Adinfo Products & Services As of 05 17 2002

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Adinfo Products & Services As of 05 17 2002

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Adinfo Products & Services As of 05 17 2002

  1. 1. Partners in Profitable Online Marketing (All client data displayed in this presentation has been modified for use as sales collateral.) 2002/05/17 Since 1992 Specializing in Online Marketing Program Execution, Measurement, & Reporting
  2. 2. Representative Clients Representative Clients
  3. 3. Solution Provider Models Solutions Provider Models <ul><li>Self-Service ASP </li></ul><ul><li>+ Time to market </li></ul><ul><ul><li>Training issues </li></ul></ul><ul><ul><li>Support issues </li></ul></ul><ul><ul><li>Error checking </li></ul></ul><ul><ul><li>Limited functionality </li></ul></ul><ul><li>Licensed Model </li></ul><ul><li>Control </li></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Time (months) </li></ul></ul><ul><ul><li>Sizeable $$$ </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><li>Pure Outsource/Agency </li></ul><ul><li>+ Expertise </li></ul><ul><ul><li>- Cost </li></ul></ul><ul><ul><li>- Lack of Control </li></ul></ul>
  4. 4. Adinfonitum’s Approach <ul><li>Licensed Model </li></ul><ul><li>Control </li></ul><ul><ul><li>Implementation </li></ul></ul><ul><ul><li>Time (months) </li></ul></ul><ul><ul><li>Sizeable $$$ </li></ul></ul><ul><ul><li>Training </li></ul></ul><ul><ul><li>Support </li></ul></ul><ul><li>Pure Outsource/Agency </li></ul><ul><li>+ Expertise </li></ul><ul><ul><li>- Cost </li></ul></ul><ul><ul><li>- Lack of Control </li></ul></ul><ul><li>Self-Service ASP </li></ul><ul><li>+ Time to market </li></ul><ul><ul><li>Training issues </li></ul></ul><ul><ul><li>Support issues </li></ul></ul><ul><ul><li>Error checking </li></ul></ul><ul><ul><li>Limited functionality </li></ul></ul><ul><li>Collaborative ASP </li></ul><ul><ul><ul><li>Time to market </li></ul></ul></ul><ul><ul><ul><ul><li>Expertise </li></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Control </li></ul></ul></ul></ul></ul>Adinfonitum’s Approach
  5. 5. <ul><li>Tactical services </li></ul><ul><ul><li>High volume permission email Priced on tiered monthly volume ranges </li></ul></ul><ul><ul><li>Online Marketing Strategy Priced per project </li></ul></ul><ul><ul><li>List acquisition/testing (online & offline) Typically priced per 1,000 records </li></ul></ul><ul><ul><li>Geographic mapping Priced on a per project basis </li></ul></ul><ul><ul><li>Data preparation and overlays Typically priced per 1,000 records </li></ul></ul><ul><ul><li>Address cleansing (postal & email) Priced per 1,000 records </li></ul></ul><ul><ul><li>Data entry Priced on a per project basis </li></ul></ul><ul><ul><li>Statistical & RFM analysis Priced on a per project basis </li></ul></ul><ul><li>Smart solutions ™ </li></ul><ul><li> Smart messaging ™ module </li></ul><ul><ul><li>Dynamic, database driven, one-to-one email </li></ul></ul><ul><ul><li>Smart profile ™ module </li></ul></ul><ul><ul><li>Advanced registration, survey & profiling </li></ul></ul><ul><ul><li>Smart query ™ module </li></ul></ul><ul><ul><li>Ad-hoc queries based on fields from database </li></ul></ul><ul><ul><li>Smart ROI ™ module </li></ul></ul><ul><ul><li>Revenue, cost per acquisition, & R.O.I. </li></ul></ul><ul><ul><li>Smart eval ™ module </li></ul></ul><ul><ul><li>Testing of media, creatives, offers, list sources </li></ul></ul><ul><ul><li>Smart stats ™ module </li></ul></ul><ul><ul><li>Marketing statistics – predictive modeling </li></ul></ul><ul><ul><li>Smart postcard ™ module </li></ul></ul><ul><ul><li>Refer-a-friend (viral) marketing </li></ul></ul><ul><ul><li>Smart fulfillment ™ module </li></ul></ul><ul><ul><li>Internet based inventory system </li></ul></ul><ul><ul><li>Smart events ™ module </li></ul></ul><ul><ul><li>Comprehensive event management </li></ul></ul>Products & Services Adinfonitum Products & Services
  6. 6. <ul><ul><li>Smart modules can be added at any time </li></ul></ul><ul><ul><li>All Smart modules come with a full range of comprehensive reports </li></ul></ul>Marketing Infocenter As Smart modules are purchased, new reports show up on additional tabs Marketing Infocenter ™
  7. 7. Smart messaging™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  8. 8. Touchpoints The following five “touch points” are included with the system: Registration / Survey Update My Info Refer-a-friend Contact Me Opt-out page Smartmessaging™
  9. 9. <ul><li>Alaska Airlines had good data on their audience’s preferences, but no “engine” to turn these preferences into one-to-one communications. </li></ul>Alaska Case Study Page 1 Before Smartmessaging™ Case Study
  10. 10. Alaska Case Study Page 2 <ul><li>The end product is a graphical one-to-one email that is individually constructed to each person based on their stated preferences. </li></ul>After This person has ONLY signed up for Web Specials
  11. 11. Alaska Case Study Page 3 After This person has signed up for both Web Specials and Mileage Plan
  12. 12. Alaska Case Study Page 4 After This person has signed up for Web Specials, Vacation Specials and Mileage Plan
  13. 13. Alaska Case Study Page 5 After The Table of Contents is dynamically built as each individual email is constructed. The Web Specials from Seattle are highlighted in this email because the user has indicated this preference.
