SlideShare a Scribd company logo
~ Dr.Ishvinder Singh
August
2022
I Would Also Like To Thank Our
Professor, Dr. Ishvinder Singh, For
Providing Us With This Wonderful
Opportunity To Work On A Project With
The Topic Impact Of Television
Advertisement On Children Buying
Behaviour.
s
This Project Would Not Have Been
Accomplished Without Their Help And
Insights.
Advertising & Personal Selling 2
Impact Of Television Advertisement On
Children Buying Behaviour
Advertising & Personal Selling 3
Today advertisement plays an important role in persuading customers
to purchase products and services. On the other hand the expenses of
advertisement in comparisons of other activities in most companies are
very remarkable.
In this research we will discuss the impact of the television advertisement
on the children. To attract children toward the product it is necessary
that the advertisement should contain such appeals that are according to
their age, mind set and interest for specific product. When children see
the advertisement according to their interest, they persuade their parents
to purchase that product. There is very close relationship between
advertisement and buying behaviour of children’s and we have tried to
check the impact of advertisements on children through our research
Advertising & Personal Selling 4
Advertising & Personal Selling
5
Purpose of this research to quantify that TV advertisement impact on
children buying behaviour or not. We read different articles about this
topic but some researchers tell that TV advertisements have impact on
children and some disagree about this. But almost researchers agreed that
TV advertisement have impact on children buying behaviour.
Objectives
 To find out the responses of different age group towards the TV
advertisement on children buying behaviour.
 To find out the responses of male and female towards the TV advertisement
on children buying behaviour.
 To find out the responses of TV viewing hours towards the TV advertisement
on children buying behaviour.
 To find out the mean of all variables this tells us about children buying
behaviour.
Advertising & Personal Selling
6
This type of research is necessary for every type of company
who want to increase their sales volume. So, this is very
helpful for companies. This research is very important
because if we know the results of the research then we can
take the decisions according to the results. If result shows
that TV advertisements have no impact on children buying
behaviour then companies should not take this step.
The research importance in Pakistani context is very
necessary because we not see research on this topic in
Punjab, Pakistan. So this research may be helpful for
companies in Pakistan because situations and
circumstances of every country are different and in the case
of Pakistan this statement is hardly true and this research is
needed.
Advertising & Personal Selling 7
There was a problem faced by us what age of the children’s in which they
can understand the advertisement when we able to know that age so there is
easy to make the advertisement for the children.
However we also come to know that advertisement could be understand by
the children at the age of 5 but the attitude of the children could be change
about the advertisement according to their age. After that we also come to
know that when children reached at the age of maturity his or her mental
ability also increase so , in this way they would be able to better understand
the advertisement. We also come to know that the children attract that kind
of advertisement in which they found a situation which is occur about
themselves in actually.
Advertising & Personal Selling 8
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa
SECTION 1 TITLE
• Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar ultricies,
purus lectus malesuada libero, sit amet commodo
magna eros quis urna.
• Nunc viverra imperdiet enim. Fusce est. Vivamus a
tellus.
• Pellentesque habitant morbi tristique senectus et
netus et malesuada fames ac turpis egestas. Proin
pharetra nonummy pede. Mauris et orci.
SECTION 2 TITLE
• Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue massa.
• Nunc viverra imperdiet enim. Fusce est. Vivamus
a tellus.
• Pellentesque habitant morbi tristique senectus et
netus et malesuada fames ac turpis egestas. Proin
pharetra nonummy pede. Mauris et orci.
Advertising & Personal Selling 9
Lorem ipsum dolor sit amet, consectetuer
adipiscing elit. Maecenas porttitor congue massa.
Fusce posuere, magna sed pulvinar ultricies
30%
Category Title
25%
Category Title
20%
Category Title
10%
Category Title
10%
Category Title
5%
Category Title
Advertising & Personal Selling 10
Lorem ipsum dolor sit
amet, consectetuer
adipiscing elit.
