This is a Step by Step Summary to the concept of Blue Ocean Leadership

1. Blue Ocean Leadership
HBR
Study
May
2014
W.
Chan
Kim
Renée
Mauborgne
Summary
by:
Mohamed
Anis

2. Did
you
know
that
only
30%
of
employees
are
acJvely
commiLed
to
doing
a
good
job?
30%
20%
50%
And
50%
merely
put
their
Jme
in?
According
to
‘s
2013
Survey:
While
20%
act
out
their
discontent
in
counterproducJve
ways?
And
those
20%
cost
the
US
Economy
half
a
TRILLION
USD
a
year?

3. So what is Blue Ocean thinking?

4. Blue
Ocean
Leadership
It’s
about
what
the
leader
does
Leaders
need
to
match
with
market
reality
Leadership
across
all
management
levels
TradiJonal
Leadership
It’s
about
what
the
leader
is
Leaders
need
to
match
with
the
organizaJon
Leadership
for
only
top
levels
What is the difference between?

5. The 4 Steps of Blue Ocean Leadership:
1.See
your
Leadership
Reality
2.Develop
AlternaJve
Leadership
Profiles
3.Select
to-­‐be
Leadership
Profiles
4.InsJtuJonalize
new
leadership
pracJces

6. 1. See your Leadership reality:

7. 2. Develop alternative Leadership Profiles:

8. 2. Develop alternative Leadership Profiles:

9. 3. Select to-be Leadership Profiles:
Generate
two
to
three
to-­‐be
diagrams
for
every
level
in
the
organizaJon
• Senior
Management
• Middle
Management
• Frontlines
Then
Organize
an
event
where
employees
vote
on
their
most
admired
diagram,
Un#l
1
is
selected
for
every
level.

10. 4. Institutionalize new Leadership Practices:
These
canvases
must
becomes
a
concrete
part
of
the
organizaJon,
communicated
to
all
leaders,
hanged
in
offices,
development
plans
should
all
reflect
it.
Results
of
Case
Study
120
100
80
60
40
20
0
Blue
Ocean
Leadership
TradiJonal
Recruitment
&
Training
Costs
Turnover
Customer
SaJsfacJon

11. Thanks