roy, the cofounder and CEO, sits at one of an open clus- planned to use lessons from the speechome project to teach com-
ter of desks in close quarters with nearly 40 employees, most of puters language. But there was a problem: “It became clear to me
them engineers with experience in fields like artificial intelligence, that I’d have to wait until Deb’s son grew up,” Fleischman says. “I
search, and video analysis. A poster showing the “bloodline” of the needed to find a new data set.” The answer came, appropriately, in
advertising industry is pinned on a worn wooden post to his right. front of the television. One night, while watching a Red Sox game
Roy, who is 42, is a Winnipeg-born computer and cognitive with his girlfriend (now his wife), Fleischman realized that tele-
scientist who until 2008 had spent his entire career in academia, vised sports had what he needed: visual action, play-by-play dia-
first at the University of Waterloo and then at MIT and its Media logue, and sufficient repetition and structure. So he started creating
Lab, where he became head of a research group called Cogni- software that would turn baseball games into a language-teaching
tive Machines. Among other things, his group concerned itself tool. The spoken words “home run,” for example—when accompa-
with problems such as how to teach English to robots. In 2005 nied by a camera angle arcing across a stadium—might lead the
computer to learn how to distinguish an actual home run. After
Technology Review wrote about the baseball-interpreting technol-
Conversation starter ogy, he and Roy were invited to apply for a $100,000 National
The total number of social-media comments is rising sharply, Science Foundation Small Business Innovation Research grant.
providing more fodder for analysis. Most of these are public.
In 2008, Fleischman and Roy got the grant and named the com-
pany after a sushi restaurant where they’d discussed their plans.
800
The initial focus on sports led to angel investments from sports
PROJECTED
700 magnates including Jonathan Kraft, president of the New England
Patriots; Jim Pallotta, an owner of the Boston Celtics; and Dan
600
Gilbert, majority owner of the Cleveland Cavaliers. (As of October
500 2011, the company had received $8.5 million in funding, mostly
Billions
from Redpoint Ventures but also from angel investors.) Bluefin’s
400
first customer was the National Football League, which already
300 had a new online feature called “Game Rewind” that let fans review
already-played games. Fleischman and Roy expanded the concept
200 by tying the video stream to social-media comments. They tuned
search algorithms to look for football-related keywords; the result
100
was an on-screen interface that let fans read, play by play, what
0 others had written. (This turned out to be an early instance of the
2008 2009 2010 2011 2012
now-popular trend in social TV applications.)
Source: Gnip. Figures reflect both public and private instances of active participa-
During this process, Roy and Fleischman had another “Aha!”
tion in online conversations: tweets, comments, and other posts. moment. The comment stream that turned up for televised games
had blank patches at regular intervals. “We looked and said, ‘What’s
Feature Story technology review November/December 2011
7. 210,000 episodes of 7,100 television shows, plus advertisements.
The company now monitors 200 networks.
After uploading the raw feed to Amazon’s cloud computing ser-
vice, Bluefin gathers programming-guide information—the names
of the shows, their broadcast channels and times, and also the
names of characters and actors—along with closed- captioning
text extracted from the video signal itself. This provides a list of
keywords that can help identify relevant social-media comments.
Since advertising schedules are not published ahead of time, Blue-
fin creates one. The algorithm detects when a “pod” of ads has
started. Then a system of digital fingerprinting identifies repeat
airings; human staffers are notified of first-time airings to make
the initial identification.
Among the more than 10 million comments made daily about
TV content, Bluefin’s algorithms identify about 1.4 million that are
made in the three hours before or after a show or advertisement
aired on one of the networks it tracks. (About 90 percent of these
comments are tweets; the bulk of the remainder are public Face-
book posts.) Although on-demand services, recording technologies,
Network eFFect David Poltrack, chief research officer for cBS, has long and new Internet models of TV delivery are changing viewing hab-
recognized the value of viewer conversations about shows. Now he’s evalu- its (see “Searching for the Future of Television,” January/February
ating tools that scrutinize millions of comments made about tV online.
