Netflix is an entertainment streaming service founded in 1997 with over 222 million paid subscribers globally. It eliminated factors competitors competed on like physical stores, late fees, and streaming time restrictions. It reduced costs by only paying for necessary content rights. It raised factors like original exclusive content, a large library selection, and personalized recommendations. It created new factors like offline playback and more freedom for creators. Netflix demonstrated how to successfully switch to a blue ocean strategy multiple times in the same industry.

1. Blue Ocean
Strategy:
NETFLIX
Furqan Javeed Syed
PES1PG21MB405
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2. Company Profile
Official Name:
Netflix, Inc
Founders: Reed
Hasting (Chairman
& Co-CEO)
& Marc Randolph
(Co-CEO & CCO)
Headquarters:
Los Gatos,
California, USA
Founded:
29th -August -1997
Revenue:
US $ 29.7 Billion
(2021)
Employees:
12,135 (2021)

3. About NETFLIX
Netflix is one of the world’s leading
entertainment services with 222 Million paid
memberships in over 190 countries enjoying TV
series, documentaries, feature films and mobile
games across a wide variety of genres and
languages. Members can watch as much as they
want, anytime, anywhere, on any Internet
connected screen. Members can play, pause and
resume watching, all without any commercials.
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4. The 4 Action Framework
Create: Which factors should be created that the industry has
never offered?
Raise: What factors should be raised well above the industry’s
standard?
Reduce: What factors resulted from competing against other
industries and can be reduced?
Eliminate: Which factors that the industry has long competed on
should be eliminated?
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5. ELIMINATE
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Eliminated physical stores
Cost of purchasing and storing
DVD.
Eliminate hourly restriction of
streaming.
Late collection fees.

6. REDUCE
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Cost by paying for
the rights they
needed only.
Repackage DVD after
use.
On-Demand
subscription.
International
Unprofitable Market.

7. RAISE
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Original Content.
Partnership with Airlines.
Library Selection.
Movies Rental Length.
Recommendation system.

8. CREATE
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Provide original
content to viewers: In-
house Netflix
production.
Created the offline
playback feature.
Provide more freedom
to standup artists
Implementing excellent
suggestion-based
algorithms, for better
customer experience.

9. CONCLUSION
Netflix’s blue ocean Strategy was to make movies
accessible online.
Netflix launched its original TV shows and films as their
competitors began to use the same methods.
They demonstrated that switching to blue ocean strategy
multiple times in the same industry it’s possible.
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10. THANK YOU
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