Output ppt for AIESEC Global Steering Team meeting (Nov 2012). Please refer to http://bit.ly/STnov for more info.

1. STEERING TEAM
MEETING
November 5th to 9th
2012

2. The Amplifier Plan

3. Amplifiers
Organisational
Reputation Online
Engagement

4. Brand Evolution for Stronger
Market Positioning

5. Brand Evolution for Stronger
Market Position
 Brand Refresh Project
 Brand toolkit (Implementation Guide)
 Regional/ National Implementation
 Website Re-design
 Youth Speak 2015

6. Timeline for 12-13
Brand Refresh Project
Oct-Nov Dec/Jan
Sept
Brand Storming Brand XP Focus Group Refreshed Brand
Partnership finalized
with DT Summit Testing Brand Finalized Implementation
Website Re-design aiesec.org Launch new
Re-design website
Youth Speak
Youth Speak Youth Speak Continued
Design Launch Promotion
Youth Speak 2015
Dec. 4 Until Last
week of Jan

7. Key Projects: Brand
Evolution
Brand Elements
 Progress:
 Brand attributes created
 Negotiations with DesignThinkers
 Next 3 months
 Visual elements finalized by December 10th
 Visual Guidelines released before Dec. 19th
 APPLICATION: Website and global materials/channels redesign
completed by mid-January
Brant Strategy Guide
 Next 3 months
 Based on output of the summit.
 Goal to release in November
 Set up webinars for training (end Nov.)
 Need countries to champion implementation regionally (RST)

8. Massive Online Presence and
Engagement

9. Online Presence and
Engagement
DRIVE MOVE CONVERT

10.  Driving Engagement Online (2) DRIVE
 Divided into tiers of activities
SECONDARY ONGOING
MAJOR PROJECTS
PROJECTS CONTENT
• Story Telling • Showcasing • Features (Ideas
Platform Campaigns and articles from
(Oct- Nov) • Global Initiatives other orgs &
• Youth Speak 2015 (conferences, aw individuals)
(Dec- Jan) ards etc.) • Youth Opinion
• Global • @ Insights (ex. (insights and
Competition (Jan- LEAD, @convers conversations)
Feb) ations) • Crowd Sourcing
• Youth to Business • Stories/ (ex. Hand
(Nov.-Dec) Experiences campaign)
• Marketing • Others
Activities

11. Key Projects: Online
Engagement
Drive
 Youthspeak
 Next 3 months
 Set to be released first week of December
 Less emphasis on Brand Audit Survey as brand refresh was
delayed
 2-3 months of promotion
 Cultureshock*

12. MOVE + CONVERT
Global ORS
 Progress
 New global ORS for Students and Alumni
 Next 3 months
 ORS will be a part of the new website, Including plug-ins for connecting to existing
Salesforce & Podio systems of countries
CALL TO ACTION (MARKETING)
 Progress
 Increased posts that connected people to ORS and Webstie on social media
 Clear CTA buttons on social media pages
 Next 3 months
 Marketing Activities: Every week has either a Programme or organizational promotion
or Youthspeak focus.
 50 euro/work investment in testing sponsored posts for next 1 1.5 months

13. MOVE + CONVERT
Aiesec.org
 Progress
 Content being improved on the current website
 Next 3 months
 Meeting with company for a quote to build on the UK website
platform
 Implement Brand visual elements onto new website
 Jan: Begin migration to wordpress

14. Timeline for 12-13
Oct-Nov Dec/Jan
CONVER
Launch new
T
aiesec.org
Aiesec.org Re-design
website +
Wordpress project
Creating Launch and
Youth to Business Publication Promotion
DRIVE
Platform Launch new Building
CultureShock Development website Virality
Youth Speak
Youth Speak Youth Speak
Continued
Youth Speak 2015 Design Launch
Promotion
Dec. 4 Until Last
week of Jan

15. NETWORK SUPPORT
Drive
 Youth Speak 2015, Youth to Business, Culture Shock, and Marketing
Activities, ongoing:
(1) Global promotion and alignment through online channels
(2) Take advantage of showcasing and marketing opportunities
Move + Convert
 ORS  build behavior in entities of driving traffic to ORS +
following up on registrations
 aiesec.org  for those using the current template/cms, plan
for HR/ time to adjust to new CMS during February, March,
April (advise successors to get involved)

16. Organizational Reputation
Building

17. Organisational Reputation
Building
 PR Activities
 Building showcasing practice – internal management
process within AI for global PR activities (events, awards,
alliances)
 Progress:
 Events
 Nexus Global Youth Summit
 Pioneers Festival
 IFISO Meeting
 PR Alliances
 WEF
 UN

18. Organisational Reputation
Building
PR Activities
 Building showcasing practice –
Internal management process within AI for global PR activities
(events, awards, alliances)
 Upcoming:
 Events
 GSBS 2012
 WEF Summit on Global Agenda (Nov. 12-15)
 Davos (Jan. 23-27)
 Ongoing research for new awards, events and alliances
 Showcasing for current alliances

19. PR Plan (5)
PROACTIVE:
we are able to fill the gaps for our organisation
reputation:
 Responsible Leadership  WEF
DARING  Social Entrepreneurship  Nexus, GSBS
IMPACTFUL  For youth, By youth  ISIC + Youth orgs
DYNAMIC  Global  UN
 Collaborative and Democratic  World Blu + youth
DIVERSE organisation
INCLUSIVE
 Other considerations: Geographic Presence
 STORY HUNTERS PROJECT  by GST

20. NETWORK SUPPORT
 Contribute stories
 Share opportunities
 Capitalise on Press, News and Updates of PR initiatives by
the global network
 Build an aligned reputation (esp. once Refreshed Brand is
launched)

21. Questions?