This document discusses opening a franchise of Ferns N Petals, India's largest flower retailer, in Sudhowala, Dehradun. It notes there is currently no attractive gift shop in the area. The document outlines the study conducted, including assumptions, variables considered like competition and age, target population surveyed in Sudhowala, Selaqui and Prem Nagar via an online form, and sample design. The conclusion is that a Ferns N Petals franchise in Sudhowala would be convenient for local residents and students to access fresh flowers and gifts for any occasion.

1. Ferns N
Petals
Flowers, Anywhere Anytime…

2. We would like to express my special thanks of gratitude to my
teacher Prof. Dr Noor Mohammad who gave me the golden opportunity
to do this wonderful project. In doing a lot of Research and I came to
know about so many new things I am really thankful to them.
Secondly I would also like to thank my parents and friends who helped
me a lot in finalizing this project within the limited time frame.
Acknowledgement

3. Ferns N Petals (FNP) is India's largest flower and gifts retailer and
one of the largest flower retailers in the world with a network of
320 plus outlets across 120 cities (by May 2019). It was started by
Vikaas Gutgutia in 1994. The first shop was opened in Delhi South
extension and it took the company nine years before it finally
broke even in 2003.

4. Vision :-
Ferns N Petals strive to make itself synonymous with
flowers. The group endeavors to make every
occasion beautiful and memorable by presenting the
best of the flowers in the best of the ways to every
discerning consumer, no matter where they are.
Mission :-
Ferns N Petals feels that customer satisfaction is the
keyword to success. Catering to exquisite tastes and
with an exclusive list of clientele, FNP aims to
surprise its customers with deftly crafted floral
arrangements and present them in a never before
experience. The aim of the group is to be a premium
online florist offering fresh flower delivery services in
almost every location of India.
“

5. The Study
About……
01

6. Decision To Run A
Franchise Of Ferns
And Petals…
Innovative And
Personalized Gifts
At Doorstep
Easily
Accessible
Sharing
Love
02 03 04
Providing Low
Cost Floral And
Gifts
01

7. The Study Being
Made……
02

8. In Dehradun, Some Bounded Vendors Are Doing The Business Of
Flowers. So It Becomes Too Difficult For The Local Residents And The
Students To Find Fresh Flowers And Bouquets. Near Café Casa Linda,
Chakarata Rd, Sudhowala, We Can Have Access To The Family Along
With Teenagers. 'FERNS AND PETALS' Will Help Them To Find
Personalized Gifts And Fresh Flowers At Reasonable Rates For Any
Occasion. The Customer Has To Visit Many Stores To Get A Different
Item For An Occasion. If You Want Any Flowers, Plants, Home Decors,
Cake, Gifts For Parents/ Friends/ Loved Ones, The Customer Will Get
Everything At One Store And Need Not Visit Many Stores.
Online Stores Take A Few Days To Deliver The Order. We Are Available
Online And Will Have Retail Stores. Their Orders Will Reach Them Within
A Few Hours.

10. The Location Of
The Plan….
03

11. All Of Us Are Aware That There Is No Attractive Gift Shop In The Area We
Reside. There May Be Some, But You Cannot Find Them That Royal And
Qualitative. And At Some Point, All Of Us Agree To This.
So, Why Not Go For Ferns And Petals In Sudhowala?? Sudhowala Is A
Locality In Dehradun City In Uttarakhand State Of India, Which Lies
Somewhere Between Main Dehradun City And Selakui. And Sudhowala
Has Many Colleges Near It. Dolphin Institute, Uttranchal University, The
Law College Of Dehradun….All Of Them Are Situated At A Near Distance.
And, Even If We Talk Of Colleges In Selakui, Like DBS And ICFAI,
Students Studying Here Can Also Go To Sudhowala If They’re Really
Interested In Finding And Purchasing A Quality Gift For Their Loved Ones.
Moreover, Having A Branch At A Location In Between The City And Its
Outskirts, Is An Advantage. Because The Location Is At A Center Point,
And It’s Distance Would Be Much From Dehradun City As Well As
Selakui. So, We Can Have A Good Reach And We Can Have More
Customers.

12. The Assumptions
Prepared For
Study……
04

13. 1. The Very First Assumption Is That Customers Will Buy Our
Products And Services, Which In Turn Will Generate
Sufficient Sales To Make Profit For The Long Run.
2. The Second Assumption Is That We Have All The
Resources To Start The Business. Whether It Be Land,
Property Or Money.
3. The Third Assumption Is Profitability. Profitability Is The
Ambition Of Every Entrepreneur. So, We Assume That Our
Business Will Be Profitable, Which Will Be Backed By
Strong Market Research, Because Sales Is Not The Only
Factor Which Determines Profitability.

14. The Variables
Taken For The
Study……
05

15. Variables Taken
For The Study Will
Be:
COMPETITION
We have to study about our competitors so that we can
have something new and more innovative in our
organization, which will attract more customers towards
our firm as compared to others.
AGE
We’ll consider age as an important factor because it’s
important to know what is the age of your target
population. If we’re well aware of the age factor, we’ll
know what products to keep in the firm and what
products will be preferred more.
DISTANCE
We will try to know the distance that they live on from
our firm. This will help us know our reach. We will come
to know how much of the area we can cover, and
accordingly we will make plans for our online services.