2011), most people still watch television the old-fashioned way, and
Roy says they seem more likely to make real-time comments when
that?’” says Roy. “Well, those were the ads.” It hadn’t occurred to they know they are watching the first airing. Bluefin also keeps
them that people would talk about ads. But they do. They write— close tabs on the 9.8 million people who have commented about
as one recently did, in a tweet picked up by Bluefin—things like television at least once in the past 90 days, to build up knowledge
“The dude rappin in the mcdonalds commercial about the smooth- about their demographics and interests.
ies will forever be clowned where ever he goes.” Text analysis underpins all these efforts: whereas “delicious” or
Roy and Fleischman realized that the advertising industry might “tasty” might indicate a positive response to a restaurant, terms like
be interested in understanding more about such comments, and “can’t wait” or “fascinating” or “drivel” might show up in comments
advertisers had large research budgets. “We took the principles of related to TV shows. Bluefin is working on identifying not only
big data, data mining, and visualization,” Roy says, “and turned that positive or negative reactions but ones that are vulgar or polite,
microscope [in my house] into a telescope to look at the world of serious or amused, calm or excited. “At the highest level, what we
social media as it relates to television.” They called their work the are trying to do is language understanding,” Fleischman says. It also
“TV genome.” Today Bluefin has 15 clients, including Pepsi, Mars, tries to glean demographic information about who is commenting.
and Comcast; the TV networks CBS, Fox Sports, A+E Networks, Women, for example, are more likely to refer to family members,
AMC Networks, and Turner Broadcasting; and the ad agencies while men are more likely to mention friends or electronic devices.
McGarryBowen and Hill Holliday. The company business is selling Emoticons hint at age: someone who uses :-) is probably 10 years
subscriptions to its interface and custom analytics. While making older than someone who uses :). People using 8-) are even older.
these conquests, Roy encountered a language learning issue of his Bluefin ultimately turns all this data into two main measure-
own. “When I started talking to people in TV, I’d hear the word ments. “Response level” reports the number of people commenting
‘programming.’ Turns out they weren’t talking about programming on any given ad or episode of a show, measured on a logarithmic
software,” he recalls. “It took me a while to figure this out.” 10-point scale. “Response share” measures what percentage of all
social-media response to television programming at a given air-
InsIde the telescope time focused on a particular show or ad. The company’s first inter-
In order to capture almost everything happening on television, face—Bluefin Signals, which provides analytics on comments about
Bluefin uses a data center studded with satellite dishes in Medford, TV shows—went live in June. A second, which is due for release in
Massachusetts (see “Heeding the Tweets,” next page). Through the December, will track response to individual ad campaigns. Next year
first week of October, they’d pulled in every minute of more than Bluefin plans to include Spanish-language comments in its analysis.
www.technologyreview.com Feature Story
8. HeedinG tHe tWeetS
how Bluefin analyzes what you say about tV
3
4
Reality shows
(shaded)
1
1. Video intake text. each day, about 1.4 million
every day, Bluefin ingests video comments fit these criteria.
from 200 television networks,
representing about 90 percent 3. t analysis
ext
of the programming viewed by For comments about tV, Bluefin
U.S. audiences. it also captures seeks clues about the author’s
the name and time of the show, gender and age. in this example
the names of characters and (based on a real tweet but edited
actors, and closed-captioning and anonymized), a female
text of the show’s dialogue. it screen name, use of multiple
tracks advertisements as well. exclamation points, and refer-
Machines detect ads; humans ences to family members are
electronically tag new ads, and hints of female authorship. the
video fingerprinting technol- system keeps track, in anony-
ogy detects and tracks repeat mized fashion, of posters’ com-
airings. menting habits—especially what Russian Dolls
tV shows and ads they comment
on over time.
huckabee
4. patterns and associations
Bluefin makes many kinds of
associations that could be valu-
able for programmers, market-
ers, and, someday, politicians.
For example, women who talk
about Diet Coke in social media
also discuss reality shows more
2 than other kinds of program-
ming, with Russian Dolls topping
2. Social-media intake the list. But men who mention
At the same time, Bluefin scans Diet Coke in social media tend
300 million public social-media to discuss talk, news, or comedy
comments daily for keywords shows the most, especially Mike
associated with the video signals huckabee’s program on Fox
it has processed. the system News. Such information can,
seeks relevant comments that in theory, do things like help ad
appear in the three hours before buyers determine which slots talk, news,
or after a show is broadcast, sug- best provoke audience “conver- and comedy
gesting that the words are not sation,” but proof of its value is (shaded)
B LU e F i N LAB S
being used in some other con- still under study.
