Blue Ocean Strategy adopted by Canon Company

1. SMPM
Presentation
By,
Amal George 1917003
Arun Alex 1917004
Haris Basha 1917008
Aiswarya R Mohan 1917018
Alphil Maria Joseph 1917019
Ankitha Thomas 1917021
Ansu Joy 1917022
Enu Challisery 1917032
Tresa Mary Joshy 1917062

2. Blue Ocean Strategy

3. ● Authors - W.Chan Kim & Renee Mauborgne, 2005
● Based on - Study of 150 strategic moves, 100 years & 30 industries
● Goal - Create uncontested market space & make competition
irrelevant; Create….Don’t compete
● View - Market boundaries & industry structure can be reconstructed
● Compete in existing market v/s create uncontested market space

4. 6 PATHS FRAMEWORK
1. Industry
2. Strategic Group
3. Buyer Group
4. Scope of product/service offering
5. Functional
6. Time

5. COMPANIES THAT USED BOS

6. ● Japanese multi -national company.
● Founded by Takeshi Mitarai, Goro Yoshida,Takeo Maeda and Saburo Uchida.
● Started operations in the year 1937.
● Products-cameras, camcorders, projectors, photocopiers, image scanners etc.
● 383 subsidiaries.
● Tagline - Delighting You Always.

7. BLUE OCEAN STRATEGY OF CANON
● Shift of target customer:
Office purchasing managers Individual users

8. ● Change of Product:
Traditional Copy Machines Personal Desktop Copiers

9. ● Path three of blue ocean strategy- Look across buyer
groups.
● New market space -concentrating on the key elements that
the mass of customers needed
● Unlock the value and net-worth.

10. 1. New market creation (Their choice of target customers are different)
2. The sustained growth (Innovation, quality, leadership, create new demand)
3. Cradle-cradle philosophy (Tracking current generations)
4. Eco friendly (Reduce carbon footprints, save electricity, less energy)
5. Understand the value and worth of the customers (Enhances trust, customers dependency)
To deduce, financial solidity is one major factor every company aims to achieve. Canon has
efficiently attained it by a remarkable net worth every year ($ 1 Million - $5 Million approx. - 2019).
The breakthroughs acquired by the company, Canon after entailing the blue ocean strategy are:

11. References
● https://trendcelebsnow.com/canon-net-worth/
● https://www.blueoceanstrategy.com/bos-moves/canon/
● https://www.sruisblogs.com/post/canon-in-blue-ocean-strategic

12. Thank You !!