  14. 14. Smartmessaging Reports Campaign Summary Real-time view of master marketing database Smartmessaging ™ Reports
  15. 15. Smartmessaging reports Email Summary Quick overview of all email jobs by type and delivery Smartmessaging ™ Reports
  16. 16. Smartmessaging reports Click Summary Every clickable element of each email is visible in real-time Smartmessaging ™ Reports
  17. 17. Smartmessaging reports Time Distribution This graph shows how many emails have been sent, by day, for a given month. As you can see, our client in this graph sends out emails about once a week. Smartmessaging ™ Reports
  18. 18. Smartmessaging reports Spreadsheet Summary This report appeals to spreadsheet users. With the click of a button, this data can be exported to Excel. Smartmessaging ™ Reports
  19. 19. Smartmessaging reports Party Lookup It is easy to locate people in the database. By clicking on a row, you can drill down… Smartmessaging ™ Reports
  20. 20. Smartmessaging reports Party Lookup Detail 1 And see historical details including Campaign Status, Email Communications, Source History, and… Smartmessaging ™ Reports
  21. 21. Smartmessaging reports Party Lookup Detail 2 The entire click history for each person in the database… Smartmessaging ™ Reports
  22. 22. Smartmessaging reports Email(s) Opened This report shows the number of opened HTML messages versus the number delivered. Smartmessaging ™ Reports
  23. 23. Smartmessaging reports Customer Interaction This graph helps call centers forecast future capacity. Smartmessaging ™ Reports
  24. 24. Smartmessaging reports Click by Time View email clicks by time. Each report can be customized to show reports by hour, day, week, month or year. This graph shows email clicks by day for a 13 day period following an email distribution. Smartmessaging ™ Reports
  25. 25. Smartmessaging reports Click by Time Sat-Mon This graph shows more granularity – by hour for a three day period from Saturday to Monday. Smartmessaging ™ Reports
  26. 26. Quality Control 1 Quality Control
  27. 27. Quality Control 2 Quality Control
  28. 28. Quality Control 3 Quality Control
  29. 29. Smart profile™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  30. 30. Ecruise News Page 2 of 5 We create registration pages or profiling systems that run on our servers, but match the parent website – With or without follow up e-mail confirmation Smartprofile ™ Case Study
  31. 31. Smartprofile reports Survey Answer Summary This report allows a user to quickly see which questions are being answered, skipped, or may be causing problems. Smartprofile ™ Reports
  32. 32. Smartprofile reports Zip Code Search In this report, the report user is looking for registrants from any zip code that starts with ‘300’. Smartprofile ™ Reports
  33. 33. Smartprofile reports Signup Conversion This report gives us an insight into the “stickiness” of the registration microsite. Smartprofile ™ Reports
  34. 34. Smartprofile reports Registration Summary Watch the number of registrations grow over time – by day, week, month, or year Smartprofile ™ Reports
  35. 35. Smartprofile reports Question 1 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports
  36. 36. Smartprofile reports Question 2 See Real-time Results to All Questions in Registration or Profiling System Smartprofile ™ Reports
  37. 37. Smartprofile reports Question 3 Interesting insight into registrants? Smartprofile ™ Reports
  38. 38. Smart query™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  39. 39. Smartquery Customers can query the database at any time – in simple, plain English. No programming skills needed. Click
  40. 40. ‘ Or’s & ‘And’s can be used to further refine the selection Smartquery
  41. 41. After selections have been made, the criteria is shown in an easy to understand format. Smartquery
  42. 42. Also, the query count is updated automatically Smartquery
  43. 43. Smart eval™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  44. 44. Test Marketing Ideas – Offline, Online, Offers, Creatives, Source Lists, etc. Direct Mail, Personalized Laser Letters, Postcards, 9x12, etc. E-mail or Banners Smarteval
  45. 45. See Results of Different Media Types Compared in the Marketing Command Center Revenue by Media Type Smarteval
  46. 46. See Results of Different Offers, Creatives, or Source Lists in the Marketing Command Center Revenue by Offer Smarteval
  47. 47. Smarteval
