The company profile summarizes Big Elephant Group, a South African construction and electrical engineering firm. It provides details on the company's address, registration, leadership, vision, mission, services offered, target markets, and marketing strategy. The company aims to provide innovative client-focused solutions and has been in business for over five years. It focuses on home automation, electrical work, and general construction for individual households, small businesses, and security companies in South Africa.

1. Company Profile
Construction & Electrical Engineering
Philani Ndlovu
2/22/2013

2. BusinessAddress : 703 Tudhope Gardens cnr Tudhope & Soper, Gauteng 2198
Postal Address : 703 Tudhope Gardens, cnr Tudhope & Soper, Gauteng 2198
Email : bigelephantgroup@yahoo.co.za
Website : bigelephantgroup.co.za
Blog : bigelephantgroup.wordpress.com
Cell no : 0833559437
Registrationnumber : 2012/21073/07
BEE : LevelThree
MainMembers : Philani Ndlovu
Introduction
Our aim is to establish business by providing an innovative & client focusbusiness
solution which is relevant and cost effective.We operate with a team of highly
skilled and experienced professional affiliates, dedicated and focused on supporting
the needs of our clients. We are conscious of the quality of our work and thus view
each client uniquely to deliver value – adding Service

3. Company history
The company has been in business formor than fiveyrs and was legally constituted as a close
corporation in 2007 the compny has alwaysmaintained financial stability and hence achieved
growth and gained market share.
Vision statement
We are looking forward in to being a recognized company that has expanded
to meet the changing needs of the market, in terms of technology, skills,
products and services. We see Big Elephant Group becoming the number one
Internet Marketing Company internationally and look forward to the
challenge of making that a reality.
Mission statement
 To strive forcontinuous improvement and personal excellence individually, as an
organization and on behalf of our clients.
 To promote fair online business practice and the use of proven and ethical internet
marketing techniques.
 To empower small and medium sized online businesses through the provision of
world-class development initiative.
Services
The service mix includes
 Installation and Programming of home/office automation systems
 Electricalinstallation, maintenance and alteration ,wiring and db box
 Electric fence
 Installation of inter-telecommunication systems
 Installation of multi audio systems
 Generators
 Air conditioners
 C O C certificate
 Renovations and altering
 Plumbing industrial commercial
 Tilling and laminating floor
 Building plans, Brick works, plastering, painting,
 Roofing
 Steam cleaning, carpet, beds, cough, curtains
Market Analysis summary
In South Africawe are still in our infancy and due to the attendant set up and installation costs.
These products are predominantly targeted at the rich and affluent.As the take up of home

4. automation, systems increase in the developed world.Developing countries have also been seeing
an upsurge in the demand for these systems
These days, just about any domestic system can controlledincluding
 Lights
 Heating
 Ventilation
 Air Conditioning
 Curtain
 Security and audio visual equipment
Market Segmentation
There are several potential customer segments that wewill provide our services to:
Major customer segments include
 Individual house holds
 Small-Medium enterprises
 Security Companies
MarketAnalysis
MarketAnalysis
Potential
Customers Grouth 20012 2013 2014 2015
Individual Household
Small-MediumEnterprises
SecurityCompanies
3.50%
2%
5%
10
5
15
13.5%
6.5%
16.5%
15
8
18
17.5
10
20
Total 10.50% 30 36.5 41 47.5
TargetMarket
We focusour marketing budget on a selected industry niche. A narrow served market focuswill
help strengthen the company’s reputation of of the provision of quality and reliable services and
will generate favourable referrals.

5. Value Proposition
We offerthese advantages to our customers
 Quality Service-Quality standards and services are an integral part of our operation
from start to finish. We provide our customers withthe best possible home
automation systems programming & installation.
 Competitive Rates – Our internal management systems and operational
environment allow us to provide lowerprices to our clients all the time.
 After Sales Service – We understand the value of good customer service, not only
when the installation and programming are finished but westick with our
customers and provide after sales servicewhenever they need us.
Competitive Edge
 Our major edge is the vast industry experience and sterling reputation of its owner.
The company is well known among its clients for going an extra mile to fulfilltheir
needs.
Marketing Strategy
we market our services as solutions to the various companies and individuals needing home
and industrial automation systems. The marketing’s future marketing objective willbe to
have comprehensive nationwide reach.
Pricing
At this time of writing we have profit sharing arrangement with various other companies. We only
charge for labor and the client through our assistance acquires the material forthe project.We are
able to charge competitive prices as we minimal overhead compared to our competition.
Marketing, Advertising and Promotional Plan
We are committed to an extensive promotional campaign. The marketing objectivesare aimed at:
 Attracting quality experienced sales staff,who willalso act as brand ambassadors
 Attracting loyal customers whowill consistently lookto our company for their home
and industrial automation needs.
 Creating a favorablecompany image to encourage new and repeat business from
our target audience.
Promotion
In addition to standard advertising practices, we will gain more exposure through the following
activities:
 Advertising on industry and community publications
 Advertise nationally in newspapers and magazines

6.  Advertising in publications targeted at the rich and affluentwho are likely to be interested
in our services.
 Develop a website where our customers and potential clients are able to view and get
information on the products and services on offer.
 The company also engages in branding the company through letterheads, business cards,
banners, branded pens, coffeemugs and t/shirts etc…
 Brochures and booklets are also designed and printed offering high level overview of our
services. These brochures will be distributed to our corporate as well as individual clients.
Organization
The company’s management philosophy is based on responsibility and mutual respect. We
maintain an environment that stimulates productivity and high levels of staff decision making
authority
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contact us.