16. Type Of Data Is Required?
If Primary Data Is Required,
Prepare A Data Collection
Tool……...
06

17. On The Basis Of Extent Of Theory, We Can Divide Research Into
Two: Theoretical And Empirical. Theoretical Research Is A Type
Of Research, In Which We Solve The Problem With The Help Of
Existing Theories And Explanation. Empirical Research Is A Type
Of Research In Which The Researchers Collect Primary Data
Through Both Qualitative And Quantitative Approaches. He Then
Analyses The Data And Tests The Hypothesis. In This Project,
We Will Be Choosing The Empirical Research Methodology And
We’ll Be Collecting Primary Data To Test Our Hypothesis.
We Will Be Choosing The Most Reliable Primary Data Collection
Tool, Which Is Mailed Questionnaire. We Will Be Asking The
Respondents To Re-mail The Answered Questionnaire To The
Investigator Immediately After Finishing.

18. Reasons Behind Choosing This Method Are:
• This Method Is Quite Economical As It Requires Less Money And Labour.
• The Data Is Very Much Original Because Respondents Are Directly
Involved In The Collection Of Data.
• Every Question Is Interpreted By The Respondent In His Own Way.
Hence, It Is Free From The Personal Bias Of The Investigator.
• This Method Is Suitable For Sensitive Questions And Maintains The
Anonymity Of Respondents.

19. Where Can The Required
Data Be Found (Target
Population)?
07

20. ● We Have Surveyed From Different
Collage Student For Their Opinions
For Opening This Shop.
● We Have Created A Google Form
In Which We Asked Few Question.
● We Have Targeted Selaqui,
Sudhowala, Prem Nagar.
● We Have Visited Personally In The
Mention Location For Collecting
Data. From The Data We Have
Decided To Open Our Franchise In
Sudhowala So That We Could
Cover All The Area.
https://forms.gle/AokXfW1GS9q7rvBVA

21. Timestamp Name Place Age
How satisfied were you with
the Location?
3/14/2022 22:52:03 Shweta Setia Sudhowala 15 - 25 5
3/14/2022 22:52:42 Rakshandha sudhowala 15 - 25 5
3/14/2022 22:53:14 Shagun prem nagar 15 - 25 5
3/14/2022 22:53:39 Prerna prem nagar 15 - 25 4
3/14/2022 22:53:59 Preethi selaqui 25 - 40 4
3/14/2022 23:00:32 Jyoti Sharma selaqui 25 - 40 5
3/14/2022 23:01:02 Mansi Kumar Prem nagar 15 - 25 5
3/14/2022 23:01:43 Serpo Lama sudhowala 25 - 40 4
3/14/2022 23:06:41 Kanika prem nagar 15 - 25 3
3/14/2022 23:07:13 Sakshi Das PREM NAGAR Above 40 4
3/14/2022 23:07:39 Priyanshi Chaurasiya SUDHOWALA 25 - 40 5
3/14/2022 23:10:03 Kajal Joshi SUDHOWALA 15 - 25 5
3/14/2022 23:01:02 Raghav Gupta selaqui Above 40 4
3/14/2022 23:01:02 Komal Prem nagar 25 - 40 5
3/14/2022 23:01:02 Akash Das sudhowala 15 - 25 4
3/14/2022 23:01:02 Madhuri prem nagar Above 40 4
3/14/2022 23:01:02 Rohit Singh PREM NAGAR 25 - 40 3
3/14/2022 23:01:02 Aman Kumar SUDHOWALA 15 - 25 5
3/14/2022 23:01:02 Darshan Raghuvanshi SUDHOWALA Above 40 4
3/14/2022 23:01:02 Aditya Ojha selaqui 25 - 40 3
3/14/2022 23:01:02 Kartik Singh Prem nagar 15 - 25 4

22. What Will Be The Sample
Design?
08

23. Research Designing Is All About Decision Regarding
What Where When And How Much….
Planning
A. Sources
B. Types of
Information
Strategy
A. How To Approach
the Resources
B. Analyzing the Data
The Time & Cost
Budget

24. THE WEDDING OF
Fern
Petals
N
JULY | 18 | 2020
17:00
SAVE THE DATE
PLEASE JOIN US FOR THE WEDDING
OF
Fern
Petals
N
JULY | 18 | 2020
17:00

25. CONCLUSION
Ferns N Petals (FNP) is India's largest flower and gifts
retailer and one of the largest flower retailers in the
world with a network of 320 plus outlets across 120
cities. In Dehradun, Some Bounded Vendors Are Doing
The Business Of Flowers. So It Becomes Too Difficult
For The Local Residents And The Students To Find
Fresh Flowers And Bouquets. Near Café Casa Linda,
Chakarata Rd, Sudhowala, We Can Have Access To
The Family Along With Teenagers.
In This Project, We Will Be Choosing The Empirical
Research Methodology And We’ll Be Collecting Primary
Data To Test Our Hypothesis.

26. Thank You
Doon Business School, Dehradun