Blue Ocean Strategy challenges everything you thought you knew about strategic success and provides a systematic approach to making the competition irrelevant. - Presented by Ratnavli and Atul Kabra of Christ Institute of Management Lavasa.

1. .
BLUE OCEAN
STRATEGY

2. WHAT IS BLUE OCEAN
STRATEGY ?
1.Create uncontested market space
2.Make the competition irrelevant
3.Create & capture new demand
4.Break the value- cost trade off
5. Simultaneous pursuit strategy of
differentiation and low cost

3. 1. Reach beyond existing
demand
2. Reconstruct market
boundaries
3. Focus on the big picture,
not the numbers
4. Get the strategic
sequence right .
PRINCIPLES OF BLUE
OCEAN STRATEGY.

4. 1 Eliminate
Which of the factors that the industry takes for granted should be eliminated?
2. Reduce
Which factors should be reduced well below the industry's standard?
3. Raise
Which factors should be raised well above the industry's standard?
4.Create
Which factors should be created that the industry has never offered?
FOUR ACTION FRAME
WORK.

5. IPL Cricket has been an example of
innovation in services & attracting
consumers.
I remember cricket used to be boring
affairs, 5 days, white clothes, only oldies
cheering on the Lords benches.
Every innovation changed the
rule of the game, it changed the way people
perceived the game, money and fame followed
BLUE OCEAN STRATEGY
IN IPL.

6. IPLs three hours version, with Bollywood stuff, fast, fun, and
celeb combined cracked the prime time soap operas and IPL
became the household name.
IPL success reminds of an insightful book Blue Ocean Strategy,
as an example of creating a new and uncontested playing field,
creating an arena where the competition simply cannot
compete, as the rules of the game have changed
IPL version is an awesome example of Blue Ocean Strategy,
attracting the range of masses on the bottom of the pyramid,
be it housewives or professionals.

7. • REDUCE
-Spectator Time Invested (Competes with Movie/Football)
-Emphasis on Classic Techniques (Batting/Bowling)
-Emphasis on Patience, Perseverance
• RAISE
- Emphasis on Athleticism
- Pace of the Game
- Entertainment with Bollywood, Cheerleaders etc.
- Certainty of Result
• CREATE
-City Loyalty
- Welcome to Dummies
ACTION FRAMEWORK

8. THANK YOU !
Submitted By,
RATNAVLI- 1721034
ATUL KABRA- 1721005