Maecenas porttitor
congue massa. Fusce
posuere, magna sed
pulvinar ultricies
20XX 20XX 20XX
Category 50,000 400,000 1,600,000
Category 500,000 4,000,000 16,000,000
Category 75 80 90
Category 5,625,000 48,000,000 216,000,000
Category 0 0 0
Category 5,625,000 48,000,000 216,000,000
Category 1,687,500 9,600,000 21,600,000
Category 562,500 2,400,000 10,800,000
Category 281,250 2,400,000 4,320,000
Category 7,593,750 52,800,000 187,920,000
Advertising & Personal Selling 11
BIG IMAGE
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa
Advertising & Personal Selling 12
Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa
Advertising & Personal Selling 13
August Bergqvist
Phone:
678-555-0128
Email:
BERGQVIST@EXAMPLE.C
OM
Template Editing
Instructions and
Feedback
15
Advertising & Personal Selling

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Advertising &.pptx

  • 2. I Would Also Like To Thank Our Professor, Dr. Ishvinder Singh, For Providing Us With This Wonderful Opportunity To Work On A Project With The Topic Impact Of Television Advertisement On Children Buying Behaviour. s This Project Would Not Have Been Accomplished Without Their Help And Insights. Advertising & Personal Selling 2
  • 3. Impact Of Television Advertisement On Children Buying Behaviour Advertising & Personal Selling 3
  • 4. Today advertisement plays an important role in persuading customers to purchase products and services. On the other hand the expenses of advertisement in comparisons of other activities in most companies are very remarkable. In this research we will discuss the impact of the television advertisement on the children. To attract children toward the product it is necessary that the advertisement should contain such appeals that are according to their age, mind set and interest for specific product. When children see the advertisement according to their interest, they persuade their parents to purchase that product. There is very close relationship between advertisement and buying behaviour of children’s and we have tried to check the impact of advertisements on children through our research Advertising & Personal Selling 4
  • 5. Advertising & Personal Selling 5 Purpose of this research to quantify that TV advertisement impact on children buying behaviour or not. We read different articles about this topic but some researchers tell that TV advertisements have impact on children and some disagree about this. But almost researchers agreed that TV advertisement have impact on children buying behaviour. Objectives  To find out the responses of different age group towards the TV advertisement on children buying behaviour.  To find out the responses of male and female towards the TV advertisement on children buying behaviour.  To find out the responses of TV viewing hours towards the TV advertisement on children buying behaviour.  To find out the mean of all variables this tells us about children buying behaviour.
  • 6. Advertising & Personal Selling 6 This type of research is necessary for every type of company who want to increase their sales volume. So, this is very helpful for companies. This research is very important because if we know the results of the research then we can take the decisions according to the results. If result shows that TV advertisements have no impact on children buying behaviour then companies should not take this step. The research importance in Pakistani context is very necessary because we not see research on this topic in Punjab, Pakistan. So this research may be helpful for companies in Pakistan because situations and circumstances of every country are different and in the case of Pakistan this statement is hardly true and this research is needed.
  • 7. Advertising & Personal Selling 7 There was a problem faced by us what age of the children’s in which they can understand the advertisement when we able to know that age so there is easy to make the advertisement for the children. However we also come to know that advertisement could be understand by the children at the age of 5 but the attitude of the children could be change about the advertisement according to their age. After that we also come to know that when children reached at the age of maturity his or her mental ability also increase so , in this way they would be able to better understand the advertisement. We also come to know that the children attract that kind of advertisement in which they found a situation which is occur about themselves in actually.
  • 9. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa SECTION 1 TITLE • Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus malesuada libero, sit amet commodo magna eros quis urna. • Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. • Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. SECTION 2 TITLE • Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. • Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus. • Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et orci. Advertising & Personal Selling 9
  • 10. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies 30% Category Title 25% Category Title 20% Category Title 10% Category Title 10% Category Title 5% Category Title Advertising & Personal Selling 10
  • 11. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies 20XX 20XX 20XX Category 50,000 400,000 1,600,000 Category 500,000 4,000,000 16,000,000 Category 75 80 90 Category 5,625,000 48,000,000 216,000,000 Category 0 0 0 Category 5,625,000 48,000,000 216,000,000 Category 1,687,500 9,600,000 21,600,000 Category 562,500 2,400,000 10,800,000 Category 281,250 2,400,000 4,320,000 Category 7,593,750 52,800,000 187,920,000 Advertising & Personal Selling 11
  • 12. BIG IMAGE Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa Advertising & Personal Selling 12
  • 13. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor congue massa Advertising & Personal Selling 13