  48. 48. Smarteval
  49. 49. Smart stats™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  50. 50. Statistical marketing program with calculated significance levels Marketing Statistics
  51. 51. Smart ROI™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  52. 52. AT&T Broadband uses this to test the return of various retention campaigns… True ROI Reporting
  53. 53. … while Shurgard focuses on measuring incremental revenue from newly acquired customers. By month… True ROI Reporting
  54. 54. by geography… True ROI Reporting
  55. 55. by product line… True ROI Reporting
  56. 56. by location… True ROI Reporting
  57. 57. and by promotional offer. True ROI Reporting
  58. 58. Shurgard has live access to graphical bottom-line proof as to the success of every aspect of their online initiatives – right from their web browser True ROI Reporting
  59. 59. Smart postcard™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  60. 60. First, Select an ePostcard Smartpostcard
  61. 61. Type a message here Click preview before sending Enter basic information here Smartpostcard
  62. 62. Edit or Send the ePostcard to Friends, Family, or Co-workers Smartpostcard
  63. 63. Smart events™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  64. 64. Smartevents
  65. 65. Smartevents
  66. 66. Smartevents
  67. 67. Smartevents
  68. 68. Smartevents
  69. 69. Smart fulfillment™ Module All data shown in this presentation has been modified in order to be used as sales collateral.
  70. 70. Price: $20,000 Smartfulfillment
  71. 71. Price: $20,000 Smartfulfillment
  72. 72. Smartfulfillment
  73. 73. Smartfulfillment
  74. 74. Smartfulfillment
  75. 75. Smartfulfillment
  76. 76. Price: $20,000 Smartfulfillment
  77. 77. Price: $20,000 Smartfulfillment
  78. 78. Price: $20,000 Smartfulfillment
  79. 79. Price: $20,000 Smartfulfillment
  80. 80. Price: $20,000 Smartfulfillment
  81. 81. Price: $20,000 Smartfulfillment
  82. 82. Price: $20,000 Smartfulfillment
  83. 83. Geo-Mapping All data shown in this presentation has been modified in order to be used as sales collateral.
  84. 84. Geographic Example
  85. 85. Geographic Example
  86. 86. Geographic Example
  87. 87. Geographic Example
  88. 88. Professional Services All data shown in this presentation has been modified in order to be used as sales collateral.
  89. 89. Educational Services Team whose primary mission is to train customers and get them up-to-speed as soon as possible so they can use smartsolutions™ to its fullest potential. PS is divided into three groups Marketing Services Team of consultants who help clients define their business objectives, construct sound e-marketing strategies, and assist in monitoring campaign performance. Technical Services Experts that translate the customer’s strategic vision into actual e-marketing campaigns. Possess expertise necessary to integrate the smartsolutions™ products into customers’ IT systems. Our Professional Services Team’s only goal is to assist customers in translating their business objectives into effective permission-based email marketing programs. Professional Services
  90. 90. In closing… All data shown in this presentation has been modified in order to be used as sales collateral.
  91. 91. What you can expect from Adinfo <ul><li>Expertise. . . in high volume permission email </li></ul><ul><li>Creativity. . . thinking outside “the box” </li></ul><ul><li>Proactivity. . . we don’t wait to be managed </li></ul><ul><li>Security. . . safeguarding of data is paramount </li></ul><ul><li>Responsiveness. . . available and on-time </li></ul><ul><li>Integrity. . . honest and responsible </li></ul><ul><li>Value. . . demonstrable ROI on services </li></ul><ul><li>Partnership. . . true team member </li></ul><ul><li>Stability. . . solid 9 year history </li></ul>
  92. 92. Getting started takes just. . . <ul><li>Determine software modules needed </li></ul><ul><li>Determine best payment option </li></ul><ul><li>Execute Adinfonitum Proposal </li></ul><ul><li>Execute Master License Agreement </li></ul><ul><li>Set date to begin data integration </li></ul>5 Easy Steps
  93. 93. The End All data shown in this presentation has been modified in order to be used as sales collateral.
  94. 94. Managing Data
  95. 95. Managing Data
  96. 96. Managing Data
  97. 97. Entering Data - the easy way

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