The document discusses a smart home automation company that aims to enhance customers' quality of life through integrated smart home solutions. The company focuses on sophisticated automation and superior audio/video systems. It strives to meet and exceed client expectations by establishing excellent working relationships from initial consultation through project completion. Key features of smart homes include lighting control, climate control, multi-room media, security systems, child monitoring, power management, and green solutions enabled by motion sensors. The company seeks to increase its market share, enhance brand awareness, and improve customer satisfaction through dedicated customer service, digital marketing, and strategic partnerships.

1. Tech That Enhance Your Quality of
Life…

2. Smart Homes focuses on its design and delivery
sophisticated automation as well as superior audio and
video systems, ensuring technology adds to the modern
lifestyles experience. By integrating state-of-the-art
products and equipment, Smart Homes enhances your
lifestyle, while adding value to your property.
Smart Homes has dedicated itself to providing solutions in
which the needs and expectations of our clients and their
customers are met and exceeding consistently.
Achieving client satisfaction by establishing excellent
working relationships from concept discussing through to
project completion and beyond will be the foundation of
Smart Homes Long-term success.
2

3. 1. Lighting Control
2. Climate Control with Air Purifier
3. Multi-room Audio / Video
4. Security Systems Solutions
5. Child Monitoring
6. Power Trackers / Sockets
7. Green Solutions
8. Motion Senses
3

4. 1. NORMAL HOMES DOES NOT PROVIDE THE
PROCLAIMED AMOUNT OF SOCIAL SAFETY
AND SURVEILLANCE WHICH SMART HOMES
PROVIDES.
2. NORMAL HOMES DO NOT PROVIDE THE HIGH
QUALITY LIFESTYLE WHICH OUR SMART
HOMES PROVIDE.
3. THE HUGE INTUITIVE AND PRE-PLANED
SYSTEMS WHICH REQUIRES NO EFFORT
AND, THUS HELPING US SAVING TIME, ARE
INBUILT FEATURES OF THESE SMART
HOMES WHICH IS TEARLESS.
4

6. • Increase Market Share: Capture at least 15% of the local home
security market within the next 2 years.
• Enhance Brand Awareness: Increase brand recognition by 30%
among target demographics within the next 18 months.
• Improve Customer Satisfaction: Maintain a customer satisfaction
rating of 90% or above through regular surveys and feedback
mechanisms.
6

7. • Integrated Solutions Approach: Offer comprehensive home
security solutions tailored to different customer needs.
• Customer-Centric Approach: Prioritize exceptional customer
experiences through personalized consultations and responsive
support.
• Digital Marketing and Online Presence: Utilize targeted online
advertising, SEO, and content marketing to increase brand
visibility.
7

8. • Integrated Solutions Approach: Bundle home security packages
with options for alarm systems, surveillance cameras, and smart
locks.
• Customer-Centric Approach: Provide personalized home security
assessments and 24/7 customer support.
• Digital Marketing and Online Presence: Create engaging content
on home security tips, conduct webinars on safety practices, and
run targeted ads on social media platforms.
8

9. 9
PRODUCT
PROMOTION
Inside promotion, we’ll follow the
following steps for promoting our
automated system.
 Limited-Time Promotion
 Digital Marketing
 Referral Programmes
PLACE
Mainly we will be focusing on the
metropolitan cities across the country. Our
targeted customer will be from the upper
middle class families to the upper class
families who barely spend time in their
home due to various reasons.
 Online Presence
 Retail Partnerships
 Authorized Dealers
PRICE
Estimated Price of our Product:-
Rs. 3,00,000/- for Basic Control System.
Rs. 5,50,000/- for Max Control System.
Service Charges: Rs. 25000/- (Twice a year)
Estimated Profit Margin In This Business:-
Rs. 50,000/- for Basic Control System
Rs. 70,000/- for Max Control System
Our Projected Service Profit:-
30% of the service charges
Introducing our cutting-edge Smart Home
Automation System, revolutionizing modern
living. Seamlessly control lights, temperature,
security, and more with just a tap or voice
command. Experience convenience and
security like never before.

10. • Integrated Solutions Approach: Train sales representatives to
upsell bundled packages during consultations.
• Customer-Centric Approach: Establish a dedicated customer
support team and implement a CRM system to track customer
interactions.
• Digital Marketing and Online Presence: Hire a digital marketing
agency to manage online advertising campaigns and optimize
website content for SEO.
10

11. • Measure Market Share: Track sales performance and market
share growth quarterly.
• Monitor Brand Awareness: Conduct brand recognition surveys bi-
annually.
• Assess Customer Satisfaction: Send customer satisfaction
surveys after each interaction and analyze feedback regularly.
11

12. The home security provider aims to enhance
safety and peace of mind for households by
offering integrated security solutions tailored to
individual needs. Through a customer-centric
approach, the company prioritizes personalized
consultations, responsive support, and continuous
innovation to ensure exceptional customer
experiences. Leveraging digital marketing and
strategic partnerships, the provider aims to
increase market share, enhance brand
awareness, and maintain high levels of customer
satisfaction. By implementing rigorous quality
assurance processes and monitoring key
performance indicators, the company strives for
continuous improvement and long-term success in
the competitive home security industry.
12

13. 1. Abhrajit Halder
2. Abinash Padhy
3. Agnish Shah
4. Ritul Johshi
5. Shayantan Mondal
8/06/20XX PITCH DECK 13