Feature Story technology review November/December 2011
9. Roy says there is no reason why the company couldn’t track televi- Making oF the pReSident, 2012
sion signals and analyze the sentiments expressed through social Fleischman and Roy predict, however, that applications will ulti-
media in other countries, too. So far, though, there are no immedi- mately go well beyond TV, helping to reveal the events and media
ate plans to expand beyond the United States. sources that inspire people in radio, newspapers, and magazines,
as well as online. “You can look at the affinity from any one thing
how pepSi ReSonateS to any set of things,” Fleischman says. “Pop culture expands fairly
Bluefin can tell you certain things very clearly, and one of them widely—politics, media, actors, books, plays, religion. The tail gets
is the degree to which audiences are moved to talk about Diet longer and longer, to anything you can imagine people talking
Pepsi when a swimsuit-clad Sofia Vergara is involved. Vergara, who about. If you are looking for a set of people with a particular inter-
plays the Colombian trophy wife on the comedy Modern Family, est, we can tell you how this relates to another set of interests.”
appeared this past summer in a widely aired commercial in which The next obvious area for Bluefin is politics. Early next year, in
she met soccer heartthrob David Beckham on a beach. Traditional time for the presidential primary season, the company expects to
social-media analysis showed a 7 percent increase in chatter about analyze social-media reaction to speeches, televised debates, and
the drink during the time the campaign aired. But Bluefin knew the political advertisements. “What’s potentially more interesting is
ad had run exactly 746 times, on 260 different shows, and it knew understanding who, positively and negatively, is making connec-
who had commented on those 260 shows during the commercial’s tions between audience members,” Roy says. Already, social media
run. Among those 1.8 million people, mentions of Diet Pepsi were have become a key political organizing tool (see “How Obama Really
up by 19 percent. Bluefin was also able to determine that in June, a Did It,” September/October 2008). But political operatives are tough
spike in negative sentiment about the Hyundai brand throughout customers: they care mainly about two things. First, in presidential
social media coincided with the premiere of a TNT science fiction races, they care what undecided voters in swing states think. And
drama, Falling Skies, during which commenters complained that second, they want to know who, among their reliable base of sup-
a promise of “limited commercials” had been broken. porters, is willing to take some action, such as donating or spreading
Such insights could be a boon to television advertisers wonder- a message. Comments in social media are of limited value.
ing what ads to place and where to place them. “If I’m moved by Still, political operatives might be just as interested as Procter
comedy, drama, or sheer creativity in an ad, then I have a propen- & Gamble in learning which messages are resonating. Andrew
sity to talk about it,” says Mike Proulx, senior vice president for Heyward, former president of CBS News and a Bluefin advisor,
social media at the ad agency Hill Holliday. “There is a theory— thinks such analyses could be vital for political commentators and
and it’s unproven—that the greater the social-media mentions, the anchors, too. “Getting almost real-time feedback on scale and senti-
higher the content’s resonance.” ment is very valuable for a political organization or a candidate—or
The new tools could also complement analytics like those pro- a news organization trying to cover the race,” he says.
vided by Simulmedia, a New York City company that licenses ano- The value of social-media analytics will only rise. The number of
nymized viewing data from 18 million set-top boxes. “Bluefin is able comments is growing every month, and Roy predicts that analyti-
to associate specific delivery of an ad to positive sentiment in some cal technology will improve as algorithms are refined and as more
target audience,” says Dave Morgan, Simulmedia’s CEO. “That participants crunch the data and pursue yet-unimagined applica-
alone is becoming a key marketing objective. It’s no longer just tions. Today, conversations in social media are still hard to overhear
‘Spend a certain amount of money on sex, age, income’; it’s ‘Spend and decipher. But what might someday emerge from Bluefin, or
money that causes positive sentiment from a target audience.’” one of its competitors, are technologies that make those conversa-
Of course, the applicability of Bluefin’s data goes only so far. For tions easy to capture and understand—and produce a metric akin
one thing, most conversations still happen in the real world, not to a Nielsen rating. (The Nielsen and McKinsey findings about the
online; according to one market research firm, KelleyFey, 90 per- correlation between buzz and ratings are a step in that direction.)
cent of the conversations people have about brands in the United In the future, then, marketing officers and network executives
States happen offline. Further confusing matters, “people who such as David Poltrack may be able to leave the survey takers back
use social media are not representative of the general population, at the Vegas slot machines and tune in to a continuous social-media
it’s very difficult to understand the differences, and it’s a dynamic, conversation that is now either inaudible or incomprehensible. They
variable thing,” says Varan, the Disney research executive. “There may see ways to create television programming, advertising, political
is so much we don’t know about how the social-media universe dif- communications, and ultimately other media that are smarter—or
fers from the real universe. So the danger is looking at the kinds of at least more responsive to what audiences find appealing.
results that Bluefin would produce and drawing conclusions that
it’s a reflection of what the overall population is doing.” DAViD tALBot iS Technology Review ’S ChieF CorreSPoNDeNt.
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