Blue ocean strategy involves creating new market space by changing the rules of competition to make competition irrelevant. It pursues differentiation and low costs to maximize opportunity while minimizing risk. Examples of companies that have used blue ocean strategy successfully include Cirque Du Soleil, Nintendo Wii, Starbucks, Southwest Airlines, HubSpot, and Threadless. In contrast, red ocean strategy involves competition in existing industries with known market boundaries, resulting in cutthroat competition over market share and reduced potential for profits and growth.

1. Blue Ocean Or Red Ocean Strategy. Which is better???
HIGH ABOVE OR FIGHT LIKE SHARKS
MANASH PRATIM KALITA
MOHIT KATARIA
MD.FARAZ

2. BLUE OCEAN STRATEGY
Coined by W. Chan Win and Lenee Mauborgne in 2005
No competing in treaded areas
Create or find untapped new market segments of growth
Strategic success challenged
Change the rules of the game

3. WHY????
Overcrowded industries, high performance lost
pursues differentiation and low cost
creates uncontested market space
maximizes opportunity while minimizing risk
 create a win-win outcome

4. HOW???
Create, reduce, eliminate, raise
Reconstruct Market Boundaries
Focus on the Big Picture
Reach Beyond Existing Demand
Value innovation
Leadership and focus on noncustomers

5. PRACTICALITY
Cirque Du Soleil
Nintendo Wii
Starbucks
Southwest Airlines
HubSpot
Threadless

6. RED OCEAN
existing industries in a known market space
cutthroat competition
competition in order to acquire a greater share of the market
Crowded, reducing the potential for profits and growth
turning products into commodities

8. CONCLUSION
Vision
Innovation
Awakening and exploration
Leadership
Redefine and overcome the hurdles